Spokane local-SEO audit · prepared for

The Legacy Group Real Estate

Ranking #1 for "best real estate agency spokane" is real. So is the 7-of-9 site score among audited Spokane competitors. Those two facts don't cancel each other out — they describe two different problems. The organic and local pack rankings are driven by 880 reviews at a 5-star rating. That's a strong signal. But the site itself isn't carrying its weight. No Spokane mention in the homepage title or meta description. Google can't confirm from the page what the reviews already say. That's the gap. No LocalBusiness schema, no sitemap.xml, a missing meta description, and slow mobile load — each one is a ranking input the site is currently skipping. The report below shows exactly where each fix goes and what it changes for Google's ability to read and rank the page.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
The Legacy Group Real Estate ranks #1 organic · #1 in the local pack
for best real estate agency spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: thelegacygrouprealestate.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That The Legacy Group Real Estate Doesn't

Organic top 3 · “best real estate agency spokane
#1
thelegacygrouprealestate.comYou
Legacy Group Real Estate
score59/100
PSI mobile
30/100
Reviews
880
Rating
5.0/5
Schema
None
#2
fastexpert.com· directory
Top Real Estate Agents In Spokane County, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
reddit.com· directory
Anyone have a realtor they'd recommend? : r/Spokane
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
real estate agency spokane
Organic #2Local pack #2
Top: spokanerealtors.com · thelegacygrouprealestate.com · zillow.com
real estate agency near me spokane
Organic #1
Top: thelegacygrouprealestate.com · zillow.com · windermerespokane.com
Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where thelegacygrouprealestate.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Legacy Group Network"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
59
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 25, 2026.

4Diagnosis & Prescription

2 critical · 2 material · 4 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Material
Slow mobile performance
Mobile performance score is 30/100. Google uses mobile speed as a ranking factor.
Fix:
Material
No sitemap.xml
Sitemaps tell Google which pages exist and when they changed.
Fix:
Polish
Title tag is too short (20 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
No canonical tag
Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks real-estate by composite audit score, across the 6 sites we've measured in this vertical.

Among Spokane Real Estatewe've audited
Rank 5 of 6
#1
Haven Real Estate Group | Epique
havenrealestategroup.com
Does what you don't: Has LocalBusiness structured data
95
/ 100
#2
Kelly Hewson | Realtor | Keller Williams Realty Spokane
kellyhewson.realtor
Does what you don't: Has LocalBusiness structured data
90
/ 100
#3
RealVantage Real Estate Group - Spokane & Tri-Cities
linktr.ee
Does what you don't: Has a meta description
68
/ 100
#4
Freedom Real Estate Group | Spokane Realtors
freedomrealestatespokane.com
Does what you don't: Has LocalBusiness structured data
63
/ 100
#5
You
The Legacy Group Real Estate
thelegacygrouprealestate.com
Gap to #4: +4 points · Gap to #1: +36
59
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance30 /100
SEO92 /100
Accessibility97 /100
Best practices92 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews880
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag20 chars
Meta descriptionmissing
H1 count1
Images / missing alt53 / 0
robots.txtyes
sitemap.xmlno

7Want the Report by Email Too?

Free · one click
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmplqy3l · 2026-05-25