DesRoches ChiropracticLocal SEO report · Spokane Chiropractors

desrocheschiropractic.com10709 N Division St, Spokane, WA 99218Measured September 24, 2026

Score

71/100

Below the Spokane Chiropractors median of 74

Where DesRoches Chiropractic sits among 12 Spokane Chiropractors businessesOut of 100. Each dot is one business.
Spokane Chiropractors: 12 sites scored out of 100Dot strip of 12 scores from 57 to 95. You: 71, 8th of 12. Median 74. Top score 95 (180 Chiropractic Wellness Center).SPOKANE CHIROPRACTORS12 sitesScore: 90Score: 85Score: 78Score: 77Score: 75Score: 73Score: 70Score: 64Score: 57Score: 57180 Chiropractic Wellness Center: 95You: 71You71180 Chiropractic We…9502550100Median 74
Where DesRoches Chiropractic sits among 12 Spokane Chiropractors businesses
BusinessScore
180 Chiropractic Wellness Center95
Spokane Chiropractors site 290
Spokane Chiropractors site 385
Spokane Chiropractors site 478
Spokane Chiropractors site 577
Spokane Chiropractors site 675
Spokane Chiropractors site 773
You71
Spokane Chiropractors site 970
Spokane Chiropractors site 1064
Spokane Chiropractors site 1157
Spokane Chiropractors site 1257
Median74

DesRoches Chiropractic scores 71 out of 100, below the Spokane Chiropractors median of 74. Biggest gap: Business info for Google, 5 of 15 points.

Google rank#8in search"best chiropractor spokane"Reviews292reviews5.0 stars · Spokane median 169Phone load9 slab testGood is 2.5 s or less · median 12 s

What to fix first, and why

The most costly gap here is search visibility: this chiropractic practice isn't appearing in Spokane's map results for the main local searches, and sits outside the top three web results where most clicks land. That matters because searchers rarely scroll past the first few listings, and the gap widens when Google can't find structured data confirming what this business is, where it serves, or when it's open. The site does have one real strength — its title and meta description both name Spokane clearly, which is the right foundation to build on. Slow mobile load time adds friction on top of the visibility problem, but the structural signals come first. Start by adding LocalBusiness schema with name, address, phone, hours, and service area, then make sure the Google Business Profile reflects the same information exactly.

Drafted with AI on September 26, 2026, from our scans of this site.

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Where the points go

Ahead of the Spokane Chiropractors median on Speed & Google checklist and Page basics. Behind it on Business info for Google and Crawlability. Down 1 point since Jun 17, 2026, on scans that measured the same things.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 71 of 100 measured pointsSpeed & Google checklist: 21 of 25, median 20. Page basics: 25 of 25, median 22. Business info for Google: 5 of 15, median 8. Crawlability: 5 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 0.Speed & Google checklist: 21 of 25 (median 20)Speed & Google checklist21 / 25Page basics: 25 of 25 (median 22)Page basics25 / 25Business info for Google: 5 of 15 (median 8)Business info for Google5 / 15Crawlability: 5 of 10 (median 10)Crawlability5 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Chiropractors medianBest in the fieldPoints available
Speed & Google checklist21202425
Page basics25222525
Business info for Google581515
Crawlability5101010
Google Business Profile15151515
Map & search position001010

The Spokane Chiropractors standing

DesRoches Chiropractic is #8 of the 12 Spokane Chiropractors we track. 180 Chiropractic Wellness Center leads.

Spokane Chiropractors ranked on score, ties to the business with more Google reviews.DesRoches Chiropractic is number 8 of 12.
RankBusinessScoreReviews
1180 Chiropractic Wellness Center9576
2Fourth Ave. Chiropractic & Massage90715
3Alpine Family Chiropractic85170
7Lighthouse Chiropractic73131
8DesRoches Chiropractic71292
9Valente Chiropractic70226

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 12 on the leaderboard

Reviews vs. the Spokane field

DesRoches Chiropractic has 292 Google reviews at 5.0 stars. The Spokane Chiropractors median is 169, and 2 businesses have more.

Google reviews and rating, DesRoches Chiropractic and every Spokane Chiropractors business with review dataEvery Spokane Chiropractors business with Google reviews.
Google reviews and rating, Spokane ChiropractorsScatter plot of 10 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 292 reviews, rated 5.0. Median 169 reviews and 4.9 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 170 reviews, rated 5.0Business: 321 reviews, rated 5.0Business: 168 reviews, rated 4.8Business: 73 reviews, rated 5.0Business: 715 reviews, rated 4.9Business: 150 reviews, rated 4.8Business: 131 reviews, rated 4.9Business: 76 reviews, rated 4.9Business: 226 reviews, rated 4.9You: 292 reviews, rated 5.0Median 169 reviewsMedian 4.9You292 reviews · 5.0
Google reviews and rating, DesRoches Chiropractic and every Spokane Chiropractors business with review data
BusinessGoogle reviewsRating
Spokane Chiropractors business 17154.9
Spokane Chiropractors business 23215.0
You2925.0
Spokane Chiropractors business 42264.9
Spokane Chiropractors business 51705.0
Spokane Chiropractors business 61684.8
Spokane Chiropractors business 71504.8
Spokane Chiropractors business 81314.9
Spokane Chiropractors business 9764.9
Spokane Chiropractors business 10735.0
Median1694.9
What would more reviews do?

Reviews

292

Review rank

#3of 10

292 todaymost in the field: 715

#3 of 10 on Google reviews today. Drag to see what more would do.

Where DesRoches Chiropractic shows up on Google

DesRoches Chiropractic ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where DesRoches Chiropractic shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "best chiropractor spokane"You: not in the map pack. Organic #8 of the top 10. 9 organic results were captured. Over time: May 25 #9, Aug 25 #8, Sep 24 #8.best chiropractor spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678You: organic #8You9Only 9 results capturedBelow the top 10RANK OVER TIME#9#8May 25: #9Aug 25: #8Sep 24: #8Google results for "chiropractor near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 25 below the top 10, Sep 24 below the top 10.chiropractor near mespokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 25: below the top 10Sep 24: below the top 10Google results for "chiropractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 25 below the top 10, Sep 24 below the top 10.chiropractor spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 25: below the top 10Sep 24: below the top 10

Google results captured Sep 24, 2026.

Where DesRoches Chiropractic shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
best chiropractor spokaneNot in the map pack#8HiddenHiddenMay 25: #9; Aug 25: #8; Sep 24: #8Sep 24, 2026
chiropractor near me spokaneNot in the map packNot in the top 10HiddenHiddenMay 25: Not in the top 10; Aug 25: Not in the top 10; Sep 24: Not in the top 10Sep 24, 2026
chiropractor spokaneNot in the map packNot in the top 10HiddenHiddenMay 25: Not in the top 10; Aug 25: Not in the top 10; Sep 24: Not in the top 10Sep 24, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first2

  1. Ranks #8 in Google's web results for the main search, past the top seven.

    The fix: Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.

    Why it matters · for your developer

    Most clicks go to the first few results. The way up starts with the foundation: structured data, the Google profile and page basics.

    Map & search position. Outside the top results (organic #8): The site does not rank in the top 7 organic results for its primary local query.

  2. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

Next1

  1. No sitemap.

    The fix: Generate a sitemap.xml and reference it in robots.txt. Most CMSes have a plugin for this.

    Why it matters · for your developer

    A sitemap lists every page so Google finds them quickly. Without one, deeper pages can wait weeks to be indexed.

    Crawlability. No sitemap.xml: Sitemaps tell Google which pages exist and when they changed.

Speed on a phone

9 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Chiropractors median is 12 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 9 s, in Google's poor zone (good is 2.5 s or less). Median 12 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 9 s (median 12 s)Main content load timeLCP9 smedian 12 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0 (median <0.01)Layout shift while loadingCLS0median <0.01Needs workPoor0.100.250.50+

Google's performance score: 60 on a phone.

Core Web Vitals on a phone
MeasureSourceYouSpokane Chiropractors medianGood up toPoor above
Main content load time (LCP)Lab test9 s12 s2.5 s4 s
Layout shift while loading (CLS)Lab test0<0.010.100.25

Other Spokane Chiropractors we track

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Raw measurementsfor your developer

Page basics

Page title52 characters

Chiropractor in Spokane, WA | DesRoches Chiropractic

Title names SpokaneYes
Meta description149 characters

Chiropractor in Spokane, WA - Visit our skilled Chiropractor in Spokane, WA. Accepting new appointments. Call today or request an appointment online.

Description names SpokaneYes
Main headings (H1)1
Images without alt text0 of 3

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlNo

Google Business Profile

Profile foundYes
Rating5.0 / 5
Reviews292
Hours listedYes

Google PageSpeed (lab test)

Performance, phone60 / 100
Performance, desktopNot measured
SEO checklist, phone100 / 100
Accessibility, phone91 / 100
Best practices, phone92 / 100

Report cmugcrxf · Measured September 24, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score