Waymaker Wealth AdvisorsLocal SEO report · Spokane Financial Advisors

waymakerwa.comMeasured October 11, 2026

Score

61/100

Below the Spokane Financial Advisors median of 72

Where Waymaker Wealth Advisors sits among 12 Spokane Financial Advisors businessesOut of 100. Each dot is one business.
Spokane Financial Advisors: 12 sites scored out of 100Dot strip of 12 scores from 58 to 96. You: 61, 11th of 12. Median 72. Top score 96 (Stewardship Concepts Financial Services).SPOKANE FINANCIAL ADVISORS12 sitesScore: 95Score: 91Score: 84Score: 84Score: 72Score: 71Score: 71Score: 69Score: 67Score: 58Stewardship Concepts Financial Services: 96You: 61You61Stewardship Concept…9602550100Median 72
Where Waymaker Wealth Advisors sits among 12 Spokane Financial Advisors businesses
BusinessScore
Stewardship Concepts Financial Services96
Spokane Financial Advisors site 295
Spokane Financial Advisors site 391
Spokane Financial Advisors site 484
Spokane Financial Advisors site 584
Spokane Financial Advisors site 672
Spokane Financial Advisors site 771
Spokane Financial Advisors site 871
Spokane Financial Advisors site 969
Spokane Financial Advisors site 1067
You61
Spokane Financial Advisors site 1258
Median72

Waymaker Wealth Advisors scores 61 out of 100, below the Spokane Financial Advisors median of 72. Biggest gap: Google Business Profile, 0 of 15 points.

Google rank#7in search"best financial advisor spokane"ReviewsUnknownNo review count on file · Spokane median 7Phone load17 slab testGood is 2.5 s or less · median 7.3 s

What to fix first, and why

Waymaker Wealth Advisors has no Google Business Profile — and that one gap explains everything else. Most local financial advisor searches end on the map pack; without a profile, the site can't appear there at all, which puts it behind the Spokane Financial Advisors median before any other factor is counted. The structured data compounds the problem: because the site doesn't mark itself up as a local business, Google can't confirm the service area, hours, or offerings, and tends to surface the listings that do. Phone load time adds pressure — most of those searches happen on a phone, and a slow page loses the visitor before they read a word. The first move is to claim or create a Google Business Profile at business.google.com and complete verification by postcard or phone call.

Drafted with AI on October 11, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Financial Advisors median on Page basics. Behind it on Business info for Google, Google Business Profile and Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 61 of 100 measured pointsSpeed & Google checklist: 19 of 25, median 19. Page basics: 25 of 25, median 21. Business info for Google: 5 of 15, median 10. Crawlability: 10 of 10, median 10. Google Business Profile: 0 of 15, median 14. Map & search position: 2 of 10, median 8.Speed & Google checklist: 19 of 25 (median 19)Speed & Google checklist19 / 25Page basics: 25 of 25 (median 21)Page basics25 / 25Business info for Google: 5 of 15 (median 10)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 0 of 15 (median 14)Google Business Profile0 / 15Map & search position: 2 of 10 (median 8)Map & search position2 / 10
Points by part of the score
Part of the scoreYouSpokane Financial Advisors medianBest in the fieldPoints available
Speed & Google checklist19192325
Page basics25212525
Business info for Google5101515
Crawlability10101010
Google Business Profile0141515
Map & search position281010

The Spokane Financial Advisors Standing

Waymaker Wealth Advisors is #11 of the 12 Spokane Financial Advisors we track. Stewardship Concepts Financial Services leads.

Spokane Financial Advisors ranked on score, ties to the business with more Google reviews.Waymaker Wealth Advisors is number 11 of 12.
RankBusinessScoreReviews
1Stewardship Concepts Financial Services9660
2Quantum Financial Planning95180
3Fulcrum Financial Group919
10Financial Forum, Inc.673
11Waymaker Wealth Advisors61–
12Fortitude Financial587

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 12 on the leaderboard

Reviews vs. the Spokane Field

We don't have a Google review count on file for Waymaker Wealth Advisors. The Spokane Financial Advisors median is 7.

Google reviews and rating, Waymaker Wealth Advisors and every Spokane Financial Advisors business with review dataEvery Spokane Financial Advisors business with Google reviews.
Google reviews and rating, Spokane Financial AdvisorsScatter plot of 11 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: no Google review data on file. Median 7 reviews and 5.0 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 59 reviews, rated 5.0Business: 3 reviews, rated 4.7Business: 7 reviews, rated 4.4Business: 9 reviews, rated 4.6Business: 5 reviews, rated 4.2Business: 1 reviews, rated 5.0Business: 180 reviews, rated 5.0Business: 60 reviews, rated 5.0Business: 4 reviews, rated 5.0Business: 7 reviews, rated 4.4Business: 39 reviews, rated 5.0Median 7 reviewsMedian 5.0

We don't have Google review data for you yet, so there's no dot for you.

Google reviews and rating, Waymaker Wealth Advisors and every Spokane Financial Advisors business with review data
BusinessGoogle reviewsRating
Spokane Financial Advisors business 11805.0
Spokane Financial Advisors business 2605.0
Spokane Financial Advisors business 3595.0
Spokane Financial Advisors business 4395.0
Spokane Financial Advisors business 594.6
Spokane Financial Advisors business 674.4
Spokane Financial Advisors business 774.4
Spokane Financial Advisors business 854.2
Spokane Financial Advisors business 945.0
Spokane Financial Advisors business 1034.7
Spokane Financial Advisors business 1115.0
Median75.0

Where Waymaker Wealth Advisors Shows Up on Google

Waymaker Wealth Advisors ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where Waymaker Wealth Advisors shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "best financial advisor spokane"You: not in the map pack. Organic #7 of the top 10. 8 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 #7.best financial advisorspokaneMAP PACK1Quantum Financial PlanningQuantum Financial Planning2Fellowship Financial PlanningFellowship Financial Planning3UpFront Financial Planning, LLCUpFront Financial Planning,…You: not in the map packTOP 10NAMES HIDDEN1234567You: organic #7You8Only 8 results capturedBelow the top 10RANK OVER TIME>10#7Jul 29: below the top 10Sep 4: below the top 10Oct 4: #7Google results for "financial advisor near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.financial advisor near mespokaneMAP PACK1Quantum Financial PlanningQuantum Financial Planning2RBC Wealth Management Branch - SpokaneRBC Wealth Management Branch…3Fellowship Financial PlanningFellowship Financial PlanningYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10Google results for "financial advisor spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.financial advisor spokaneMAP PACK1Quantum Financial PlanningQuantum Financial Planning2Fellowship Financial PlanningFellowship Financial Planning3UpFront Financial Planning, LLCUpFront Financial Planning,…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10

Google results captured Oct 4, 2026.

Where Waymaker Wealth Advisors shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
best financial advisor spokaneNot in the map pack#7Quantum Financial Planning; Fellowship Financial Planning; UpFront Financial Planning, LLC; UnknownHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: #7Oct 4, 2026
financial advisor near me spokaneNot in the map packNot in the top 10Quantum Financial Planning; RBC Wealth Management Branch - Spokane; Fellowship Financial PlanningHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026
financial advisor spokaneNot in the map packNot in the top 10Quantum Financial Planning; Fellowship Financial Planning; UpFront Financial Planning, LLCHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“best financial advisor spokane”Oct 4, 2026
1Quantum Financial Planning5.0198
2Fellowship Financial Planning5.069
3UpFront Financial Planning, LLC5.044
“financial advisor near me spokane”Oct 4, 2026
1Quantum Financial Planning5.0198
2RBC Wealth Management Branch - Spokane5.04
3Fellowship Financial Planning5.069
“financial advisor spokane”Oct 4, 2026
1Quantum Financial Planning5.0198
2Fellowship Financial Planning5.069
3UpFront Financial Planning, LLC5.044

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first3

  1. No Google Business Profile found.

    The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Why it matters · for your developer

    Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.

    Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.

  2. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

  3. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 42/100. Google uses mobile speed as a ranking factor.

Show the other 2 fixes

Next1

  1. Ranks #7 in Google's web results for the main search, just below the top three.

    The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Why it matters · for your developer

    The first three results take most of the clicks. This is close enough that a few fixes can move it up.

    Map & search position. Ranking #7 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.

When there's time1

  1. The search preview is 161 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (161 chars): Meta descriptions display best between 70 and 160 characters.

Speed on a Phone

17 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Financial Advisors median is 7.3 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 17 s, in Google's poor zone (good is 2.5 s or less). Median 7.3 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 17 s (median 7.3 s)Main content load timeLCP17 smedian 7.3 sGoodPoor2.5 s4 s12 s+You: 17 s, past the end of the scaleLayout shift while loading: 0 (median <0.01)Layout shift while loadingCLS0median <0.01Needs workPoor0.100.250.50+

Google's performance score: 42 on a phone, 56 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Financial Advisors medianGood up toPoor above
Main content load time (LCP)Lab test17 s7.3 s2.5 s4 s
Layout shift while loading (CLS)Lab test0<0.010.100.25

Other Spokane Financial Advisors We Track

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title58 characters

Financial Advisors | Waymaker Wealth Advisors | Washington

Title names SpokaneNo
Meta description161 characters

The financial advisors at Waymaker Wealth Advisors provide wealth management, financial planning, and retirement planning services to Spokane, Yakima and beyond.

Description names SpokaneYes
Main headings (H1)1
Images without alt text0 of 17

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundNo
RatingNot on file
ReviewsNot on file
Hours listedNo

Google PageSpeed (lab test)

Performance, phone42 / 100
Performance, desktop56 / 100
SEO checklist, phone100 / 100
Accessibility, phone87 / 100
Best practices, phone96 / 100

Report cmv44gsh · Measured October 11, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score