Score
66/100
At the Spokane Plumbing median of 64
| Business | Score |
|---|---|
| Gold Seal Plumbing | 93 |
| Spokane Plumbing site 2 | 92 |
| Spokane Plumbing site 3 | 90 |
| Spokane Plumbing site 4 | 89 |
| Spokane Plumbing site 5 | 88 |
| Spokane Plumbing site 6 | 87 |
| Spokane Plumbing site 7 | 87 |
| Spokane Plumbing site 8 | 87 |
| Spokane Plumbing site 9 | 84 |
| Spokane Plumbing site 10 | 82 |
| Spokane Plumbing site 11 | 80 |
| Spokane Plumbing site 12 | 79 |
| Spokane Plumbing site 13 | 78 |
| Spokane Plumbing site 14 | 77 |
| Spokane Plumbing site 15 | 76 |
| Spokane Plumbing site 16 | 75 |
| Spokane Plumbing site 17 | 73 |
| Spokane Plumbing site 18 | 71 |
| Spokane Plumbing site 19 | 70 |
| Spokane Plumbing site 20 | 70 |
| Spokane Plumbing site 21 | 69 |
| Spokane Plumbing site 22 | 69 |
| Spokane Plumbing site 23 | 68 |
| Spokane Plumbing site 24 | 67 |
| Spokane Plumbing site 25 | 67 |
| You | 66 |
| Spokane Plumbing site 27 | 66 |
| Spokane Plumbing site 28 | 66 |
| Spokane Plumbing site 29 | 66 |
| Spokane Plumbing site 30 | 64 |
| Spokane Plumbing site 31 | 64 |
| Spokane Plumbing site 32 | 63 |
| Spokane Plumbing site 33 | 62 |
| Spokane Plumbing site 34 | 61 |
| Spokane Plumbing site 35 | 60 |
| Spokane Plumbing site 36 | 60 |
| Spokane Plumbing site 37 | 60 |
| Spokane Plumbing site 38 | 60 |
| Spokane Plumbing site 39 | 59 |
| Spokane Plumbing site 40 | 59 |
| Spokane Plumbing site 41 | 58 |
| Spokane Plumbing site 42 | 58 |
| Spokane Plumbing site 43 | 58 |
| Spokane Plumbing site 44 | 57 |
| Spokane Plumbing site 45 | 56 |
| Spokane Plumbing site 46 | 55 |
| Spokane Plumbing site 47 | 52 |
| Spokane Plumbing site 48 | 52 |
| Spokane Plumbing site 49 | 51 |
| Spokane Plumbing site 50 | 51 |
| Spokane Plumbing site 51 | 48 |
| Spokane Plumbing site 52 | 48 |
| Spokane Plumbing site 53 | 47 |
| Spokane Plumbing site 54 | 43 |
| Spokane Plumbing site 55 | 41 |
| Spokane Plumbing site 56 | 39 |
| Spokane Plumbing site 57 | 36 |
| Spokane Plumbing site 58 | 32 |
| Spokane Plumbing site 59 | 31 |
| Median | 64 |
Salt of the Earth Inc. scores 66 out of 100, at the Spokane Plumbing median of 64. Biggest gap: Google Business Profile, 0 of 15 points.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
66 of 100
Ahead of the Spokane Plumbing median on Speed & Google checklist, Page basics and Business info for Google. Behind it on Google Business Profile.
| Part of the score | You | Spokane Plumbing median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 21 | 21 | 25 | 25 |
| Page basics | 25 | 22 | 25 | 25 |
| Business info for Google | 10 | 5 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 0 | 12 | 15 | 15 |
| Map & search position | 0 | 0 | 10 | 10 |
The Spokane Plumbing Standing
#29 of 59
Salt of the Earth Inc. is #29 of the 59 Spokane Plumbing we track. Gold Seal Plumbing leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Gold Seal PlumbingLeader | 93 | 3,591 |
| 2 | Shaw Plumbing Heating & Air Conditioning | 92 | 1,302 |
| 3 | Action Drain & Plumbing | 90 | 571 |
| 28 | H2o Solutions Inc. | 66 | 17 |
| 29 | Salt of the Earth Inc. | 66 | – |
| 30 | Plumb Zebra & Turd Nerds | 64 | 438 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 59 on the leaderboard
Reviews vs. the Spokane Field
30 businesses
We don't have a Google review count on file for Salt of the Earth Inc.. The Spokane Plumbing median is 76.
We don't have Google review data for you yet, so there's no dot for you.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Plumbing business 1 | 5,896 | 4.8 |
| Spokane Plumbing business 2 | 5,760 | 4.9 |
| Spokane Plumbing business 3 | 3,591 | 4.8 |
| Spokane Plumbing business 4 | 1,302 | 4.9 |
| Spokane Plumbing business 5 | 1,256 | 4.8 |
| Spokane Plumbing business 6 | 681 | 4.9 |
| Spokane Plumbing business 7 | 571 | 4.8 |
| Spokane Plumbing business 8 | 438 | 4.9 |
| Spokane Plumbing business 9 | 321 | 4.8 |
| Spokane Plumbing business 10 | 311 | 4.9 |
| Spokane Plumbing business 11 | 269 | 4.9 |
| Spokane Plumbing business 12 | 261 | 5.0 |
| Spokane Plumbing business 13 | 126 | 4.9 |
| Spokane Plumbing business 14 | 105 | 5.0 |
| Spokane Plumbing business 15 | 76 | 4.6 |
| Spokane Plumbing business 16 | 71 | 4.7 |
| Spokane Plumbing business 17 | 49 | 5.0 |
| Spokane Plumbing business 18 | 42 | 4.5 |
| Spokane Plumbing business 19 | 39 | 4.7 |
| Spokane Plumbing business 20 | 37 | 4.9 |
| Spokane Plumbing business 21 | 32 | 4.2 |
| Spokane Plumbing business 22 | 26 | 3.6 |
| Spokane Plumbing business 23 | 24 | 4.5 |
| Spokane Plumbing business 24 | 20 | 4.7 |
| Spokane Plumbing business 25 | 17 | 4.8 |
| Spokane Plumbing business 26 | 11 | 4.5 |
| Spokane Plumbing business 27 | 5 | 4.2 |
| Spokane Plumbing business 28 | 2 | 5.0 |
| Spokane Plumbing business 29 | 2 | 4.0 |
| Median | 76 | 4.8 |
Where Salt of the Earth Inc. Shows Up on Google
3 searches
Salt of the Earth Inc. doesn't show in Google's map pack or top 10 on the 3 searches we track.
Google results captured Nov 2, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| plumber spokane | Not in the map pack | Not in the top 10 | Cole's Plumbing; Shaw Plumbing Heating & Air Conditioning; Gold Seal Plumbing | Hidden | Aug 22: Not in the top 10; Sep 25: Not in the top 10; Nov 2: Not in the top 10 | Nov 2, 2026 |
| plumber near me spokane | Not in the map pack | Not in the top 10 | Cole's Plumbing; JLR Plumbing; Shaw Plumbing Heating & Air Conditioning | Hidden | Aug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10 | Oct 26, 2026 |
| best plumber spokane | Not in the map pack | Not in the top 10 | Shaw Plumbing Heating & Air Conditioning; Gold Seal Plumbing; Cole's Plumbing | Hidden | Aug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10 | Oct 26, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “plumber spokane”Nov 2, 2026 | |||
| 1 | Cole's Plumbing | 4.9 | 335 |
| 2 | Shaw Plumbing Heating & Air Conditioning | 4.8 | 1,369 |
| 3 | Gold Seal Plumbing | 4.8 | 3,638 |
| “plumber near me spokane”Oct 26, 2026 | |||
| 1 | Cole's Plumbing | 4.9 | 333 |
| 2 | JLR Plumbing | 4.8 | 352 |
| 3 | Shaw Plumbing Heating & Air Conditioning | 4.8 | 1,365 |
| “best plumber spokane”Oct 26, 2026 | |||
| 1 | Shaw Plumbing Heating & Air Conditioning | 4.8 | 1,365 |
| 2 | Gold Seal Plumbing | 4.8 | 3,638 |
| 3 | Cole's Plumbing | 4.9 | 333 |
What to Fix, in Order
4 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first1
No Google Business Profile found.
The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Why it matters · for your developerFor your developer
Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.
Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.
Next1
The site's structured data is missing the address or phone.
The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.
Why it matters · for your developer
The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.
Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
When there's time2
Shared links show no preview.
The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Why it matters · for your developer
Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.
Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Show the other 1 fix
When there's timecontinued
Links shared on X show no preview card.
The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
Why it matters · for your developer
A card with a headline and image earns more clicks than a bare link.
Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.
Speed on a Phone
Lab test
14 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Plumbing median is 7.4 s.
Google's performance score: 66 on a phone, 75 on a desktop.
| Measure | Source | You | Spokane Plumbing median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 14 s | 7.4 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | <0.01 | 0 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Salt of the Earth, Inc. | Water Purification Systems
Improve your water with Salt of the Earth, Inc.’s water purification systems. Call (509) 922-0269 for a consultation.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmwcivwv · Measured November 11, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score