Robertson Fence CoLocal SEO report · Spokane Fence Installation
robertsonfenceco.comMeasured June 19, 2026
Score
61/100
Google Business Profile not checked on this scan
| Business | Score |
|---|---|
| Perimeter Pros Fencing LLC | 81 |
| Spokane Fence Installation site 2 | 75 |
| Spokane Fence Installation site 3 | 71 |
| Spokane Fence Installation site 4 | 67 |
| Spokane Fence Installation site 5 | 66 |
| Spokane Fence Installation site 6 | 64 |
| Spokane Fence Installation site 7 | 62 |
| You | 61 |
| Spokane Fence Installation site 9 | 60 |
| Spokane Fence Installation site 10 | 39 |
| Median | 65 |
Robertson Fence Co scores 61 out of 100. Biggest gap: Map & search position, 0 of 10 points.
What to fix first, and why
The site doesn't appear in the map pack for any of the core Spokane fence searches, and that's where most local clicks go. Structured data is missing the address or phone — Google uses that name-address-phone match across the web to decide which listings belong in the map results, and a gap here hands the advantage to listings that have it complete. The homepage also loads past Google's 4-second poor threshold on a phone, which means slow loads are losing visitors before the page even appears, compounding the visibility problem. One strong signal already exists: the page title and meta description both name Spokane, so the city signal is there and doesn't need to be rebuilt. The first fix is to complete the Google Business Profile, add LocalBusiness schema with a full address and phone number, and confirm the page title and H1 both include the city.
Drafted with AI on October 1, 2026, from our scans of this site.
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Where the points go
61 of 100
Ahead of the Spokane Fence Installation median on Page basics and Business info for Google. Behind it on Speed & Google checklist.
The Google Business Profile wasn't checked on this scan.
| Part of the score | You | Spokane Fence Installation median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 18 | 19 | 21 | 25 |
| Page basics | 23 | 21 | 25 | 25 |
| Business info for Google | 10 | 5 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | Not measured | 15 | 15 | 15 |
| Map & search position | 0 | – | – | 10 |
The Spokane Fence Installation standing
#8 of 10
Robertson Fence Co is #8 of the 10 Spokane Fence Installation we track. Perimeter Pros Fencing LLC leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Perimeter Pros Fencing LLCLeader | 81 | 21 |
| 2 | Fencing Spokane Wa | 75 | – |
| 3 | Hard Rock Fencing | 71 | 97 |
| 7 | All-Star Fence Company - LLC | 62 | 230 |
| 8 | Robertson Fence Co | 61 | – |
| 9 | Spokane Fence Company | 60 | 5 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 10 on the leaderboard
Reviews vs. the Spokane field
9 businesses
We don't have a Google review count on file for Robertson Fence Co. The Spokane Fence Installation median is 81.
We don't have Google review data for you yet, so there's no dot for you.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Fence Installation business 1 | 230 | 4.7 |
| Spokane Fence Installation business 2 | 122 | 4.7 |
| Spokane Fence Installation business 3 | 119 | 4.7 |
| Spokane Fence Installation business 4 | 97 | 5.0 |
| Spokane Fence Installation business 5 | 65 | 4.2 |
| Spokane Fence Installation business 6 | 23 | 5.0 |
| Spokane Fence Installation business 7 | 21 | 5.0 |
| Spokane Fence Installation business 8 | 5 | 5.0 |
| Median | 81 | 4.8 |
Where Robertson Fence Co shows up on Google
3 searches
Robertson Fence Co shows in Google's map pack on 2 of the 3 searches we track, and in the top 10 results on 1.
Google results captured Sep 25, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| best fence contractor spokane | #2 | #4 | Hidden | Hidden | Jun 12: Not in the top 10; Sep 25: #4 | Sep 25, 2026 |
| fence contractor spokane | #2 | Not in the top 10 | Hidden | Hidden | May 30: Not in the top 10; Sep 25: Not in the top 10 | Sep 25, 2026 |
| fence contractor near me spokane | Not in the map pack | Not in the top 10 | Hidden | Hidden | Jun 12: #8; Sep 25: Not in the top 10 | Sep 25, 2026 |
What to fix, in order
6 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first2
Ranks #8 in Google's web results for the main search, past the top seven.
The fix: Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.
Why it matters · for your developerFor your developer
Most clicks go to the first few results. The way up starts with the foundation: structured data, the Google profile and page basics.
Map & search position. Outside the top results (organic #8): The site does not rank in the top 7 organic results for its primary local query.
The site is slow on a phone.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 29/100. Google uses mobile speed as a ranking factor.
Next1
The site's structured data is missing the address or phone.
The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.
Why it matters · for your developer
The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.
Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Show the other 3 fixes
When there's time3
The page title is 93 characters, more than search results show.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too long (93 chars): Titles should be 30–65 characters to display fully in search results.
The search preview is 222 characters, longer than Google shows.
The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Why it matters · for your developer
Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.
Page basics. Meta description is too long (222 chars): Meta descriptions display best between 70 and 160 characters.
2 of 7 images on the homepage have no text description.
The fix: Add descriptive alt text to content images. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text feeds image search and screen readers. The missing ones are reach left on the table.
Page basics. 2 of 7 images missing alt text: Alt text helps both accessibility and image search ranking.
Speed on a phone
Lab test
27 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Fence Installation median is 6.3 s.
Google's performance score: 29 on a phone, 87 on a desktop.
| Measure | Source | You | Spokane Fence Installation median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 27 s | 6.3 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | <0.01 | <0.01 | 0.10 | 0.25 |
Other Spokane Fence Installation we track
Free with a Google sign-in
See who holds each spot on Google.
Every fix above is already free. Signing in adds:
- Who holds each map-pack spot, with ratings and review counts
- The top 3 Google results, side by side
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Is this your business? Claim this report or tell Kev what's wrong.
Raw measurementsfor your developer
Page basics
Fence Installation, Wood, Vinyl & Chain Link Fencing Services in Spokane – Robertson Fence Co
Robertson Fence Co offers expert fence installation and custom fencing services in Spokane for both residential and commercial properties. Get your free estimate today and secure your space with professional craftsmanship!
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmql9dis · Measured June 19, 2026
The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score