Intricate Lock & KeyLocal SEO report · Spokane Locksmiths

intricatelockandkey.comMeasured September 29, 2026

Score

63/100

Google Business Profile not checked on this scan

Where Intricate Lock & Key sits among 11 Spokane Locksmiths businessesOut of 100. Each dot is one business.
Spokane Locksmiths: 11 sites scored out of 100Dot strip of 11 scores from 47 to 94. You: 63, 9th of 11. Median 72. Top score 94 (American Lock & Key).SPOKANE LOCKSMITHS11 sitesScore: 93Score: 88Score: 83Score: 73Score: 72Score: 71Score: 67Score: 59Score: 47American Lock & Key: 94You: 63You63American Lock & Key9402550100Median 72
Where Intricate Lock & Key sits among 11 Spokane Locksmiths businesses
BusinessScore
American Lock & Key94
Spokane Locksmiths site 293
Spokane Locksmiths site 388
Spokane Locksmiths site 483
Spokane Locksmiths site 573
Spokane Locksmiths site 672
Spokane Locksmiths site 771
Spokane Locksmiths site 867
You63
Spokane Locksmiths site 1059
Spokane Locksmiths site 1147
Median72

Intricate Lock & Key scores 63 out of 100. Biggest gap: Business info for Google, 5 of 15 points.

Google rank#7in search"locksmith spokane"ReviewsUnknownNo review count on file · Spokane median 167Phone load14 slab testGood is 2.5 s or less · median 6.3 s

What to fix first, and why

Intricate Lock & Key is missing LocalBusiness structured data, and that's the most direct thing holding it back. Structured data is how Google reads hours, services, and service area without guessing — without it, the listings that have it get the map placement instead. The site doesn't appear in the map results for the searches that drive locksmith calls in Spokane, and the homepage loads past Google's threshold for slow on mobile, clearly slower than other Spokane locksmiths we track. The first fix: add a LocalBusiness schema entity with full name, address, phone, hours, and service area to every page.

Drafted with AI on September 30, 2026, from our scans of this site.

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Where the points go

Ahead of the Spokane Locksmiths median on Page basics. Behind it on Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 63 of 85 measured pointsSpeed & Google checklist: 21 of 25, median 21. Page basics: 25 of 25, median 22. Business info for Google: 5 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: not measured, median 15. Map & search position: 2 of 10, median 10.Speed & Google checklist: 21 of 25 (median 21)Speed & Google checklist21 / 25Page basics: 25 of 25 (median 22)Page basics25 / 25Business info for Google: 5 of 15 (median 5)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: not measured (median 15)Google Business ProfileNot measuredMap & search position: 2 of 10 (median 10)Map & search position2 / 10

The Google Business Profile wasn't checked on this scan.

Points by part of the score
Part of the scoreYouSpokane Locksmiths medianBest in the fieldPoints available
Speed & Google checklist21212325
Page basics25222525
Business info for Google551515
Crawlability10101010
Google Business ProfileNot measured151515
Map & search position2101010

The Spokane Locksmiths standing

Intricate Lock & Key is #9 of the 11 Spokane Locksmiths we track. American Lock & Key leads.

Spokane Locksmiths ranked on score, ties to the business with more Google reviews.Intricate Lock & Key is number 9 of 11.
RankBusinessScoreReviews
1American Lock & Key94465
2Advantage Lock & Key9363
3Spokane Locksmith8813
8Al's Locksmith67–
9Intricate Lock & Key63–
10Chuck's Neighborhood Lock Service59–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 11 on the leaderboard

Reviews vs. the Spokane field

We don't have a Google review count on file for Intricate Lock & Key. The Spokane Locksmiths median is 167.

Google reviews and rating, Intricate Lock & Key and every Spokane Locksmiths business with review dataEvery Spokane Locksmiths business with Google reviews.
Google reviews and rating, Spokane LocksmithsScatter plot of 7 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: no Google review data on file. Median 167 reviews and 4.8 stars. American Lock & Key: 465 reviews, rated 4.8.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 63 reviews, rated 4.9Business: 167 reviews, rated 4.5Business: 277 reviews, rated 4.8Business: 74 reviews, rated 5.0Business: 344 reviews, rated 4.8Business: 13 reviews, rated 4.7American Lock & Key: 465 reviews, rated 4.8Median 167 reviewsMedian 4.8American Lock & Key465 reviews · 4.8

We don't have Google review data for you yet, so there's no dot for you.

Google reviews and rating, Intricate Lock & Key and every Spokane Locksmiths business with review data
BusinessGoogle reviewsRating
American Lock & Key4654.8
Spokane Locksmiths business 23444.8
Spokane Locksmiths business 32774.8
Spokane Locksmiths business 41674.5
Spokane Locksmiths business 5745.0
Spokane Locksmiths business 6634.9
Spokane Locksmiths business 7134.7
Median1674.8

Where Intricate Lock & Key shows up on Google

Intricate Lock & Key ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where Intricate Lock & Key shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "locksmith spokane"You: not in the map pack. Organic #7 of the top 10. 9 organic results were captured. Over time: May 30 below the top 10, Sep 25 #7.locksmith spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN1234567You: organic #7You89Only 9 results capturedBelow the top 10RANK OVER TIME>10#7May 30: below the top 10Sep 25: #7Google results for "locksmith near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jun 12 below the top 10, Sep 25 below the top 10.locksmith near me spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jun 12: below the top 10Sep 25: below the top 10Google results for "best locksmith spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jun 12 #3, Sep 25 below the top 10.best locksmith spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME#3>10Jun 12: #3Sep 25: below the top 10

Google results captured Sep 25, 2026.

Where Intricate Lock & Key shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
locksmith spokaneNot in the map pack#7HiddenHiddenMay 30: Not in the top 10; Sep 25: #7Sep 25, 2026
locksmith near me spokaneNot in the map packNot in the top 10HiddenHiddenJun 12: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026
best locksmith spokaneNot in the map packNot in the top 10HiddenHiddenJun 12: #3; Sep 25: Not in the top 10Sep 25, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first1

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

Next1

  1. Ranks #7 in Google's web results for the main search, just below the top three.

    The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Why it matters · for your developer

    The first three results take most of the clicks. This is close enough that a few fixes can move it up.

    Map & search position. Ranking #7 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.

When there's time1

  1. The search preview is 184 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (184 chars): Meta descriptions display best between 70 and 160 characters.

Speed on a phone

14 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Locksmiths median is 6.3 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 14 s, in Google's poor zone (good is 2.5 s or less). Median 6.3 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 14 s (median 6.3 s)Main content load timeLCP14 smedian 6.3 sGoodPoor2.5 s4 s12 s+You: 14 s, past the end of the scaleLayout shift while loading: 0 (median <0.01)Layout shift while loadingCLS0median <0.01GoodNeeds workPoor0.100.250.50+

Google's performance score: 68 on a phone, 56 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Locksmiths medianGood up toPoor above
Main content load time (LCP)Lab test14 s6.3 s2.5 s4 s
Layout shift while loading (CLS)Lab test0<0.010.100.25

Score over time

Down 4 points since Jun 19, 2026, on scans that measured the same things.

Show the chart
Intricate Lock & Key's score over timeEvery scan we've run, against the Spokane median.
You: score over 3 scansLine chart from Jun 19, 2026 to Sep 29, 2026: 67 to 63. Spokane Locksmiths median most recently 72. American Lock & Key most recently 94.0255075100JulSepJun 19, 2026: 67Sep 24, 2026: 53 (partial scan, no speed test)Sep 29, 2026: 6367You63Median72American…94
Intricate Lock & Key's score over time
DateSeriesScore
May 31, 2026American Lock & Key94
Jun 11, 2026Spokane Locksmiths median77
Jun 12, 2026Spokane Locksmiths median77
Jun 13, 2026Spokane Locksmiths median77
Jun 15, 2026Spokane Locksmiths median77
Jun 19, 2026You67
Jun 19, 2026Spokane Locksmiths median66
Jun 22, 2026Spokane Locksmiths median66
Jun 29, 2026Spokane Locksmiths median66
Jul 6, 2026Spokane Locksmiths median66
Jul 13, 2026Spokane Locksmiths median66
Jul 20, 2026Spokane Locksmiths median66
Jul 27, 2026Spokane Locksmiths median66
Aug 3, 2026Spokane Locksmiths median66
Aug 10, 2026Spokane Locksmiths median66
Aug 17, 2026Spokane Locksmiths median66
Aug 24, 2026Spokane Locksmiths median66
Aug 31, 2026Spokane Locksmiths median66
Sep 7, 2026Spokane Locksmiths median66
Sep 14, 2026Spokane Locksmiths median67
Sep 21, 2026Spokane Locksmiths median67
Sep 24, 2026You53 (partial)
Sep 24, 2026Spokane Locksmiths median71
Sep 28, 2026Spokane Locksmiths median72
Sep 29, 2026You63
Sep 29, 2026Spokane Locksmiths median72
Oct 2, 2026Spokane Locksmiths median72

Other Spokane Locksmiths we track

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Raw measurementsfor your developer

Page basics

Page title55 characters

Intricate Lock & Key - Spokane Locksmith Spokane Valley

Title names SpokaneYes
Meta description184 characters

Spokane locksmith and Spokane Valley area Locksmith. Automotive, residential, commercial and safe service. Lockouts repairs rekeys key replacement and more. Local lock and key service.

Description names SpokaneYes
Main headings (H1)1
Images without alt text0 of 10

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundNot checked
RatingNot on file
ReviewsNot on file
Hours listedNot checked

Google PageSpeed (lab test)

Performance, phone68 / 100
Performance, desktop56 / 100
SEO checklist, phone100 / 100
Accessibility, phone86 / 100
Best practices, phone100 / 100

Report cmuminsl · Measured September 29, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score