Northern Hardwood Co. Inc.Local SEO report · Spokane Flooring

northernhardwood.com617 Columbia St, Deer Park, WA 99006Measured October 17, 2026

Score

74/100

Above the Spokane Flooring median of 71

Where Northern Hardwood Co. Inc. sits among 28 Spokane Flooring businessesOut of 100. Each dot is one business.
Spokane Flooring: 28 sites scored out of 100Dot strip of 28 scores from 50 to 88. You: 74, 11th of 28. Median 71. Top score 88 (River City Solid Surface LLC).SPOKANE FLOORING28 sitesScore: 87Score: 85Score: 82Score: 81Score: 81Score: 79Score: 76Score: 75Score: 75Score: 73Score: 72Score: 71Score: 70Score: 66Score: 66Score: 66Score: 66Score: 65Score: 64Score: 62Score: 61Score: 61Score: 57Score: 52Score: 51Score: 50River City Solid Surface LLC: 88You: 74You74River City Solid Su…8802550100Median 71
Where Northern Hardwood Co. Inc. sits among 28 Spokane Flooring businesses
BusinessScore
River City Solid Surface LLC88
Spokane Flooring site 287
Spokane Flooring site 385
Spokane Flooring site 482
Spokane Flooring site 581
Spokane Flooring site 681
Spokane Flooring site 779
Spokane Flooring site 876
Spokane Flooring site 975
Spokane Flooring site 1075
You74
Spokane Flooring site 1273
Spokane Flooring site 1372
Spokane Flooring site 1471
Spokane Flooring site 1570
Spokane Flooring site 1666
Spokane Flooring site 1766
Spokane Flooring site 1866
Spokane Flooring site 1966
Spokane Flooring site 2065
Spokane Flooring site 2164
Spokane Flooring site 2262
Spokane Flooring site 2361
Spokane Flooring site 2461
Spokane Flooring site 2557
Spokane Flooring site 2652
Spokane Flooring site 2751
Spokane Flooring site 2850
Median71

Northern Hardwood Co. Inc. scores 74 out of 100, above the Spokane Flooring median of 71. Biggest gap: Map & search position, 0 of 10 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews12reviews4.7 stars · Spokane median 53Phone load13 slab testGood is 2.5 s or less · median 8.4 s
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Where the Points Go

Ahead of the Spokane Flooring median on Business info for Google. Behind it on Page basics.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 74 of 100 measured pointsSpeed & Google checklist: 19 of 25, median 19. Page basics: 20 of 25, median 22. Business info for Google: 10 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 0.Speed & Google checklist: 19 of 25 (median 19)Speed & Google checklist19 / 25Page basics: 20 of 25 (median 22)Page basics20 / 25Business info for Google: 10 of 15 (median 5)Business info for Google10 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Flooring medianBest in the fieldPoints available
Speed & Google checklist19192525
Page basics20222525
Business info for Google1051515
Crawlability10101010
Google Business Profile15151515
Map & search position001010

The Spokane Flooring Standing

Northern Hardwood Co. Inc. is #11 of the 28 Spokane Flooring we track. River City Solid Surface LLC leads.

Spokane Flooring ranked on score, ties to the business with more Google reviews.Northern Hardwood Co. Inc. is number 11 of 28.
RankBusinessScoreReviews
1River City Solid Surface LLC88113
2Floor Coverings International Spokane87222
3AG Floor Covering8554
10All Floors Inc.7527
11Northern Hardwood Co. Inc.7412
12GO Pro Floors LLC737

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 28 on the leaderboard

Reviews vs. the Spokane Field

Northern Hardwood Co. Inc. has 12 Google reviews at 4.7 stars. The Spokane Flooring median is 53, and 18 businesses have more.

Google reviews and rating, Northern Hardwood Co. Inc. and every Spokane Flooring business with review dataEvery Spokane Flooring business with Google reviews.
Google reviews and rating, Spokane FlooringScatter plot of 23 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 12 reviews, rated 4.7. Median 53 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 54 reviews, rated 4.9Business: 27 reviews, rated 4.8Business: 10 reviews, rated 4.8Business: 117 reviews, rated 4.9Business: 213 reviews, rated 4.7Business: 180 reviews, rated 4.5Business: 117 reviews, rated 4.5Business: 2 reviews, rated 4.5Business: 17 reviews, rated 4.8Business: 120 reviews, rated 4.9Business: 222 reviews, rated 4.9Business: 7 reviews, rated 3.9Business: 73 reviews, rated 5.0Business: 79 reviews, rated 4.7Business: 60 reviews, rated 4.9Business: 13 reviews, rated 5.0Business: 3 reviews, rated 5.0Business: 25 reviews, rated 4.5Business: 24 reviews, rated 4.0Business: 113 reviews, rated 4.8Business: 53 reviews, rated 5.0Business: 36 reviews, rated 4.4You: 12 reviews, rated 4.7Median 53 reviewsMedian 4.8You12 reviews · 4.7
Google reviews and rating, Northern Hardwood Co. Inc. and every Spokane Flooring business with review data
BusinessGoogle reviewsRating
Spokane Flooring business 12224.9
Spokane Flooring business 22134.7
Spokane Flooring business 31804.5
Spokane Flooring business 41204.9
Spokane Flooring business 51174.9
Spokane Flooring business 61174.5
Spokane Flooring business 71134.8
Spokane Flooring business 8794.7
Spokane Flooring business 9735.0
Spokane Flooring business 10604.9
Spokane Flooring business 11544.9
Spokane Flooring business 12535.0
Spokane Flooring business 13364.4
Spokane Flooring business 14274.8
Spokane Flooring business 15254.5
Spokane Flooring business 16244.0
Spokane Flooring business 17174.8
Spokane Flooring business 18135.0
You124.7
Spokane Flooring business 20104.8
Spokane Flooring business 2173.9
Spokane Flooring business 2235.0
Spokane Flooring business 2324.5
Median534.8
What would more reviews do?

Reviews

12

Review rank

#19of 23

12 todaymost in the field: 222

#19 of 23 on Google reviews today. Drag to see what more would do.

Where Northern Hardwood Co. Inc. Shows Up on Google

Northern Hardwood Co. Inc. doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Northern Hardwood Co. Inc. shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "flooring contractor near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.flooring contractor nearme spokaneMAP PACK1Majenix Epoxy CoatingsMajenix Epoxy Coatings2Shanks Custom Hardwood Inc.Shanks Custom Hardwood Inc.3Brothers Flooring & DesignBrothers Flooring & DesignYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10Google results for "best flooring contractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.best flooring contractorspokaneMAP PACK1Brothers Flooring & DesignBrothers Flooring & Design2Spokane Flooring GuysSpokane Flooring Guys3FBI FLOORING LLC, dba AGE OF CONSTRUCTIONFBI FLOORING LLC, dba AGE OF…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10Google results for "flooring contractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.flooring contractorspokaneMAP PACK1Brothers Flooring & DesignBrothers Flooring & Design2Spokane Flooring GuysSpokane Flooring Guys3Start to Finish Floor Installation & More LLCStart to Finish Floor Instal…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10

Google results captured Oct 4, 2026.

Where Northern Hardwood Co. Inc. shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
flooring contractor near me spokaneNot in the map packNot in the top 10Majenix Epoxy Coatings; Shanks Custom Hardwood Inc.; Brothers Flooring & DesignHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026
best flooring contractor spokaneNot in the map packNot in the top 10Brothers Flooring & Design; Spokane Flooring Guys; FBI FLOORING LLC, dba AGE OF CONSTRUCTIONHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026
flooring contractor spokaneNot in the map packNot in the top 10Brothers Flooring & Design; Spokane Flooring Guys; Start to Finish Floor Installation & More LLCHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“flooring contractor near me spokane”Oct 4, 2026
1Majenix Epoxy Coatings5.014
2Shanks Custom Hardwood Inc.5.055
3Brothers Flooring & Design4.8218
“best flooring contractor spokane”Oct 4, 2026
1Brothers Flooring & Design4.8218
2Spokane Flooring Guys5.015
3FBI FLOORING LLC, dba AGE OF CONSTRUCTION5.083
“flooring contractor spokane”Oct 4, 2026
1Brothers Flooring & Design4.8218
2Spokane Flooring Guys5.015
3Start to Finish Floor Installation & More LLC5.045

What to Fix, in Order

Most costly first. Every fix is written out in full.

Next2

  1. The site's structured data has an address or phone Google can't use.

    The fix: Give the LocalBusiness JSON-LD the real street address (number and street), city, state, 5-digit ZIP and a 10-digit phone, exactly as on the Google Business Profile.

    Why it matters · for your developer

    The map pack matches name, address and phone across the web. Placeholder or garbled values match nothing, so they count for nothing.

    Business info for Google. LocalBusiness schema address or phone isn't usable: The LocalBusiness schema fills in the address and phone, but the street address is a PO box, not a location. Google can't match it to the business's listing.

  2. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (6): Multiple H1s dilute heading hierarchy and confuse crawlers.

When there's time4

  1. The search preview is 162 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (162 chars): Meta descriptions display best between 70 and 160 characters.

Show the other 3 fixes

When there's timecontinued

  1. 6 of 58 images on the homepage have no text description.

    The fix: Add descriptive alt text to content images. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text feeds image search and screen readers. The missing ones are reach left on the table.

    Page basics. 6 of 58 images missing alt text: Alt text helps both accessibility and image search ranking.

  2. Shared links show no preview.

    The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.

    Why it matters · for your developer

    Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.

    Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.

  3. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a Phone

13 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Flooring median is 8.4 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 13 s, in Google's poor zone (good is 2.5 s or less). Median 8.4 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 13 s (median 8.4 s)Main content load timeLCP13 smedian 8.4 sGoodPoor2.5 s4 s12 s+You: 13 s, past the end of the scaleLayout shift while loading: 0 (median <0.01)Layout shift while loadingCLS0median <0.01Needs workPoor0.100.250.50+

Google's performance score: 56 on a phone, 77 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Flooring medianGood up toPoor above
Main content load time (LCP)Lab test13 s8.4 s2.5 s4 s
Layout shift while loading (CLS)Lab test0<0.010.100.25

Other Spokane Flooring We Track

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See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title58 characters

Connor Gym Flooring Installers – Northern Hardwood Company

Title names SpokaneNo
Meta description162 characters

Expert gym floor installation, Northern Hardwood installs, refinishes and resurfaces gym floors & sports flooring in Seattle, Washington, Oregon, Montana & Idaho.

Description names SpokaneNo
Main headings (H1)6
Images without alt text6 of 58

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.7 / 5
Reviews12
Hours listedYes

Google PageSpeed (lab test)

Performance, phone56 / 100
Performance, desktop77 / 100
SEO checklist, phone92 / 100
Accessibility, phone88 / 100
Best practices, phone92 / 100

Report cmvczrin · Measured October 17, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score