Score
70/100
At the Spokane Flooring median of 70
| Business | Score |
|---|---|
| Spokane Flooring Guys | 90 |
| Spokane Flooring site 2 | 88 |
| Spokane Flooring site 3 | 85 |
| Spokane Flooring site 4 | 82 |
| Spokane Flooring site 5 | 82 |
| Spokane Flooring site 6 | 82 |
| Spokane Flooring site 7 | 81 |
| Spokane Flooring site 8 | 81 |
| Spokane Flooring site 9 | 79 |
| Spokane Flooring site 10 | 76 |
| Spokane Flooring site 11 | 76 |
| Spokane Flooring site 12 | 75 |
| Spokane Flooring site 13 | 75 |
| Spokane Flooring site 14 | 74 |
| Spokane Flooring site 15 | 73 |
| Spokane Flooring site 16 | 72 |
| Spokane Flooring site 17 | 71 |
| You | 70 |
| Spokane Flooring site 19 | 70 |
| Spokane Flooring site 20 | 70 |
| Spokane Flooring site 21 | 66 |
| Spokane Flooring site 22 | 66 |
| Spokane Flooring site 23 | 66 |
| Spokane Flooring site 24 | 66 |
| Spokane Flooring site 25 | 66 |
| Spokane Flooring site 26 | 65 |
| Spokane Flooring site 27 | 64 |
| Spokane Flooring site 28 | 62 |
| Spokane Flooring site 29 | 62 |
| Spokane Flooring site 30 | 61 |
| Spokane Flooring site 31 | 61 |
| Spokane Flooring site 32 | 57 |
| Spokane Flooring site 33 | 56 |
| Spokane Flooring site 34 | 52 |
| Spokane Flooring site 35 | 51 |
| Spokane Flooring site 36 | 50 |
| Spokane Flooring site 37 | 49 |
| Spokane Flooring site 38 | 22 |
| Median | 70 |
Northwest Specialty Surfcs LLC scores 70 out of 100, at the Spokane Flooring median of 70. Biggest gap: Google Business Profile, 0 of 15 points.
What to fix first, and why
Northwest Specialty Surfcs LLC has no Google Business Profile, and that one gap explains why the site doesn't appear in any map results for flooring searches in Spokane — the map is where most local searches end. Without a profile, no amount of on-site work puts the business in front of those searchers. The homepage does load faster than most flooring sites we track in Spokane, so the technical foundation is there. The page title runs past what Google displays in search results, which means the link shoppers see gets cut mid-sentence instead of earning the click. Claim or create a profile at business.google.com and verify it by postcard or phone — that's the fix that moves the needle first.
Drafted with AI on November 11, 2026, from our scans of this site.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
70 of 100
Ahead of the Spokane Flooring median on Page basics and Business info for Google. Behind it on Google Business Profile.
| Part of the score | You | Spokane Flooring median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 20 | 20 | 25 | 25 |
| Page basics | 25 | 22 | 25 | 25 |
| Business info for Google | 15 | 8 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 0 | 15 | 15 | 15 |
| Map & search position | 0 | 0 | 10 | 10 |
The Spokane Flooring Standing
#20 of 38
Northwest Specialty Surfcs LLC is #20 of the 38 Spokane Flooring we track. Spokane Flooring Guys leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Spokane Flooring GuysLeader | 90 | 20 |
| 2 | River City Solid Surface LLC | 88 | 113 |
| 3 | AG Floor Covering | 85 | 54 |
| 19 | Felco LLC | 70 | – |
| 20 | Northwest Specialty Surfcs LLC | 70 | – |
| 21 | United Floor Covering | 66 | 36 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 38 on the leaderboard
Reviews vs. the Spokane Field
29 businesses
We don't have a Google review count on file for Northwest Specialty Surfcs LLC. The Spokane Flooring median is 26.
We don't have Google review data for you yet, so there's no dot for you.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Flooring business 1 | 222 | 4.9 |
| Spokane Flooring business 2 | 213 | 4.7 |
| Spokane Flooring business 3 | 180 | 4.5 |
| Spokane Flooring business 4 | 120 | 4.9 |
| Spokane Flooring business 5 | 117 | 4.9 |
| Spokane Flooring business 6 | 117 | 4.5 |
| Spokane Flooring business 7 | 113 | 4.8 |
| Spokane Flooring business 8 | 79 | 4.7 |
| Spokane Flooring business 9 | 73 | 5.0 |
| Spokane Flooring business 10 | 60 | 4.9 |
| Spokane Flooring business 11 | 54 | 4.9 |
| Spokane Flooring business 12 | 53 | 5.0 |
| Spokane Flooring business 13 | 36 | 4.4 |
| Spokane Flooring business 14 | 27 | 4.8 |
| Spokane Flooring business 15 | 25 | 4.5 |
| Spokane Flooring business 16 | 24 | 4.0 |
| Spokane Flooring business 17 | 20 | 5.0 |
| Spokane Flooring business 18 | 17 | 4.8 |
| Spokane Flooring business 19 | 13 | 5.0 |
| Spokane Flooring business 20 | 12 | 4.7 |
| Spokane Flooring business 21 | 10 | 4.8 |
| Spokane Flooring business 22 | 7 | 3.9 |
| Spokane Flooring business 23 | 6 | 5.0 |
| Spokane Flooring business 24 | 3 | 5.0 |
| Spokane Flooring business 25 | 3 | 5.0 |
| Spokane Flooring business 26 | 3 | 5.0 |
| Spokane Flooring business 27 | 2 | 4.5 |
| Spokane Flooring business 28 | 1 | 5.0 |
| Median | 26 | 4.8 |
Where Northwest Specialty Surfcs LLC Shows Up on Google
3 searches
Northwest Specialty Surfcs LLC doesn't show in Google's map pack or top 10 on the 3 searches we track.
Google results captured Nov 6, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| flooring contractor near me spokane | Not in the map pack | Not in the top 10 | Spokane Flooring Guys; Brothers Flooring & Design; FBI FLOORING LLC, dba AGE OF CONSTRUCTION | Hidden | Sep 4: Not in the top 10; Oct 4: Not in the top 10; Nov 6: Not in the top 10 | Nov 6, 2026 |
| best flooring contractor spokane | Not in the map pack | Not in the top 10 | Brothers Flooring & Design; FBI FLOORING LLC, dba AGE OF CONSTRUCTION; Superior Improvements LLC | Hidden | Sep 4: Not in the top 10; Oct 4: Not in the top 10; Nov 6: Not in the top 10 | Nov 6, 2026 |
| flooring contractor spokane | Not in the map pack | Not in the top 10 | Brothers Flooring & Design; Spokane Flooring Guys; FBI FLOORING LLC, dba AGE OF CONSTRUCTION; Unknown | Hidden | Sep 4: Not in the top 10; Oct 4: Not in the top 10; Nov 6: Not in the top 10 | Nov 6, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “flooring contractor near me spokane”Nov 6, 2026 | |||
| 1 | Spokane Flooring Guys | 5.0 | 20 |
| 2 | Brothers Flooring & Design | 4.8 | 217 |
| 3 | FBI FLOORING LLC, dba AGE OF CONSTRUCTION | 5.0 | 86 |
| “best flooring contractor spokane”Nov 6, 2026 | |||
| 1 | Brothers Flooring & Design | 4.8 | 217 |
| 2 | FBI FLOORING LLC, dba AGE OF CONSTRUCTION | 5.0 | 86 |
| 3 | Superior Improvements LLC | 5.0 | 79 |
| “flooring contractor spokane”Nov 6, 2026 | |||
| 1 | Brothers Flooring & Design | 4.8 | 217 |
| 2 | Spokane Flooring Guys | 5.0 | 20 |
| 3 | FBI FLOORING LLC, dba AGE OF CONSTRUCTION | 5.0 | 86 |
What to Fix, in Order
3 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first1
No Google Business Profile found.
The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Why it matters · for your developerFor your developer
Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.
Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.
When there's time2
The page title is 102 characters, more than search results show.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too long (102 chars): Titles should be 30–65 characters to display fully in search results.
The search preview is 174 characters, longer than Google shows.
The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Why it matters · for your developer
Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.
Page basics. Meta description is too long (174 chars): Meta descriptions display best between 70 and 160 characters.
Speed on a Phone
Lab test
5.8 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Flooring median is 7.2 s.
Google's performance score: 59 on a phone, 72 on a desktop.
| Measure | Source | You | Spokane Flooring median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 5.8 s | 7.2 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | <0.01 | <0.01 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Northwest Specialty Surfaces | Epoxy Countertops in Spokane | 2029 South Cherry Lane, Spokane, WA, USA
Northwest Specialty Surfaces provides custom epoxy countertops and floor applications in the Spokane WA area. We provide free estimates and are licensed, bonded, and insured.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmw8mla8 · Measured November 8, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score