University ChiropracticLocal SEO report · Spokane Chiropractors

chiropractorspokanevalleywa.com13701 E Sprague Ave, Spokane Valley, WA 99216Measured October 2, 2026

Score

75/100

At the Spokane Chiropractors median of 74

Where University Chiropractic sits among 18 Spokane Chiropractors businessesOut of 100. Each dot is one business.
Spokane Chiropractors: 18 sites scored out of 100Dot strip of 18 scores from 57 to 96. You: 75, 9th of 18. Median 74. Top score 96 (Central Chiropractic and Massage).SPOKANE CHIROPRACTORS18 sitesScore: 95Score: 90Score: 89Score: 85Score: 83Score: 78Score: 77Score: 73Score: 73Score: 71Score: 70Score: 70Score: 69Score: 64Score: 57Score: 57Central Chiropractic and Massage: 96You: 75You75Central Chiropracti…9602550100Median 74
Where University Chiropractic sits among 18 Spokane Chiropractors businesses
BusinessScore
Central Chiropractic and Massage96
Spokane Chiropractors site 295
Spokane Chiropractors site 390
Spokane Chiropractors site 489
Spokane Chiropractors site 585
Spokane Chiropractors site 683
Spokane Chiropractors site 778
Spokane Chiropractors site 877
You75
Spokane Chiropractors site 1073
Spokane Chiropractors site 1173
Spokane Chiropractors site 1271
Spokane Chiropractors site 1370
Spokane Chiropractors site 1470
Spokane Chiropractors site 1569
Spokane Chiropractors site 1664
Spokane Chiropractors site 1757
Spokane Chiropractors site 1857
Median74

University Chiropractic scores 75 out of 100, at the Spokane Chiropractors median of 74. Biggest gap: Business info for Google, 0 of 15 points.

Google rank#1map pack"chiropractor near me spokane"Reviews403reviews4.9 stars · Spokane median 198Phone load7.8 slab testGood is 2.5 s or less · median 10 s
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Where the points go

Ahead of the Spokane Chiropractors median on Page basics and Map & search position. Behind it on Speed & Google checklist and Business info for Google.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 75 of 100 measured pointsSpeed & Google checklist: 18 of 25, median 20. Page basics: 22 of 25, median 22. Business info for Google: 0 of 15, median 8. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 10 of 10, median 6.Speed & Google checklist: 18 of 25 (median 20)Speed & Google checklist18 / 25Page basics: 22 of 25 (median 22)Page basics22 / 25Business info for Google: 0 of 15 (median 8)Business info for Google0 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 10 of 10 (median 6)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Chiropractors medianBest in the fieldPoints available
Speed & Google checklist18202425
Page basics22222525
Business info for Google081515
Crawlability10101010
Google Business Profile15151515
Map & search position1061010

The Spokane Chiropractors standing

University Chiropractic is #9 of the 18 Spokane Chiropractors we track. Central Chiropractic and Massage leads.

Spokane Chiropractors ranked on score, ties to the business with more Google reviews.University Chiropractic is number 9 of 18.
RankBusinessScoreReviews
1Central Chiropractic and Massage96332
2180 Chiropractic Wellness Center9576
3Fourth Ave. Chiropractic & Massage90715
8Built To Move Chiropractic and Sports Rehabilitation77321
9University Chiropractic75403
10Houk Chiropractic & Medical Massage — Monroe73150

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 18 on the leaderboard

Reviews vs. the Spokane field

University Chiropractic has 403 Google reviews at 4.9 stars. The Spokane Chiropractors median is 198, and 1 business has more.

Google reviews and rating, University Chiropractic and every Spokane Chiropractors business with review dataEvery Spokane Chiropractors business with Google reviews.
Google reviews and rating, Spokane ChiropractorsScatter plot of 16 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 403 reviews, rated 4.9. Median 198 reviews and 4.9 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 170 reviews, rated 5.0Business: 321 reviews, rated 5.0Business: 168 reviews, rated 4.8Business: 73 reviews, rated 5.0Business: 292 reviews, rated 5.0Business: 715 reviews, rated 4.9Business: 150 reviews, rated 4.8Business: 131 reviews, rated 4.9Business: 76 reviews, rated 4.9Business: 73 reviews, rated 4.8Business: 332 reviews, rated 4.8Business: 226 reviews, rated 4.9Business: 152 reviews, rated 4.9Business: 251 reviews, rated 5.0Business: 364 reviews, rated 4.9You: 403 reviews, rated 4.9Median 198 reviewsMedian 4.9You403 reviews · 4.9
Google reviews and rating, University Chiropractic and every Spokane Chiropractors business with review data
BusinessGoogle reviewsRating
Spokane Chiropractors business 17154.9
You4034.9
Spokane Chiropractors business 33644.9
Spokane Chiropractors business 43324.8
Spokane Chiropractors business 53215.0
Spokane Chiropractors business 62925.0
Spokane Chiropractors business 72515.0
Spokane Chiropractors business 82264.9
Spokane Chiropractors business 91705.0
Spokane Chiropractors business 101684.8
Spokane Chiropractors business 111524.9
Spokane Chiropractors business 121504.8
Spokane Chiropractors business 131314.9
Spokane Chiropractors business 14764.9
Spokane Chiropractors business 15735.0
Spokane Chiropractors business 16734.8
Median1984.9
What would more reviews do?

Reviews

403

Review rank

#2of 16

403 todaymost in the field: 715

#2 of 16 on Google reviews today. Drag to see what more would do.

Where University Chiropractic shows up on Google

University Chiropractic shows in Google's map pack on 1 of the 3 searches we track, and in the top 10 results on 1.

Where University Chiropractic shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "chiropractor near me spokane"You: map pack #1 of 3. Organic #4 of the top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 25 below the top 10, Sep 24 #4.chiropractor near mespokaneMAP PACKNAMES HIDDEN1You: map pack #1You23TOP 10NAMES HIDDEN1234You: organic #4You56789Only 9 results capturedBelow the top 10RANK OVER TIME>10#4May 25: below the top 10Aug 25: below the top 10Sep 24: #4Google results for "best chiropractor spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 25 below the top 10, Sep 24 below the top 10.best chiropractor spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 25: below the top 10Sep 24: below the top 10Google results for "chiropractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 25 below the top 10, Sep 24 below the top 10.chiropractor spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 25: below the top 10Sep 24: below the top 10

Google results captured Sep 24, 2026.

Where University Chiropractic shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
chiropractor near me spokane#1#4HiddenHiddenMay 25: Not in the top 10; Aug 25: Not in the top 10; Sep 24: #4Sep 24, 2026
best chiropractor spokaneNot in the map packNot in the top 10HiddenHiddenMay 25: Not in the top 10; Aug 25: Not in the top 10; Sep 24: Not in the top 10Sep 24, 2026
chiropractor spokaneNot in the map packNot in the top 10HiddenHiddenMay 25: Not in the top 10; Aug 25: Not in the top 10; Sep 24: Not in the top 10Sep 24, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first1

  1. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

Next1

  1. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (3): Multiple H1s dilute heading hierarchy and confuse crawlers.

When there's time1

  1. The page title is 91 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (91 chars): Titles should be 30–65 characters to display fully in search results.

Speed on a phone

7.8 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Chiropractors median is 10 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 7.8 s, in Google's poor zone (good is 2.5 s or less). Median 10 s. Layout shift while loading: 0.39, in Google's poor zone (good is 0.10 or less). Median <0.01.Main content load time: 7.8 s (median 10 s)Main content load timeLCP7.8 smedian 10 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0.39 (median <0.01)Layout shift while loadingCLS0.39median <0.01Needs workPoor0.100.250.50+

Google's performance score: 54 on a phone, 83 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Chiropractors medianGood up toPoor above
Main content load time (LCP)Lab test7.8 s10 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.39<0.010.100.25

Other Spokane Chiropractors we track

Free with a Google sign-in

See who holds each spot on Google.

Every fix above is already free. Signing in adds:

  • Who holds each map-pack spot, with ratings and review counts
  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title91 characters

Spokane Valley, WA Chiropractor | Spokane Valley, WA Chiropractor | University Chiropractic

Title names SpokaneYes
Meta description102 characters

Call University Chiropractic now at 509-590-0156 for quality Spokane Valley, WA Chiropractor services.

Description names SpokaneYes
Main headings (H1)3
Images without alt text0 of 4

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.9 / 5
Reviews403
Hours listedYes

Google PageSpeed (lab test)

Performance, phone54 / 100
Performance, desktop83 / 100
SEO checklist, phone92 / 100
Accessibility, phone72 / 100
Best practices, phone81 / 100

Report cmurjr96 · Measured October 2, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score