Carpet BarnLocal SEO report · Spokane Flooring

carpetbarnspokane.com3527 E Sprague Ave #5, Spokane, WA 99202Measured September 29, 2026

Score

64/100

Below the Spokane Flooring median of 72

Where Carpet Barn sits among 9 Spokane Flooring businessesOut of 100. Each dot is one business.
Spokane Flooring: 9 sites scored out of 100Dot strip of 9 scores from 52 to 90. You: 64, 8th of 9. Median 72. Top score 90 (AG Floor Covering).SPOKANE FLOORING9 sitesScore: 87Score: 85Score: 81Score: 72Score: 71Score: 70Score: 52AG Floor Covering: 90You: 64You64AG Floor Covering9002550100Median 72
Where Carpet Barn sits among 9 Spokane Flooring businesses
BusinessScore
AG Floor Covering90
Spokane Flooring site 287
Spokane Flooring site 385
Spokane Flooring site 481
Spokane Flooring site 572
Spokane Flooring site 671
Spokane Flooring site 770
You64
Spokane Flooring site 952
Median72

Carpet Barn scores 64 out of 100, below the Spokane Flooring median of 72. Biggest gap: Speed & Google checklist, 13 of 25 points.

Google rank#8in search"flooring contractor near me spokane"Reviews180reviews4.5 stars · Spokane median 86Phone load25 slab testGood is 2.5 s or less · median 8.4 s
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Where the points go

Ahead of the Spokane Flooring median on Business info for Google. Behind it on Speed & Google checklist and Page basics.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 64 of 100 measured pointsSpeed & Google checklist: 13 of 25, median 19. Page basics: 16 of 25, median 21. Business info for Google: 10 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 0.Speed & Google checklist: 13 of 25 (median 19)Speed & Google checklist13 / 25Page basics: 16 of 25 (median 21)Page basics16 / 25Business info for Google: 10 of 15 (median 5)Business info for Google10 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Flooring medianBest in the fieldPoints available
Speed & Google checklist13192525
Page basics16212525
Business info for Google1051515
Crawlability10101010
Google Business Profile15151515
Map & search position001010

The Spokane Flooring standing

Carpet Barn is #8 of the 9 Spokane Flooring we track. AG Floor Covering leads.

Spokane Flooring ranked on score, ties to the business with more Google reviews.Carpet Barn is number 8 of 9.
RankBusinessScoreReviews
1AG Floor Covering9054
2Floor Coverings International Spokane87222
3Black Forest Hardwood Floors LLC85117
7Shanks Custom Hardwood Inc.7053
8Carpet Barn64180
9Blue Ribbon Hardwood Floors52–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 9 on the leaderboard

Reviews vs. the Spokane field

Carpet Barn has 180 Google reviews at 4.5 stars. The Spokane Flooring median is 86, and 2 businesses have more.

Google reviews and rating, Carpet Barn and every Spokane Flooring business with review dataEvery Spokane Flooring business with Google reviews.
Google reviews and rating, Spokane FlooringScatter plot of 8 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 180 reviews, rated 4.5. Median 86 reviews and 4.9 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 54 reviews, rated 4.9Business: 117 reviews, rated 4.9Business: 213 reviews, rated 4.7Business: 222 reviews, rated 4.9Business: 13 reviews, rated 5.0Business: 3 reviews, rated 5.0Business: 53 reviews, rated 5.0You: 180 reviews, rated 4.5Median 86 reviewsMedian 4.9You180 reviews · 4.5
Google reviews and rating, Carpet Barn and every Spokane Flooring business with review data
BusinessGoogle reviewsRating
Spokane Flooring business 12224.9
Spokane Flooring business 22134.7
You1804.5
Spokane Flooring business 41174.9
Spokane Flooring business 5544.9
Spokane Flooring business 6535.0
Spokane Flooring business 7135.0
Spokane Flooring business 835.0
Median864.9
What would more reviews do?

Reviews

180

Review rank

#3of 8

180 todaymost in the field: 222

#3 of 8 on Google reviews today. Drag to see what more would do.

Where Carpet Barn shows up on Google

Carpet Barn ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where Carpet Barn shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "flooring contractor near me spokane"You: not in the map pack. Organic #8 of the top 10. 8 organic results were captured. Over time: Jun 12 #5, Jul 29 #6, Sep 4 #8.flooring contractor nearme spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678You: organic #8YouOnly 8 results capturedBelow the top 10RANK OVER TIME#5#8Jun 12: #5Jul 29: #6Sep 4: #8Google results for "best flooring contractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jun 12 below the top 10, Jul 29 below the top 10, Sep 4 below the top 10.best flooring contractorspokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jun 12: below the top 10Jul 29: below the top 10Sep 4: below the top 10Google results for "flooring contractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 30 below the top 10, Jul 29 below the top 10, Sep 4 below the top 10.flooring contractorspokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 30: below the top 10Jul 29: below the top 10Sep 4: below the top 10

Google results captured Sep 4, 2026.

Where Carpet Barn shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
flooring contractor near me spokaneNot in the map pack#8HiddenHiddenJun 12: #5; Jul 29: #6; Sep 4: #8Sep 4, 2026
best flooring contractor spokaneNot in the map packNot in the top 10HiddenHiddenJun 12: Not in the top 10; Jul 29: Not in the top 10; Sep 4: Not in the top 10Sep 4, 2026
flooring contractor spokaneNot in the map packNot in the top 10HiddenHiddenMay 30: Not in the top 10; Jul 29: Not in the top 10; Sep 4: Not in the top 10Sep 4, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first3

  1. Ranks #8 in Google's web results for the main search, past the top seven.

    The fix: Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.

    Why it matters · for your developer

    Most clicks go to the first few results. The way up starts with the foundation: structured data, the Google profile and page basics.

    Map & search position. Outside the top results (organic #8): The site does not rank in the top 7 organic results for its primary local query.

  2. The homepage has no main heading.

    The fix: Add a single descriptive H1 to the page with the primary keyword.

    Why it matters · for your developer

    The main heading (the H1) tells Google and visitors what the page is about. Without one, both have to guess.

    Page basics. No H1 tag on page: Every page should have exactly one H1.

  3. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 17/100. Google uses mobile speed as a ranking factor.

Show the other 3 fixes

Next3

  1. The site's structured data is missing the address or phone.

    The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

    Why it matters · for your developer

    The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.

    Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.

  2. 16 of 35 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 16 of 35 images missing alt text: Image alt coverage is below 70%.

  3. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 77/100.

Speed on a phone

25 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Flooring median is 8.4 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 25 s, in Google's poor zone (good is 2.5 s or less). Median 8.4 s. Layout shift while loading: 0.50, in Google's poor zone (good is 0.10 or less). Median <0.01.Main content load time: 25 s (median 8.4 s)Main content load timeLCP25 smedian 8.4 sGoodPoor2.5 s4 s12 s+You: 25 s, past the end of the scaleLayout shift while loading: 0.50 (median <0.01)Layout shift while loadingCLS0.50median <0.01Needs workPoor0.100.250.50+

Google's performance score: 17 on a phone, 36 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Flooring medianGood up toPoor above
Main content load time (LCP)Lab test25 s8.4 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.50<0.010.100.25

Score over time

Down 6 points since Jun 19, 2026, on scans that measured the same things.

Show the chart
Carpet Barn's score over timeEvery scan we've run, against the Spokane median.
You: score over 3 scansLine chart from Jun 19, 2026 to Sep 29, 2026: 70 to 64. Spokane Flooring median most recently 72. AG Floor Covering most recently 90.0255075100JulSepJun 19, 2026: 70Sep 24, 2026: 68 (partial scan, no speed test)Sep 29, 2026: 6470You64Median72AG Floor…90
Carpet Barn's score over time
DateSeriesScore
May 31, 2026AG Floor Covering70
Jun 11, 2026Spokane Flooring median70
Jun 12, 2026Spokane Flooring median70
Jun 13, 2026Spokane Flooring median70
Jun 15, 2026Spokane Flooring median70
Jun 19, 2026You70
Jun 19, 2026Spokane Flooring median70
Jun 22, 2026Spokane Flooring median70
Jun 29, 2026Spokane Flooring median70
Jul 6, 2026Spokane Flooring median70
Jul 13, 2026Spokane Flooring median70
Jul 20, 2026Spokane Flooring median70
Jul 27, 2026Spokane Flooring median70
Aug 3, 2026Spokane Flooring median70
Aug 10, 2026Spokane Flooring median70
Aug 17, 2026Spokane Flooring median70
Aug 24, 2026Spokane Flooring median70
Aug 31, 2026Spokane Flooring median70
Sep 7, 2026Spokane Flooring median70
Sep 12, 2026AG Floor Covering65
Sep 14, 2026Spokane Flooring median65
Sep 21, 2026Spokane Flooring median65
Sep 24, 2026AG Floor Covering90
Sep 24, 2026You68 (partial)
Sep 24, 2026Spokane Flooring median72
Sep 28, 2026Spokane Flooring median72
Sep 29, 2026You64
Sep 29, 2026Spokane Flooring median72

Other Spokane Flooring we track

Free with a Google sign-in

See who holds each spot on Google.

Every fix above is already free. Signing in adds:

  • Who holds each map-pack spot, with ratings and review counts
  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title43 characters

Flooring store in Spokane, WA | Carpet Barn

Title names SpokaneYes
Meta description152 characters

At the Carpet Barn, we strive every day for expert customer service, before, during, and after the sale. Visit our showroom to view our selection today!

Description names SpokaneNo
Main headings (H1)0
Images without alt text16 of 35

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.5 / 5
Reviews180
Hours listedYes

Google PageSpeed (lab test)

Performance, phone17 / 100
Performance, desktop36 / 100
SEO checklist, phone77 / 100
Accessibility, phone72 / 100
Best practices, phone92 / 100

Report cmumilvt · Measured September 29, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score