Kalin TrenchlessLocal SEO report · Spokane Plumbing

kalinexcavation.com14212 N Market St, Mead, WA 99021Measured October 15, 2026

Score

67/100

At the Spokane Plumbing median of 69

Where Kalin Trenchless sits among 36 Spokane Plumbing businessesOut of 100. Each dot is one business.
Spokane Plumbing: 36 sites scored out of 100Dot strip of 36 scores from 31 to 93. You: 67, 19th of 36. Median 69. Top score 93 (Gold Seal Plumbing).SPOKANE PLUMBING36 sitesScore: 90Score: 89Score: 88Score: 87Score: 87Score: 87Score: 87Score: 84Score: 82Score: 80Score: 79Score: 78Score: 77Score: 76Score: 75Score: 71Score: 70Score: 66Score: 66Score: 66Score: 64Score: 63Score: 61Score: 60Score: 58Score: 56Score: 55Score: 52Score: 52Score: 48Score: 47Score: 43Score: 36Score: 31Gold Seal Plumbing: 93You: 67You67Gold Seal Plumbing9302550100Median 69
Where Kalin Trenchless sits among 36 Spokane Plumbing businesses
BusinessScore
Gold Seal Plumbing93
Spokane Plumbing site 290
Spokane Plumbing site 389
Spokane Plumbing site 488
Spokane Plumbing site 587
Spokane Plumbing site 687
Spokane Plumbing site 787
Spokane Plumbing site 887
Spokane Plumbing site 984
Spokane Plumbing site 1082
Spokane Plumbing site 1180
Spokane Plumbing site 1279
Spokane Plumbing site 1378
Spokane Plumbing site 1477
Spokane Plumbing site 1576
Spokane Plumbing site 1675
Spokane Plumbing site 1771
Spokane Plumbing site 1870
You67
Spokane Plumbing site 2066
Spokane Plumbing site 2166
Spokane Plumbing site 2266
Spokane Plumbing site 2364
Spokane Plumbing site 2463
Spokane Plumbing site 2561
Spokane Plumbing site 2660
Spokane Plumbing site 2758
Spokane Plumbing site 2856
Spokane Plumbing site 2955
Spokane Plumbing site 3052
Spokane Plumbing site 3152
Spokane Plumbing site 3248
Spokane Plumbing site 3347
Spokane Plumbing site 3443
Spokane Plumbing site 3536
Spokane Plumbing site 3631
Median69

Kalin Trenchless scores 67 out of 100, at the Spokane Plumbing median of 69. Biggest gap: Business info for Google, 5 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews76reviews4.6 stars · Spokane median 91Phone load29 slab testGood is 2.5 s or less · median 9.9 s

What to fix first, and why

Kalin Trenchless isn't appearing in Spokane map or web results for the searches that drive plumbing leads, and the missing structured data is the clearest reason why. LocalBusiness schema tells Google the hours, service area, and business type directly; without it, the site leaves Google to guess while listings that do have it get the map placement. The overall local-SEO score sits clearly below the Spokane Plumbing median, so the gap is real. Fix this first: add a LocalBusiness or plumbing-specific structured data entity to the homepage with full name, address, phone, hours, and service area.

Drafted with AI on October 15, 2026, from our scans of this site.

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Where the Points Go

Behind the Spokane Plumbing median on Speed & Google checklist and Page basics.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 67 of 100 measured pointsSpeed & Google checklist: 19 of 25, median 20. Page basics: 18 of 25, median 21. Business info for Google: 5 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 0.Speed & Google checklist: 19 of 25 (median 20)Speed & Google checklist19 / 25Page basics: 18 of 25 (median 21)Page basics18 / 25Business info for Google: 5 of 15 (median 5)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Plumbing medianBest in the fieldPoints available
Speed & Google checklist19202425
Page basics18212525
Business info for Google551515
Crawlability10101010
Google Business Profile15151515
Map & search position001010

The Spokane Plumbing Standing

Kalin Trenchless is #19 of the 36 Spokane Plumbing we track. Gold Seal Plumbing leads.

Spokane Plumbing ranked on score, ties to the business with more Google reviews.Kalin Trenchless is number 19 of 36.
RankBusinessScoreReviews
1Gold Seal Plumbing933,591
2Action Drain & Plumbing90571
3Division One Plumbing89269
18Lilac City Plumbing LLC70–
19Kalin Trenchless6776
20Raptor Rooter & Plumbing661,256

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 36 on the leaderboard

Reviews vs. the Spokane Field

Kalin Trenchless has 76 Google reviews at 4.6 stars. The Spokane Plumbing median is 91, and 14 businesses have more.

Google reviews and rating, Kalin Trenchless and every Spokane Plumbing business with review dataEvery Spokane Plumbing business with Google reviews.
Google reviews and rating, Spokane PlumbingScatter plot of 28 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 76 reviews, rated 4.6. Median 91 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 261 reviews, rated 5.0Business: 571 reviews, rated 4.8Business: 20 reviews, rated 4.7Business: 39 reviews, rated 4.7Business: 5,760 reviews, rated 4.9Business: 311 reviews, rated 4.9Business: 269 reviews, rated 4.9Business: 42 reviews, rated 4.5Business: 3,591 reviews, rated 4.8Business: 37 reviews, rated 4.9Business: 321 reviews, rated 4.8Business: 32 reviews, rated 4.2Business: 11 reviews, rated 4.5Business: 5,896 reviews, rated 4.8Business: 2 reviews, rated 4.0Business: 71 reviews, rated 4.7Business: 5 reviews, rated 4.2Business: 681 reviews, rated 4.9Business: 438 reviews, rated 4.9Business: 105 reviews, rated 5.0Business: 1,256 reviews, rated 4.8Business: 17 reviews, rated 4.8Business: 1,302 reviews, rated 4.9Business: 126 reviews, rated 4.9Business: 24 reviews, rated 4.5Business: 26 reviews, rated 3.6Business: 49 reviews, rated 5.0You: 76 reviews, rated 4.6Median 91 reviewsMedian 4.8You76 reviews · 4.6
Google reviews and rating, Kalin Trenchless and every Spokane Plumbing business with review data
BusinessGoogle reviewsRating
Spokane Plumbing business 15,8964.8
Spokane Plumbing business 25,7604.9
Spokane Plumbing business 33,5914.8
Spokane Plumbing business 41,3024.9
Spokane Plumbing business 51,2564.8
Spokane Plumbing business 66814.9
Spokane Plumbing business 75714.8
Spokane Plumbing business 84384.9
Spokane Plumbing business 93214.8
Spokane Plumbing business 103114.9
Spokane Plumbing business 112694.9
Spokane Plumbing business 122615.0
Spokane Plumbing business 131264.9
Spokane Plumbing business 141055.0
You764.6
Spokane Plumbing business 16714.7
Spokane Plumbing business 17495.0
Spokane Plumbing business 18424.5
Spokane Plumbing business 19394.7
Spokane Plumbing business 20374.9
Spokane Plumbing business 21324.2
Spokane Plumbing business 22263.6
Spokane Plumbing business 23244.5
Spokane Plumbing business 24204.7
Spokane Plumbing business 25174.8
Spokane Plumbing business 26114.5
Spokane Plumbing business 2754.2
Spokane Plumbing business 2824.0
Median914.8
What would more reviews do?

Reviews

76

Review rank

#15of 28

76 todaymost in the field: 5,896

#15 of 28 on Google reviews today. Drag to see what more would do.

Where Kalin Trenchless Shows Up on Google

Kalin Trenchless doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Kalin Trenchless shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "plumber near me spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Sep 25 below the top 10.plumber near me spokaneMAP PACK1Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…2Cole's PlumbingCole's Plumbing3Division One PlumbingDivision One PlumbingYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Sep 25: below the top 10Google results for "best plumber spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Sep 25 below the top 10.best plumber spokaneMAP PACK1Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…2Gold Seal PlumbingGold Seal Plumbing3Cole's PlumbingCole's PlumbingYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Sep 25: below the top 10Google results for "plumber spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Sep 25 below the top 10.plumber spokaneMAP PACK1Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…2Cole's PlumbingCole's Plumbing3Pace Plumbing & HeatingPace Plumbing & HeatingYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Sep 25: below the top 10

Google results captured Sep 25, 2026.

Where Kalin Trenchless shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
plumber near me spokaneNot in the map packNot in the top 10Shaw Plumbing Heating & Air Conditioning; Cole's Plumbing; Division One PlumbingHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026
best plumber spokaneNot in the map packNot in the top 10Shaw Plumbing Heating & Air Conditioning; Gold Seal Plumbing; Cole's PlumbingHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026
plumber spokaneNot in the map packNot in the top 10Shaw Plumbing Heating & Air Conditioning; Cole's Plumbing; Pace Plumbing & HeatingHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“plumber near me spokane”Sep 25, 2026
1Shaw Plumbing Heating & Air Conditioning4.81,358
2Cole's Plumbing4.9329
3Division One Plumbing4.9298
“best plumber spokane”Sep 25, 2026
1Shaw Plumbing Heating & Air Conditioning4.81,358
2Gold Seal Plumbing4.83,637
3Cole's Plumbing4.9329
“plumber spokane”Sep 25, 2026
1Shaw Plumbing Heating & Air Conditioning4.81,358
2Cole's Plumbing4.9329
3Pace Plumbing & Heating4.8372

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first1

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

Next2

  1. 7 of 12 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 7 of 12 images missing alt text: Image alt coverage is below 70%.

  2. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.

Show the other 1 fix

When there's time1

  1. The page title is 93 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (93 chars): Titles should be 30–65 characters to display fully in search results.

Speed on a Phone

29 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Plumbing median is 9.9 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 29 s, in Google's poor zone (good is 2.5 s or less). Median 9.9 s. Layout shift while loading: 0.06, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 29 s (median 9.9 s)Main content load timeLCP29 smedian 9.9 sGoodPoor2.5 s4 s12 s+You: 29 s, past the end of the scaleLayout shift while loading: 0.06 (median <0.01)Layout shift while loadingCLS0.06median <0.01GoodNeeds workPoor0.100.250.50+

Google's performance score: 52 on a phone, 72 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Plumbing medianGood up toPoor above
Main content load time (LCP)Lab test29 s9.9 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.06<0.010.100.25

Other Spokane Plumbing We Track

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  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title93 characters

Kalin - Trenchless Sewer & Water Lines - Serving the Greater Spokane Area in Washington State

Title names SpokaneYes
Meta description138 characters

With over 30 years, Kalin has become a trusted name for installing trenchless and traditional sewer and water lines in the Spokane region.

Description names SpokaneYes
Main headings (H1)2
Images without alt text7 of 12

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.6 / 5
Reviews76
Hours listedYes

Google PageSpeed (lab test)

Performance, phone52 / 100
Performance, desktop72 / 100
SEO checklist, phone92 / 100
Accessibility, phone91 / 100
Best practices, phone77 / 100

Report cmv9s09o · Measured October 15, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score