Insight Pest SolutionsLocal SEO report · Spokane Pest Control

insightpestnorthwest.comSpokane, WAMeasured November 6, 2026

Score

67/100

Below the Spokane Pest Control median of 71

Where Insight Pest Solutions sits among 10 Spokane Pest Control businessesOut of 100. Each dot is one business.
Spokane Pest Control: 10 sites scored out of 100Dot strip of 10 scores from 40 to 93. You: 67, 7th of 10. Median 71. Top score 93 (Eden Advanced Pest Technologies).SPOKANE PEST CONTROL10 sitesScore: 92Score: 88Score: 82Score: 72Score: 69Score: 55Score: 51Score: 40Eden Advanced Pest Technologies: 93You: 67You67Eden Advanced Pest…9302550100Median 71
Where Insight Pest Solutions sits among 10 Spokane Pest Control businesses
BusinessScore
Eden Advanced Pest Technologies93
Spokane Pest Control site 292
Spokane Pest Control site 388
Spokane Pest Control site 482
Spokane Pest Control site 572
Spokane Pest Control site 669
You67
Spokane Pest Control site 855
Spokane Pest Control site 951
Spokane Pest Control site 1040
Median71

Insight Pest Solutions scores 67 out of 100, below the Spokane Pest Control median of 71. Biggest gap: Business info for Google, 5 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews306reviews4.9 stars · Spokane median 260Phone load12 slab testGood is 2.5 s or less · median 5.6 s

What to fix first, and why

Insight Pest Solutions doesn't appear in Spokane's map results or top web results for the searches that drive local pest control business — and the main reason is structural. The site's structured data doesn't tell Google it's a local business: no hours, no service area, no services declared in a format Google reads directly, so the listings that do have that markup pull ahead. Homepage load speed on a phone crosses Google's poor threshold and runs slower than other Spokane pest control sites we track, which compounds the problem — slow pages lose visitors before the content appears. The first fix is specific: add a LocalBusiness structured data entity with full name, address, phone, service area, and hours to every page.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

Behind the Spokane Pest Control median on Speed & Google checklist, Page basics, Business info for Google and Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 67 of 100 measured pointsSpeed & Google checklist: 16 of 25, median 20. Page basics: 21 of 25, median 22. Business info for Google: 5 of 15, median 10. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 3.Speed & Google checklist: 16 of 25 (median 20)Speed & Google checklist16 / 25Page basics: 21 of 25 (median 22)Page basics21 / 25Business info for Google: 5 of 15 (median 10)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 3)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Pest Control medianBest in the fieldPoints available
Speed & Google checklist16202425
Page basics21222525
Business info for Google5101515
Crawlability10101010
Google Business Profile15151515
Map & search position031010

The Spokane Pest Control Standing

Insight Pest Solutions is #7 of the 10 Spokane Pest Control we track. Eden Advanced Pest Technologies leads.

Spokane Pest Control ranked on score, ties to the business with more Google reviews.Insight Pest Solutions is number 7 of 10.
RankBusinessScoreReviews
1Eden Advanced Pest Technologies93823
2Pointe Pest Control - Spokane924,560
3EcoTek Pest Control88226
6Spokane Pest Control Services69–
7Insight Pest Solutions67306
8Spokane Pest Pro55–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 10 on the leaderboard

Reviews vs. the Spokane Field

Insight Pest Solutions has 306 Google reviews at 4.9 stars. The Spokane Pest Control median is 260, and 2 businesses have more.

Google reviews and rating, Insight Pest Solutions and every Spokane Pest Control business with review dataEvery Spokane Pest Control business with Google reviews.
Google reviews and rating, Spokane Pest ControlScatter plot of 7 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 306 reviews, rated 4.9. Median 260 reviews and 4.9 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 226 reviews, rated 4.9Business: 823 reviews, rated 4.9Business: 4,560 reviews, rated 4.9Business: 260 reviews, rated 5.0Business: 178 reviews, rated 5.0Business: 10 reviews, rated 5.0You: 306 reviews, rated 4.9Median 260 reviewsMedian 4.9You306 reviews · 4.9
Google reviews and rating, Insight Pest Solutions and every Spokane Pest Control business with review data
BusinessGoogle reviewsRating
Spokane Pest Control business 14,5604.9
Spokane Pest Control business 28234.9
You3064.9
Spokane Pest Control business 42605.0
Spokane Pest Control business 52264.9
Spokane Pest Control business 61785.0
Spokane Pest Control business 7105.0
Median2604.9
What would more reviews do?

Reviews

306

Review rank

#3of 7

306 todaymost in the field: 4,560

#3 of 7 on Google reviews today. Drag to see what more would do.

Where Insight Pest Solutions Shows Up on Google

Insight Pest Solutions doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Insight Pest Solutions shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "pest control spokane"You: not in the map pack. Not in the organic top 10. 7 organic results were captured. Over time: Aug 22 below the top 10, Sep 25 below the top 10, Nov 2 below the top 10.pest control spokaneMAP PACK1Pointe Pest Control - SpokanePointe Pest Control - Spokane2Spokane Pest ProSpokane Pest Pro3Spud Pest ControlSpud Pest ControlYou: not in the map packTOP 10NAMES HIDDEN1234567Only 7 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 25: below the top 10Nov 2: below the top 10Google results for "pest control near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 24 below the top 10, Sep 25 below the top 10, Oct 26 below the top 10.pest control near mespokaneMAP PACK1Spud Pest ControlSpud Pest Control2Spud Pest ControlSpud Pest Control3Spokane Pest ProSpokane Pest ProYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 24: below the top 10Sep 25: below the top 10Oct 26: below the top 10Google results for "best pest control spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 24 below the top 10, Sep 25 below the top 10, Oct 26 below the top 10.best pest control spokaneMAP PACK1Spud Pest ControlSpud Pest Control2Spokane Pest ProSpokane Pest Pro3Pointe Pest Control - SpokanePointe Pest Control - SpokaneYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 24: below the top 10Sep 25: below the top 10Oct 26: below the top 10

Google results captured Nov 2, 2026.

Where Insight Pest Solutions shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
pest control spokaneNot in the map packNot in the top 10Pointe Pest Control - Spokane; Spokane Pest Pro; Spud Pest Control; UnknownHiddenAug 22: Not in the top 10; Sep 25: Not in the top 10; Nov 2: Not in the top 10Nov 2, 2026
pest control near me spokaneNot in the map packNot in the top 10Spud Pest Control; Spud Pest Control; Spokane Pest Pro; UnknownHiddenAug 24: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10Oct 26, 2026
best pest control spokaneNot in the map packNot in the top 10Spud Pest Control; Spokane Pest Pro; Pointe Pest Control - Spokane; UnknownHiddenAug 24: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10Oct 26, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“pest control spokane”Nov 2, 2026
1Pointe Pest Control - Spokane4.94,593
2Spokane Pest Pro5.0506
3Spud Pest Control5.0243
“pest control near me spokane”Oct 26, 2026
1Spud Pest Control5.0243
2Spud Pest Control5.0243
3Spokane Pest Pro5.0504
“best pest control spokane”Oct 26, 2026
1Spud Pest Control5.0243
2Spokane Pest Pro5.0504
3Pointe Pest Control - Spokane4.94,593

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

  2. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 37/100. Google uses mobile speed as a ranking factor.

Next2

  1. 37 of 60 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 37 of 60 images missing alt text: Image alt coverage is below 70%.

Show the other 3 fixes

Nextcontinued

  1. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 85/100.

When there's time2

  1. The page title is 68 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (68 chars): Titles should be 30–65 characters to display fully in search results.

  2. The search preview is 337 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (337 chars): Meta descriptions display best between 70 and 160 characters.

Speed on a Phone

12 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Pest Control median is 5.6 s.

Core Web Vitals on a phoneLab test on a simulated mid-range phone, plus Chrome data from real visitors.
Lab test: simulated mid-range phone: main content load time, layout shift while loading; Real visitors: Chrome phone data, last 28 days: response to a tapLab test: simulated mid-range phone. Main content load time: 12 s, in Google's poor zone (good is 2.5 s or less). Median 5.6 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median 0.02. Real visitors: Chrome phone data, last 28 days. Response to a tap: 190 ms, in Google's good zone (good is 200 ms or less).LAB TEST · SIMULATED MID-RANGE PHONEREAL VISITORS · CHROME PHONE DATA, 28 DAYSMain content load time: 12 s (median 5.6 s)Main content load timeLCP12 smedian 5.6 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0 (median 0.02)Layout shift while loadingCLS0median 0.02Needs workPoor0.100.250.50+Response to a tap: 190 msResponse to a tapINP190 msGoodNeeds workPoor200 ms500 ms1 s+

Google's performance score: 37 on a phone, 83 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Pest Control medianGood up toPoor above
Main content load time (LCP)Lab test12 s5.6 s2.5 s4 s
Layout shift while loading (CLS)Lab test00.020.100.25
Response to a tap (INP)Real visitors (Chrome)190 ms–200 ms500 ms

Other Spokane Pest Control We Track

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See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title68 characters

Insight Pest Solutions | Washington and Oregon Pest Control Services

Title names SpokaneNo
Meta description337 characters

Contact Us 206-453-0183 Thorough interior service Home perimeter treatment Full yard treatment Ants, mice, wasps, spiders, etc. Monthly Subscription Provides Pest Free Warranty Seasonal Proactive Treatments Unlimited Free Re-services upon request Eco and pet friendly Satisfaction Guaranteed Money Back Guarantee | Insight Pest Solutions

Description names SpokaneNo
Main headings (H1)1
Images without alt text37 of 60

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.9 / 5
Reviews306
Hours listedYes

Google PageSpeed (lab test)

Performance, phone37 / 100
Performance, desktop83 / 100
SEO checklist, phone85 / 100
Accessibility, phone76 / 100
Best practices, phone96 / 100

Report cmw5nyft · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score