Fluff Pet ParlorLocal SEO report · Spokane Pet Grooming

fluffpetparlor.comMeasured November 6, 2026

Score

79/100

Top third of Spokane Pet Grooming

Where Fluff Pet Parlor sits among 12 Spokane Pet Grooming businessesOut of 100. Each dot is one business.
Spokane Pet Grooming: 12 sites scored out of 100Dot strip of 12 scores from 54 to 84. You: 79, 2nd of 12. Median 75. Top score 84 (Dee's Dog Grooming, LLC).SPOKANE PET GROOMING12 sitesScore: 78Score: 78Score: 76Score: 76Score: 74Score: 71Score: 66Score: 59Score: 58Score: 54Dee's Dog Grooming, LLC: 84You: 79You79Dee's Dog Grooming,…8402550100Median 75
Where Fluff Pet Parlor sits among 12 Spokane Pet Grooming businesses
BusinessScore
Dee's Dog Grooming, LLC84
You79
Spokane Pet Grooming site 378
Spokane Pet Grooming site 478
Spokane Pet Grooming site 576
Spokane Pet Grooming site 676
Spokane Pet Grooming site 774
Spokane Pet Grooming site 871
Spokane Pet Grooming site 966
Spokane Pet Grooming site 1059
Spokane Pet Grooming site 1158
Spokane Pet Grooming site 1254
Median75

Fluff Pet Parlor scores 79 out of 100, in the top third of Spokane Pet Grooming. Biggest gap: Business info for Google, 5 of 15 points.

Google rank#1map pack"best pet grooming spokane"Reviews77reviews5.0 stars · Spokane median 145Phone load13 slab testGood is 2.5 s or less · median 11 s

What to fix first, and why

Fluff Pet Parlor holds a strong rating and already appears in Google's map pack, but the site is losing organic search traffic to a structural gap: it has no LocalBusiness structured data. That's the code that tells Google the business's hours, services, and service area directly — without it, Google defaults to listings that do have it. The homepage also lacks a main heading, so neither Google nor a first-time visitor gets a clear signal about what the page is for. The first fix is to add a LocalBusiness schema entity with full name, address, phone number, hours, and service area to the homepage.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Pet Grooming median on Speed & Google checklist and Page basics. Behind it on Business info for Google and Google Business Profile.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 80 of 100 measured pointsSpeed & Google checklist: 21 of 25, median 19. Page basics: 20 of 25, median 19. Business info for Google: 5 of 15, median 8. Crawlability: 10 of 10, median 10. Google Business Profile: 14 of 15, median 15. Map & search position: 10 of 10, median 10.Speed & Google checklist: 21 of 25 (median 19)Speed & Google checklist21 / 25Page basics: 20 of 25 (median 19)Page basics20 / 25Business info for Google: 5 of 15 (median 8)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 14 of 15 (median 15)Google Business Profile14 / 15Map & search position: 10 of 10 (median 10)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Pet Grooming medianBest in the fieldPoints available
Speed & Google checklist21192125
Page basics20192325
Business info for Google581515
Crawlability10101010
Google Business Profile14151515
Map & search position10101010

The Spokane Pet Grooming Standing

Fluff Pet Parlor is #2 of the 12 Spokane Pet Grooming we track. Dee's Dog Grooming, LLC leads.

Spokane Pet Grooming ranked on score, ties to the business with more Google reviews.Fluff Pet Parlor is number 2 of 12.
RankBusinessScoreReviews
1Dee's Dog Grooming, LLC84328
2Fluff Pet Parlor7977
3ModernAve Pet Parlor78142

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 12 on the leaderboard

Reviews vs. the Spokane Field

Fluff Pet Parlor has 77 Google reviews at 5.0 stars. The Spokane Pet Grooming median is 145, and 9 businesses have more.

Google reviews and rating, Fluff Pet Parlor and every Spokane Pet Grooming business with review dataEvery Spokane Pet Grooming business with Google reviews.
Google reviews and rating, Spokane Pet GroomingScatter plot of 12 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 77 reviews, rated 5.0. Median 145 reviews and 4.7 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 76 reviews, rated 4.9Business: 328 reviews, rated 4.6Business: 271 reviews, rated 4.6Business: 142 reviews, rated 4.7Business: 240 reviews, rated 4.7Business: 142 reviews, rated 4.6Business: 30 reviews, rated 4.6Business: 234 reviews, rated 4.7Business: 128 reviews, rated 4.4Business: 148 reviews, rated 4.3Business: 465 reviews, rated 4.7You: 77 reviews, rated 5.0Median 145 reviewsMedian 4.7You77 reviews · 5.0
Google reviews and rating, Fluff Pet Parlor and every Spokane Pet Grooming business with review data
BusinessGoogle reviewsRating
Spokane Pet Grooming business 14654.7
Spokane Pet Grooming business 23284.6
Spokane Pet Grooming business 32714.6
Spokane Pet Grooming business 42404.7
Spokane Pet Grooming business 52344.7
Spokane Pet Grooming business 61484.3
Spokane Pet Grooming business 71424.7
Spokane Pet Grooming business 81424.6
Spokane Pet Grooming business 91284.4
You775.0
Spokane Pet Grooming business 11764.9
Spokane Pet Grooming business 12304.6
Median1454.7
What would more reviews do?

Reviews

77

Review rank

#10of 12

77 todaymost in the field: 465

#10 of 12 on Google reviews today. Drag to see what more would do.

Where Fluff Pet Parlor Shows Up on Google

Fluff Pet Parlor shows in Google's map pack on 1 of the 3 searches we track.

Where Fluff Pet Parlor shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "best pet grooming spokane"You: map pack #1 of 3. Not in the organic top 10. 9 organic results were captured. Over time: Aug 25 below the top 10, Sep 25 below the top 10, Oct 29 below the top 10.best pet grooming spokaneMAP PACK1You: map pack #1You2Spokane Paw Prints GroomingSpokane Paw Prints Grooming3Bark & Snip LLCBark & Snip LLCTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 25: below the top 10Sep 25: below the top 10Oct 29: below the top 10Google results for "pet grooming near me spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 25 below the top 10, Sep 25 below the top 10, Oct 29 below the top 10.pet grooming near mespokaneMAP PACK1Soft Paws Pet SpaSoft Paws Pet Spa2Lil Bit Of GroomingLil Bit Of Grooming3Spokane Paw Prints GroomingSpokane Paw Prints GroomingYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 25: below the top 10Sep 25: below the top 10Oct 29: below the top 10Google results for "pet grooming spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 25 below the top 10, Sep 25 below the top 10, Oct 29 below the top 10.pet grooming spokaneMAP PACK1Soft Paws Pet SpaSoft Paws Pet Spa2Spokane Paw Prints GroomingSpokane Paw Prints Grooming3Lil Bit Of GroomingLil Bit Of GroomingYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 25: below the top 10Sep 25: below the top 10Oct 29: below the top 10

Google results captured Oct 29, 2026.

Where Fluff Pet Parlor shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
best pet grooming spokane#1Not in the top 10You; Spokane Paw Prints Grooming; Bark & Snip LLCHiddenAug 25: Not in the top 10; Sep 25: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026
pet grooming near me spokaneNot in the map packNot in the top 10Soft Paws Pet Spa; Lil Bit Of Grooming; Spokane Paw Prints GroomingHiddenAug 25: Not in the top 10; Sep 25: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026
pet grooming spokaneNot in the map packNot in the top 10Soft Paws Pet Spa; Spokane Paw Prints Grooming; Lil Bit Of GroomingHiddenAug 25: Not in the top 10; Sep 25: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“best pet grooming spokane”Oct 29, 2026
1Fluff Pet Parlor5.077
2Spokane Paw Prints Grooming4.6469
3Bark & Snip LLC4.7251
“pet grooming near me spokane”Oct 29, 2026
1Soft Paws Pet Spa4.6143
2Lil Bit Of Grooming4.6277
3Spokane Paw Prints Grooming4.6469
“pet grooming spokane”Oct 29, 2026
1Soft Paws Pet Spa4.6143
2Spokane Paw Prints Grooming4.6469
3Lil Bit Of Grooming4.6277

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

  2. The homepage has no main heading.

    The fix: Add a single descriptive H1 to the page with the primary keyword.

    Why it matters · for your developer

    The main heading (the H1) tells Google and visitors what the page is about. Without one, both have to guess.

    Page basics. No H1 tag on page: Every page should have exactly one H1.

When there's time1

  1. The search preview is 374 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (374 chars): Meta descriptions display best between 70 and 160 characters.

Speed on a Phone

13 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Pet Grooming median is 11 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 13 s, in Google's poor zone (good is 2.5 s or less). Median 11 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 13 s (median 11 s)Main content load timeLCP13 smedian 11 sGoodPoor2.5 s4 s12 s+You: 13 s, past the end of the scaleLayout shift while loading: 0 (median <0.01)Layout shift while loadingCLS0median <0.01GoodNeeds workPoor0.100.250.50+

Google's performance score: 56 on a phone, 64 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Pet Grooming medianGood up toPoor above
Main content load time (LCP)Lab test13 s11 s2.5 s4 s
Layout shift while loading (CLS)Lab test0<0.010.100.25

Other Spokane Pet Grooming We Track

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  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title52 characters

Fluff Pet Parlor - Dog, Cat, & Small Animal Grooming

Title names SpokaneNo
Meta description374 characters

Fluff Pet Parlor is a one-stop-shop for all of your pet grooming needs. We personally greet and tend to each furry customer. We operate out of a cozy, single-station shed, so your pet will always be the center of our attention. We're equipped with state of the art grooming equipment, putting us in a perfect spot to get your pet the treatments they need safely and quickly.

Description names SpokaneNo
Main headings (H1)0
Images without alt text0 of 5

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating5.0 / 5
Reviews77
Hours listedNo

Google PageSpeed (lab test)

Performance, phone56 / 100
Performance, desktop64 / 100
SEO checklist, phone100 / 100
Accessibility, phone98 / 100
Best practices, phone100 / 100

Report cmw5nt5x · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score