ModernAve Pet ParlorLocal SEO report · Spokane Pet Grooming

modernavepetparlor.com8931 N Indian Trail Rd, Spokane, WA 99208Measured November 11, 2026

Score

78/100

Top third of Spokane Pet Grooming

Where ModernAve Pet Parlor sits among 12 Spokane Pet Grooming businessesOut of 100. Each dot is one business.
Spokane Pet Grooming: 12 sites scored out of 100Dot strip of 12 scores from 54 to 84. You: 78, 3rd of 12. Median 75. Top score 84 (Dee's Dog Grooming, LLC).SPOKANE PET GROOMING12 sitesScore: 79Score: 78Score: 76Score: 76Score: 74Score: 71Score: 66Score: 59Score: 58Score: 54Dee's Dog Grooming, LLC: 84You: 78You78Dee's Dog Grooming,…8402550100Median 75
Where ModernAve Pet Parlor sits among 12 Spokane Pet Grooming businesses
BusinessScore
Dee's Dog Grooming, LLC84
Spokane Pet Grooming site 279
You78
Spokane Pet Grooming site 478
Spokane Pet Grooming site 576
Spokane Pet Grooming site 676
Spokane Pet Grooming site 774
Spokane Pet Grooming site 871
Spokane Pet Grooming site 966
Spokane Pet Grooming site 1059
Spokane Pet Grooming site 1158
Spokane Pet Grooming site 1254
Median75

ModernAve Pet Parlor scores 78 out of 100, in the top third of Spokane Pet Grooming. Biggest gap: Speed & Google checklist, 19 of 25 points.

What to fix first, and why

ModernAve Pet Parlor sits just outside the top three web results for the main Spokane pet grooming searches — and that gap matters because the top three take most of the clicks. The structured data on the site is missing the address or phone, which is the more urgent problem: Google uses name, address, and phone consistency to decide which listings belong in the map pack, and a mismatch gives it a reason to favor the listings ahead. The homepage also carries more than one main heading, which blurs the page's topic signal. Start by auditing every citation directory where the business is listed and making the name, address, and phone identical across all of them.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Pet Grooming median on Page basics and Business info for Google. Behind it on Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 78 of 100 measured pointsSpeed & Google checklist: 19 of 25, median 19. Page basics: 20 of 25, median 19. Business info for Google: 10 of 15, median 8. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 4 of 10, median 10.Speed & Google checklist: 19 of 25 (median 19)Speed & Google checklist19 / 25Page basics: 20 of 25 (median 19)Page basics20 / 25Business info for Google: 10 of 15 (median 8)Business info for Google10 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 4 of 10 (median 10)Map & search position4 / 10
Points by part of the score
Part of the scoreYouSpokane Pet Grooming medianBest in the fieldPoints available
Speed & Google checklist19192125
Page basics20192325
Business info for Google1081515
Crawlability10101010
Google Business Profile15151515
Map & search position4101010

The Spokane Pet Grooming Standing

ModernAve Pet Parlor is #3 of the 12 Spokane Pet Grooming we track. Dee's Dog Grooming, LLC leads.

Spokane Pet Grooming ranked on score, ties to the business with more Google reviews.ModernAve Pet Parlor is number 3 of 12.
RankBusinessScoreReviews
1Dee's Dog Grooming, LLC84328
2Fluff Pet Parlor7977
3ModernAve Pet Parlor78142
4Shear Heaven Pet Salon78128

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 12 on the leaderboard

Reviews vs. the Spokane Field

ModernAve Pet Parlor has 142 Google reviews at 4.7 stars. The Spokane Pet Grooming median is 145, and 6 businesses have more.

Google reviews and rating, ModernAve Pet Parlor and every Spokane Pet Grooming business with review dataEvery Spokane Pet Grooming business with Google reviews.
Google reviews and rating, Spokane Pet GroomingScatter plot of 12 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 142 reviews, rated 4.7. Median 145 reviews and 4.7 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 76 reviews, rated 4.9Business: 328 reviews, rated 4.6Business: 77 reviews, rated 5.0Business: 271 reviews, rated 4.6Business: 240 reviews, rated 4.7Business: 142 reviews, rated 4.6Business: 30 reviews, rated 4.6Business: 234 reviews, rated 4.7Business: 128 reviews, rated 4.4Business: 148 reviews, rated 4.3Business: 465 reviews, rated 4.7You: 142 reviews, rated 4.7Median 145 reviewsMedian 4.7You142 reviews · 4.7
Google reviews and rating, ModernAve Pet Parlor and every Spokane Pet Grooming business with review data
BusinessGoogle reviewsRating
Spokane Pet Grooming business 14654.7
Spokane Pet Grooming business 23284.6
Spokane Pet Grooming business 32714.6
Spokane Pet Grooming business 42404.7
Spokane Pet Grooming business 52344.7
Spokane Pet Grooming business 61484.3
Spokane Pet Grooming business 71424.6
You1424.7
Spokane Pet Grooming business 91284.4
Spokane Pet Grooming business 10775.0
Spokane Pet Grooming business 11764.9
Spokane Pet Grooming business 12304.6
Median1454.7
What would more reviews do?

Reviews

142

Review rank

#7of 12

142 todaymost in the field: 465

#7 of 12 on Google reviews today. Drag to see what more would do.

Where ModernAve Pet Parlor Shows Up on Google

ModernAve Pet Parlor ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where ModernAve Pet Parlor shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "pet grooming near me spokane"You: not in the map pack. Organic #6 of the top 10. 8 organic results were captured. Over time: Aug 25 #9, Sep 25 below the top 10, Oct 29 #6.pet grooming near mespokaneMAP PACK1Soft Paws Pet SpaSoft Paws Pet Spa2Lil Bit Of GroomingLil Bit Of Grooming3Spokane Paw Prints GroomingSpokane Paw Prints GroomingYou: not in the map packTOP 10NAMES HIDDEN123456You: organic #6You78Only 8 results capturedBelow the top 10RANK OVER TIME#9#6Aug 25: #9Sep 25: below the top 10Oct 29: #6Google results for "best pet grooming spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 25 below the top 10, Sep 25 below the top 10, Oct 29 below the top 10.best pet grooming spokaneMAP PACK1Fluff Pet ParlorFluff Pet Parlor2Spokane Paw Prints GroomingSpokane Paw Prints Grooming3Bark & Snip LLCBark & Snip LLCYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 25: below the top 10Sep 25: below the top 10Oct 29: below the top 10Google results for "pet grooming spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 25 below the top 10, Sep 25 below the top 10, Oct 29 below the top 10.pet grooming spokaneMAP PACK1Soft Paws Pet SpaSoft Paws Pet Spa2Spokane Paw Prints GroomingSpokane Paw Prints Grooming3Lil Bit Of GroomingLil Bit Of GroomingYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 25: below the top 10Sep 25: below the top 10Oct 29: below the top 10

Google results captured Oct 29, 2026.

Where ModernAve Pet Parlor shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
pet grooming near me spokaneNot in the map pack#6Soft Paws Pet Spa; Lil Bit Of Grooming; Spokane Paw Prints GroomingHiddenAug 25: #9; Sep 25: Not in the top 10; Oct 29: #6Oct 29, 2026
best pet grooming spokaneNot in the map packNot in the top 10Fluff Pet Parlor; Spokane Paw Prints Grooming; Bark & Snip LLCHiddenAug 25: Not in the top 10; Sep 25: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026
pet grooming spokaneNot in the map packNot in the top 10Soft Paws Pet Spa; Spokane Paw Prints Grooming; Lil Bit Of GroomingHiddenAug 25: Not in the top 10; Sep 25: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“pet grooming near me spokane”Oct 29, 2026
1Soft Paws Pet Spa4.6143
2Lil Bit Of Grooming4.6277
3Spokane Paw Prints Grooming4.6469
“best pet grooming spokane”Oct 29, 2026
1Fluff Pet Parlor5.077
2Spokane Paw Prints Grooming4.6469
3Bark & Snip LLC4.7251
“pet grooming spokane”Oct 29, 2026
1Soft Paws Pet Spa4.6143
2Spokane Paw Prints Grooming4.6469
3Lil Bit Of Grooming4.6277

What to Fix, in Order

Most costly first. Every fix is written out in full.

Next4

  1. Ranks #6 in Google's web results for the main search, just below the top three.

    The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Why it matters · for your developer

    The first three results take most of the clicks. This is close enough that a few fixes can move it up.

    Map & search position. Ranking #6 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.

  2. The site's structured data is missing the address or phone.

    The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

    Why it matters · for your developer

    The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.

    Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.

  3. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.

Show the other 4 fixes

Nextcontinued

  1. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 85/100.

When there's time3

  1. The page title is 20 characters, too short to say much.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too short (20 chars): Titles should be 30–65 characters to display fully in search results.

  2. The search preview is 210 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (210 chars): Meta descriptions display best between 70 and 160 characters.

  3. 1 of 15 images on the homepage has no text description.

    The fix: Add descriptive alt text to content images. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text feeds image search and screen readers. The missing ones are reach left on the table.

    Page basics. 1 of 15 images missing alt text: Alt text helps both accessibility and image search ranking.

Speed on a Phone

11 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Pet Grooming median is 11 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 11 s, in Google's poor zone (good is 2.5 s or less). Median 11 s. Layout shift while loading: 0.11, in Google's needs work zone (good is 0.10 or less). Median <0.01.Main content load time: 11 s (median 11 s)Main content load timeLCP11 smedian 11 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0.11 (median <0.01)Layout shift while loadingCLS0.11median <0.01GoodPoor0.100.250.50+

Google's performance score: 60 on a phone, 90 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Pet Grooming medianGood up toPoor above
Main content load time (LCP)Lab test11 s11 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.11<0.010.100.25

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  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title20 characters

ModernAve Pet Parlor

Title names SpokaneNo
Meta description210 characters

ModernAve Pet Parlor offers Dog Grooming Services in Spokane, Washington. Dog Groomers in Spokane, Dog haircuts, dog bathing and de-sheds, dog nail trimming. Full service pet grooming. Full service Dog Grooming

Description names SpokaneYes
Main headings (H1)2
Images without alt text1 of 15

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.7 / 5
Reviews142
Hours listedYes

Google PageSpeed (lab test)

Performance, phone60 / 100
Performance, desktop90 / 100
SEO checklist, phone85 / 100
Accessibility, phone88 / 100
Best practices, phone96 / 100

Report cmwcgr74 · Measured November 11, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score