Kbg Insurance Broker Spokane WashingtonLocal SEO report · Spokane Insurance

kbgagency.com601 W 1st Ave Ste 1400, Spokane, WA 99201Measured June 17, 2026

Score

98/100

Top third of Spokane Insurance

Where Kbg Insurance Broker Spokane Washington sits among 6 Spokane Insurance businessesOut of 100. Each dot is one business.
Spokane Insurance: 6 sites scored out of 100Dot strip of 6 scores from 75 to 98. You: 98, 1st of 6. Median 94.SPOKANE INSURANCE6 sitesScore: 96Score: 94Score: 93Score: 82Score: 75You: 98You980255075Median 94
Where Kbg Insurance Broker Spokane Washington sits among 6 Spokane Insurance businesses
BusinessScore
You98
Spokane Insurance site 296
Spokane Insurance site 394
Spokane Insurance site 493
Spokane Insurance site 582
Spokane Insurance site 675
Median94

Kbg Insurance Broker Spokane Washington scores 98 out of 100, in the top third of Spokane Insurance. Biggest gap: Speed & Google checklist, 23 of 25 points.

Google rank#1in search"insurance agency near me spokane"Reviews112reviews5.0 stars · Spokane median 282Phone load4.1 slab testGood is 2.5 s or less · median 4.4 s

What to fix first, and why

KBG Insurance Broker's page title runs 67 characters — two past the cutoff where Google truncates it in search results, meaning searchers see a broken sentence instead of a clean pitch. That clipped title costs clicks before anyone reaches the site. The profile also carries fewer reviews than other Spokane insurance businesses, which pulls down trust signals at the moment a searcher is deciding. The homepage loads well under Google's poor threshold on mobile, so speed isn't the problem. The first fix: rewrite the page title to 30–65 characters with the primary keyword and Spokane named.

Drafted with AI on September 27, 2026, from our scans of this site.

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Where the points go

Ahead of the Spokane Insurance median on Speed & Google checklist.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 98 of 100 measured pointsSpeed & Google checklist: 23 of 25, median 23. Page basics: 25 of 25, median 25. Business info for Google: 15 of 15, median 15. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 10 of 10, median 10.Speed & Google checklist: 23 of 25 (median 23)Speed & Google checklist23 / 25Page basics: 25 of 25 (median 25)Page basics25 / 25Business info for Google: 15 of 15 (median 15)Business info for Google15 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 10 of 10 (median 10)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Insurance medianBest in the fieldPoints available
Speed & Google checklist23232425
Page basics25252525
Business info for Google15151515
Crawlability10101010
Google Business Profile15151515
Map & search position10101010

The Spokane Insurance standing

Kbg Insurance Broker Spokane Washington leads the 6 Spokane Insurance we track.

Spokane Insurance ranked on score, ties to the business with more Google reviews.Kbg Insurance Broker Spokane Washington is number 1 of 6.
RankBusinessScoreReviews
1Kbg Insurance Broker Spokane Washington98112
2All Lines Insurance96802
3Anthony, Baker & Burns947

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 6 on the leaderboard

Reviews vs. the Spokane field

Kbg Insurance Broker Spokane Washington has 112 Google reviews at 5.0 stars. The Spokane Insurance median is 282, and 4 businesses have more.

Google reviews and rating, Kbg Insurance Broker Spokane Washington and every Spokane Insurance business with review dataEvery Spokane Insurance business with Google reviews.
Google reviews and rating, Spokane InsuranceScatter plot of 6 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 112 reviews, rated 5.0. Median 282 reviews and 5.0 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 151 reviews, rated 4.8Business: 412 reviews, rated 5.0Business: 802 reviews, rated 4.9Business: 7 reviews, rated 5.0Business: 486 reviews, rated 4.9You: 112 reviews, rated 5.0Median 282 reviewsMedian 5.0You112 reviews · 5.0
Google reviews and rating, Kbg Insurance Broker Spokane Washington and every Spokane Insurance business with review data
BusinessGoogle reviewsRating
Spokane Insurance business 18024.9
Spokane Insurance business 24864.9
Spokane Insurance business 34125.0
Spokane Insurance business 41514.8
You1125.0
Spokane Insurance business 675.0
Median2825.0
What would more reviews do?

Reviews

112

Review rank

#5of 6

112 todaymost in the field: 802

#5 of 6 on Google reviews today. Drag to see what more would do.

Where Kbg Insurance Broker Spokane Washington shows up on Google

Kbg Insurance Broker Spokane Washington ranks in Google's top 10 on 2 of the 3 searches we track, but not in the map pack.

Where Kbg Insurance Broker Spokane Washington shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "insurance agency near me spokane"You: not in the map pack. Organic #1 of the top 10. 9 organic results were captured. Over time: Jul 7 below the top 10, Aug 22 below the top 10, Sep 26 #1.insurance agency near mespokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN1You: organic #1You23456789Only 9 results capturedBelow the top 10RANK OVER TIME>10#1Jul 7: below the top 10Aug 22: below the top 10Sep 26: #1Google results for "best insurance agency spokane"You: not in the map pack. Organic #2 of the top 10. 8 organic results were captured. Over time: Jul 7 #7, Aug 22 #7, Sep 26 #2.best insurance agencyspokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12You: organic #2You345678Only 8 results capturedBelow the top 10RANK OVER TIME#7#2Jul 7: #7Aug 22: #7Sep 26: #2Google results for "insurance agency spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 7 below the top 10, Aug 22 below the top 10, Sep 26 below the top 10.insurance agency spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 7: below the top 10Aug 22: below the top 10Sep 26: below the top 10

Google results captured Sep 26, 2026.

Where Kbg Insurance Broker Spokane Washington shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
insurance agency near me spokaneNot in the map pack#1HiddenHiddenJul 7: Not in the top 10; Aug 22: Not in the top 10; Sep 26: #1Sep 26, 2026
best insurance agency spokaneNot in the map pack#2HiddenHiddenJul 7: #7; Aug 22: #7; Sep 26: #2Sep 26, 2026
insurance agency spokaneNot in the map packNot in the top 10HiddenHiddenJul 7: Not in the top 10; Aug 22: Not in the top 10; Sep 26: Not in the top 10Sep 26, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

When there's time1

  1. The page title is 67 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (67 chars): Titles should be 30–65 characters to display fully in search results.

Speed on a phone

4.1 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Insurance median is 4.4 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 4.1 s, in Google's poor zone (good is 2.5 s or less). Median 4.4 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 4.1 s (median 4.4 s)Main content load timeLCP4.1 smedian 4.4 sGood2.5 s4 s12 s+Layout shift while loading: 0 (median <0.01)Layout shift while loadingCLS0median <0.01GoodNeeds workPoor0.100.250.50+

Google's performance score: 83 on a phone, 97 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Insurance medianGood up toPoor above
Main content load time (LCP)Lab test4.1 s4.4 s2.5 s4 s
Layout shift while loading (CLS)Lab test0<0.010.100.25

Other Spokane Insurance we track

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  • Who holds each map-pack spot, with ratings and review counts
  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title67 characters

Kbg Insurance Broker Spokane Washington - KBG Insurance & Financial

Title names SpokaneYes
Meta description132 characters

Insurance broker in Spokane Washington coverages for commercial and personal insurance. Give us a call our friendly staff will help!

Description names SpokaneYes
Main headings (H1)1
Images without alt text0 of 4

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaYes
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating5.0 / 5
Reviews112
Hours listedYes

Google PageSpeed (lab test)

Performance, phone83 / 100
Performance, desktop97 / 100
SEO checklist, phone100 / 100
Accessibility, phone95 / 100
Best practices, phone96 / 100

Report cmqiht1q · Measured June 17, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score

Kbg Insurance Broker Spokane Washington — Local SEO Report