Fairwood Animal HospitalLocal SEO report · Spokane Pet Boarding

fairwoodvet.comMeasured November 7, 2026

Score

58/100

Below the Spokane Pet Boarding median of 75

Where Fairwood Animal Hospital sits among 14 Spokane Pet Boarding businessesOut of 100. Each dot is one business.
Spokane Pet Boarding: 14 sites scored out of 100Dot strip of 14 scores from 58 to 94. You: 58, 13th of 14. Median 75. Top score 94 (Big Dog Energy).SPOKANE PET BOARDING14 sitesScore: 86Score: 85Score: 81Score: 80Score: 79Score: 76Score: 74Score: 73Score: 69Score: 69Score: 66Score: 58Big Dog Energy: 94You: 58You58Big Dog Energy9402550100Median 75
Where Fairwood Animal Hospital sits among 14 Spokane Pet Boarding businesses
BusinessScore
Big Dog Energy94
Spokane Pet Boarding site 286
Spokane Pet Boarding site 385
Spokane Pet Boarding site 481
Spokane Pet Boarding site 580
Spokane Pet Boarding site 679
Spokane Pet Boarding site 776
Spokane Pet Boarding site 874
Spokane Pet Boarding site 973
Spokane Pet Boarding site 1069
Spokane Pet Boarding site 1169
Spokane Pet Boarding site 1266
You58
Spokane Pet Boarding site 1458
Median75

Fairwood Animal Hospital scores 58 out of 100, below the Spokane Pet Boarding median of 75. Biggest gap: Business info for Google, 0 of 15 points.

Google rank#1in search"best pet boarding kennel spokane"ReviewsUnknownNo review count on file · Spokane median 94Phone load8.9 slab testGood is 2.5 s or less · median 8.1 s

What to fix first, and why

Fairwood Animal Hospital has no Google Business Profile, and that one gap explains everything else. The map pack is where most local searches end — no profile means no map listing, full stop. The site does appear in at least one web result, so Google has found it, but without structured data to confirm the name, address, and services, Google is guessing rather than trusting. The first move is straightforward: claim or create a profile at business.google.com and complete the verification step.

Drafted with AI on November 11, 2026, from our scans of this site.

Is this your business?Claim or correct this report

Pick what fits and send a short note. Every one gets read.

Where the Points Go

Ahead of the Spokane Pet Boarding median on Page basics and Map & search position. Behind it on Speed & Google checklist, Business info for Google and Google Business Profile.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 58 of 100 measured pointsSpeed & Google checklist: 18 of 25, median 20. Page basics: 20 of 25, median 19. Business info for Google: 0 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 0 of 15, median 15. Map & search position: 10 of 10, median 6.Speed & Google checklist: 18 of 25 (median 20)Speed & Google checklist18 / 25Page basics: 20 of 25 (median 19)Page basics20 / 25Business info for Google: 0 of 15 (median 5)Business info for Google0 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 0 of 15 (median 15)Google Business Profile0 / 15Map & search position: 10 of 10 (median 6)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Pet Boarding medianBest in the fieldPoints available
Speed & Google checklist18202425
Page basics20192525
Business info for Google051515
Crawlability10101010
Google Business Profile0151515
Map & search position1061010

The Spokane Pet Boarding Standing

Fairwood Animal Hospital is #13 of the 14 Spokane Pet Boarding we track. Big Dog Energy leads.

Spokane Pet Boarding ranked on score, ties to the business with more Google reviews.Fairwood Animal Hospital is number 13 of 14.
RankBusinessScoreReviews
1Big Dog Energy9462
2Paradise Pet Resort86539
3Doggyland Daycare & Boarding85201
12West Wind Kennels66224
13Fairwood Animal Hospital58–
14Spokane's Best Pet Sitter58–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 14 on the leaderboard

Reviews vs. the Spokane Field

We don't have a Google review count on file for Fairwood Animal Hospital. The Spokane Pet Boarding median is 94.

Google reviews and rating, Fairwood Animal Hospital and every Spokane Pet Boarding business with review dataEvery Spokane Pet Boarding business with Google reviews.
Google reviews and rating, Spokane Pet BoardingScatter plot of 12 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: no Google review data on file. Median 94 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 64 reviews, rated 4.9Business: 62 reviews, rated 4.5Business: 201 reviews, rated 4.6Business: 122 reviews, rated 4.8Business: 60 reviews, rated 4.8Business: 38 reviews, rated 4.8Business: 539 reviews, rated 4.8Business: 83 reviews, rated 4.4Business: 407 reviews, rated 4.8Business: 44 reviews, rated 5.0Business: 105 reviews, rated 4.9Business: 224 reviews, rated 4.3Median 94 reviewsMedian 4.8

We don't have Google review data for you yet, so there's no dot for you.

Google reviews and rating, Fairwood Animal Hospital and every Spokane Pet Boarding business with review data
BusinessGoogle reviewsRating
Spokane Pet Boarding business 15394.8
Spokane Pet Boarding business 24074.8
Spokane Pet Boarding business 32244.3
Spokane Pet Boarding business 42014.6
Spokane Pet Boarding business 51224.8
Spokane Pet Boarding business 61054.9
Spokane Pet Boarding business 7834.4
Spokane Pet Boarding business 8644.9
Spokane Pet Boarding business 9624.5
Spokane Pet Boarding business 10604.8
Spokane Pet Boarding business 11445.0
Spokane Pet Boarding business 12384.8
Median944.8

Where Fairwood Animal Hospital Shows Up on Google

Fairwood Animal Hospital ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where Fairwood Animal Hospital shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "best pet boarding kennel spokane"You: not in the map pack. Organic #1 of the top 10. 9 organic results were captured. Over time: Aug 25 below the top 10, Sep 25 below the top 10, Oct 29 #1.best pet boarding kennelspokaneMAP PACK1Paradise Pet ResortParadise Pet Resort2Play N StayPlay N Stay3Updawg Pet Hotel & DaycareUpdawg Pet Hotel & DaycareYou: not in the map packTOP 10NAMES HIDDEN1You: organic #1You23456789Only 9 results capturedBelow the top 10RANK OVER TIME>10#1Aug 25: below the top 10Sep 25: below the top 10Oct 29: #1Google results for "pet boarding kennel near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 25 below the top 10, Sep 25 below the top 10, Oct 29 below the top 10.pet boarding kennel nearme spokaneMAP PACK1Updawg Pet Hotel & DaycareUpdawg Pet Hotel & Daycare2Play N StayPlay N Stay3Paradise Pet ResortParadise Pet ResortYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 25: below the top 10Sep 25: below the top 10Oct 29: below the top 10Google results for "pet boarding kennel spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 24 below the top 10, Sep 25 below the top 10, Oct 29 below the top 10.pet boarding kennelspokaneMAP PACK1Updawg Pet Hotel & DaycareUpdawg Pet Hotel & Daycare2Free Range BoardingFree Range Boarding3Play N StayPlay N StayYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 24: below the top 10Sep 25: below the top 10Oct 29: below the top 10

Google results captured Oct 29, 2026.

Where Fairwood Animal Hospital shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
best pet boarding kennel spokaneNot in the map pack#1Paradise Pet Resort; Play N Stay; Updawg Pet Hotel & DaycareHiddenAug 25: Not in the top 10; Sep 25: Not in the top 10; Oct 29: #1Oct 29, 2026
pet boarding kennel near me spokaneNot in the map packNot in the top 10Updawg Pet Hotel & Daycare; Play N Stay; Paradise Pet ResortHiddenAug 25: Not in the top 10; Sep 25: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026
pet boarding kennel spokaneNot in the map packNot in the top 10Updawg Pet Hotel & Daycare; Free Range Boarding; Play N StayHiddenAug 24: Not in the top 10; Sep 25: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“best pet boarding kennel spokane”Oct 29, 2026
1Paradise Pet Resort4.8542
2Play N Stay4.8412
3Updawg Pet Hotel & Daycare4.7135
“pet boarding kennel near me spokane”Oct 29, 2026
1Updawg Pet Hotel & Daycare4.7135
2Play N Stay4.8412
3Paradise Pet Resort4.8542
“pet boarding kennel spokane”Oct 29, 2026
1Updawg Pet Hotel & Daycare4.7135
2Free Range Boarding4.8132
3Play N Stay4.8412

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first3

  1. No Google Business Profile found.

    The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Why it matters · for your developer

    Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.

    Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.

  2. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

  3. No meta description, so Google writes the search preview.

    The fix: Add a unique meta description summarizing the page. Include the city and primary service.

    Why it matters · for your developer

    Without one, Google grabs page text for the two lines under the link. A written one says what the business does and where.

    Page basics. Missing meta description: The page has no <meta name="description"> tag.

Show the other 3 fixes

Next1

  1. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 85/100.

When there's time2

  1. Shared links show no preview.

    The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.

    Why it matters · for your developer

    Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.

    Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.

  2. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a Phone

8.9 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Pet Boarding median is 8.1 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 8.9 s, in Google's poor zone (good is 2.5 s or less). Median 8.1 s. Layout shift while loading: 0.05, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 8.9 s (median 8.1 s)Main content load timeLCP8.9 smedian 8.1 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0.05 (median <0.01)Layout shift while loadingCLS0.05median <0.01Needs workPoor0.100.250.50+

Google's performance score: 55 on a phone, 85 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Pet Boarding medianGood up toPoor above
Main content load time (LCP)Lab test8.9 s8.1 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.05<0.010.100.25

Other Spokane Pet Boarding We Track

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title64 characters

Veterinarians near Spokane Washington - Fairwood Animal Hospital

Title names SpokaneYes
Meta description0 characters
Description names SpokaneNo
Main headings (H1)1
Images without alt text0 of 6

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundNo
RatingNot on file
ReviewsNot on file
Hours listedNo

Google PageSpeed (lab test)

Performance, phone55 / 100
Performance, desktop85 / 100
SEO checklist, phone85 / 100
Accessibility, phone81 / 100
Best practices, phone96 / 100

Report cmw70qsj · Measured November 7, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score