Matheney & Matheney CPAS PLLCLocal SEO report · Spokane Accountants / CPAs

matheney-cpa.com12720 E Nora Ave Ste g, Spokane Valley, WA 99216Measured November 6, 2026

Score

80/100

Top third of Spokane Accountants / CPAs

Where Matheney & Matheney CPAS PLLC sits among 20 Spokane Accountants / CPAs businessesOut of 100. Each dot is one business.
Spokane Accountants / CPAs: 20 sites scored out of 100Dot strip of 20 scores from 51 to 94. You: 80, 6th of 20. Median 77. Top score 94 (Aeraphim CPA PLLC).SPOKANE ACCOUNTANTS / CPAS20 sitesScore: 90Score: 90Score: 87Score: 81Score: 80Score: 80Score: 79Score: 78Score: 76Score: 76Score: 75Score: 75Score: 74Score: 65Score: 65Score: 64Score: 53Score: 51Aeraphim CPA PLLC: 94You: 80You80Aeraphim CPA PLLC9402550100Median 77
Where Matheney & Matheney CPAS PLLC sits among 20 Spokane Accountants / CPAs businesses
BusinessScore
Aeraphim CPA PLLC94
Spokane Accountants / CPAs site 290
Spokane Accountants / CPAs site 390
Spokane Accountants / CPAs site 487
Spokane Accountants / CPAs site 581
You80
Spokane Accountants / CPAs site 780
Spokane Accountants / CPAs site 880
Spokane Accountants / CPAs site 979
Spokane Accountants / CPAs site 1078
Spokane Accountants / CPAs site 1176
Spokane Accountants / CPAs site 1276
Spokane Accountants / CPAs site 1375
Spokane Accountants / CPAs site 1475
Spokane Accountants / CPAs site 1574
Spokane Accountants / CPAs site 1665
Spokane Accountants / CPAs site 1765
Spokane Accountants / CPAs site 1864
Spokane Accountants / CPAs site 1953
Spokane Accountants / CPAs site 2051
Median77

Matheney & Matheney CPAS PLLC scores 80 out of 100, in the top third of Spokane Accountants / CPAs. Biggest gap: Business info for Google, 5 of 15 points.

Google rank#3map pack"best accountant CPA spokane"Reviews42reviews5.0 stars · Spokane median 7Phone load16 slab testGood is 2.5 s or less · median 5.7 s

What to fix first, and why

Matheney & Matheney CPAs holds a strong Google rating and more reviews than most Spokane accountants in the category — but that trust doesn't carry into the web results. The site has no LocalBusiness structured data, which is the mechanism Google uses to read hours, services, and service area directly from the page; without it, Google favors the listings that do have it, and the site stays out of the top organic results. Homepage speed on mobile compounds the problem, loading past Google's poor threshold and slower than comparable Spokane firms. Start here: add a LocalBusiness schema entity to the site with the full name, address, phone, hours, and services listed explicitly in the markup.

Drafted with AI on November 11, 2026, from our scans of this site.

Is this your business?Claim or correct this report

Pick what fits and send a short note. Every one gets read.

Where the Points Go

Ahead of the Spokane Accountants / CPAs median on Google Business Profile. Behind it on Speed & Google checklist and Page basics.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 80 of 100 measured pointsSpeed & Google checklist: 18 of 25, median 21. Page basics: 22 of 25, median 23. Business info for Google: 5 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 14. Map & search position: 10 of 10, median 10.Speed & Google checklist: 18 of 25 (median 21)Speed & Google checklist18 / 25Page basics: 22 of 25 (median 23)Page basics22 / 25Business info for Google: 5 of 15 (median 5)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 14)Google Business Profile15 / 15Map & search position: 10 of 10 (median 10)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Accountants / CPAs medianBest in the fieldPoints available
Speed & Google checklist18212525
Page basics22232525
Business info for Google551515
Crawlability10101010
Google Business Profile15141515
Map & search position10101010

The Spokane Accountants / CPAs Standing

Matheney & Matheney CPAS PLLC is #6 of the 20 Spokane Accountants / CPAs we track. Aeraphim CPA PLLC leads.

Spokane Accountants / CPAs ranked on score, ties to the business with more Google reviews.Matheney & Matheney CPAS PLLC is number 6 of 20.
RankBusinessScoreReviews
1Aeraphim CPA PLLC943
2NorthWest CPA & Tax9025
3Fruci and Associates9017
5Atwood & Hillhouse CPAs PS8117
6Matheney & Matheney CPAS PLLC8042
7Anderson Lampe, P.S.809

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 20 on the leaderboard

Reviews vs. the Spokane Field

Matheney & Matheney CPAS PLLC has 42 Google reviews at 5.0 stars. The Spokane Accountants / CPAs median is 7, and 1 business has more.

Google reviews and rating, Matheney & Matheney CPAS PLLC and every Spokane Accountants / CPAs business with review dataEvery Spokane Accountants / CPAs business with Google reviews.
Google reviews and rating, Spokane Accountants / CPAsScatter plot of 19 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 42 reviews, rated 5.0. Median 7 reviews and 5.0 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 2 reviews, rated 5.0Business: 3 reviews, rated 5.0Business: 7 reviews, rated 3.9Business: 9 reviews, rated 5.0Business: 17 reviews, rated 4.5Business: 4 reviews, rated 5.0Business: 5 reviews, rated 5.0Business: 4 reviews, rated 5.0Business: 17 reviews, rated 3.4Business: 7 reviews, rated 5.0Business: 16 reviews, rated 4.3Business: 7 reviews, rated 4.4Business: 17 reviews, rated 5.0Business: 25 reviews, rated 5.0Business: 7 reviews, rated 4.4Business: 40 reviews, rated 5.0Business: 6 reviews, rated 4.3Business: 118 reviews, rated 5.0You: 42 reviews, rated 5.0Median 7 reviewsMedian 5.0You42 reviews · 5.0

Ratings under 3.5 sit on the bottom edge.

Google reviews and rating, Matheney & Matheney CPAS PLLC and every Spokane Accountants / CPAs business with review data
BusinessGoogle reviewsRating
Spokane Accountants / CPAs business 11185.0
You425.0
Spokane Accountants / CPAs business 3405.0
Spokane Accountants / CPAs business 4255.0
Spokane Accountants / CPAs business 5174.5
Spokane Accountants / CPAs business 6173.4
Spokane Accountants / CPAs business 7175.0
Spokane Accountants / CPAs business 8164.3
Spokane Accountants / CPAs business 995.0
Spokane Accountants / CPAs business 1073.9
Spokane Accountants / CPAs business 1175.0
Spokane Accountants / CPAs business 1274.4
Spokane Accountants / CPAs business 1374.4
Spokane Accountants / CPAs business 1464.3
Spokane Accountants / CPAs business 1555.0
Spokane Accountants / CPAs business 1645.0
Spokane Accountants / CPAs business 1745.0
Spokane Accountants / CPAs business 1835.0
Spokane Accountants / CPAs business 1925.0
Median75.0
What would more reviews do?

Reviews

42

Review rank

#2of 19

42 todaymost in the field: 118

#2 of 19 on Google reviews today. Drag to see what more would do.

Where Matheney & Matheney CPAS PLLC Shows Up on Google

Matheney & Matheney CPAS PLLC shows in Google's map pack on 1 of the 3 searches we track.

Where Matheney & Matheney CPAS PLLC shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "best accountant CPA spokane"You: map pack #3 of 3. Not in the organic top 10. 8 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.best accountant CPAspokaneMAP PACK1NorthWest CPA & TaxNorthWest CPA & Tax2Robert D Yoseph CPA, PSRobert D Yoseph CPA, PS3You: map pack #3YouTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10Google results for "accountant CPA spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 6 below the top 10, Oct 4 below the top 10, Nov 7 below the top 10.accountant CPA spokaneMAP PACK1NorthWest CPA & TaxNorthWest CPA & Tax2Aeraphim CPA PLLCAeraphim CPA PLLC3Wembo CPAWembo CPAYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Oct 4: below the top 10Nov 7: below the top 10Google results for "accountant CPA near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.accountant CPA near mespokaneMAP PACK1NorthWest CPA & TaxNorthWest CPA & Tax2Anderson Lampe, P.S.Anderson Lampe, P.S.3Debbie Maine, CPADebbie Maine, CPAYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10

Google results captured Nov 7, 2026.

Where Matheney & Matheney CPAS PLLC shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
best accountant CPA spokane#3Not in the top 10NorthWest CPA & Tax; Robert D Yoseph CPA, PS; YouHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026
accountant CPA spokaneNot in the map packNot in the top 10NorthWest CPA & Tax; Aeraphim CPA PLLC; Wembo CPA; UnknownHiddenAug 6: Not in the top 10; Oct 4: Not in the top 10; Nov 7: Not in the top 10Nov 7, 2026
accountant CPA near me spokaneNot in the map packNot in the top 10NorthWest CPA & Tax; Anderson Lampe, P.S.; Debbie Maine, CPAHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“best accountant CPA spokane”Oct 21, 2026
1NorthWest CPA & Tax5.043
2Robert D Yoseph CPA, PS5.0118
3Matheney & Matheney CPAS PLLC5.042
“accountant CPA spokane”Nov 7, 2026
1NorthWest CPA & Tax5.042
2Aeraphim CPA PLLC5.03
3Wembo CPA5.05
“accountant CPA near me spokane”Oct 21, 2026
1NorthWest CPA & Tax5.043
2Anderson Lampe, P.S.5.09
3Debbie Maine, CPA5.05

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first1

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

When there's time3

  1. Shared links show no preview.

    The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.

    Why it matters · for your developer

    Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.

    Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.

  2. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Show the other 1 fix

When there's timecontinued

  1. No canonical tag on the homepage.

    The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.

    Why it matters · for your developer

    Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.

    Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.

Speed on a Phone

16 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Accountants / CPAs median is 5.7 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 16 s, in Google's poor zone (good is 2.5 s or less). Median 5.7 s. Layout shift while loading: <0.01, in Google's good zone (good is 0.10 or less). Median 0.Main content load time: 16 s (median 5.7 s)Main content load timeLCP16 smedian 5.7 sGoodPoor2.5 s4 s12 s+You: 16 s, past the end of the scaleLayout shift while loading: <0.01 (median 0)Layout shift while loadingCLS<0.01median 0Needs workPoor0.100.250.50+

Google's performance score: 52 on a phone, 41 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Accountants / CPAs medianGood up toPoor above
Main content load time (LCP)Lab test16 s5.7 s2.5 s4 s
Layout shift while loading (CLS)Lab test<0.0100.100.25

Other Spokane Accountants / CPAs We Track

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title43 characters

CPA Accounting | Spokane | CDA | Post Falls

Title names SpokaneYes
Meta description144 characters

Matheney and Matheney CPAs offers accounting and tax services for small businesses in Washington and Idaho. Call us for an initial consultation.

Description names SpokaneNo
Main headings (H1)1
Images without alt text0 of 11

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating5.0 / 5
Reviews42
Hours listedYes

Google PageSpeed (lab test)

Performance, phone52 / 100
Performance, desktop41 / 100
SEO checklist, phone92 / 100
Accessibility, phone83 / 100
Best practices, phone77 / 100

Report cmw5nubn · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score