Caruso's FloorsLocal SEO report · Spokane Flooring

carusosfloors.com402 W Indiana Ave, Spokane, WA 99205Measured October 11, 2026

Score

75/100

Top third of Spokane Flooring

Where Caruso's Floors sits among 28 Spokane Flooring businessesOut of 100. Each dot is one business.
Spokane Flooring: 28 sites scored out of 100Dot strip of 28 scores from 50 to 88. You: 75, 9th of 28. Median 71. Top score 88 (River City Solid Surface LLC).SPOKANE FLOORING28 sitesScore: 87Score: 85Score: 82Score: 81Score: 81Score: 79Score: 76Score: 75Score: 74Score: 73Score: 72Score: 71Score: 70Score: 66Score: 66Score: 66Score: 66Score: 65Score: 64Score: 62Score: 61Score: 61Score: 57Score: 52Score: 51Score: 50River City Solid Surface LLC: 88You: 75You75River City Solid Su…8802550100Median 71
Where Caruso's Floors sits among 28 Spokane Flooring businesses
BusinessScore
River City Solid Surface LLC88
Spokane Flooring site 287
Spokane Flooring site 385
Spokane Flooring site 482
Spokane Flooring site 581
Spokane Flooring site 681
Spokane Flooring site 779
Spokane Flooring site 876
You75
Spokane Flooring site 1075
Spokane Flooring site 1174
Spokane Flooring site 1273
Spokane Flooring site 1372
Spokane Flooring site 1471
Spokane Flooring site 1570
Spokane Flooring site 1666
Spokane Flooring site 1766
Spokane Flooring site 1866
Spokane Flooring site 1966
Spokane Flooring site 2065
Spokane Flooring site 2164
Spokane Flooring site 2262
Spokane Flooring site 2361
Spokane Flooring site 2461
Spokane Flooring site 2557
Spokane Flooring site 2652
Spokane Flooring site 2751
Spokane Flooring site 2850
Median71

Caruso's Floors scores 75 out of 100, in the top third of Spokane Flooring. Biggest gap: Business info for Google, 5 of 15 points.

Google rank#4in search"flooring contractor spokane"Reviews117reviews4.5 stars · Spokane median 53Phone load5.4 slab testGood is 2.5 s or less · median 8.4 s

What to fix first, and why

Caruso's Floors is missing LocalBusiness structured data — the markup that tells Google exactly what the business does, where it operates, and when it's open. Without it, Google fills that gap from listings that do have it, and those listings rank above. The site appears in the top ten web results for the main Spokane flooring searches but sits just outside the top three, where most clicks go. Phone load time is faster than most Spokane flooring sites, so speed isn't the obstacle. The first fix: add a LocalBusiness schema entity to the homepage with the business name, address, phone number, hours, and service area.

Drafted with AI on October 11, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Flooring median on Map & search position. Behind it on Speed & Google checklist and Page basics.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 75 of 100 measured pointsSpeed & Google checklist: 16 of 25, median 19. Page basics: 21 of 25, median 22. Business info for Google: 5 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 8 of 10, median 0.Speed & Google checklist: 16 of 25 (median 19)Speed & Google checklist16 / 25Page basics: 21 of 25 (median 22)Page basics21 / 25Business info for Google: 5 of 15 (median 5)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 8 of 10 (median 0)Map & search position8 / 10
Points by part of the score
Part of the scoreYouSpokane Flooring medianBest in the fieldPoints available
Speed & Google checklist16192525
Page basics21222525
Business info for Google551515
Crawlability10101010
Google Business Profile15151515
Map & search position801010

The Spokane Flooring Standing

Caruso's Floors is #9 of the 28 Spokane Flooring we track. River City Solid Surface LLC leads.

Spokane Flooring ranked on score, ties to the business with more Google reviews.Caruso's Floors is number 9 of 28.
RankBusinessScoreReviews
1River City Solid Surface LLC88113
2Floor Coverings International Spokane87222
3AG Floor Covering8554
8Inland Pacific Flooring7679
9Caruso's Floors75117
10All Floors Inc.7527

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 28 on the leaderboard

Reviews vs. the Spokane Field

Caruso's Floors has 117 Google reviews at 4.5 stars. The Spokane Flooring median is 53, and 4 businesses have more.

Google reviews and rating, Caruso's Floors and every Spokane Flooring business with review dataEvery Spokane Flooring business with Google reviews.
Google reviews and rating, Spokane FlooringScatter plot of 23 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 117 reviews, rated 4.5. Median 53 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 54 reviews, rated 4.9Business: 27 reviews, rated 4.8Business: 10 reviews, rated 4.8Business: 117 reviews, rated 4.9Business: 213 reviews, rated 4.7Business: 180 reviews, rated 4.5Business: 2 reviews, rated 4.5Business: 17 reviews, rated 4.8Business: 120 reviews, rated 4.9Business: 222 reviews, rated 4.9Business: 7 reviews, rated 3.9Business: 73 reviews, rated 5.0Business: 79 reviews, rated 4.7Business: 60 reviews, rated 4.9Business: 13 reviews, rated 5.0Business: 3 reviews, rated 5.0Business: 12 reviews, rated 4.7Business: 25 reviews, rated 4.5Business: 24 reviews, rated 4.0Business: 113 reviews, rated 4.8Business: 53 reviews, rated 5.0Business: 36 reviews, rated 4.4You: 117 reviews, rated 4.5Median 53 reviewsMedian 4.8You117 reviews · 4.5
Google reviews and rating, Caruso's Floors and every Spokane Flooring business with review data
BusinessGoogle reviewsRating
Spokane Flooring business 12224.9
Spokane Flooring business 22134.7
Spokane Flooring business 31804.5
Spokane Flooring business 41204.9
Spokane Flooring business 51174.9
You1174.5
Spokane Flooring business 71134.8
Spokane Flooring business 8794.7
Spokane Flooring business 9735.0
Spokane Flooring business 10604.9
Spokane Flooring business 11544.9
Spokane Flooring business 12535.0
Spokane Flooring business 13364.4
Spokane Flooring business 14274.8
Spokane Flooring business 15254.5
Spokane Flooring business 16244.0
Spokane Flooring business 17174.8
Spokane Flooring business 18135.0
Spokane Flooring business 19124.7
Spokane Flooring business 20104.8
Spokane Flooring business 2173.9
Spokane Flooring business 2235.0
Spokane Flooring business 2324.5
Median534.8
What would more reviews do?

Reviews

117

Review rank

#5of 23

117 todaymost in the field: 222

#5 of 23 on Google reviews today. Drag to see what more would do.

Where Caruso's Floors Shows Up on Google

Caruso's Floors ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where Caruso's Floors shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "flooring contractor spokane"You: not in the map pack. Organic #4 of the top 10. 8 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 #4.flooring contractorspokaneMAP PACK1Brothers Flooring & DesignBrothers Flooring & Design2Spokane Flooring GuysSpokane Flooring Guys3Start to Finish Floor Installation & More LLCStart to Finish Floor Instal…You: not in the map packTOP 10NAMES HIDDEN1234You: organic #4You5678Only 8 results capturedBelow the top 10RANK OVER TIME>10#4Jul 29: below the top 10Sep 4: below the top 10Oct 4: #4Google results for "flooring contractor near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.flooring contractor nearme spokaneMAP PACK1Majenix Epoxy CoatingsMajenix Epoxy Coatings2Shanks Custom Hardwood Inc.Shanks Custom Hardwood Inc.3Brothers Flooring & DesignBrothers Flooring & DesignYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10Google results for "best flooring contractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.best flooring contractorspokaneMAP PACK1Brothers Flooring & DesignBrothers Flooring & Design2Spokane Flooring GuysSpokane Flooring Guys3FBI FLOORING LLC, dba AGE OF CONSTRUCTIONFBI FLOORING LLC, dba AGE OF…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10

Google results captured Oct 4, 2026.

Where Caruso's Floors shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
flooring contractor spokaneNot in the map pack#4Brothers Flooring & Design; Spokane Flooring Guys; Start to Finish Floor Installation & More LLCHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: #4Oct 4, 2026
flooring contractor near me spokaneNot in the map packNot in the top 10Majenix Epoxy Coatings; Shanks Custom Hardwood Inc.; Brothers Flooring & DesignHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026
best flooring contractor spokaneNot in the map packNot in the top 10Brothers Flooring & Design; Spokane Flooring Guys; FBI FLOORING LLC, dba AGE OF CONSTRUCTIONHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“flooring contractor spokane”Oct 4, 2026
1Brothers Flooring & Design4.8218
2Spokane Flooring Guys5.015
3Start to Finish Floor Installation & More LLC5.045
“flooring contractor near me spokane”Oct 4, 2026
1Majenix Epoxy Coatings5.014
2Shanks Custom Hardwood Inc.5.055
3Brothers Flooring & Design4.8218
“best flooring contractor spokane”Oct 4, 2026
1Brothers Flooring & Design4.8218
2Spokane Flooring Guys5.015
3FBI FLOORING LLC, dba AGE OF CONSTRUCTION5.083

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

  2. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 29/100. Google uses mobile speed as a ranking factor.

Next3

  1. Ranks #4 in Google's web results for the main search, just below the top three.

    The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Why it matters · for your developer

    The first three results take most of the clicks. This is close enough that a few fixes can move it up.

    Map & search position. Ranking #4 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.

Show the other 2 fixes

Nextcontinued

  1. 8 of 23 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 8 of 23 images missing alt text: Image alt coverage is below 70%.

  2. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 85/100.

Speed on a Phone

5.4 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Flooring median is 8.4 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 5.4 s, in Google's poor zone (good is 2.5 s or less). Median 8.4 s. Layout shift while loading: 0.47, in Google's poor zone (good is 0.10 or less). Median <0.01.Main content load time: 5.4 s (median 8.4 s)Main content load timeLCP5.4 smedian 8.4 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0.47 (median <0.01)Layout shift while loadingCLS0.47median <0.01Needs workPoor0.100.250.50+

Google's performance score: 29 on a phone, 45 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Flooring medianGood up toPoor above
Main content load time (LCP)Lab test5.4 s8.4 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.47<0.010.100.25

Other Spokane Flooring We Track

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See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title47 characters

Flooring Store in Spokane, WA | Caruso's Floors

Title names SpokaneYes
Meta description129 characters

Caruso's Floors is one of the most trusted flooring stores in Spokane, WA. Explore our website to learn more about what we offer.

Description names SpokaneYes
Main headings (H1)1
Images without alt text8 of 23

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.5 / 5
Reviews117
Hours listedYes

Google PageSpeed (lab test)

Performance, phone29 / 100
Performance, desktop45 / 100
SEO checklist, phone85 / 100
Accessibility, phone90 / 100
Best practices, phone100 / 100

Report cmv44irw · Measured October 11, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score

Caruso's Floors: Spokane SEO Report · spokaneseo.app