DesRoches ChiropracticLocal SEO report · Spokane Chiropractors
desrocheschiropractic.com10709 N Division St, Spokane, WA 99218Measured September 24, 2026
Score
71/100
Below the Spokane Chiropractors median of 74
| Business | Score |
|---|---|
| 180 Chiropractic Wellness Center | 95 |
| Spokane Chiropractors site 2 | 90 |
| Spokane Chiropractors site 3 | 85 |
| Spokane Chiropractors site 4 | 78 |
| Spokane Chiropractors site 5 | 77 |
| Spokane Chiropractors site 6 | 75 |
| Spokane Chiropractors site 7 | 73 |
| You | 71 |
| Spokane Chiropractors site 9 | 70 |
| Spokane Chiropractors site 10 | 64 |
| Spokane Chiropractors site 11 | 57 |
| Spokane Chiropractors site 12 | 57 |
| Median | 74 |
DesRoches Chiropractic scores 71 out of 100, below the Spokane Chiropractors median of 74. Biggest gap: Business info for Google, 5 of 15 points.
What to fix first, and why
The most costly gap here is search visibility: this chiropractic practice isn't appearing in Spokane's map results for the main local searches, and sits outside the top three web results where most clicks land. That matters because searchers rarely scroll past the first few listings, and the gap widens when Google can't find structured data confirming what this business is, where it serves, or when it's open. The site does have one real strength — its title and meta description both name Spokane clearly, which is the right foundation to build on. Slow mobile load time adds friction on top of the visibility problem, but the structural signals come first. Start by adding LocalBusiness schema with name, address, phone, hours, and service area, then make sure the Google Business Profile reflects the same information exactly.
Drafted with AI on September 26, 2026, from our scans of this site.
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Where the points go
71 of 100
Ahead of the Spokane Chiropractors median on Speed & Google checklist and Page basics. Behind it on Business info for Google and Crawlability. Down 1 point since Jun 17, 2026, on scans that measured the same things.
| Part of the score | You | Spokane Chiropractors median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 21 | 20 | 24 | 25 |
| Page basics | 25 | 22 | 25 | 25 |
| Business info for Google | 5 | 8 | 15 | 15 |
| Crawlability | 5 | 10 | 10 | 10 |
| Google Business Profile | 15 | 15 | 15 | 15 |
| Map & search position | 0 | 0 | 10 | 10 |
The Spokane Chiropractors standing
#8 of 12
DesRoches Chiropractic is #8 of the 12 Spokane Chiropractors we track. 180 Chiropractic Wellness Center leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | 180 Chiropractic Wellness CenterLeader | 95 | 76 |
| 2 | Fourth Ave. Chiropractic & Massage | 90 | 715 |
| 3 | Alpine Family Chiropractic | 85 | 170 |
| 7 | Lighthouse Chiropractic | 73 | 131 |
| 8 | DesRoches Chiropractic | 71 | 292 |
| 9 | Valente Chiropractic | 70 | 226 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 12 on the leaderboard
Reviews vs. the Spokane field
10 businesses
DesRoches Chiropractic has 292 Google reviews at 5.0 stars. The Spokane Chiropractors median is 169, and 2 businesses have more.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Chiropractors business 1 | 715 | 4.9 |
| Spokane Chiropractors business 2 | 321 | 5.0 |
| You | 292 | 5.0 |
| Spokane Chiropractors business 4 | 226 | 4.9 |
| Spokane Chiropractors business 5 | 170 | 5.0 |
| Spokane Chiropractors business 6 | 168 | 4.8 |
| Spokane Chiropractors business 7 | 150 | 4.8 |
| Spokane Chiropractors business 8 | 131 | 4.9 |
| Spokane Chiropractors business 9 | 76 | 4.9 |
| Spokane Chiropractors business 10 | 73 | 5.0 |
| Median | 169 | 4.9 |
What would more reviews do?
Reviews
292
Review rank
#3of 10
#3 of 10 on Google reviews today. Drag to see what more would do.
Where DesRoches Chiropractic shows up on Google
3 searches
DesRoches Chiropractic ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.
Google results captured Sep 24, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| best chiropractor spokane | Not in the map pack | #8 | Hidden | Hidden | May 25: #9; Aug 25: #8; Sep 24: #8 | Sep 24, 2026 |
| chiropractor near me spokane | Not in the map pack | Not in the top 10 | Hidden | Hidden | May 25: Not in the top 10; Aug 25: Not in the top 10; Sep 24: Not in the top 10 | Sep 24, 2026 |
| chiropractor spokane | Not in the map pack | Not in the top 10 | Hidden | Hidden | May 25: Not in the top 10; Aug 25: Not in the top 10; Sep 24: Not in the top 10 | Sep 24, 2026 |
What to fix, in order
3 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first2
Ranks #8 in Google's web results for the main search, past the top seven.
The fix: Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.
Why it matters · for your developerFor your developer
Most clicks go to the first few results. The way up starts with the foundation: structured data, the Google profile and page basics.
Map & search position. Outside the top results (organic #8): The site does not rank in the top 7 organic results for its primary local query.
The site's structured data doesn't describe a local business.
The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
Why it matters · for your developerFor your developer
LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.
Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Next1
No sitemap.
The fix: Generate a sitemap.xml and reference it in robots.txt. Most CMSes have a plugin for this.
Why it matters · for your developer
A sitemap lists every page so Google finds them quickly. Without one, deeper pages can wait weeks to be indexed.
Crawlability. No sitemap.xml: Sitemaps tell Google which pages exist and when they changed.
Speed on a phone
Lab test
9 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Chiropractors median is 12 s.
Google's performance score: 60 on a phone.
| Measure | Source | You | Spokane Chiropractors median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 9 s | 12 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0 | <0.01 | 0.10 | 0.25 |
Other Spokane Chiropractors we track
Free with a Google sign-in
See who holds each spot on Google.
Every fix above is already free. Signing in adds:
- Who holds each map-pack spot, with ratings and review counts
- The top 3 Google results, side by side
No card, no mailing list. Kev can see who signed in; nothing is sent automatically.
Is this your business? Claim this report or tell Kev what's wrong.
Raw measurementsfor your developer
Page basics
Chiropractor in Spokane, WA | DesRoches Chiropractic
Chiropractor in Spokane, WA - Visit our skilled Chiropractor in Spokane, WA. Accepting new appointments. Call today or request an appointment online.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmugcrxf · Measured September 24, 2026
The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score