Associated Agents Group IncLocal SEO report · Spokane Insurance

aagi.us626 N Mullan Rd, Spokane Valley, WA 99206Measured September 24, 2026

Score

75/100

Below the Spokane Insurance median of 93

Where Associated Agents Group Inc sits among 5 Spokane Insurance businessesOut of 100. Each dot is one business.
Spokane Insurance: 5 sites scored out of 100Dot strip of 5 scores from 75 to 96. You: 75, 5th of 5. Median 93. Top score 96 (All Lines Insurance).SPOKANE INSURANCE5 sitesScore: 94Score: 93Score: 82All Lines Insurance: 96You: 75You75All Lines Insurance960255075Median 93
Where Associated Agents Group Inc sits among 5 Spokane Insurance businesses
BusinessScore
All Lines Insurance96
Spokane Insurance site 294
Spokane Insurance site 393
Spokane Insurance site 482
You75
Median93

Associated Agents Group Inc scores 75 out of 100, below the Spokane Insurance median of 93. Biggest gap: Business info for Google, 5 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews151reviews4.8 stars · Spokane median 412Phone load1.7 slab testGood is 2.5 s or less · median 4.6 s

What to fix first, and why

The site has no LocalBusiness structured data, which means Google can't confirm its hours, services, or service area from the page itself — so it leans on the listings that do have it, and those listings are the ones appearing in the map and web results. Review volume is also clearly below the Spokane Insurance median, which compounds the gap, since Google reads both signals together when deciding local ranking. The rating is strong at 4.5 or above. The first fix is to add a LocalBusiness schema entity to the homepage with full name, address, phone, hours, and service area marked up explicitly.

Drafted with AI on September 25, 2026, from our scans of this site.

Is this your business?Claim or correct this report

Pick what fits and send a short note. Kev reads every one himself.

Where the points go

Ahead of the Spokane Insurance median on Speed & Google checklist. Behind it on Page basics, Business info for Google and Map & search position. No change since Jun 17, 2026, on scans that measured the same things.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 75 of 100 measured pointsSpeed & Google checklist: 24 of 25, median 22. Page basics: 21 of 25, median 25. Business info for Google: 5 of 15, median 15. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 9.Speed & Google checklist: 24 of 25 (median 22)Speed & Google checklist24 / 25Page basics: 21 of 25 (median 25)Page basics21 / 25Business info for Google: 5 of 15 (median 15)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 9)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Insurance medianBest in the fieldPoints available
Speed & Google checklist24222425
Page basics21252525
Business info for Google5151515
Crawlability10101010
Google Business Profile15151515
Map & search position091010

The Spokane Insurance standing

Associated Agents Group Inc is #5 of the 5 Spokane Insurance we track. All Lines Insurance leads.

Spokane Insurance ranked on score, ties to the business with more Google reviews.Associated Agents Group Inc is number 5 of 5.
RankBusinessScoreReviews
1All Lines Insurance96802
2Anthony, Baker & Burns947
3Western Insurance Associates93486
4Affordable Insurance82412
5Associated Agents Group Inc75151

Ranked on score. A tie goes to the business with more Google reviews. How we score · The full leaderboard

Reviews vs. the Spokane field

Associated Agents Group Inc has 151 Google reviews at 4.8 stars. The Spokane Insurance median is 412, and 3 businesses have more.

Google reviews and rating, Associated Agents Group Inc and every Spokane Insurance business with review dataEvery Spokane Insurance business with Google reviews.
Google reviews and rating, Spokane InsuranceScatter plot of 5 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 151 reviews, rated 4.8. Median 412 reviews and 4.9 stars. All Lines Insurance: 802 reviews, rated 4.9.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 412 reviews, rated 5.0Business: 7 reviews, rated 5.0Business: 486 reviews, rated 4.9All Lines Insurance: 802 reviews, rated 4.9You: 151 reviews, rated 4.8Median 412 reviewsMedian 4.9You151 reviews · 4.8All Lines Insurance802 reviews · 4.9
Google reviews and rating, Associated Agents Group Inc and every Spokane Insurance business with review data
BusinessGoogle reviewsRating
All Lines Insurance8024.9
Spokane Insurance business 24864.9
Spokane Insurance business 34125.0
You1514.8
Spokane Insurance business 575.0
Median4124.9
What would more reviews do?

Reviews

151

Review rank

#4of 5

151 todaymost in the field: 802

#4 of 5 on Google reviews today. Drag to see what more would do.

Where Associated Agents Group Inc shows up on Google

Associated Agents Group Inc doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Associated Agents Group Inc shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "best insurance agency spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jul 7 below the top 10, Aug 22 below the top 10, Sep 26 below the top 10.best insurance agencyspokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 7: below the top 10Aug 22: below the top 10Sep 26: below the top 10Google results for "insurance agency near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 7 below the top 10, Aug 22 below the top 10, Sep 26 below the top 10.insurance agency near mespokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 7: below the top 10Aug 22: below the top 10Sep 26: below the top 10Google results for "insurance agency spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 7 below the top 10, Aug 22 below the top 10, Sep 26 below the top 10.insurance agency spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 7: below the top 10Aug 22: below the top 10Sep 26: below the top 10

Google results captured Sep 26, 2026.

Where Associated Agents Group Inc shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
best insurance agency spokaneNot in the map packNot in the top 10HiddenHiddenJul 7: Not in the top 10; Aug 22: Not in the top 10; Sep 26: Not in the top 10Sep 26, 2026
insurance agency near me spokaneNot in the map packNot in the top 10HiddenHiddenJul 7: Not in the top 10; Aug 22: Not in the top 10; Sep 26: Not in the top 10Sep 26, 2026
insurance agency spokaneNot in the map packNot in the top 10HiddenHiddenJul 7: Not in the top 10; Aug 22: Not in the top 10; Sep 26: Not in the top 10Sep 26, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first1

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

Next1

  1. 8 of 11 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 8 of 11 images missing alt text: Image alt coverage is below 70%.

Speed on a phone

1.7 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Insurance median is 4.6 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 1.7 s, in Google's good zone (good is 2.5 s or less). Median 4.6 s. Layout shift while loading: 0.02, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 1.7 s (median 4.6 s)Main content load timeLCP1.7 smedian 4.6 sGood2.5 s4 s12 s+Layout shift while loading: 0.02 (median <0.01)Layout shift while loadingCLS0.02median <0.01Needs workPoor0.100.250.50+

Google's performance score: 95 on a phone, 83 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Insurance medianGood up toPoor above
Main content load time (LCP)Lab test1.7 s4.6 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.02<0.010.100.25

Other Spokane Insurance we track

Free with a Google sign-in

See who holds each spot on Google.

Every fix above is already free. Signing in adds:

  • Who holds each map-pack spot, with ratings and review counts
  • The top 3 Google results, side by side

No card, no mailing list. Kev can see who signed in; nothing is sent automatically.

Is this your business? Claim this report or tell Kev what's wrong.

Raw measurementsfor your developer

Page basics

Page title57 characters

Insurance Agency in Spokane · Associated Agents Group Inc

Title names SpokaneYes
Meta description155 characters

We are your partner in coverage, a top insurance agency in Spokane delivering exceptional service through independent agents for your home, car & business.

Description names SpokaneYes
Main headings (H1)1
Images without alt text8 of 11

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.8 / 5
Reviews151
Hours listedYes

Google PageSpeed (lab test)

Performance, phone95 / 100
Performance, desktop83 / 100
SEO checklist, phone100 / 100
Accessibility, phone90 / 100
Best practices, phone96 / 100

Report cmugd1u7 · Measured September 24, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score

Associated Agents Group Inc: Spokane SEO Report