The Chop Shop Barber Co.Local SEO report · Spokane Barbershops

chopshop509.com1428 S Lincoln St, Spokane, WA 99203Measured October 14, 2026

Score

55/100

Below the Spokane Barbershops median of 80

Where The Chop Shop Barber Co. sits among 10 Spokane Barbershops businessesOut of 100. Each dot is one business.
Spokane Barbershops: 10 sites scored out of 100Dot strip of 10 scores from 55 to 88. You: 55, 10th of 10. Median 80. Top score 88 (Outskirts Barbershop).SPOKANE BARBERSHOPS10 sitesScore: 87Score: 82Score: 81Score: 81Score: 78Score: 76Score: 68Score: 60Outskirts Barbershop: 88You: 55You55Outskirts Barbershop8802550100Median 80
Where The Chop Shop Barber Co. sits among 10 Spokane Barbershops businesses
BusinessScore
Outskirts Barbershop88
Spokane Barbershops site 287
Spokane Barbershops site 382
Spokane Barbershops site 481
Spokane Barbershops site 581
Spokane Barbershops site 678
Spokane Barbershops site 776
Spokane Barbershops site 868
Spokane Barbershops site 960
You55
Median80

The Chop Shop Barber Co. scores 55 out of 100, below the Spokane Barbershops median of 80. Biggest gap: Business info for Google, 0 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews166reviews4.9 stars · Spokane median 186Phone load4.4 slab testGood is 2.5 s or less · median 9.5 s

What to fix first, and why

The Chop Shop Barber Co. isn't appearing in Spokane map or web results for the searches that bring in new clients. The core reason is structural: the homepage has no LocalBusiness structured data, so Google is inferring the name, address, and services rather than reading them directly from the page — and it consistently favors listings it can confirm. The homepage also has no H1, which leaves Google without a clear statement of what the page is about. Start by adding a LocalBusiness JSON-LD block that names the business, address, phone number, hours, and category; that one addition gives Google the confirmation it needs to treat the site as a known, trusted result.

Drafted with AI on October 14, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Barbershops median on Speed & Google checklist. Behind it on Page basics, Business info for Google, Crawlability and Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 55 of 100 measured pointsSpeed & Google checklist: 23 of 25, median 21. Page basics: 17 of 25, median 19. Business info for Google: 0 of 15, median 10. Crawlability: 0 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 9.Speed & Google checklist: 23 of 25 (median 21)Speed & Google checklist23 / 25Page basics: 17 of 25 (median 19)Page basics17 / 25Business info for Google: 0 of 15 (median 10)Business info for Google0 / 15Crawlability: 0 of 10 (median 10)Crawlability0 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 9)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Barbershops medianBest in the fieldPoints available
Speed & Google checklist23212325
Page basics17192525
Business info for Google0101515
Crawlability0101010
Google Business Profile15151515
Map & search position091010

The Spokane Barbershops Standing

The Chop Shop Barber Co. is #10 of the 10 Spokane Barbershops we track. Outskirts Barbershop leads.

Spokane Barbershops ranked on score, ties to the business with more Google reviews.The Chop Shop Barber Co. is number 10 of 10.
RankBusinessScoreReviews
1Outskirts Barbershop88186
2Smoov Cutz Barbershop87243
3Brickyard Barbershop82379
9The Chop Shop Barber Co.60166
10The Chop Shop Barber Co.55166

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 10 on the leaderboard

Reviews vs. the Spokane Field

The Chop Shop Barber Co. has 166 Google reviews at 4.9 stars. The Spokane Barbershops median is 186, and 5 businesses have more.

Google reviews and rating, The Chop Shop Barber Co. and every Spokane Barbershops business with review dataEvery Spokane Barbershops business with Google reviews.
Google reviews and rating, Spokane BarbershopsScatter plot of 9 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 166 reviews, rated 4.9. Median 186 reviews and 4.9 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 128 reviews, rated 4.8Business: 295 reviews, rated 4.9Business: 379 reviews, rated 4.8Business: 68 reviews, rated 4.9Business: 361 reviews, rated 5.0Business: 159 reviews, rated 4.6Business: 186 reviews, rated 4.9Business: 243 reviews, rated 4.6You: 166 reviews, rated 4.9Median 186 reviewsMedian 4.9You166 reviews · 4.9
Google reviews and rating, The Chop Shop Barber Co. and every Spokane Barbershops business with review data
BusinessGoogle reviewsRating
Spokane Barbershops business 13794.8
Spokane Barbershops business 23615.0
Spokane Barbershops business 32954.9
Spokane Barbershops business 42434.6
Spokane Barbershops business 51864.9
You1664.9
Spokane Barbershops business 71594.6
Spokane Barbershops business 81284.8
Spokane Barbershops business 9684.9
Median1864.9
What would more reviews do?

Reviews

166

Review rank

#6of 9

166 todaymost in the field: 379

#6 of 9 on Google reviews today. Drag to see what more would do.

Where The Chop Shop Barber Co. Shows Up on Google

The Chop Shop Barber Co. doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where The Chop Shop Barber Co. shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "barbershop spokane"You: not in the map pack. Not in the organic top 10. 7 organic results were captured. Over time: Jul 7 below the top 10, Aug 22 below the top 10, Oct 4 below the top 10.barbershop spokaneMAP PACK1surgical fades barber shopsurgical fades barber shop2Generations barbershopGenerations barbershop3Black London’sBlack London’sYou: not in the map packTOP 10NAMES HIDDEN1234567Only 7 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 7: below the top 10Aug 22: below the top 10Oct 4: below the top 10Google results for "best barbershop spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 25 below the top 10, Aug 25 below the top 10, Sep 25 below the top 10.best barbershop spokaneMAP PACK1Solitude barbershopSolitude barbershop2Black London’sBlack London’s3Outskirts BarbershopOutskirts BarbershopYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 25: below the top 10Aug 25: below the top 10Sep 25: below the top 10Google results for "barbershop near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 25 below the top 10, Aug 25 below the top 10, Sep 25 below the top 10.barbershop near me spokaneMAP PACK1Solitude barbershopSolitude barbershop2surgical fades barber shopsurgical fades barber shop3Chop N Game BarbershopChop N Game BarbershopYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 25: below the top 10Aug 25: below the top 10Sep 25: below the top 10

Google results captured Oct 4, 2026.

Where The Chop Shop Barber Co. shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
barbershop spokaneNot in the map packNot in the top 10surgical fades barber shop; Generations barbershop; Black London’sHiddenJul 7: Not in the top 10; Aug 22: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026
best barbershop spokaneNot in the map packNot in the top 10Solitude barbershop; Black London’s; Outskirts BarbershopHiddenJul 25: Not in the top 10; Aug 25: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026
barbershop near me spokaneNot in the map packNot in the top 10Solitude barbershop; surgical fades barber shop; Chop N Game BarbershopHiddenJul 25: Not in the top 10; Aug 25: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“barbershop spokane”Oct 4, 2026
1surgical fades barber shop4.942
2Generations barbershop5.0384
3Black London’s4.9305
“best barbershop spokane”Sep 25, 2026
1Solitude barbershop4.9247
2Black London’s4.9305
3Outskirts Barbershop4.9206
“barbershop near me spokane”Sep 25, 2026
1Solitude barbershop4.9247
2surgical fades barber shop4.938
3Chop N Game Barbershop4.755

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

  2. The homepage has no main heading.

    The fix: Add a single descriptive H1 to the page with the primary keyword.

    Why it matters · for your developer

    The main heading (the H1) tells Google and visitors what the page is about. Without one, both have to guess.

    Page basics. No H1 tag on page: Every page should have exactly one H1.

Next2

  1. No sitemap.

    The fix: Generate a sitemap.xml and reference it in robots.txt. Most CMSes have a plugin for this.

    Why it matters · for your developer

    A sitemap lists every page so Google finds them quickly. Without one, deeper pages can wait weeks to be indexed.

    Crawlability. No sitemap.xml: Sitemaps tell Google which pages exist and when they changed.

Show the other 2 fixes

Nextcontinued

  1. No robots.txt file.

    The fix: Add a /robots.txt file. At minimum, include the line 'Sitemap: <your sitemap URL>'.

    Why it matters · for your developer

    Crawlers look for it first, and it's where the sitemap is announced. Without it, Google can miss pages.

    Crawlability. No robots.txt file: Search engines look for /robots.txt to discover sitemap location and crawl directives.

When there's time1

  1. No canonical tag on the homepage.

    The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.

    Why it matters · for your developer

    Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.

    Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.

Speed on a Phone

4.4 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Barbershops median is 9.5 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 4.4 s, in Google's poor zone (good is 2.5 s or less). Median 9.5 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median 0.Main content load time: 4.4 s (median 9.5 s)Main content load timeLCP4.4 smedian 9.5 sGood2.5 s4 s12 s+Layout shift while loading: 0 (median 0)Layout shift while loadingCLS0median 0GoodNeeds workPoor0.100.250.50+

Google's performance score: 79 on a phone, 97 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Barbershops medianGood up toPoor above
Main content load time (LCP)Lab test4.4 s9.5 s2.5 s4 s
Layout shift while loading (CLS)Lab test000.100.25

Other Spokane Barbershops We Track

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  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title57 characters

The Chop Shop Barber Co. — Spokane Barbershop · Est. 2020

Title names SpokaneYes
Meta description117 characters

Urban cuts redefined. Book a chair at The Chop Shop Barber Co. in Spokane, WA. Haircuts, fades, beard service, locks.

Description names SpokaneYes
Main headings (H1)0
Images without alt text0 of 11

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtNo
sitemap.xmlNo

Google Business Profile

Profile foundYes
Rating4.9 / 5
Reviews166
Hours listedYes

Google PageSpeed (lab test)

Performance, phone79 / 100
Performance, desktop97 / 100
SEO checklist, phone100 / 100
Accessibility, phone93 / 100
Best practices, phone100 / 100

Report cmv8fd0z · Measured October 14, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score