Norco Heating & Air Conditioning Inc.Local SEO report · Spokane HVAC

norcoha.com5103 E Trent Ave, Spokane, WA 99212Measured October 15, 2026

Score

66/100

Below the Spokane HVAC median of 74

Where Norco Heating & Air Conditioning Inc. sits among 24 Spokane HVAC businessesOut of 100. Each dot is one business.
Spokane HVAC: 24 sites scored out of 100Dot strip of 24 scores from 39 to 93. You: 66, 17th of 24. Median 74. Top score 93 (R&R Heating & Air Conditioning).SPOKANE HVAC24 sitesScore: 92Score: 89Score: 89Score: 87Score: 85Score: 85Score: 83Score: 81Score: 80Score: 75Score: 74Score: 74Score: 73Score: 72Score: 68Score: 65Score: 60Score: 59Score: 58Score: 55Score: 54Score: 39R&R Heating & Air Conditioning: 93You: 66You66R&R Heating & Air C…9302550100Median 74
Where Norco Heating & Air Conditioning Inc. sits among 24 Spokane HVAC businesses
BusinessScore
R&R Heating & Air Conditioning93
Spokane HVAC site 292
Spokane HVAC site 389
Spokane HVAC site 489
Spokane HVAC site 587
Spokane HVAC site 685
Spokane HVAC site 785
Spokane HVAC site 883
Spokane HVAC site 981
Spokane HVAC site 1080
Spokane HVAC site 1175
Spokane HVAC site 1274
Spokane HVAC site 1374
Spokane HVAC site 1473
Spokane HVAC site 1572
Spokane HVAC site 1668
You66
Spokane HVAC site 1865
Spokane HVAC site 1960
Spokane HVAC site 2059
Spokane HVAC site 2158
Spokane HVAC site 2255
Spokane HVAC site 2354
Spokane HVAC site 2439
Median74

Norco Heating & Air Conditioning Inc. scores 66 out of 100, below the Spokane HVAC median of 74. Biggest gap: Business info for Google, 5 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews129reviews4.3 stars · Spokane median 58Phone load17 slab testGood is 2.5 s or less · median 5.7 s

What to fix first, and why

Norco Heating & Air Conditioning's most damaging problem is a single misconfigured tag. The homepage's canonical points to a staging domain, which tells Google to rank that address instead of the real site — it's a direct instruction to ignore the page entirely. That one error likely explains why the site doesn't appear in Spokane HVAC map or web results on any of the searches we track, and why its overall local-SEO score sits clearly below the Spokane HVAC median. Missing LocalBusiness structured data compounds it: without it, Google can't confirm the hours, service area, or offerings, so it leans on the listings that do provide that detail. Fix the canonical first — find the SEO plugin or theme that writes it, point it at the homepage's own address, and confirm no staging URL remains anywhere in the code.

Drafted with AI on October 17, 2026, from our scans of this site.

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Where the Points Go

Behind the Spokane HVAC median on Speed & Google checklist, Page basics, Business info for Google and Google Business Profile.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 66 of 100 measured pointsSpeed & Google checklist: 19 of 25, median 20. Page basics: 18 of 25, median 22. Business info for Google: 5 of 15, median 10. Crawlability: 10 of 10, median 10. Google Business Profile: 14 of 15, median 15. Map & search position: 0 of 10, median 0.Speed & Google checklist: 19 of 25 (median 20)Speed & Google checklist19 / 25Page basics: 18 of 25 (median 22)Page basics18 / 25Business info for Google: 5 of 15 (median 10)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 14 of 15 (median 15)Google Business Profile14 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane HVAC medianBest in the fieldPoints available
Speed & Google checklist19202525
Page basics18222525
Business info for Google5101515
Crawlability10101010
Google Business Profile14151515
Map & search position001010

The Spokane HVAC Standing

Norco Heating & Air Conditioning Inc. is #17 of the 24 Spokane HVAC we track. R&R Heating & Air Conditioning leads.

Spokane HVAC ranked on score, ties to the business with more Google reviews.Norco Heating & Air Conditioning Inc. is number 17 of 24.
RankBusinessScoreReviews
1R&R Heating & Air Conditioning931,612
2Clines Air Conditioning Inc.92376
3Holliday Heating + Cooling + Electric894,147
16KD Heating & Air Conditioning68–
17Norco Heating & Air Conditioning Inc.66129
18Mighty Clean Air Ducts LLC6535

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 24 on the leaderboard

Reviews vs. the Spokane Field

Norco Heating & Air Conditioning Inc. has 129 Google reviews at 4.3 stars. The Spokane HVAC median is 58, and 7 businesses have more.

Google reviews and rating, Norco Heating & Air Conditioning Inc. and every Spokane HVAC business with review dataEvery Spokane HVAC business with Google reviews.
Google reviews and rating, Spokane HVACScatter plot of 19 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 129 reviews, rated 4.3. Median 58 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 73 reviews, rated 4.5Business: 43 reviews, rated 4.6Business: 15 reviews, rated 3.5Business: 36 reviews, rated 4.4Business: 376 reviews, rated 4.9Business: 4 reviews, rated 5.0Business: 49 reviews, rated 3.9Business: 2,818 reviews, rated 4.8Business: 4,147 reviews, rated 4.9Business: 2,542 reviews, rated 4.9Business: 51 reviews, rated 5.0Business: 35 reviews, rated 5.0Business: 380 reviews, rated 4.8Business: 1,612 reviews, rated 4.8Business: 58 reviews, rated 4.9Business: 756 reviews, rated 4.7Business: 1 reviews, rated 5.0Business: 41 reviews, rated 5.0You: 129 reviews, rated 4.3Median 58 reviewsMedian 4.8You129 reviews · 4.3
Google reviews and rating, Norco Heating & Air Conditioning Inc. and every Spokane HVAC business with review data
BusinessGoogle reviewsRating
Spokane HVAC business 14,1474.9
Spokane HVAC business 22,8184.8
Spokane HVAC business 32,5424.9
Spokane HVAC business 41,6124.8
Spokane HVAC business 57564.7
Spokane HVAC business 63804.8
Spokane HVAC business 73764.9
You1294.3
Spokane HVAC business 9734.5
Spokane HVAC business 10584.9
Spokane HVAC business 11515.0
Spokane HVAC business 12493.9
Spokane HVAC business 13434.6
Spokane HVAC business 14415.0
Spokane HVAC business 15364.4
Spokane HVAC business 16355.0
Spokane HVAC business 17153.5
Spokane HVAC business 1845.0
Spokane HVAC business 1915.0
Median584.8
What would more reviews do?

Reviews

129

Review rank

#8of 19

129 todaymost in the field: 4,147

#8 of 19 on Google reviews today. Drag to see what more would do.

Where Norco Heating & Air Conditioning Inc. Shows Up on Google

Norco Heating & Air Conditioning Inc. doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Norco Heating & Air Conditioning Inc. shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "HVAC contractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Oct 4 below the top 10.HVAC contractor spokaneMAP PACK1Holliday Heating + Cooling + ElectricHolliday Heating + Cooling +…2HVAC Contractor And ServicesHVAC Contractor And Services3KD Heating & Air Conditioning LLCKD Heating & Air Conditionin…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Oct 4: below the top 10Google results for "HVAC contractor near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Sep 25 below the top 10.HVAC contractor near mespokaneMAP PACK1Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…2Holliday Heating + Cooling + ElectricHolliday Heating + Cooling +…3HVAC1HVAC1You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Sep 25: below the top 10Google results for "best HVAC contractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Sep 25 below the top 10.best HVAC contractorspokaneMAP PACK1Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…2Holliday Heating + Cooling + ElectricHolliday Heating + Cooling +…3R&R Heating & Air ConditioningR&R Heating & Air Conditioni…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Sep 25: below the top 10

Google results captured Oct 4, 2026.

Where Norco Heating & Air Conditioning Inc. shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
HVAC contractor spokaneNot in the map packNot in the top 10Holliday Heating + Cooling + Electric; HVAC Contractor And Services; KD Heating & Air Conditioning LLC; UnknownHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026
HVAC contractor near me spokaneNot in the map packNot in the top 10Shaw Plumbing Heating & Air Conditioning; Holliday Heating + Cooling + Electric; HVAC1; UnknownHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026
best HVAC contractor spokaneNot in the map packNot in the top 10Shaw Plumbing Heating & Air Conditioning; Holliday Heating + Cooling + Electric; R&R Heating & Air Conditioning; UnknownHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“HVAC contractor spokane”Oct 4, 2026
1Holliday Heating + Cooling + Electric4.94,257
2HVAC Contractor And Services5.06
3KD Heating & Air Conditioning LLC5.0104
“HVAC contractor near me spokane”Sep 25, 2026
1Shaw Plumbing Heating & Air Conditioning4.81,400
2Holliday Heating + Cooling + Electric4.94,235
3HVAC14.8195
“best HVAC contractor spokane”Sep 25, 2026
1Shaw Plumbing Heating & Air Conditioning4.81,400
2Holliday Heating + Cooling + Electric4.94,235
3R&R Heating & Air Conditioning4.81,747

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first3

  1. The homepage's canonical tag points to norcohacomstg.wpenginepowered.com.

    The fix: Point the canonical at the homepage's own address, or remove it. Check the SEO plugin or theme that writes it, and any site this one was copied from.

    Why it matters · for your developer

    The canonical tag tells Google which address to rank. Pointed at another site, it asks Google to show that site instead.

    Page basics. Canonical tag points to norcohacomstg.wpenginepowered.com: The homepage's canonical tag names a different site, which asks Google to rank that site in this page's place.

  2. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

  3. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 42/100. Google uses mobile speed as a ranking factor.

Show the other 1 fix

Next1

  1. 8 of 21 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 8 of 21 images missing alt text: Image alt coverage is below 70%.

Speed on a Phone

17 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane HVAC median is 5.7 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 17 s, in Google's poor zone (good is 2.5 s or less). Median 5.7 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median 0.Main content load time: 17 s (median 5.7 s)Main content load timeLCP17 smedian 5.7 sGoodPoor2.5 s4 s12 s+You: 17 s, past the end of the scaleLayout shift while loading: 0 (median 0)Layout shift while loadingCLS0median 0GoodNeeds workPoor0.100.250.50+

Google's performance score: 42 on a phone, 53 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane HVAC medianGood up toPoor above
Main content load time (LCP)Lab test17 s5.7 s2.5 s4 s
Layout shift while loading (CLS)Lab test000.100.25

Other Spokane HVAC We Track

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  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title44 characters

HVAC | Spokane, WA | NORCO Heating & Cooling

Title names SpokaneYes
Meta description110 characters

NORCO Heating & Air Conditioning has been providing HVAC services in Spokane, WA since 1955. Contact us today!

Description names SpokaneYes
Main headings (H1)1
Images without alt text8 of 21

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.3 / 5
Reviews129
Hours listedYes

Google PageSpeed (lab test)

Performance, phone42 / 100
Performance, desktop53 / 100
SEO checklist, phone100 / 100
Accessibility, phone90 / 100
Best practices, phone100 / 100

Report cmvaahgr · Measured October 15, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score