Scott & Sons Heating & AC LLC: Spokane SEO Report

Score

56/100

Below the Spokane HVAC median of 68

Where Scott & Sons Heating & AC LLC sits among 40 Spokane HVAC businesses
Business	Score
R&R Heating & Air Conditioning	93
Spokane HVAC site 2	92
Spokane HVAC site 3	89
Spokane HVAC site 4	89
Spokane HVAC site 5	87
Spokane HVAC site 6	87
Spokane HVAC site 7	85
Spokane HVAC site 8	85
Spokane HVAC site 9	83
Spokane HVAC site 10	81
Spokane HVAC site 11	81
Spokane HVAC site 12	80
Spokane HVAC site 13	75
Spokane HVAC site 14	74
Spokane HVAC site 15	74
Spokane HVAC site 16	74
Spokane HVAC site 17	73
Spokane HVAC site 18	73
Spokane HVAC site 19	72
Spokane HVAC site 20	68
Spokane HVAC site 21	67
Spokane HVAC site 22	66
Spokane HVAC site 23	65
Spokane HVAC site 24	63
Spokane HVAC site 25	60
Spokane HVAC site 26	59
Spokane HVAC site 27	59
Spokane HVAC site 28	58
Spokane HVAC site 29	58
Spokane HVAC site 30	58
Spokane HVAC site 31	57
You	56
Spokane HVAC site 33	55
Spokane HVAC site 34	55
Spokane HVAC site 35	54
Spokane HVAC site 36	49
Spokane HVAC site 37	48
Spokane HVAC site 38	46
Spokane HVAC site 39	41
Spokane HVAC site 40	39
Median	68

Scott & Sons Heating & AC LLC scores 56 out of 100, below the Spokane HVAC median of 68. Biggest gap: Google Business Profile, 0 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we track ReviewsUnknownNo review count on file · Spokane median 58 Phone load8.4 slab testGood is 2.5 s or less · median 5.7 s

What to fix first, and why

Scott & Sons Heating & AC LLC has no Google Business Profile. No profile, no map listing. Most local searches end on the map, and the business is absent from it on every Spokane HVAC search we track. The site's structured data also skips local business details, so Google leans on the listings that spell out hours and service area. The first fix is to claim or create a profile at business.google.com and verify it by postcard or phone.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

56 of 100

Behind the Spokane HVAC median on Speed & Google checklist, Page basics, Business info for Google and Google Business Profile.

Points by part of the score
Part of the score	You	Spokane HVAC median	Best in the field	Points available
Speed & Google checklist	20	21	25	25
Page basics	21	22	25	25
Business info for Google	5	10	15	15
Crawlability	10	10	10	10
Google Business Profile	0	14	15	15
Map & search position	0	0	10	10

The Spokane HVAC Standing

#32 of 40

Scott & Sons Heating & AC LLC is #32 of the 40 Spokane HVAC we track. R&R Heating & Air Conditioning leads.

Spokane HVAC ranked on score, ties to the business with more Google reviews.Scott & Sons Heating & AC LLC is number 32 of 40.
Rank	Business	Score	Reviews
1	R&R Heating & Air ConditioningLeader	93	1,612
2	Clines Air Conditioning Inc.	92	376
3	Holliday Heating + Cooling + Electric	89	4,147
4	Cougar Heating and Air Conditioning	89	2,818
5	Advanced Mechanical Systems	87	73
6	PNW Spokane Heating & Air LLP	87	30
7	Master Heating & Cooling LLC	85	51
··· 27 more
··· 23 more
31	TRM Services Inc.	57	–
32	Scott & Sons Heating & AC LLC	56	–
33	Integrity HVAC LLC	55	–
··· 7 more

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 40 on the leaderboard

Reviews vs. the Spokane Field

24 businesses

We don't have a Google review count on file for Scott & Sons Heating & AC LLC. The Spokane HVAC median is 58.

We don't have Google review data for you yet, so there's no dot for you.

Google reviews and rating, Scott & Sons Heating & AC LLC and every Spokane HVAC business with review data
Business	Google reviews	Rating
Spokane HVAC business 1	4,147	4.9
Spokane HVAC business 2	2,818	4.8
Spokane HVAC business 3	2,542	4.9
Spokane HVAC business 4	1,612	4.8
Spokane HVAC business 5	756	4.7
Spokane HVAC business 6	455	5.0
Spokane HVAC business 7	380	4.8
Spokane HVAC business 8	376	4.9
Spokane HVAC business 9	226	5.0
Spokane HVAC business 10	129	4.3
Spokane HVAC business 11	73	4.5
Spokane HVAC business 12	58	4.9
Spokane HVAC business 13	51	5.0
Spokane HVAC business 14	49	3.9
Spokane HVAC business 15	43	4.6
Spokane HVAC business 16	41	5.0
Spokane HVAC business 17	36	4.4
Spokane HVAC business 18	35	5.0
Spokane HVAC business 19	30	4.9
Spokane HVAC business 20	15	3.5
Spokane HVAC business 21	7	5.0
Spokane HVAC business 22	4	5.0
Spokane HVAC business 23	1	5.0
Median	58	4.9

Where Scott & Sons Heating & AC LLC Shows Up on Google

3 searches

Scott & Sons Heating & AC LLC doesn't show in Google's map pack or top 10 on the 3 searches we track.

Google results captured Nov 6, 2026.

Where Scott & Sons Heating & AC LLC shows up on Google
Search	Map pack	Organic	Map pack names	Top 10 names	Rank over time	Captured
HVAC contractor spokane	Not in the map pack	Not in the top 10	Holliday Heating + Cooling + Electric; R&R Heating & Air Conditioning; KD Heating & Air Conditioning LLC; Unknown	Hidden	Aug 22: Not in the top 10; Oct 4: Not in the top 10; Nov 6: Not in the top 10	Nov 6, 2026
HVAC contractor near me spokane	Not in the map pack	Not in the top 10	HotWire HVAC, Refrigerator & Appliance Repair Spokane; Heating & Air Conditioning Spokane; Holliday Heating + Cooling + Electric	Hidden	Aug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10	Oct 26, 2026
best HVAC contractor spokane	Not in the map pack	Not in the top 10	Shaw Plumbing Heating & Air Conditioning; Holliday Heating + Cooling + Electric; R&R Heating & Air Conditioning; Unknown	Hidden	Aug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10	Oct 26, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#	Business	Rating	Reviews
“HVAC contractor spokane”Nov 6, 2026
1	Holliday Heating + Cooling + Electric	4.9	4,329
2	R&R Heating & Air Conditioning	4.8	1,810
3	KD Heating & Air Conditioning LLC	5.0	112
“HVAC contractor near me spokane”Oct 26, 2026
1	HotWire HVAC, Refrigerator & Appliance Repair Spokane	4.9	792
2	Heating & Air Conditioning Spokane	4.2	40
3	Holliday Heating + Cooling + Electric	4.9	4,297
“best HVAC contractor spokane”Oct 26, 2026
1	Shaw Plumbing Heating & Air Conditioning	4.8	1,400
2	Holliday Heating + Cooling + Electric	4.9	4,297
3	R&R Heating & Air Conditioning	4.8	1,788

What to Fix, in Order

3 fixes · free to read

Most costly first. Every fix is written out in full.

Fix first2

No Google Business Profile found.
Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.
The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Why it matters · for your developerFor your developer
Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.
Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.
The site's structured data doesn't describe a local business.
LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.
The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
Why it matters · for your developerFor your developer
LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.
Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

Next1

None of the 4 images on the homepage has a text description.
The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.
Page basics. 4 of 4 images missing alt text: Image alt coverage is below 70%.

Speed on a Phone

Lab test

8.4 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane HVAC median is 5.7 s.

Google's performance score: 65 on a phone, 94 on a desktop.

Core Web Vitals on a phone
Measure	Source	You	Spokane HVAC median	Good up to	Poor above
Main content load time (LCP)	Lab test	8.4 s	5.7 s	2.5 s	4 s
Layout shift while loading (CLS)	Lab test	0	0	0.10	0.25

Other Spokane HVAC We Track

The full Spokane HVAC leaderboard →

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

Who holds each spot in Google's top 10
The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title31 characters

Home Page - Scott and Sons HVAC

Title names SpokaneNo

Meta description147 characters

SCOTT & SONS HEATING AND AIR CONDITIONING L.L.C. We Service All Brands Of Residential And Commercial HVAC Systems! Ask About our Military Discount!

Description names SpokaneNo

Main headings (H1)1

Images without alt text4 of 4

Structured data and crawling

JSON-LD presentYes

LocalBusiness schemaNo

Name, address, phone in schemaNo

robots.txtYes

sitemap.xmlYes

Google Business Profile

Profile foundNo

RatingNot on file

ReviewsNot on file

Hours listedNo

Google PageSpeed (lab test)

Performance, phone65 / 100

Performance, desktop94 / 100

SEO checklist, phone92 / 100

Accessibility, phone85 / 100

Best practices, phone100 / 100

Report cmwcgl2c · Measured November 11, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score