BMW of SpokaneLocal SEO report · Spokane Auto Body Shops

bmwofspokane.com215 E Montgomery Ave, Spokane, WA 99207Measured November 6, 2026

Score

80/100

At the Spokane Auto Body Shops median of 78

Where BMW of Spokane sits among 13 Spokane Auto Body Shops businessesOut of 100. Each dot is one business.
Spokane Auto Body Shops: 13 sites scored out of 100Dot strip of 13 scores from 50 to 93. You: 80, 3rd of 13. Median 78. Top score 93 (Crash Champions Collision Repair Spokane Francis).SPOKANE AUTO BODY SHOPS13 sitesScore: 83Score: 80Score: 79Score: 78Score: 78Score: 76Score: 74Score: 66Score: 62Score: 60Score: 50Crash Champions Collision Repair Spokane Francis: 93You: 80You80Crash Champions Col…9302550100Median 78
Where BMW of Spokane sits among 13 Spokane Auto Body Shops businesses
BusinessScore
Crash Champions Collision Repair Spokane Francis93
Spokane Auto Body Shops site 283
You80
Spokane Auto Body Shops site 480
Spokane Auto Body Shops site 579
Spokane Auto Body Shops site 678
Spokane Auto Body Shops site 778
Spokane Auto Body Shops site 876
Spokane Auto Body Shops site 974
Spokane Auto Body Shops site 1066
Spokane Auto Body Shops site 1162
Spokane Auto Body Shops site 1260
Spokane Auto Body Shops site 1350
Median78

BMW of Spokane scores 80 out of 100, at the Spokane Auto Body Shops median of 78. Biggest gap: Speed & Google checklist, 13 of 25 points.

Google rank#5in search"auto body shop spokane"Reviews1,562reviews4.4 stars · Spokane median 154Phone load9.6 slab testGood is 2.5 s or less · median 10 s

What to fix first, and why

BMW of Spokane's homepage loads past Google's 4-second poor threshold on a phone — and most local searches happen on phones, so slow load means lost visitors before they ever see the page. The profile has more reviews than other Spokane auto body shops we track, which shows real customer trust, but the site isn't showing up in the map pack for the searches that matter most. It does appear in the top ten web results, just outside the top three where most clicks go. Fix the speed first: compress images, defer non-critical JavaScript, and serve assets from a CDN with Largest Contentful Paint as the target metric.

Drafted with AI on November 11, 2026, from our scans of this site.

Is this your business?Claim or correct this report

Pick what fits and send a short note. Every one gets read.

Where the Points Go

Ahead of the Spokane Auto Body Shops median on Business info for Google and Map & search position. Behind it on Speed & Google checklist and Google Business Profile.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 80 of 100 measured pointsSpeed & Google checklist: 13 of 25, median 18. Page basics: 22 of 25, median 22. Business info for Google: 15 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 14 of 15, median 15. Map & search position: 6 of 10, median 0.Speed & Google checklist: 13 of 25 (median 18)Speed & Google checklist13 / 25Page basics: 22 of 25 (median 22)Page basics22 / 25Business info for Google: 15 of 15 (median 5)Business info for Google15 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 14 of 15 (median 15)Google Business Profile14 / 15Map & search position: 6 of 10 (median 0)Map & search position6 / 10
Points by part of the score
Part of the scoreYouSpokane Auto Body Shops medianBest in the fieldPoints available
Speed & Google checklist13182325
Page basics22222525
Business info for Google1551515
Crawlability10101010
Google Business Profile14151515
Map & search position601010

The Spokane Auto Body Shops Standing

BMW of Spokane is #3 of the 13 Spokane Auto Body Shops we track. Crash Champions Collision Repair Spokane Francis leads.

Spokane Auto Body Shops ranked on score, ties to the business with more Google reviews.BMW of Spokane is number 3 of 13.
RankBusinessScoreReviews
1Crash Champions Collision Repair Spokane Francis93398
2Toby's Body & Fender83106
3BMW of Spokane801,562
4American Way Collision Center80163

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 13 on the leaderboard

Reviews vs. the Spokane Field

BMW of Spokane has 1,562 Google reviews at 4.4 stars. The Spokane Auto Body Shops median is 154, and 1 business has more.

Google reviews and rating, BMW of Spokane and every Spokane Auto Body Shops business with review dataEvery Spokane Auto Body Shops business with Google reviews.
Google reviews and rating, Spokane Auto Body ShopsScatter plot of 12 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 1,562 reviews, rated 4.4. Median 154 reviews and 4.6 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 145 reviews, rated 4.6Business: 163 reviews, rated 4.6Business: 76 reviews, rated 4.2Business: 59 reviews, rated 3.3Business: 123 reviews, rated 4.9Business: 398 reviews, rated 4.8Business: 1,218 reviews, rated 4.1Business: 326 reviews, rated 4.9Business: 46 reviews, rated 4.7Business: 2,196 reviews, rated 4.1Business: 106 reviews, rated 4.8You: 1,562 reviews, rated 4.4Median 154 reviewsMedian 4.6You1,562 reviews · 4.4

Ratings under 3.5 sit on the bottom edge.

Google reviews and rating, BMW of Spokane and every Spokane Auto Body Shops business with review data
BusinessGoogle reviewsRating
Spokane Auto Body Shops business 12,1964.1
You1,5624.4
Spokane Auto Body Shops business 31,2184.1
Spokane Auto Body Shops business 43984.8
Spokane Auto Body Shops business 53264.9
Spokane Auto Body Shops business 61634.6
Spokane Auto Body Shops business 71454.6
Spokane Auto Body Shops business 81234.9
Spokane Auto Body Shops business 91064.8
Spokane Auto Body Shops business 10764.2
Spokane Auto Body Shops business 11593.3
Spokane Auto Body Shops business 12464.7
Median1544.6
What would more reviews do?

Reviews

1,562

Review rank

#2of 12

1,562 todaymost in the field: 2,196

#2 of 12 on Google reviews today. Drag to see what more would do.

Where BMW of Spokane Shows Up on Google

BMW of Spokane ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where BMW of Spokane shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "auto body shop spokane"You: not in the map pack. Organic #5 of the top 10. 7 organic results were captured. Over time: Aug 22 below the top 10, Sep 25 below the top 10, Oct 28 #5.auto body shop spokaneMAP PACK1Flash's Auto Body & PaintFlash's Auto Body & Paint2Toby's Body & FenderToby's Body & Fender3Crash Champions Collision Repair Spokane MainCrash Champions Collision Re…You: not in the map packTOP 10NAMES HIDDEN12345You: organic #5You67Only 7 results capturedBelow the top 10RANK OVER TIME>10#5Aug 22: below the top 10Sep 25: below the top 10Oct 28: #5Google results for "auto body shop near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 22 below the top 10, Sep 26 below the top 10, Oct 28 below the top 10.auto body shop near mespokaneMAP PACK1Flash's Auto Body & PaintFlash's Auto Body & Paint2Toby's Body & FenderToby's Body & Fender3Crash Champions Collision Repair Spokane MainCrash Champions Collision Re…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 26: below the top 10Oct 28: below the top 10Google results for "best auto body shop spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 22 below the top 10, Sep 25 below the top 10, Oct 28 below the top 10.best auto body shopspokaneMAP PACK1Flash's Auto Body & PaintFlash's Auto Body & Paint2Crash Champions Collision Repair Spokane MainCrash Champions Collision Re…3Toby's Body & FenderToby's Body & FenderYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 25: below the top 10Oct 28: below the top 10

Google results captured Oct 28, 2026.

Where BMW of Spokane shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
auto body shop spokaneNot in the map pack#5Flash's Auto Body & Paint; Toby's Body & Fender; Crash Champions Collision Repair Spokane MainHiddenAug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 28: #5Oct 28, 2026
auto body shop near me spokaneNot in the map packNot in the top 10Flash's Auto Body & Paint; Toby's Body & Fender; Crash Champions Collision Repair Spokane MainHiddenAug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 28: Not in the top 10Oct 28, 2026
best auto body shop spokaneNot in the map packNot in the top 10Flash's Auto Body & Paint; Crash Champions Collision Repair Spokane Main; Toby's Body & FenderHiddenAug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 28: Not in the top 10Oct 28, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“auto body shop spokane”Oct 28, 2026
1Flash's Auto Body & Paint4.9339
2Toby's Body & Fender4.8109
3Crash Champions Collision Repair Spokane Main4.8398
“auto body shop near me spokane”Oct 28, 2026
1Flash's Auto Body & Paint4.9339
2Toby's Body & Fender4.8109
3Crash Champions Collision Repair Spokane Main4.8398
“best auto body shop spokane”Oct 28, 2026
1Flash's Auto Body & Paint4.9339
2Crash Champions Collision Repair Spokane Main4.8398
3Toby's Body & Fender4.8109

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first1

  1. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 14/100. Google uses mobile speed as a ranking factor.

Next3

  1. Ranks #5 in Google's web results for the main search, just below the top three.

    The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Why it matters · for your developer

    The first three results take most of the clicks. This is close enough that a few fixes can move it up.

    Map & search position. Ranking #5 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.

  2. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.

Show the other 3 fixes

Nextcontinued

  1. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 85/100.

When there's time2

  1. The site and its Google Business Profile list a different phone.

    The fix: Make the schema's phone match the Google Business Profile exactly, or correct the profile if the site is right.

    Why it matters · for your developer

    Google trusts a business more when its name, address and phone match everywhere. Two versions give it a reason to doubt both.

    Business info for Google. Schema phone differs from the Google Business Profile: The site's LocalBusiness schema and its Google Business Profile disagree on the phone (schema: +18776068854; profile: (509) 368-7839). Google trusts a business more when its name, address and phone match everywhere.

  2. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a Phone

9.6 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Auto Body Shops median is 10 s.

Core Web Vitals on a phoneLab test on a simulated mid-range phone, plus Chrome data from real visitors.
Lab test: simulated mid-range phone: main content load time, layout shift while loading; Real visitors: Chrome phone data, last 28 days: response to a tapLab test: simulated mid-range phone. Main content load time: 9.6 s, in Google's poor zone (good is 2.5 s or less). Median 10 s. Layout shift while loading: 0.43, in Google's poor zone (good is 0.10 or less). Median <0.01. Real visitors: Chrome phone data, last 28 days. Response to a tap: 240 ms, in Google's needs work zone (good is 200 ms or less). Median 500 ms.LAB TEST · SIMULATED MID-RANGE PHONEREAL VISITORS · CHROME PHONE DATA, 28 DAYSMain content load time: 9.6 s (median 10 s)Main content load timeLCP9.6 smedian 10 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0.43 (median <0.01)Layout shift while loadingCLS0.43median <0.01Needs workPoor0.100.250.50+Response to a tap: 240 ms (median 500 ms)Response to a tapINP240 msmedian 500 msGoodPoor200 ms500 ms1 s+

Google's performance score: 14 on a phone.

Core Web Vitals on a phone
MeasureSourceYouSpokane Auto Body Shops medianGood up toPoor above
Main content load time (LCP)Lab test9.6 s10 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.43<0.010.100.25
Response to a tap (INP)Real visitors (Chrome)240 ms500 ms200 ms500 ms

Other Spokane Auto Body Shops We Track

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title55 characters

New & Used BMW Dealer Near Spokane, WA | BMW of Spokane

Title names SpokaneYes
Meta description157 characters

As your Washington State BMW dealer, BMW of Spokane is proud to offer a selection of new BMW vehicles, financing help, and excellent service. Visit us today!

Description names SpokaneYes
Main headings (H1)2
Images without alt text0 of 61

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaYes
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.4 / 5
Reviews1,562
Hours listedYes

Google PageSpeed (lab test)

Performance, phone14 / 100
Performance, desktopNot measured
SEO checklist, phone85 / 100
Accessibility, phone77 / 100
Best practices, phone31 / 100

Report cmw5otyi · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score