Ash & Rowan Family DentistryLocal SEO report · Spokane Dentists

ashrowandental.com5528 N Ash St, Spokane, WA 99205Measured September 19, 2026

Score

84/100

Top third of Spokane Dentists

Where Ash & Rowan Family Dentistry sits among 11 Spokane Dentists businessesOut of 100. Each dot is one business.
Spokane Dentists: 11 sites scored out of 100Dot strip of 11 scores from 48 to 98. You: 84, 3rd of 11. Median 74. Top score 98 (Richard D Weigand, DDS).SPOKANE DENTISTS11 sitesScore: 93Score: 81Score: 80Score: 74Score: 73Score: 71Score: 57Score: 55Score: 48Richard D Weigand, DDS: 98You: 84You84Richard D Weigand,…9802550100Median 74
Where Ash & Rowan Family Dentistry sits among 11 Spokane Dentists businesses
BusinessScore
Richard D Weigand, DDS98
Spokane Dentists site 293
You84
Spokane Dentists site 481
Spokane Dentists site 580
Spokane Dentists site 674
Spokane Dentists site 773
Spokane Dentists site 871
Spokane Dentists site 957
Spokane Dentists site 1055
Spokane Dentists site 1148
Median74

Ash & Rowan Family Dentistry scores 84 out of 100, in the top third of Spokane Dentists. Biggest gap: Map & search position, 2 of 10 points.

What to fix first, and why

Dentist Spokane sits just outside the top three web results for its core searches — and that gap matters because the first three results capture most of the clicks, leaving the rest to split what's left. The homepage also carries multiple H1 headings, which splits Google's read of the page's topic; one focused heading gives the algorithm a single, clear signal to rank against. The page title runs to 117 characters, so Google truncates it in results before the full message lands. The profile's rating is strong, but the review count sits below other Spokane dentists in the field, which weighs on local map visibility. Start by cutting the title to 65 characters or fewer, consolidating to one H1, and auditing NAP consistency across every citation directory.

Drafted with AI on September 25, 2026, from our scans of this site.

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Where the points go

Ahead of the Spokane Dentists median on Business info for Google. Behind it on Speed & Google checklist and Page basics.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 84 of 100 measured pointsSpeed & Google checklist: 20 of 25, median 21. Page basics: 22 of 25, median 25. Business info for Google: 15 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 2 of 10, median 2.Speed & Google checklist: 20 of 25 (median 21)Speed & Google checklist20 / 25Page basics: 22 of 25 (median 25)Page basics22 / 25Business info for Google: 15 of 15 (median 5)Business info for Google15 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 2 of 10 (median 2)Map & search position2 / 10
Points by part of the score
Part of the scoreYouSpokane Dentists medianBest in the fieldPoints available
Speed & Google checklist20212425
Page basics22252525
Business info for Google1551515
Crawlability10101010
Google Business Profile15151515
Map & search position221010

The Spokane Dentists standing

Ash & Rowan Family Dentistry is #3 of the 11 Spokane Dentists we track. Richard D Weigand, DDS leads.

Spokane Dentists ranked on score, ties to the business with more Google reviews.Ash & Rowan Family Dentistry is number 3 of 11.
RankBusinessScoreReviews
1Richard D Weigand, DDS98611
2Dental Care of Spokane93595
3Ash & Rowan Family Dentistry84444
4Spokane Family Dental811,379

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 11 on the leaderboard

Reviews vs. the Spokane field

Ash & Rowan Family Dentistry has 444 Google reviews at 4.9 stars. The Spokane Dentists median is 717, and 7 businesses have more.

Google reviews and rating, Ash & Rowan Family Dentistry and every Spokane Dentists business with review dataEvery Spokane Dentists business with Google reviews.
Google reviews and rating, Spokane DentistsScatter plot of 9 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 444 reviews, rated 4.9. Median 717 reviews and 4.9 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 278 reviews, rated 4.8Business: 595 reviews, rated 4.9Business: 1,522 reviews, rated 4.8Business: 611 reviews, rated 5.0Business: 1,051 reviews, rated 4.9Business: 1,809 reviews, rated 4.9Business: 717 reviews, rated 5.0Business: 1,379 reviews, rated 4.9You: 444 reviews, rated 4.9Median 717 reviewsMedian 4.9You444 reviews · 4.9
Google reviews and rating, Ash & Rowan Family Dentistry and every Spokane Dentists business with review data
BusinessGoogle reviewsRating
Spokane Dentists business 11,8094.9
Spokane Dentists business 21,5224.8
Spokane Dentists business 31,3794.9
Spokane Dentists business 41,0514.9
Spokane Dentists business 57175.0
Spokane Dentists business 66115.0
Spokane Dentists business 75954.9
You4444.9
Spokane Dentists business 92784.8
Median7174.9
What would more reviews do?

Reviews

444

Review rank

#8of 9

444 todaymost in the field: 1,809

#8 of 9 on Google reviews today. Drag to see what more would do.

Where Ash & Rowan Family Dentistry shows up on Google

Ash & Rowan Family Dentistry ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where Ash & Rowan Family Dentistry shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "dentist spokane"You: not in the map pack. Organic #7 of the top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 1 below the top 10, Sep 12 #7.dentist spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN1234567You: organic #7You89Only 9 results capturedBelow the top 10RANK OVER TIME>10#7May 25: below the top 10Aug 1: below the top 10Sep 12: #7Google results for "dentist near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 1 below the top 10, Sep 12 below the top 10.dentist near me spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 1: below the top 10Sep 12: below the top 10Google results for "best dentist spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 1 below the top 10, Sep 12 below the top 10.best dentist spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 1: below the top 10Sep 12: below the top 10

Google results captured Sep 12, 2026.

Where Ash & Rowan Family Dentistry shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
dentist spokaneNot in the map pack#7HiddenHiddenMay 25: Not in the top 10; Aug 1: Not in the top 10; Sep 12: #7Sep 12, 2026
dentist near me spokaneNot in the map packNot in the top 10HiddenHiddenMay 25: Not in the top 10; Aug 1: Not in the top 10; Sep 12: Not in the top 10Sep 12, 2026
best dentist spokaneNot in the map packNot in the top 10HiddenHiddenMay 25: Not in the top 10; Aug 1: Not in the top 10; Sep 12: Not in the top 10Sep 12, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Next2

  1. Ranks #7 in Google's web results for the main search, just below the top three.

    The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Why it matters · for your developer

    The first three results take most of the clicks. This is close enough that a few fixes can move it up.

    Map & search position. Ranking #7 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.

  2. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.

When there's time3

  1. The page title is 117 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (117 chars): Titles should be 30–65 characters to display fully in search results.

Show the other 2 fixes

When there's timecontinued

  1. The search preview is 221 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (221 chars): Meta descriptions display best between 70 and 160 characters.

  2. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a phone

11 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Dentists median is 11 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 11 s, in Google's poor zone (good is 2.5 s or less). Median 11 s. Layout shift while loading: 0.02, in Google's good zone (good is 0.10 or less). Median 0.02.Main content load time: 11 s (median 11 s)Main content load timeLCP11 smedian 11 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0.02 (median 0.02)Layout shift while loadingCLS0.02median 0.02Needs workPoor0.100.250.50+

Google's performance score: 60 on a phone.

Core Web Vitals on a phone
MeasureSourceYouSpokane Dentists medianGood up toPoor above
Main content load time (LCP)Lab test11 s11 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.020.020.100.25

Free with a Google sign-in

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Every fix above is already free. Signing in adds:

  • Who holds each map-pack spot, with ratings and review counts
  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title117 characters

Dentist Spokane, WA | Ash & Rowan Family Dentistry | Spokane, WA General, Family and Cosmetic Dentist | Dentist 99205

Title names SpokaneYes
Meta description221 characters

Caring for your family’s smiles should be an enjoyable experience. Ash & Rowan Family Dentistry is a fun, welcoming office where we care for each patient as an individual who’s entitled to the best oral support available.

Description names SpokaneNo
Main headings (H1)2
Images without alt text0 of 23

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaYes
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.9 / 5
Reviews444
Hours listedYes

Google PageSpeed (lab test)

Performance, phone60 / 100
Performance, desktopNot measured
SEO checklist, phone100 / 100
Accessibility, phone83 / 100
Best practices, phone88 / 100

Report cmu8uih7 · Measured September 19, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score