Score
66/100
Below the Spokane Photographers median of 71
| Business | Score |
|---|---|
| Kelly Tareski Photography | 97 |
| Spokane Photographers site 2 | 87 |
| Spokane Photographers site 3 | 83 |
| Spokane Photographers site 4 | 83 |
| Spokane Photographers site 5 | 82 |
| Spokane Photographers site 6 | 81 |
| Spokane Photographers site 7 | 78 |
| Spokane Photographers site 8 | 78 |
| Spokane Photographers site 9 | 74 |
| Spokane Photographers site 10 | 71 |
| Spokane Photographers site 11 | 70 |
| You | 66 |
| Spokane Photographers site 13 | 65 |
| Spokane Photographers site 14 | 60 |
| Spokane Photographers site 15 | 59 |
| Spokane Photographers site 16 | 58 |
| Spokane Photographers site 17 | 57 |
| Spokane Photographers site 18 | 53 |
| Spokane Photographers site 19 | 53 |
| Median | 71 |
Emily Star Poole scores 66 out of 100, below the Spokane Photographers median of 71. Biggest gap: Google Business Profile, 0 of 15 points.
What to fix first, and why
Emily Star Poole has no Google Business Profile, and that single gap explains the absence from map results entirely — most local searches end on the map, never reaching the web listings below it. The site does appear in web results, though outside the top three where most clicks go, and structured data is missing the address or phone, which weakens the name-address-phone consistency Google uses to confirm a local match. The title and meta description both name Spokane, so the city signal is already there. The first fix: claim or create a profile at business.google.com and verify it by postcard or phone.
Drafted with AI on November 11, 2026, from our scans of this site.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
66 of 100
Ahead of the Spokane Photographers median on Map & search position. Behind it on Page basics and Google Business Profile.
| Part of the score | You | Spokane Photographers median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 20 | 20 | 24 | 25 |
| Page basics | 20 | 22 | 25 | 25 |
| Business info for Google | 10 | 10 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 0 | 15 | 15 | 15 |
| Map & search position | 6 | 0 | 10 | 10 |
The Spokane Photographers Standing
#12 of 19
Emily Star Poole is #12 of the 19 Spokane Photographers we track. Kelly Tareski Photography leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Kelly Tareski PhotographyLeader | 97 | 79 |
| 2 | Heads and Tails Photography | 87 | 201 |
| 3 | Franklin Photography Studio | 83 | 87 |
| 11 | Nate Robinson Photography | 70 | 115 |
| 12 | Emily Star Poole | 66 | – |
| 13 | Paper Tiger Photography | 65 | 14 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 19 on the leaderboard
Reviews vs. the Spokane Field
14 businesses
We don't have a Google review count on file for Emily Star Poole. The Spokane Photographers median is 79.
We don't have Google review data for you yet, so there's no dot for you.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Photographers business 1 | 201 | 5.0 |
| Spokane Photographers business 2 | 152 | 5.0 |
| Spokane Photographers business 3 | 115 | 5.0 |
| Spokane Photographers business 4 | 101 | 5.0 |
| Spokane Photographers business 5 | 97 | 5.0 |
| Spokane Photographers business 6 | 87 | 5.0 |
| Spokane Photographers business 7 | 79 | 4.9 |
| Spokane Photographers business 8 | 62 | 5.0 |
| Spokane Photographers business 9 | 51 | 5.0 |
| Spokane Photographers business 10 | 47 | 4.9 |
| Spokane Photographers business 11 | 42 | 5.0 |
| Spokane Photographers business 12 | 15 | 4.9 |
| Spokane Photographers business 13 | 14 | 5.0 |
| Median | 79 | 5.0 |
Where Emily Star Poole Shows Up on Google
3 searches
Emily Star Poole ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.
Google results captured Oct 29, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| photographer near me spokane | Not in the map pack | #5 | Jaime Denise Photography; Bay Street Photo + Video; Hara Allison Photography | Hidden | Aug 25: Not in the top 10; Sep 26: Not in the top 10; Oct 29: #5 | Oct 29, 2026 |
| best photographer spokane | Not in the map pack | Not in the top 10 | Jaime Denise Photography; Crystal Madsen Photography; Zach Nichols Photography | Hidden | Aug 25: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10 | Oct 29, 2026 |
| photographer spokane | Not in the map pack | Not in the top 10 | JCPenney Portraits; Jaime Denise Photography; With Love, Heather; Unknown | Hidden | Aug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10 | Oct 29, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “photographer near me spokane”Oct 29, 2026 | |||
| 1 | Jaime Denise Photography | 5.0 | 159 |
| 2 | Bay Street Photo + Video | 5.0 | 43 |
| 3 | Hara Allison Photography | 4.9 | 78 |
| “best photographer spokane”Oct 29, 2026 | |||
| 1 | Jaime Denise Photography | 5.0 | 159 |
| 2 | Crystal Madsen Photography | 5.0 | 102 |
| 3 | Zach Nichols Photography | 5.0 | 207 |
| “photographer spokane”Oct 29, 2026 | |||
| 1 | JCPenney Portraits | 3.4 | 59 |
| 2 | Jaime Denise Photography | 5.0 | 159 |
| 3 | With Love, Heather | 4.9 | 47 |
What to Fix, in Order
6 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first1
No Google Business Profile found.
The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Why it matters · for your developerFor your developer
Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.
Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.
Next3
Ranks #5 in Google's web results for the main search, just below the top three.
The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.
Why it matters · for your developer
The first three results take most of the clicks. This is close enough that a few fixes can move it up.
Map & search position. Ranking #5 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.
The site's structured data is missing the address or phone.
The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.
Why it matters · for your developer
The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.
Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Show the other 3 fixes
Nextcontinued
The homepage has more than one main heading.
The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.
Why it matters · for your developer
Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.
Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.
When there's time2
The search preview is 169 characters, longer than Google shows.
The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Why it matters · for your developer
Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.
Page basics. Meta description is too long (169 chars): Meta descriptions display best between 70 and 160 characters.
4 of 36 images on the homepage have no text description.
The fix: Add descriptive alt text to content images. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text feeds image search and screen readers. The missing ones are reach left on the table.
Page basics. 4 of 36 images missing alt text: Alt text helps both accessibility and image search ranking.
Speed on a Phone
Lab test
15 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Photographers median is 12 s.
Google's performance score: 54 on a phone, 44 on a desktop.
| Measure | Source | You | Spokane Photographers median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 15 s | 12 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | <0.01 | 0 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Emily Star Poole | Spokane Photographer
Spokane Wedding and Lifestyle Photographer Emily Star Poole is creating jaw-dropping photos with clarity, authenticity and well-chosen details. View her portfolio today!
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmw5osn7 · Measured November 6, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score