Zen Nail SpaLocal SEO report · Spokane Nail Salons

zennailspa.net9319 N Newport Hwy, Spokane, WA 99218Measured September 30, 2026

Score

59/100

Below the Spokane Nail Salons median of 67

Where Zen Nail Spa sits among 6 Spokane Nail Salons businessesOut of 100. Each dot is one business.
Spokane Nail Salons: 6 sites scored out of 100Dot strip of 6 scores from 53 to 85. You: 59, 4th of 6. Median 67. Top score 85 (7 Wonders Beauty).SPOKANE NAIL SALONS6 sitesScore: 78Score: 75Score: 56Score: 537 Wonders Beauty: 85You: 59You597 Wonders Beauty8502550100Median 67
Where Zen Nail Spa sits among 6 Spokane Nail Salons businesses
BusinessScore
7 Wonders Beauty85
Spokane Nail Salons site 278
Spokane Nail Salons site 375
You59
Spokane Nail Salons site 556
Spokane Nail Salons site 653
Median67

Zen Nail Spa scores 59 out of 100, below the Spokane Nail Salons median of 67. Biggest gap: Business info for Google, 0 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews213reviews4.6 stars · Spokane median 501Phone load8.9 slab testGood is 2.5 s or less · median 14 s
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Where the points go

Ahead of the Spokane Nail Salons median on Google Business Profile. Behind it on Speed & Google checklist, Page basics and Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 59 of 100 measured pointsSpeed & Google checklist: 18 of 25, median 20. Page basics: 16 of 25, median 21. Business info for Google: 0 of 15, median 0. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 10.Speed & Google checklist: 18 of 25 (median 20)Speed & Google checklist18 / 25Page basics: 16 of 25 (median 21)Page basics16 / 25Business info for Google: 0 of 15 (median 0)Business info for Google0 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 10)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Nail Salons medianBest in the fieldPoints available
Speed & Google checklist18202225
Page basics16212325
Business info for Google001015
Crawlability10101010
Google Business Profile15151515
Map & search position0101010

The Spokane Nail Salons standing

Zen Nail Spa is #4 of the 6 Spokane Nail Salons we track. 7 Wonders Beauty leads.

Spokane Nail Salons ranked on score, ties to the business with more Google reviews.Zen Nail Spa is number 4 of 6.
RankBusinessScoreReviews
17 Wonders Beauty851,367
2Glaze Nail Salon & Spa78501
3Foxy Nails75603
4Zen Nail Spa59213
5Luxury Nails Spa56–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 6 on the leaderboard

Reviews vs. the Spokane field

Zen Nail Spa has 213 Google reviews at 4.6 stars. The Spokane Nail Salons median is 501, and 4 businesses have more.

Google reviews and rating, Zen Nail Spa and every Spokane Nail Salons business with review dataEvery Spokane Nail Salons business with Google reviews.
Google reviews and rating, Spokane Nail SalonsScatter plot of 5 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 213 reviews, rated 4.6. Median 501 reviews and 4.6 stars. 7 Wonders Beauty: 1,367 reviews, rated 4.2.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 603 reviews, rated 3.7Business: 501 reviews, rated 4.8Business: 226 reviews, rated 4.87 Wonders Beauty: 1,367 reviews, rated 4.2You: 213 reviews, rated 4.6Median 501 reviewsMedian 4.6You213 reviews · 4.67 Wonders Beauty1,367 reviews · 4.2
Google reviews and rating, Zen Nail Spa and every Spokane Nail Salons business with review data
BusinessGoogle reviewsRating
7 Wonders Beauty1,3674.2
Spokane Nail Salons business 26033.7
Spokane Nail Salons business 35014.8
Spokane Nail Salons business 42264.8
You2134.6
Median5014.6
What would more reviews do?

Reviews

213

Review rank

#5of 5

213 todaymost in the field: 1,367

#5 of 5 on Google reviews today. Drag to see what more would do.

Where Zen Nail Spa shows up on Google

Zen Nail Spa doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Zen Nail Spa shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "nail salon near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jun 12 below the top 10, Aug 6 below the top 10, Sep 19 below the top 10.nail salon near me spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jun 12: below the top 10Aug 6: below the top 10Sep 19: below the top 10Google results for "best nail salon spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jun 12 below the top 10, Aug 6 #8, Sep 19 below the top 10.best nail salon spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jun 12: below the top 10Aug 6: #8Sep 19: below the top 10Google results for "nail salon spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 29 below the top 10, Aug 6 below the top 10, Sep 19 below the top 10.nail salon spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 29: below the top 10Aug 6: below the top 10Sep 19: below the top 10

Google results captured Sep 19, 2026.

Where Zen Nail Spa shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
nail salon near me spokaneNot in the map packNot in the top 10HiddenHiddenJun 12: Not in the top 10; Aug 6: Not in the top 10; Sep 19: Not in the top 10Sep 19, 2026
best nail salon spokaneNot in the map packNot in the top 10HiddenHiddenJun 12: Not in the top 10; Aug 6: #8; Sep 19: Not in the top 10Sep 19, 2026
nail salon spokaneNot in the map packNot in the top 10HiddenHiddenMay 29: Not in the top 10; Aug 6: Not in the top 10; Sep 19: Not in the top 10Sep 19, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first2

  1. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

  2. The homepage has no main heading.

    The fix: Add a single descriptive H1 to the page with the primary keyword.

    Why it matters · for your developer

    The main heading (the H1) tells Google and visitors what the page is about. Without one, both have to guess.

    Page basics. No H1 tag on page: Every page should have exactly one H1.

Next2

  1. 7 of 9 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 7 of 9 images missing alt text: Image alt coverage is below 70%.

Show the other 3 fixes

Nextcontinued

  1. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 77/100.

When there's time2

  1. The search preview is 201 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (201 chars): Meta descriptions display best between 70 and 160 characters.

  2. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a phone

8.9 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Nail Salons median is 14 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 8.9 s, in Google's poor zone (good is 2.5 s or less). Median 14 s. Layout shift while loading: <0.01, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 8.9 s (median 14 s)Main content load timeLCP8.9 smedian 14 sGoodPoor2.5 s4 s12 s+Layout shift while loading: <0.01 (median <0.01)Layout shift while loadingCLS<0.01median <0.01Needs workPoor0.100.250.50+

Google's performance score: 61 on a phone, 72 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Nail Salons medianGood up toPoor above
Main content load time (LCP)Lab test8.9 s14 s2.5 s4 s
Layout shift while loading (CLS)Lab test<0.01<0.010.100.25

Score over time

No change since Sep 11, 2026, on scans that measured the same things.

Show the chart
Zen Nail Spa's score over timeEvery scan we've run, against the Spokane median.
You: score over 3 scansLine chart from Sep 11, 2026 to Sep 30, 2026: 59 to 59. Spokane Nail Salons median most recently 67. 7 Wonders Beauty most recently 85.0255075100JulSepSep 11, 2026: 59Sep 24, 2026: 55 (partial scan, no speed test)Sep 30, 2026: 5959You59Median677 Wonders…85
Zen Nail Spa's score over time
DateSeriesScore
Jun 19, 20267 Wonders Beauty85
Sep 11, 2026You59
Sep 11, 2026Spokane Nail Salons median75
Sep 24, 20267 Wonders Beauty85
Sep 24, 2026You55 (partial)
Sep 24, 2026Spokane Nail Salons median75
Sep 30, 2026You59
Sep 30, 2026Spokane Nail Salons median75
Oct 2, 2026Spokane Nail Salons median67

Other Spokane Nail Salons we track

Free with a Google sign-in

See who holds each spot on Google.

Every fix above is already free. Signing in adds:

  • Who holds each map-pack spot, with ratings and review counts
  • The top 3 Google results, side by side

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Is this your business? Claim this report or tell Kev what's wrong.

Raw measurementsfor your developer

Page basics

Page title40 characters

Zen Nail Spa- Best Nail Salon in Spokane

Title names SpokaneYes
Meta description201 characters

Zen Nail in Newport Hwy is you favorite best local nail salon in Newport Hwy. Our salon is clean & we offer variety of nail designs. We has friendly & professional nail technicians are waiting for you.

Description names SpokaneNo
Main headings (H1)0
Images without alt text7 of 9

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.6 / 5
Reviews213
Hours listedYes

Google PageSpeed (lab test)

Performance, phone61 / 100
Performance, desktop72 / 100
SEO checklist, phone77 / 100
Accessibility, phone77 / 100
Best practices, phone92 / 100

Report cmuny4rj · Measured September 30, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score