Howerton Plumbing Inc.Local SEO report · Spokane Plumbing

howertonplumbinginc.comMeasured November 8, 2026

Score

67/100

Too close to call while some Spokane Plumbing scans are incomplete

Where Howerton Plumbing Inc. sits among 59 Spokane Plumbing businessesOut of 100. Each dot is one business.
Spokane Plumbing: 59 sites scored out of 100Dot strip of 59 scores from 31 to 93. You: 67, 25th of 59. Median 64. Top score 93 (Gold Seal Plumbing).SPOKANE PLUMBING59 sitesScore: 92Score: 90Score: 89Score: 88Score: 87Score: 87Score: 87Score: 84Score: 82Score: 80Score: 79Score: 78Score: 77Score: 76Score: 75Score: 73Score: 71Score: 70Score: 70Score: 69Score: 69Score: 68Score: 67Score: 66Score: 66Score: 66Score: 66Score: 64Score: 64Score: 63Score: 62Score: 61Score: 60Score: 60Score: 60Score: 60Score: 59Score: 59Score: 58Score: 58Score: 58Score: 57Score: 56Score: 55Score: 52Score: 52Score: 51Score: 51Score: 48Score: 48Score: 47Score: 43Score: 41Score: 39Score: 36Score: 32Score: 31Gold Seal Plumbing: 93You: 67You67Gold Seal Plumbing9302550100Median 64
Where Howerton Plumbing Inc. sits among 59 Spokane Plumbing businesses
BusinessScore
Gold Seal Plumbing93
Spokane Plumbing site 292
Spokane Plumbing site 390
Spokane Plumbing site 489
Spokane Plumbing site 588
Spokane Plumbing site 687
Spokane Plumbing site 787
Spokane Plumbing site 887
Spokane Plumbing site 984
Spokane Plumbing site 1082
Spokane Plumbing site 1180
Spokane Plumbing site 1279
Spokane Plumbing site 1378
Spokane Plumbing site 1477
Spokane Plumbing site 1576
Spokane Plumbing site 1675
Spokane Plumbing site 1773
Spokane Plumbing site 1871
Spokane Plumbing site 1970
Spokane Plumbing site 2070
Spokane Plumbing site 2169
Spokane Plumbing site 2269
Spokane Plumbing site 2368
You67
Spokane Plumbing site 2567
Spokane Plumbing site 2666
Spokane Plumbing site 2766
Spokane Plumbing site 2866
Spokane Plumbing site 2966
Spokane Plumbing site 3064
Spokane Plumbing site 3164
Spokane Plumbing site 3263
Spokane Plumbing site 3362
Spokane Plumbing site 3461
Spokane Plumbing site 3560
Spokane Plumbing site 3660
Spokane Plumbing site 3760
Spokane Plumbing site 3860
Spokane Plumbing site 3959
Spokane Plumbing site 4059
Spokane Plumbing site 4158
Spokane Plumbing site 4258
Spokane Plumbing site 4358
Spokane Plumbing site 4457
Spokane Plumbing site 4556
Spokane Plumbing site 4655
Spokane Plumbing site 4752
Spokane Plumbing site 4852
Spokane Plumbing site 4951
Spokane Plumbing site 5051
Spokane Plumbing site 5148
Spokane Plumbing site 5248
Spokane Plumbing site 5347
Spokane Plumbing site 5443
Spokane Plumbing site 5541
Spokane Plumbing site 5639
Spokane Plumbing site 5736
Spokane Plumbing site 5832
Spokane Plumbing site 5931
Median64

What to fix first, and why

Howerton Plumbing has no Google Business Profile, which means it doesn't appear on the map for any of the searches we track — and most local plumbing searches end on that map, never reaching the web results below. The site itself loads faster than the Spokane Plumbing median on mobile, and the title and meta description both name the city clearly, so Google understands where the business operates. That foundation is real. But without a profile, none of it surfaces where it needs to. The first fix is concrete: claim or create a Google Business Profile at business.google.com and complete verification by postcard or phone.

Drafted with AI on November 11, 2026, from our scans of this site.

Is this your business?Claim or correct this report

Pick what fits and send a short note. Every one gets read.

Where the Points Go

Ahead of the Spokane Plumbing median on Speed & Google checklist, Page basics and Business info for Google. Behind it on Google Business Profile.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 67 of 100 measured pointsSpeed & Google checklist: 22 of 25, median 21. Page basics: 25 of 25, median 22. Business info for Google: 10 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 0 of 15, median 12. Map & search position: 0 of 10, median 0.Speed & Google checklist: 22 of 25 (median 21)Speed & Google checklist22 / 25Page basics: 25 of 25 (median 22)Page basics25 / 25Business info for Google: 10 of 15 (median 5)Business info for Google10 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 0 of 15 (median 12)Google Business Profile0 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Plumbing medianBest in the fieldPoints available
Speed & Google checklist22212525
Page basics25222525
Business info for Google1051515
Crawlability10101010
Google Business Profile0121515
Map & search position001010

The Spokane Plumbing Standing

Howerton Plumbing Inc. is #25 of the 59 Spokane Plumbing we track. Gold Seal Plumbing leads.

Spokane Plumbing ranked on score, ties to the business with more Google reviews.Howerton Plumbing Inc. is number 25 of 59.
RankBusinessScoreReviews
1Gold Seal Plumbing933,591
2Shaw Plumbing Heating & Air Conditioning921,302
3Action Drain & Plumbing90571
24Kalin Trenchless6776
25Howerton Plumbing Inc.67–
26Raptor Rooter & Plumbing661,256

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 59 on the leaderboard

Reviews vs. the Spokane Field

We don't have a Google review count on file for Howerton Plumbing Inc.. The Spokane Plumbing median is 76.

Google reviews and rating, Howerton Plumbing Inc. and every Spokane Plumbing business with review dataEvery Spokane Plumbing business with Google reviews.
Google reviews and rating, Spokane PlumbingScatter plot of 29 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: no Google review data on file. Median 76 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 261 reviews, rated 5.0Business: 571 reviews, rated 4.8Business: 20 reviews, rated 4.7Business: 39 reviews, rated 4.7Business: 5,760 reviews, rated 4.9Business: 311 reviews, rated 4.9Business: 269 reviews, rated 4.9Business: 42 reviews, rated 4.5Business: 3,591 reviews, rated 4.8Business: 2 reviews, rated 5.0Business: 37 reviews, rated 4.9Business: 321 reviews, rated 4.8Business: 76 reviews, rated 4.6Business: 32 reviews, rated 4.2Business: 11 reviews, rated 4.5Business: 5,896 reviews, rated 4.8Business: 2 reviews, rated 4.0Business: 71 reviews, rated 4.7Business: 5 reviews, rated 4.2Business: 681 reviews, rated 4.9Business: 438 reviews, rated 4.9Business: 105 reviews, rated 5.0Business: 1,256 reviews, rated 4.8Business: 17 reviews, rated 4.8Business: 1,302 reviews, rated 4.9Business: 126 reviews, rated 4.9Business: 24 reviews, rated 4.5Business: 26 reviews, rated 3.6Business: 49 reviews, rated 5.0Median 76 reviewsMedian 4.8

We don't have Google review data for you yet, so there's no dot for you.

Google reviews and rating, Howerton Plumbing Inc. and every Spokane Plumbing business with review data
BusinessGoogle reviewsRating
Spokane Plumbing business 15,8964.8
Spokane Plumbing business 25,7604.9
Spokane Plumbing business 33,5914.8
Spokane Plumbing business 41,3024.9
Spokane Plumbing business 51,2564.8
Spokane Plumbing business 66814.9
Spokane Plumbing business 75714.8
Spokane Plumbing business 84384.9
Spokane Plumbing business 93214.8
Spokane Plumbing business 103114.9
Spokane Plumbing business 112694.9
Spokane Plumbing business 122615.0
Spokane Plumbing business 131264.9
Spokane Plumbing business 141055.0
Spokane Plumbing business 15764.6
Spokane Plumbing business 16714.7
Spokane Plumbing business 17495.0
Spokane Plumbing business 18424.5
Spokane Plumbing business 19394.7
Spokane Plumbing business 20374.9
Spokane Plumbing business 21324.2
Spokane Plumbing business 22263.6
Spokane Plumbing business 23244.5
Spokane Plumbing business 24204.7
Spokane Plumbing business 25174.8
Spokane Plumbing business 26114.5
Spokane Plumbing business 2754.2
Spokane Plumbing business 2825.0
Spokane Plumbing business 2924.0
Median764.8

Where Howerton Plumbing Inc. Shows Up on Google

Howerton Plumbing Inc. doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Howerton Plumbing Inc. shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "plumber spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 22 below the top 10, Sep 25 below the top 10, Nov 2 below the top 10.plumber spokaneMAP PACK1Cole's PlumbingCole's Plumbing2Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…3Gold Seal PlumbingGold Seal PlumbingYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 25: below the top 10Nov 2: below the top 10Google results for "plumber near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 22 below the top 10, Sep 25 below the top 10, Oct 26 below the top 10.plumber near me spokaneMAP PACK1Cole's PlumbingCole's Plumbing2JLR PlumbingJLR Plumbing3Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 25: below the top 10Oct 26: below the top 10Google results for "best plumber spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 22 below the top 10, Sep 25 below the top 10, Oct 26 below the top 10.best plumber spokaneMAP PACK1Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…2Gold Seal PlumbingGold Seal Plumbing3Cole's PlumbingCole's PlumbingYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 25: below the top 10Oct 26: below the top 10

Google results captured Nov 2, 2026.

Where Howerton Plumbing Inc. shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
plumber spokaneNot in the map packNot in the top 10Cole's Plumbing; Shaw Plumbing Heating & Air Conditioning; Gold Seal PlumbingHiddenAug 22: Not in the top 10; Sep 25: Not in the top 10; Nov 2: Not in the top 10Nov 2, 2026
plumber near me spokaneNot in the map packNot in the top 10Cole's Plumbing; JLR Plumbing; Shaw Plumbing Heating & Air ConditioningHiddenAug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10Oct 26, 2026
best plumber spokaneNot in the map packNot in the top 10Shaw Plumbing Heating & Air Conditioning; Gold Seal Plumbing; Cole's PlumbingHiddenAug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10Oct 26, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“plumber spokane”Nov 2, 2026
1Cole's Plumbing4.9335
2Shaw Plumbing Heating & Air Conditioning4.81,369
3Gold Seal Plumbing4.83,638
“plumber near me spokane”Oct 26, 2026
1Cole's Plumbing4.9333
2JLR Plumbing4.8352
3Shaw Plumbing Heating & Air Conditioning4.81,365
“best plumber spokane”Oct 26, 2026
1Shaw Plumbing Heating & Air Conditioning4.81,365
2Gold Seal Plumbing4.83,638
3Cole's Plumbing4.9333

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first1

  1. No Google Business Profile found.

    The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Why it matters · for your developer

    Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.

    Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.

Next1

  1. The site's structured data is missing the address or phone.

    The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

    Why it matters · for your developer

    The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.

    Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.

When there's time1

  1. The search preview is 175 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (175 chars): Meta descriptions display best between 70 and 160 characters.

Speed on a Phone

5 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Plumbing median is 7.4 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 5 s, in Google's poor zone (good is 2.5 s or less). Median 7.4 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median 0.Main content load time: 5 s (median 7.4 s)Main content load timeLCP5 smedian 7.4 sGood2.5 s4 s12 s+Layout shift while loading: 0 (median 0)Layout shift while loadingCLS0median 0GoodNeeds workPoor0.100.250.50+

Google's performance score: 77 on a phone, 97 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Plumbing medianGood up toPoor above
Main content load time (LCP)Lab test5 s7.4 s2.5 s4 s
Layout shift while loading (CLS)Lab test000.100.25

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title62 characters

Howerton Plumbing | Best 24/7 Emergency Plumber in Spokane, WA

Title names SpokaneYes
Meta description175 characters

Top-rated 24/7 emergency plumbing near you in Eastern WA & Northern ID. Howerton Plumbing — Spokane's best plumber with a 30-year legacy, lifetime warranty & same-day service.

Description names SpokaneYes
Main headings (H1)1
Images without alt text0 of 23

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundNo
RatingNot on file
ReviewsNot on file
Hours listedNo

Google PageSpeed (lab test)

Performance, phone77 / 100
Performance, desktop97 / 100
SEO checklist, phone100 / 100
Accessibility, phone86 / 100
Best practices, phone100 / 100

Report cmw8l262 · Measured November 8, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score