Score
59/100
Below the Spokane HVAC median of 73
| Business | Score |
|---|---|
| R&R Heating & Air Conditioning | 93 |
| Spokane HVAC site 2 | 92 |
| Spokane HVAC site 3 | 89 |
| Spokane HVAC site 4 | 89 |
| Spokane HVAC site 5 | 87 |
| Spokane HVAC site 6 | 85 |
| Spokane HVAC site 7 | 85 |
| Spokane HVAC site 8 | 83 |
| Spokane HVAC site 9 | 81 |
| Spokane HVAC site 10 | 80 |
| Spokane HVAC site 11 | 75 |
| Spokane HVAC site 12 | 74 |
| Spokane HVAC site 13 | 74 |
| Spokane HVAC site 14 | 73 |
| Spokane HVAC site 15 | 72 |
| Spokane HVAC site 16 | 68 |
| Spokane HVAC site 17 | 66 |
| Spokane HVAC site 18 | 65 |
| Spokane HVAC site 19 | 60 |
| You | 59 |
| Spokane HVAC site 21 | 59 |
| Spokane HVAC site 22 | 58 |
| Spokane HVAC site 23 | 58 |
| Spokane HVAC site 24 | 55 |
| Spokane HVAC site 25 | 54 |
| Spokane HVAC site 26 | 41 |
| Spokane HVAC site 27 | 39 |
| Median | 73 |
Smith Heating & Cooling Inc. scores 59 out of 100, below the Spokane HVAC median of 73. Biggest gap: Google Business Profile, 0 of 15 points.
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Where the Points Go
59 of 100
Ahead of the Spokane HVAC median on Speed & Google checklist. Behind it on Business info for Google and Google Business Profile.
| Part of the score | You | Spokane HVAC median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 22 | 20 | 25 | 25 |
| Page basics | 22 | 22 | 25 | 25 |
| Business info for Google | 5 | 10 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 0 | 15 | 15 | 15 |
| Map & search position | 0 | 0 | 10 | 10 |
The Spokane HVAC Standing
#21 of 27
Smith Heating & Cooling Inc. is #21 of the 27 Spokane HVAC we track. R&R Heating & Air Conditioning leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | R&R Heating & Air ConditioningLeader | 93 | 1,612 |
| 2 | Clines Air Conditioning Inc. | 92 | 376 |
| 3 | Holliday Heating + Cooling + Electric | 89 | 4,147 |
| 20 | Accuflo Air Systems LLC | 59 | – |
| 21 | Smith Heating & Cooling Inc. | 59 | – |
| 22 | Anderson's Sheet Metal Heating & Air Conditioning | 58 | 43 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 27 on the leaderboard
Reviews vs. the Spokane Field
20 businesses
We don't have a Google review count on file for Smith Heating & Cooling Inc.. The Spokane HVAC median is 58.
We don't have Google review data for you yet, so there's no dot for you.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane HVAC business 1 | 4,147 | 4.9 |
| Spokane HVAC business 2 | 2,818 | 4.8 |
| Spokane HVAC business 3 | 2,542 | 4.9 |
| Spokane HVAC business 4 | 1,612 | 4.8 |
| Spokane HVAC business 5 | 756 | 4.7 |
| Spokane HVAC business 6 | 380 | 4.8 |
| Spokane HVAC business 7 | 376 | 4.9 |
| Spokane HVAC business 8 | 129 | 4.3 |
| Spokane HVAC business 9 | 73 | 4.5 |
| Spokane HVAC business 10 | 58 | 4.9 |
| Spokane HVAC business 11 | 51 | 5.0 |
| Spokane HVAC business 12 | 49 | 3.9 |
| Spokane HVAC business 13 | 43 | 4.6 |
| Spokane HVAC business 14 | 41 | 5.0 |
| Spokane HVAC business 15 | 36 | 4.4 |
| Spokane HVAC business 16 | 35 | 5.0 |
| Spokane HVAC business 17 | 15 | 3.5 |
| Spokane HVAC business 18 | 4 | 5.0 |
| Spokane HVAC business 19 | 1 | 5.0 |
| Median | 58 | 4.8 |
Where Smith Heating & Cooling Inc. Shows Up on Google
3 searches
Smith Heating & Cooling Inc. doesn't show in Google's map pack or top 10 on the 3 searches we track.
Google results captured Oct 4, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| HVAC contractor spokane | Not in the map pack | Not in the top 10 | Holliday Heating + Cooling + Electric; HVAC Contractor And Services; KD Heating & Air Conditioning LLC; Unknown | Hidden | May 25: Not in the top 10; Aug 22: Not in the top 10; Oct 4: Not in the top 10 | Oct 4, 2026 |
| HVAC contractor near me spokane | Not in the map pack | Not in the top 10 | Shaw Plumbing Heating & Air Conditioning; Holliday Heating + Cooling + Electric; HVAC1; Unknown | Hidden | May 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10 | Sep 25, 2026 |
| best HVAC contractor spokane | Not in the map pack | Not in the top 10 | Shaw Plumbing Heating & Air Conditioning; Holliday Heating + Cooling + Electric; R&R Heating & Air Conditioning; Unknown | Hidden | May 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10 | Sep 25, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “HVAC contractor spokane”Oct 4, 2026 | |||
| 1 | Holliday Heating + Cooling + Electric | 4.9 | 4,257 |
| 2 | HVAC Contractor And Services | 5.0 | 6 |
| 3 | KD Heating & Air Conditioning LLC | 5.0 | 104 |
| “HVAC contractor near me spokane”Sep 25, 2026 | |||
| 1 | Shaw Plumbing Heating & Air Conditioning | 4.8 | 1,400 |
| 2 | Holliday Heating + Cooling + Electric | 4.9 | 4,235 |
| 3 | HVAC1 | 4.8 | 195 |
| “best HVAC contractor spokane”Sep 25, 2026 | |||
| 1 | Shaw Plumbing Heating & Air Conditioning | 4.8 | 1,400 |
| 2 | Holliday Heating + Cooling + Electric | 4.9 | 4,235 |
| 3 | R&R Heating & Air Conditioning | 4.8 | 1,747 |
What to Fix, in Order
3 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first2
No Google Business Profile found.
The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Why it matters · for your developerFor your developer
Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.
Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.
The site's structured data doesn't describe a local business.
The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
Why it matters · for your developerFor your developer
LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.
Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Next1
The homepage has more than one main heading.
The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.
Why it matters · for your developer
Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.
Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.
Speed on a Phone
Lab test
3.8 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane HVAC median is 6.1 s.
Google's performance score: 84 on a phone, 98 on a desktop.
| Measure | Source | You | Spokane HVAC median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 3.8 s | 6.1 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | <0.01 | 0 | 0.10 | 0.25 |
Other Spokane HVAC We Track
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
HVAC Services | Smith Heating & Cooling | Spokane, WA
We offer heating, air conditioning, water heater, and indoor air quality services at competitive prices. Ask us for a free estimate.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmvk2woh · Measured October 22, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score