Keystone Carpets Inc.Local SEO report · Spokane Flooring

keystonecarpets.net**By appointment only**, 7309 E Bigelow Gulch Rd, Spokane, WA 99217Measured October 17, 2026

Score

62/100

Below the Spokane Flooring median of 71

Where Keystone Carpets Inc. sits among 28 Spokane Flooring businessesOut of 100. Each dot is one business.
Spokane Flooring: 28 sites scored out of 100Dot strip of 28 scores from 50 to 88. You: 62, 22nd of 28. Median 71. Top score 88 (River City Solid Surface LLC).SPOKANE FLOORING28 sitesScore: 87Score: 85Score: 82Score: 81Score: 81Score: 79Score: 76Score: 75Score: 75Score: 74Score: 73Score: 72Score: 71Score: 70Score: 66Score: 66Score: 66Score: 66Score: 65Score: 64Score: 61Score: 61Score: 57Score: 52Score: 51Score: 50River City Solid Surface LLC: 88You: 62You62River City Solid Su…8802550100Median 71
Where Keystone Carpets Inc. sits among 28 Spokane Flooring businesses
BusinessScore
River City Solid Surface LLC88
Spokane Flooring site 287
Spokane Flooring site 385
Spokane Flooring site 482
Spokane Flooring site 581
Spokane Flooring site 681
Spokane Flooring site 779
Spokane Flooring site 876
Spokane Flooring site 975
Spokane Flooring site 1075
Spokane Flooring site 1174
Spokane Flooring site 1273
Spokane Flooring site 1372
Spokane Flooring site 1471
Spokane Flooring site 1570
Spokane Flooring site 1666
Spokane Flooring site 1766
Spokane Flooring site 1866
Spokane Flooring site 1966
Spokane Flooring site 2065
Spokane Flooring site 2164
You62
Spokane Flooring site 2361
Spokane Flooring site 2461
Spokane Flooring site 2557
Spokane Flooring site 2652
Spokane Flooring site 2751
Spokane Flooring site 2850
Median71

Keystone Carpets Inc. scores 62 out of 100, below the Spokane Flooring median of 71. Biggest gap: Business info for Google, 0 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews60reviews4.9 stars · Spokane median 53Phone load3.9 slab testGood is 2.5 s or less · median 8.4 s
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Where the Points Go

Ahead of the Spokane Flooring median on Speed & Google checklist and Page basics. Behind it on Business info for Google and Crawlability.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 62 of 100 measured pointsSpeed & Google checklist: 20 of 25, median 19. Page basics: 22 of 25, median 22. Business info for Google: 0 of 15, median 5. Crawlability: 5 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 0.Speed & Google checklist: 20 of 25 (median 19)Speed & Google checklist20 / 25Page basics: 22 of 25 (median 22)Page basics22 / 25Business info for Google: 0 of 15 (median 5)Business info for Google0 / 15Crawlability: 5 of 10 (median 10)Crawlability5 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Flooring medianBest in the fieldPoints available
Speed & Google checklist20192525
Page basics22222525
Business info for Google051515
Crawlability5101010
Google Business Profile15151515
Map & search position001010

The Spokane Flooring Standing

Keystone Carpets Inc. is #22 of the 28 Spokane Flooring we track. River City Solid Surface LLC leads.

Spokane Flooring ranked on score, ties to the business with more Google reviews.Keystone Carpets Inc. is number 22 of 28.
RankBusinessScoreReviews
1River City Solid Surface LLC88113
2Floor Coverings International Spokane87222
3AG Floor Covering8554
21Carpet Barn64180
22Keystone Carpets Inc.6260
23Quality Floors & Interiors LLC6125

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 28 on the leaderboard

Reviews vs. the Spokane Field

Keystone Carpets Inc. has 60 Google reviews at 4.9 stars. The Spokane Flooring median is 53, and 9 businesses have more.

Google reviews and rating, Keystone Carpets Inc. and every Spokane Flooring business with review dataEvery Spokane Flooring business with Google reviews.
Google reviews and rating, Spokane FlooringScatter plot of 23 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 60 reviews, rated 4.9. Median 53 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 54 reviews, rated 4.9Business: 27 reviews, rated 4.8Business: 10 reviews, rated 4.8Business: 117 reviews, rated 4.9Business: 213 reviews, rated 4.7Business: 180 reviews, rated 4.5Business: 117 reviews, rated 4.5Business: 2 reviews, rated 4.5Business: 17 reviews, rated 4.8Business: 120 reviews, rated 4.9Business: 222 reviews, rated 4.9Business: 7 reviews, rated 3.9Business: 73 reviews, rated 5.0Business: 79 reviews, rated 4.7Business: 13 reviews, rated 5.0Business: 3 reviews, rated 5.0Business: 12 reviews, rated 4.7Business: 25 reviews, rated 4.5Business: 24 reviews, rated 4.0Business: 113 reviews, rated 4.8Business: 53 reviews, rated 5.0Business: 36 reviews, rated 4.4You: 60 reviews, rated 4.9Median 53 reviewsMedian 4.8You60 reviews · 4.9
Google reviews and rating, Keystone Carpets Inc. and every Spokane Flooring business with review data
BusinessGoogle reviewsRating
Spokane Flooring business 12224.9
Spokane Flooring business 22134.7
Spokane Flooring business 31804.5
Spokane Flooring business 41204.9
Spokane Flooring business 51174.9
Spokane Flooring business 61174.5
Spokane Flooring business 71134.8
Spokane Flooring business 8794.7
Spokane Flooring business 9735.0
You604.9
Spokane Flooring business 11544.9
Spokane Flooring business 12535.0
Spokane Flooring business 13364.4
Spokane Flooring business 14274.8
Spokane Flooring business 15254.5
Spokane Flooring business 16244.0
Spokane Flooring business 17174.8
Spokane Flooring business 18135.0
Spokane Flooring business 19124.7
Spokane Flooring business 20104.8
Spokane Flooring business 2173.9
Spokane Flooring business 2235.0
Spokane Flooring business 2324.5
Median534.8
What would more reviews do?

Reviews

60

Review rank

#10of 23

60 todaymost in the field: 222

#10 of 23 on Google reviews today. Drag to see what more would do.

Where Keystone Carpets Inc. Shows Up on Google

Keystone Carpets Inc. doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Keystone Carpets Inc. shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "flooring contractor near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.flooring contractor nearme spokaneMAP PACK1Majenix Epoxy CoatingsMajenix Epoxy Coatings2Shanks Custom Hardwood Inc.Shanks Custom Hardwood Inc.3Brothers Flooring & DesignBrothers Flooring & DesignYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10Google results for "best flooring contractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.best flooring contractorspokaneMAP PACK1Brothers Flooring & DesignBrothers Flooring & Design2Spokane Flooring GuysSpokane Flooring Guys3FBI FLOORING LLC, dba AGE OF CONSTRUCTIONFBI FLOORING LLC, dba AGE OF…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10Google results for "flooring contractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.flooring contractorspokaneMAP PACK1Brothers Flooring & DesignBrothers Flooring & Design2Spokane Flooring GuysSpokane Flooring Guys3Start to Finish Floor Installation & More LLCStart to Finish Floor Instal…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10

Google results captured Oct 4, 2026.

Where Keystone Carpets Inc. shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
flooring contractor near me spokaneNot in the map packNot in the top 10Majenix Epoxy Coatings; Shanks Custom Hardwood Inc.; Brothers Flooring & DesignHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026
best flooring contractor spokaneNot in the map packNot in the top 10Brothers Flooring & Design; Spokane Flooring Guys; FBI FLOORING LLC, dba AGE OF CONSTRUCTIONHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026
flooring contractor spokaneNot in the map packNot in the top 10Brothers Flooring & Design; Spokane Flooring Guys; Start to Finish Floor Installation & More LLCHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“flooring contractor near me spokane”Oct 4, 2026
1Majenix Epoxy Coatings5.014
2Shanks Custom Hardwood Inc.5.055
3Brothers Flooring & Design4.8218
“best flooring contractor spokane”Oct 4, 2026
1Brothers Flooring & Design4.8218
2Spokane Flooring Guys5.015
3FBI FLOORING LLC, dba AGE OF CONSTRUCTION5.083
“flooring contractor spokane”Oct 4, 2026
1Brothers Flooring & Design4.8218
2Spokane Flooring Guys5.015
3Start to Finish Floor Installation & More LLC5.045

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first1

  1. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

Next3

  1. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (5): Multiple H1s dilute heading hierarchy and confuse crawlers.

  2. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 83/100.

Show the other 5 fixes

Nextcontinued

  1. No robots.txt file.

    The fix: Add a /robots.txt file. At minimum, include the line 'Sitemap: <your sitemap URL>'.

    Why it matters · for your developer

    Crawlers look for it first, and it's where the sitemap is announced. Without it, Google can miss pages.

    Crawlability. No robots.txt file: Search engines look for /robots.txt to discover sitemap location and crawl directives.

When there's time4

  1. The page title is 88 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (88 chars): Titles should be 30–65 characters to display fully in search results.

  2. The search preview is 175 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (175 chars): Meta descriptions display best between 70 and 160 characters.

  3. Shared links show no preview.

    The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.

    Why it matters · for your developer

    Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.

    Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.

  4. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a Phone

3.9 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Flooring median is 8.4 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 3.9 s, in Google's needs work zone (good is 2.5 s or less). Median 8.4 s. Layout shift while loading: 0.07, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 3.9 s (median 8.4 s)Main content load timeLCP3.9 smedian 8.4 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0.07 (median <0.01)Layout shift while loadingCLS0.07median <0.01Needs workPoor0.100.250.50+

Google's performance score: 64 on a phone, 74 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Flooring medianGood up toPoor above
Main content load time (LCP)Lab test3.9 s8.4 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.07<0.010.100.25

Other Spokane Flooring We Track

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title88 characters

Keystone Carpets Inc | 7309 E Bigelow Gulch Rd, Spokane, WA, 99217-9417 | 509-467-7000 |

Title names SpokaneYes
Meta description175 characters

Welcome to Keystone Carpets Inc. in Spokane, your hometown flooring store. | Keystone Carpets Inc. in Spokane | 7309 E Bigelow Gulch Rd, Spokane, WA, 99217-9417 | 509-467-7000

Description names SpokaneYes
Main headings (H1)5
Images without alt text0 of 42

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtNo
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.9 / 5
Reviews60
Hours listedYes

Google PageSpeed (lab test)

Performance, phone64 / 100
Performance, desktop74 / 100
SEO checklist, phone83 / 100
Accessibility, phone98 / 100
Best practices, phone100 / 100

Report cmvczk56 · Measured October 17, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score