Spokane local-SEO audit · prepared for

Spokane Real Estate

59
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#6 of 7
The Standing
Spokane Real Estate ranks #6 of 7 Real Estate we track in Spokane.

That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.

Rank
Business
1
Haven Real Estate Group | Epique· leader
107720 rev4.9
2
Spokane competitor
101162 rev5.0
3
Spokane competitor
87170 rev5.0
4
Spokane competitor
71880 rev5.0
5
Spokane competitor
7021 rev4.8
6
You
59 rev
7
Spokane competitor
59227 rev4.9

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Real Estate field
6 tracked · snapshot July 20, 2026
Median audit score
66field
59
Have LocalBusiness schema
33%field
you don't
Median Google reviews
199field
Median mobile load
13.7sfield
24.0s

This is the field you're measured against — every Spokane Real Estate we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
Your review footprint is invisible on the signal customers check first.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Real Estate Reviews
median 199
880
floor 21
The Legacy Group Real Estate
You
reviews
no rating on file
Category leader · The Legacy Group Real Estate
880reviews
the bar to clear
You need 199 more reviews just to reach the Spokane median for Real Estate. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
0
Review rank
#7of 7
0 nowleader The Legacy Group Real Estate · 880

You sit at #7 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Real Estate.

Organic #3, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#3Spokane Real Estatenot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

3 costly · 2 material · 1 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You're invisible on the map.

    No Google Business Profile means you can't appear in the map results — where most local searches end. This is the single biggest miss.

    Fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Technical detail · for your developer

    No Google Business Profile found — Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss. — Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

  2. Google can't read your hours, services, or service area.

    Without structured data, Google guesses what you do — and shows competitors it's more sure about.

    Fix: Add a LocalBusiness or category-specific subtype (Restaurant,
    Technical detail · for your developer

    No LocalBusiness schema — JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this. — Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

  3. Your page never says what it's about.

    The main heading tells Google and the visitor what this page does. With none, both have to guess — and guessing costs you the ranking.

    Fix: Add a single descriptive H1 to the page with the primary keyword
    Technical detail · for your developer

    No H1 tag on page — Every page should have exactly one H1. — Add a single descriptive H1 to the page with the primary keyword.

  4. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (8/18) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

  5. Google's own checklist is flagging your pages.

    Google runs an automated scorecard on every page. Failing items are easy points you're handing to competitors who pass them.

    Fix: Review the PSI report for failing audits: title presence, meta
    Technical detail · for your developer

    Lighthouse SEO score below 90 — Lighthouse SEO checks failing — score is 85/100. — Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

  6. Your links show no preview on X.

    Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.

    Fix: Add twitter:card, twitter:title, twitter:description,
    Technical detail · for your developer

    No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 876 searches a month.

That's roughly 18 inbound leadsa month from organic search alone. We haven't mapped Spokane Real Estate's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 24.0 seconds for your page — slower than 4 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Real Estate
good 2.5s
median 13.7s
0s
Freedom Real Estate Group | Spokane Realtors
you 24.0s
You
24.0s
21.5s over the 2.5s bar
Fastest in Spokane · Freedom Real Estate Group | Spokane Realtors
8.5s
15.5s faster than you
4 of 5 Spokane Real Estate we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.01
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Spokane Real Estate - Windermere Spokane - All in, for you."
"Spokane" in meta description
Meta: "Windermere Spokane is commited to continued professionalism, supporti…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance54 /100
SEO85 /100
Accessibility75 /100
Best practices77 /100
Core Web Vitals (mobile)
LCP (load)24.0 s
CLS (shift)0.01
INP (response)
Google Business Profile
Profile existsno
Rating
Reviews
Hours publishedno
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag59 chars
Meta description144 chars
H1 count0
Images / missing alt18 / 8
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqig1sj · 2026-06-17