CAPLocal SEO report · Spokane Financial Advisors

capnorthwest.comMeasured November 11, 2026

Score

44/100

Below the Spokane Financial Advisors median of 73

Where CAP sits among 16 Spokane Financial Advisors businessesOut of 100. Each dot is one business.
Spokane Financial Advisors: 16 sites scored out of 100Dot strip of 16 scores from 44 to 96. You: 44, 16th of 16. Median 73. Top score 96 (Stewardship Concepts Financial Services).SPOKANE FINANCIAL ADVISORS16 sitesScore: 95Score: 93Score: 91Score: 84Score: 78Score: 76Score: 75Score: 71Score: 71Score: 69Score: 68Score: 67Score: 61Score: 58Stewardship Concepts Financial Services: 96You: 44You44Stewardship Concept…9602550100Median 73
Where CAP sits among 16 Spokane Financial Advisors businesses
BusinessScore
Stewardship Concepts Financial Services96
Spokane Financial Advisors site 295
Spokane Financial Advisors site 393
Spokane Financial Advisors site 491
Spokane Financial Advisors site 584
Spokane Financial Advisors site 678
Spokane Financial Advisors site 776
Spokane Financial Advisors site 875
Spokane Financial Advisors site 971
Spokane Financial Advisors site 1071
Spokane Financial Advisors site 1169
Spokane Financial Advisors site 1268
Spokane Financial Advisors site 1367
Spokane Financial Advisors site 1461
Spokane Financial Advisors site 1558
You44
Median73

CAP scores 44 out of 100, below the Spokane Financial Advisors median of 73. Biggest gap: Business info for Google, 0 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviewsUnknownNo review count on file · Spokane median 8Phone load6.2 slab testGood is 2.5 s or less · median 7.3 s

What to fix first, and why

CAP has no Google Business Profile, which means it cannot appear in the map results that capture most local search clicks. No profile means no map listing, full stop. The homepage compounds this: it loads past Google's threshold for slow on mobile, and neither the title nor meta description names Spokane, so Google cannot confirm where the business operates. The first move is to claim or create a profile at business.google.com and complete verification by postcard or phone.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Financial Advisors median on Speed & Google checklist. Behind it on Business info for Google, Crawlability, Google Business Profile and Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 44 of 100 measured pointsSpeed & Google checklist: 22 of 25, median 20. Page basics: 22 of 25, median 22. Business info for Google: 0 of 15, median 10. Crawlability: 0 of 10, median 10. Google Business Profile: 0 of 15, median 14. Map & search position: 0 of 10, median 3.Speed & Google checklist: 22 of 25 (median 20)Speed & Google checklist22 / 25Page basics: 22 of 25 (median 22)Page basics22 / 25Business info for Google: 0 of 15 (median 10)Business info for Google0 / 15Crawlability: 0 of 10 (median 10)Crawlability0 / 10Google Business Profile: 0 of 15 (median 14)Google Business Profile0 / 15Map & search position: 0 of 10 (median 3)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Financial Advisors medianBest in the fieldPoints available
Speed & Google checklist22202325
Page basics22222525
Business info for Google0101515
Crawlability0101010
Google Business Profile0141515
Map & search position031010

The Spokane Financial Advisors Standing

CAP is #16 of the 16 Spokane Financial Advisors we track. Stewardship Concepts Financial Services leads.

Spokane Financial Advisors ranked on score, ties to the business with more Google reviews.CAP is number 16 of 16.
RankBusinessScoreReviews
1Stewardship Concepts Financial Services9660
2Quantum Financial Planning95180
3UpFront Financial Planning, LLC9344
15Fortitude Financial587
16CAP44–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 16 on the leaderboard

Reviews vs. the Spokane Field

We don't have a Google review count on file for CAP. The Spokane Financial Advisors median is 8.

Google reviews and rating, CAP and every Spokane Financial Advisors business with review dataEvery Spokane Financial Advisors business with Google reviews.
Google reviews and rating, Spokane Financial AdvisorsScatter plot of 14 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: no Google review data on file. Median 8 reviews and 5.0 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 59 reviews, rated 5.0Business: 3 reviews, rated 4.7Business: 7 reviews, rated 4.4Business: 9 reviews, rated 4.6Business: 5 reviews, rated 4.2Business: 1 reviews, rated 5.0Business: 180 reviews, rated 5.0Business: 60 reviews, rated 5.0Business: 4 reviews, rated 5.0Business: 7 reviews, rated 4.4Business: 39 reviews, rated 5.0Business: 44 reviews, rated 5.0Business: 4 reviews, rated 5.0Business: 16 reviews, rated 5.0Median 8 reviewsMedian 5.0

We don't have Google review data for you yet, so there's no dot for you.

Google reviews and rating, CAP and every Spokane Financial Advisors business with review data
BusinessGoogle reviewsRating
Spokane Financial Advisors business 11805.0
Spokane Financial Advisors business 2605.0
Spokane Financial Advisors business 3595.0
Spokane Financial Advisors business 4445.0
Spokane Financial Advisors business 5395.0
Spokane Financial Advisors business 6165.0
Spokane Financial Advisors business 794.6
Spokane Financial Advisors business 874.4
Spokane Financial Advisors business 974.4
Spokane Financial Advisors business 1054.2
Spokane Financial Advisors business 1145.0
Spokane Financial Advisors business 1245.0
Spokane Financial Advisors business 1334.7
Spokane Financial Advisors business 1415.0
Median85.0

Where CAP Shows Up on Google

CAP doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where CAP shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "financial advisor near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Sep 4 below the top 10, Oct 4 #7, Nov 7 below the top 10.financial advisor near mespokaneMAP PACK1Quantum Financial PlanningQuantum Financial Planning2UpFront Financial Planning, LLCUpFront Financial Planning,…3Fellowship Financial PlanningFellowship Financial PlanningYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Sep 4: below the top 10Oct 4: #7Nov 7: below the top 10Google results for "best financial advisor spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Sep 4 below the top 10, Oct 4 below the top 10, Nov 7 below the top 10.best financial advisorspokaneMAP PACK1Quantum Financial PlanningQuantum Financial Planning2Fellowship Financial PlanningFellowship Financial Planning3UpFront Financial Planning, LLCUpFront Financial Planning,…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Sep 4: below the top 10Oct 4: below the top 10Nov 7: below the top 10Google results for "financial advisor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Sep 4 below the top 10, Oct 4 below the top 10, Nov 7 below the top 10.financial advisor spokaneMAP PACK1Quantum Financial PlanningQuantum Financial Planning2Fellowship Financial PlanningFellowship Financial Planning3UpFront Financial Planning, LLCUpFront Financial Planning,…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Sep 4: below the top 10Oct 4: below the top 10Nov 7: below the top 10

Google results captured Nov 7, 2026.

Where CAP shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
financial advisor near me spokaneNot in the map packNot in the top 10Quantum Financial Planning; UpFront Financial Planning, LLC; Fellowship Financial PlanningHiddenSep 4: Not in the top 10; Oct 4: #7; Nov 7: Not in the top 10Nov 7, 2026
best financial advisor spokaneNot in the map packNot in the top 10Quantum Financial Planning; Fellowship Financial Planning; UpFront Financial Planning, LLCHiddenSep 4: Not in the top 10; Oct 4: Not in the top 10; Nov 7: Not in the top 10Nov 7, 2026
financial advisor spokaneNot in the map packNot in the top 10Quantum Financial Planning; Fellowship Financial Planning; UpFront Financial Planning, LLCHiddenSep 4: Not in the top 10; Oct 4: Not in the top 10; Nov 7: Not in the top 10Nov 7, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“financial advisor near me spokane”Nov 7, 2026
1Quantum Financial Planning5.0200
2UpFront Financial Planning, LLC5.045
3Fellowship Financial Planning5.076
“best financial advisor spokane”Nov 7, 2026
1Quantum Financial Planning5.0200
2Fellowship Financial Planning5.076
3UpFront Financial Planning, LLC5.045
“financial advisor spokane”Nov 7, 2026
1Quantum Financial Planning5.0200
2Fellowship Financial Planning5.076
3UpFront Financial Planning, LLC5.045

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. No Google Business Profile found.

    The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Why it matters · for your developer

    Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.

    Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.

  2. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

Next2

  1. No sitemap.

    The fix: Generate a sitemap.xml and reference it in robots.txt. Most CMSes have a plugin for this.

    Why it matters · for your developer

    A sitemap lists every page so Google finds them quickly. Without one, deeper pages can wait weeks to be indexed.

    Crawlability. No sitemap.xml: Sitemaps tell Google which pages exist and when they changed.

Show the other 6 fixes

Nextcontinued

  1. No robots.txt file.

    The fix: Add a /robots.txt file. At minimum, include the line 'Sitemap: <your sitemap URL>'.

    Why it matters · for your developer

    Crawlers look for it first, and it's where the sitemap is announced. Without it, Google can miss pages.

    Crawlability. No robots.txt file: Search engines look for /robots.txt to discover sitemap location and crawl directives.

When there's time5

  1. The page title is 10 characters, too short to say much.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too short (10 chars): Titles should be 30–65 characters to display fully in search results.

  2. The search preview is 52 characters, too short to say much.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too short (52 chars): Meta descriptions display best between 70 and 160 characters.

  3. Shared links show no preview.

    The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.

    Why it matters · for your developer

    Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.

    Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.

  4. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

  5. No canonical tag on the homepage.

    The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.

    Why it matters · for your developer

    Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.

    Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.

Speed on a Phone

6.2 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Financial Advisors median is 7.3 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 6.2 s, in Google's poor zone (good is 2.5 s or less). Median 7.3 s. Layout shift while loading: 0.11, in Google's needs work zone (good is 0.10 or less). Median <0.01.Main content load time: 6.2 s (median 7.3 s)Main content load timeLCP6.2 smedian 7.3 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0.11 (median <0.01)Layout shift while loadingCLS0.11median <0.01Poor0.100.250.50+

Google's performance score: 74 on a phone, 98 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Financial Advisors medianGood up toPoor above
Main content load time (LCP)Lab test6.2 s7.3 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.11<0.010.100.25

Other Spokane Financial Advisors We Track

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See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title10 characters

Home | CAP

Title names SpokaneNo
Meta description52 characters

Independent financial advice built around your life.

Description names SpokaneNo
Main headings (H1)1
Images without alt text0 of 4

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtNo
sitemap.xmlNo

Google Business Profile

Profile foundNo
RatingNot on file
ReviewsNot on file
Hours listedNo

Google PageSpeed (lab test)

Performance, phone74 / 100
Performance, desktop98 / 100
SEO checklist, phone100 / 100
Accessibility, phone95 / 100
Best practices, phone100 / 100

Report cmwcigtp · Measured November 11, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score