Score
64/100
Below the Spokane Plumbing median of 69
| Business | Score |
|---|---|
| Gold Seal Plumbing | 93 |
| Spokane Plumbing site 2 | 90 |
| Spokane Plumbing site 3 | 89 |
| Spokane Plumbing site 4 | 88 |
| Spokane Plumbing site 5 | 87 |
| Spokane Plumbing site 6 | 87 |
| Spokane Plumbing site 7 | 87 |
| Spokane Plumbing site 8 | 87 |
| Spokane Plumbing site 9 | 84 |
| Spokane Plumbing site 10 | 82 |
| Spokane Plumbing site 11 | 80 |
| Spokane Plumbing site 12 | 79 |
| Spokane Plumbing site 13 | 78 |
| Spokane Plumbing site 14 | 77 |
| Spokane Plumbing site 15 | 76 |
| Spokane Plumbing site 16 | 75 |
| Spokane Plumbing site 17 | 71 |
| Spokane Plumbing site 18 | 70 |
| Spokane Plumbing site 19 | 67 |
| Spokane Plumbing site 20 | 66 |
| Spokane Plumbing site 21 | 66 |
| Spokane Plumbing site 22 | 66 |
| You | 64 |
| Spokane Plumbing site 24 | 63 |
| Spokane Plumbing site 25 | 61 |
| Spokane Plumbing site 26 | 60 |
| Spokane Plumbing site 27 | 58 |
| Spokane Plumbing site 28 | 56 |
| Spokane Plumbing site 29 | 55 |
| Spokane Plumbing site 30 | 52 |
| Spokane Plumbing site 31 | 52 |
| Spokane Plumbing site 32 | 48 |
| Spokane Plumbing site 33 | 47 |
| Spokane Plumbing site 34 | 43 |
| Spokane Plumbing site 35 | 36 |
| Spokane Plumbing site 36 | 31 |
| Median | 69 |
Plumb Zebra & Turd Nerds scores 64 out of 100, below the Spokane Plumbing median of 69. Biggest gap: Speed & Google checklist, 15 of 25 points.
What to fix first, and why
Plumb Zebra & Turd Nerds has strong reviews — clearly above the Spokane Plumbing median — but that social proof isn't converting into map or web visibility because Google can't confirm what the business is or where it operates. The site's structured data doesn't describe a local business: no declared hours, service area, or business type, so Google passes the listing over in favor of sites that spell those details out explicitly. A slow mobile load compounds that gap, dropping visitors before the page even appears. The first fix is to add a LocalBusiness schema entity — or a category-specific subtype — with a verified name, address, and phone number that matches what's published everywhere else on the web.
Drafted with AI on October 17, 2026, from our scans of this site.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
64 of 100
Behind the Spokane Plumbing median on Speed & Google checklist and Page basics.
| Part of the score | You | Spokane Plumbing median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 15 | 20 | 24 | 25 |
| Page basics | 19 | 21 | 25 | 25 |
| Business info for Google | 5 | 5 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 15 | 15 | 15 | 15 |
| Map & search position | 0 | 0 | 10 | 10 |
The Spokane Plumbing Standing
#23 of 36
Plumb Zebra & Turd Nerds is #23 of the 36 Spokane Plumbing we track. Gold Seal Plumbing leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Gold Seal PlumbingLeader | 93 | 3,591 |
| 2 | Action Drain & Plumbing | 90 | 571 |
| 3 | Division One Plumbing | 89 | 269 |
| 22 | H2o Solutions Inc. | 66 | 17 |
| 23 | Plumb Zebra & Turd Nerds | 64 | 438 |
| 24 | Professional Piping | 63 | 126 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 36 on the leaderboard
Reviews vs. the Spokane Field
28 businesses
Plumb Zebra & Turd Nerds has 438 Google reviews at 4.9 stars. The Spokane Plumbing median is 91, and 7 businesses have more.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Plumbing business 1 | 5,896 | 4.8 |
| Spokane Plumbing business 2 | 5,760 | 4.9 |
| Spokane Plumbing business 3 | 3,591 | 4.8 |
| Spokane Plumbing business 4 | 1,302 | 4.9 |
| Spokane Plumbing business 5 | 1,256 | 4.8 |
| Spokane Plumbing business 6 | 681 | 4.9 |
| Spokane Plumbing business 7 | 571 | 4.8 |
| You | 438 | 4.9 |
| Spokane Plumbing business 9 | 321 | 4.8 |
| Spokane Plumbing business 10 | 311 | 4.9 |
| Spokane Plumbing business 11 | 269 | 4.9 |
| Spokane Plumbing business 12 | 261 | 5.0 |
| Spokane Plumbing business 13 | 126 | 4.9 |
| Spokane Plumbing business 14 | 105 | 5.0 |
| Spokane Plumbing business 15 | 76 | 4.6 |
| Spokane Plumbing business 16 | 71 | 4.7 |
| Spokane Plumbing business 17 | 49 | 5.0 |
| Spokane Plumbing business 18 | 42 | 4.5 |
| Spokane Plumbing business 19 | 39 | 4.7 |
| Spokane Plumbing business 20 | 37 | 4.9 |
| Spokane Plumbing business 21 | 32 | 4.2 |
| Spokane Plumbing business 22 | 26 | 3.6 |
| Spokane Plumbing business 23 | 24 | 4.5 |
| Spokane Plumbing business 24 | 20 | 4.7 |
| Spokane Plumbing business 25 | 17 | 4.8 |
| Spokane Plumbing business 26 | 11 | 4.5 |
| Spokane Plumbing business 27 | 5 | 4.2 |
| Spokane Plumbing business 28 | 2 | 4.0 |
| Median | 91 | 4.8 |
What would more reviews do?
Reviews
438
Review rank
#8of 28
#8 of 28 on Google reviews today. Drag to see what more would do.
Where Plumb Zebra & Turd Nerds Shows Up on Google
3 searches
Plumb Zebra & Turd Nerds doesn't show in Google's map pack or top 10 on the 3 searches we track.
Google results captured Sep 25, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| plumber near me spokane | Not in the map pack | Not in the top 10 | Shaw Plumbing Heating & Air Conditioning; Cole's Plumbing; Division One Plumbing | Hidden | May 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10 | Sep 25, 2026 |
| best plumber spokane | Not in the map pack | Not in the top 10 | Shaw Plumbing Heating & Air Conditioning; Gold Seal Plumbing; Cole's Plumbing | Hidden | May 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10 | Sep 25, 2026 |
| plumber spokane | Not in the map pack | Not in the top 10 | Shaw Plumbing Heating & Air Conditioning; Cole's Plumbing; Pace Plumbing & Heating | Hidden | May 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10 | Sep 25, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “plumber near me spokane”Sep 25, 2026 | |||
| 1 | Shaw Plumbing Heating & Air Conditioning | 4.8 | 1,358 |
| 2 | Cole's Plumbing | 4.9 | 329 |
| 3 | Division One Plumbing | 4.9 | 298 |
| “best plumber spokane”Sep 25, 2026 | |||
| 1 | Shaw Plumbing Heating & Air Conditioning | 4.8 | 1,358 |
| 2 | Gold Seal Plumbing | 4.8 | 3,637 |
| 3 | Cole's Plumbing | 4.9 | 329 |
| “plumber spokane”Sep 25, 2026 | |||
| 1 | Shaw Plumbing Heating & Air Conditioning | 4.8 | 1,358 |
| 2 | Cole's Plumbing | 4.9 | 329 |
| 3 | Pace Plumbing & Heating | 4.8 | 372 |
What to Fix, in Order
9 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first2
The site's structured data doesn't describe a local business.
The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
Why it matters · for your developerFor your developer
LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.
Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
The site is slow on a phone.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 30/100. Google uses mobile speed as a ranking factor.
Next3
The site's structured data has an address or phone Google can't use.
The fix: Give the LocalBusiness JSON-LD the real street address (number and street), city, state, 5-digit ZIP and a 10-digit phone, exactly as on the Google Business Profile.
Why it matters · for your developer
The map pack matches name, address and phone across the web. Placeholder or garbled values match nothing, so they count for nothing.
Business info for Google. LocalBusiness schema address or phone isn't usable: The LocalBusiness schema fills in the address and phone, but the state isn't a US state. Google can't match it to the business's listing.
Show the other 6 fixes
Nextcontinued
The homepage has more than one main heading.
The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.
Why it matters · for your developer
Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.
Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.
Google's own page checklist flags issues.
The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.
Why it matters · for your developer
Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.
Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 83/100.
When there's time4
The page title is 11 characters, too short to say much.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too short (11 chars): Titles should be 30–65 characters to display fully in search results.
Shared links show no preview.
The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Why it matters · for your developer
Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.
Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Links shared on X show no preview card.
The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
Why it matters · for your developer
A card with a headline and image earns more clicks than a bare link.
Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.
No canonical tag on the homepage.
The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.
Why it matters · for your developer
Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.
Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Speed on a Phone
Lab test
20 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Plumbing median is 9.9 s.
Google's performance score: 30 on a phone, 56 on a desktop.
| Measure | Source | You | Spokane Plumbing median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 20 s | 9.9 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0.07 | <0.01 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Plumb Zebra
Looking for a quality plumber? Turn to Plumb Zebra! We offer emergency services, call our friendly and professional team today.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmvaanhe · Measured October 15, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score