Atwood & Hillhouse CPAs PSLocal SEO report · Spokane Accountants / CPAs

atwoodcpas.com316 W Boone Ave Ste 750, Spokane, WA 99201Measured September 24, 2026

Score

67/100

Below the Spokane Accountants / CPAs median of 75

Where Atwood & Hillhouse CPAs PS sits among 9 Spokane Accountants / CPAs businessesOut of 100. Each dot is one business.
Spokane Accountants / CPAs: 9 sites scored out of 100Dot strip of 9 scores from 51 to 94. You: 67, 7th of 9. Median 75. Top score 94 (NorthWest CPA & Tax).SPOKANE ACCOUNTANTS / CPAS9 sitesScore: 82Score: 80Score: 76Score: 75Score: 74Score: 59Score: 51NorthWest CPA & Tax: 94You: 67You67NorthWest CPA & Tax9402550100Median 75
Where Atwood & Hillhouse CPAs PS sits among 9 Spokane Accountants / CPAs businesses
BusinessScore
NorthWest CPA & Tax94
Spokane Accountants / CPAs site 282
Spokane Accountants / CPAs site 380
Spokane Accountants / CPAs site 476
Spokane Accountants / CPAs site 575
Spokane Accountants / CPAs site 674
You67
Spokane Accountants / CPAs site 859
Spokane Accountants / CPAs site 951
Median75

Atwood & Hillhouse CPAs PS scores 67 out of 100, below the Spokane Accountants / CPAs median of 75. Biggest gap: Business info for Google, 0 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews17reviews4.5 stars · Spokane median 7Phone loadNot measuredGoogle's speed test didn't answer on this scan

What to fix first, and why

This CPA firm has more Google reviews than most Spokane accountants we track, yet it doesn't appear in the map results or the top web results for any of the core searches. That gap comes down to structured data. Without a LocalBusiness schema block on the homepage, Google has to guess at the name, address, and services — and it ranks listings it's certain about first. The title and meta description already name Spokane clearly, so the city signal is there; the missing piece is the machine-readable layer underneath. Add a LocalBusiness JSON-LD block with the firm's name, address, phone number, hours, and primary category — that's the fix that moves everything else forward.

Drafted with AI on September 25, 2026, from our scans of this site.

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Where the points go

Ahead of the Spokane Accountants / CPAs median on Page basics and Google Business Profile. The earlier scans measured different things than the latest one, so the difference isn't read as a change.

Speed not measured on this scan
Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 50 of 75 measured pointsSpeed & Google checklist: not measured, median 22. Page basics: 25 of 25, median 23. Business info for Google: 0 of 15, median 0. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 14. Map & search position: 0 of 10, median 0.Speed & Google checklist: not measured (median 22)Speed & Google checklistNot measuredPage basics: 25 of 25 (median 23)Page basics25 / 25Business info for Google: 0 of 15 (median 0)Business info for Google0 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 14)Google Business Profile15 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10

Speed wasn't measured on this scan, so the other 75 points were scaled to 100.

Points by part of the score
Part of the scoreYouSpokane Accountants / CPAs medianBest in the fieldPoints available
Speed & Google checklistNot measured222325
Page basics25232525
Business info for Google001515
Crawlability10101010
Google Business Profile15141515
Map & search position001010

The Spokane Accountants / CPAs standing

Atwood & Hillhouse CPAs PS is #7 of the 9 Spokane Accountants / CPAs we track. NorthWest CPA & Tax leads.

Spokane Accountants / CPAs ranked on score, ties to the business with more Google reviews.Atwood & Hillhouse CPAs PS is number 7 of 9.
RankBusinessScoreReviews
1NorthWest CPA & Tax9425
2Kirchner & Jordan CPAs8216
3Downing & Co. Small Business Accountant - Spokane Location804
6Waypoint Partners, PLLC747
7Atwood & Hillhouse CPAs PS6717
8Albert A Stadtmueller & Co PS592

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 9 on the leaderboard

Reviews vs. the Spokane field

Atwood & Hillhouse CPAs PS has 17 Google reviews at 4.5 stars. The Spokane Accountants / CPAs median is 7, and 1 business has more.

Google reviews and rating, Atwood & Hillhouse CPAs PS and every Spokane Accountants / CPAs business with review dataEvery Spokane Accountants / CPAs business with Google reviews.
Google reviews and rating, Spokane Accountants / CPAsScatter plot of 9 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 17 reviews, rated 4.5. Median 7 reviews and 4.5 stars. NorthWest CPA & Tax: 25 reviews, rated 5.0.GOOGLE RATINGMore reviews, higher rating3.54.04.55.01101001,000Google reviews (log scale)Business: 2 reviews, rated 5.0Business: 7 reviews, rated 3.9Business: 4 reviews, rated 5.0Business: 4 reviews, rated 5.0Business: 16 reviews, rated 4.3Business: 7 reviews, rated 4.4Business: 6 reviews, rated 4.3NorthWest CPA & Tax: 25 reviews, rated 5.0You: 17 reviews, rated 4.5Median 7 reviewsMedian 4.5You17 reviews · 4.5NorthWest CPA & Tax25 reviews · 5.0
Google reviews and rating, Atwood & Hillhouse CPAs PS and every Spokane Accountants / CPAs business with review data
BusinessGoogle reviewsRating
NorthWest CPA & Tax255.0
You174.5
Spokane Accountants / CPAs business 3164.3
Spokane Accountants / CPAs business 473.9
Spokane Accountants / CPAs business 574.4
Spokane Accountants / CPAs business 664.3
Spokane Accountants / CPAs business 745.0
Spokane Accountants / CPAs business 845.0
Spokane Accountants / CPAs business 925.0
Median74.5
What would more reviews do?

Reviews

17

Review rank

#2of 9

17 todaymost in the field: 25

#2 of 9 on Google reviews today. Drag to see what more would do.

Where Atwood & Hillhouse CPAs PS shows up on Google

Atwood & Hillhouse CPAs PS doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Atwood & Hillhouse CPAs PS shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "accountant CPA near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jun 11 below the top 10, Aug 6 below the top 10, Sep 19 below the top 10.accountant CPA near mespokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jun 11: below the top 10Aug 6: below the top 10Sep 19: below the top 10Google results for "best accountant CPA spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jun 11 below the top 10, Aug 6 below the top 10, Sep 19 below the top 10.best accountant CPAspokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jun 11: below the top 10Aug 6: below the top 10Sep 19: below the top 10Google results for "accountant CPA spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 29 below the top 10, Aug 6 #1, Sep 19 below the top 10.accountant CPA spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 29: below the top 10Aug 6: #1Sep 19: below the top 10

Google results captured Sep 19, 2026.

Where Atwood & Hillhouse CPAs PS shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
accountant CPA near me spokaneNot in the map packNot in the top 10HiddenHiddenJun 11: Not in the top 10; Aug 6: Not in the top 10; Sep 19: Not in the top 10Sep 19, 2026
best accountant CPA spokaneNot in the map packNot in the top 10HiddenHiddenJun 11: Not in the top 10; Aug 6: Not in the top 10; Sep 19: Not in the top 10Sep 19, 2026
accountant CPA spokaneNot in the map packNot in the top 10HiddenHiddenMay 29: Not in the top 10; Aug 6: #1; Sep 19: Not in the top 10Sep 19, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first1

  1. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

When there's time2

  1. Shared links show no preview.

    The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.

    Why it matters · for your developer

    Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.

    Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.

  2. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a phone

Google's PageSpeed test couldn't finish loading the page on this scan. That's usually a one-off on Google's end. Speed is left out of this score, and the other checks are scaled to 100.

Other Spokane Accountants / CPAs we track

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See who holds each spot on Google.

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Raw measurementsfor your developer

Page basics

Page title61 characters

Spokane, WA CPA Firm | Home Page | Atwood & Hillhouse CPAs PS

Title names SpokaneYes
Meta description143 characters

Take a look at our Home page. Atwood & Hillhouse CPAs PS is a full service tax, accounting and business consulting firm located in Spokane, WA.

Description names SpokaneYes
Main headings (H1)1
Images without alt text0 of 3

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.5 / 5
Reviews17
Hours listedYes

Google PageSpeed (lab test)

Performance, phoneNot measured
Performance, desktop95 / 100
SEO checklist, phoneNot measured
Accessibility, phoneNot measured
Best practices, phoneNot measured

Report cmuge3sn · Measured September 24, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score