Score
39/100
Below the Spokane Tire Shops median of 81
| Business | Score |
|---|---|
| Preedy's Tire & Automotive | 93 |
| Spokane Tire Shops site 2 | 86 |
| Spokane Tire Shops site 3 | 85 |
| Spokane Tire Shops site 4 | 85 |
| Spokane Tire Shops site 5 | 83 |
| Spokane Tire Shops site 6 | 78 |
| Spokane Tire Shops site 7 | 67 |
| Spokane Tire Shops site 8 | 65 |
| Spokane Tire Shops site 9 | 61 |
| You | 39 |
| Median | 81 |
Northwest Tire & Automotive scores 39 out of 100, below the Spokane Tire Shops median of 81. Biggest gap: Business info for Google, 0 of 15 points.
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Where the Points Go
39 of 100
Behind the Spokane Tire Shops median on Speed & Google checklist, Page basics, Business info for Google and Crawlability.
The Google Business Profile wasn't checked on this scan.
| Part of the score | You | Spokane Tire Shops median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 18 | 20 | 24 | 25 |
| Page basics | 11 | 23 | 25 | 25 |
| Business info for Google | 0 | 5 | 15 | 15 |
| Crawlability | 0 | 10 | 10 | 10 |
| Google Business Profile | Not measured | 15 | 15 | 15 |
| Map & search position | 10 | 10 | 10 | 10 |
The Spokane Tire Shops Standing
#10 of 10
Northwest Tire & Automotive is #10 of the 10 Spokane Tire Shops we track. Preedy's Tire & Automotive leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Preedy's Tire & AutomotiveLeader | 93 | 615 |
| 2 | Bucks Tire Automotive Inc. | 86 | 108 |
| 3 | Mercedes-Benz of Spokane | 85 | 649 |
| 9 | Randy's Tires & Wheels | 61 | 530 |
| 10 | Northwest Tire & Automotive | 39 | – |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 10 on the leaderboard
Reviews vs. the Spokane Field
13 businesses
We don't have a Google review count on file for Northwest Tire & Automotive. The Spokane Tire Shops median is 416.
We don't have Google review data for you yet, so there's no dot for you.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Tire Shops business 1 | 714 | 4.4 |
| Spokane Tire Shops business 2 | 649 | 4.5 |
| Spokane Tire Shops business 3 | 615 | 4.9 |
| Spokane Tire Shops business 4 | 530 | 4.4 |
| Spokane Tire Shops business 5 | 493 | 4.3 |
| Spokane Tire Shops business 6 | 426 | 4.5 |
| Spokane Tire Shops business 7 | 406 | 4.1 |
| Spokane Tire Shops business 8 | 365 | 4.2 |
| Spokane Tire Shops business 9 | 337 | 4.6 |
| Spokane Tire Shops business 10 | 277 | 4.8 |
| Spokane Tire Shops business 11 | 108 | 4.5 |
| Spokane Tire Shops business 12 | 1 | 5.0 |
| Median | 416 | 4.5 |
Where Northwest Tire & Automotive Shows Up on Google
3 searches
Northwest Tire & Automotive ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.
Google results captured Nov 7, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| tire shop near me spokane | Not in the map pack | #2 | Payfair Tires; Randy's Tires & Wheels; Affordable Tire | Hidden | Sep 4: Not in the top 10; Oct 4: Not in the top 10; Nov 7: #2 | Nov 7, 2026 |
| best tire shop spokane | Not in the map pack | Not in the top 10 | Preedy's Tire & Automotive; Spokane Tire Center; Perfection Tire and Auto Repair | Hidden | Sep 4: Not in the top 10; Oct 4: Not in the top 10; Nov 6: Not in the top 10 | Nov 6, 2026 |
| tire shop spokane | Not in the map pack | Not in the top 10 | Spokane Tire Center; Randy's Tires & Wheels; Payfair Tires | Hidden | Aug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 28: Not in the top 10 | Oct 28, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “tire shop near me spokane”Nov 7, 2026 | |||
| 1 | Payfair Tires | 4.4 | 721 |
| 2 | Randy's Tires & Wheels | 4.4 | 568 |
| 3 | Affordable Tire | 4.3 | 516 |
| “best tire shop spokane”Nov 6, 2026 | |||
| 1 | Preedy's Tire & Automotive | 4.9 | 615 |
| 2 | Spokane Tire Center | 4.6 | 144 |
| 3 | Perfection Tire and Auto Repair | 4.8 | 277 |
| “tire shop spokane”Oct 28, 2026 | |||
| 1 | Spokane Tire Center | 4.6 | 144 |
| 2 | Randy's Tires & Wheels | 4.4 | 568 |
| 3 | Payfair Tires | 4.4 | 721 |
What to Fix, in Order
11 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first2
The homepage has no structured data.
The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Why it matters · for your developerFor your developer
Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.
Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.
No meta description, so Google writes the search preview.
The fix: Add a unique meta description summarizing the page. Include the city and primary service.
Why it matters · for your developerFor your developer
Without one, Google grabs page text for the two lines under the link. A written one says what the business does and where.
Page basics. Missing meta description: The page has no <meta name="description"> tag.
Next5
The site isn't set up for phone screens.
The fix: Add <meta name='viewport' content='width=device-width, initial-scale=1'> in the page <head>.
Why it matters · for your developer
Without the viewport tag, phones show a zoomed-out desktop page. Most local searches happen on phones.
Page basics. Missing mobile viewport meta tag: The page has no <meta name="viewport"> tag — mobile rendering will be broken.
Show the other 8 fixes
Nextcontinued
None of the 9 images on the homepage has a text description.
The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.
Page basics. 9 of 9 images missing alt text: Image alt coverage is below 70%.
Google's own page checklist flags issues.
The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.
Why it matters · for your developer
Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.
Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 82/100.
No sitemap.
The fix: Generate a sitemap.xml and reference it in robots.txt. Most CMSes have a plugin for this.
Why it matters · for your developer
A sitemap lists every page so Google finds them quickly. Without one, deeper pages can wait weeks to be indexed.
Crawlability. No sitemap.xml: Sitemaps tell Google which pages exist and when they changed.
No robots.txt file.
The fix: Add a /robots.txt file. At minimum, include the line 'Sitemap: <your sitemap URL>'.
Why it matters · for your developer
Crawlers look for it first, and it's where the sitemap is announced. Without it, Google can miss pages.
Crawlability. No robots.txt file: Search engines look for /robots.txt to discover sitemap location and crawl directives.
When there's time4
The page title is 91 characters, more than search results show.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too long (91 chars): Titles should be 30–65 characters to display fully in search results.
Shared links show no preview.
The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Why it matters · for your developer
Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.
Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Links shared on X show no preview card.
The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
Why it matters · for your developer
A card with a headline and image earns more clicks than a bare link.
Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.
No canonical tag on the homepage.
The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.
Why it matters · for your developer
Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.
Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Speed on a Phone
Lab test
11 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Tire Shops median is 8.4 s.
Google's performance score: 60 on a phone, 80 on a desktop.
| Measure | Source | You | Spokane Tire Shops median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 11 s | 8.4 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0.31 | 0.02 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Northwest Tire & Automotive | Tires, wheels, brakes, and auto repair service in Spokane, WA
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmwg8pfv · Measured November 14, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score