Spokane Heating and CoolingLocal SEO report · Spokane HVAC

spokaneheatingcooling.comMeasured September 30, 2026

Score

55/100

Below the Spokane HVAC median of 84

Where Spokane Heating and Cooling sits among 8 Spokane HVAC businessesOut of 100. Each dot is one business.
Spokane HVAC: 8 sites scored out of 100Dot strip of 8 scores from 55 to 97. You: 55, 8th of 8. Median 84. Top score 97 (Cougar Heating and Air Conditioning).SPOKANE HVAC8 sitesScore: 93Score: 89Score: 87Score: 80Score: 73Score: 72Cougar Heating and Air Conditioning: 97You: 55You55Cougar Heating and…9702550100Median 84
Where Spokane Heating and Cooling sits among 8 Spokane HVAC businesses
BusinessScore
Cougar Heating and Air Conditioning97
Spokane HVAC site 293
Spokane HVAC site 389
Spokane HVAC site 487
Spokane HVAC site 580
Spokane HVAC site 673
Spokane HVAC site 772
You55
Median84

Spokane Heating and Cooling scores 55 out of 100, below the Spokane HVAC median of 84. Biggest gap: Business info for Google, 5 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviewsUnknownNo review count on file · Spokane median 2,077Phone load8.2 slab testGood is 2.5 s or less · median 8.2 s
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Where the points go

Behind the Spokane HVAC median on Page basics and Business info for Google.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 55 of 85 measured pointsSpeed & Google checklist: 19 of 25, median 19. Page basics: 21 of 25, median 22. Business info for Google: 5 of 15, median 15. Crawlability: 10 of 10, median 10. Google Business Profile: not measured, median 15. Map & search position: 0 of 10, median 0.Speed & Google checklist: 19 of 25 (median 19)Speed & Google checklist19 / 25Page basics: 21 of 25 (median 22)Page basics21 / 25Business info for Google: 5 of 15 (median 15)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: not measured (median 15)Google Business ProfileNot measuredMap & search position: 0 of 10 (median 0)Map & search position0 / 10

The Google Business Profile wasn't checked on this scan.

Points by part of the score
Part of the scoreYouSpokane HVAC medianBest in the fieldPoints available
Speed & Google checklist19192525
Page basics21222525
Business info for Google5151515
Crawlability10101010
Google Business ProfileNot measured151515
Map & search position001010

The Spokane HVAC standing

Spokane Heating and Cooling is #8 of the 8 Spokane HVAC we track. Cougar Heating and Air Conditioning leads.

Spokane HVAC ranked on score, ties to the business with more Google reviews.Spokane Heating and Cooling is number 8 of 8.
RankBusinessScoreReviews
1Cougar Heating and Air Conditioning972,818
2R&R Heating & Air Conditioning931,612
3Holliday Heating + Cooling + Electric894,147
7Sturm Heating & Air Conditioning72756
8Spokane Heating and Cooling55–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 8 on the leaderboard

Reviews vs. the Spokane field

We don't have a Google review count on file for Spokane Heating and Cooling. The Spokane HVAC median is 2,077.

Google reviews and rating, Spokane Heating and Cooling and every Spokane HVAC business with review dataEvery Spokane HVAC business with Google reviews.
Google reviews and rating, Spokane HVACScatter plot of 6 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: no Google review data on file. Median 2,077 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 73 reviews, rated 4.5Business: 2,818 reviews, rated 4.8Business: 4,147 reviews, rated 4.9Business: 2,542 reviews, rated 4.9Business: 1,612 reviews, rated 4.8Business: 756 reviews, rated 4.7Median 2,077 reviewsMedian 4.8

We don't have Google review data for you yet, so there's no dot for you.

Google reviews and rating, Spokane Heating and Cooling and every Spokane HVAC business with review data
BusinessGoogle reviewsRating
Spokane HVAC business 14,1474.9
Spokane HVAC business 22,8184.8
Spokane HVAC business 32,5424.9
Spokane HVAC business 41,6124.8
Spokane HVAC business 57564.7
Spokane HVAC business 6734.5
Median2,0774.8

Where Spokane Heating and Cooling shows up on Google

Spokane Heating and Cooling doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Spokane Heating and Cooling shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "HVAC contractor near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Sep 25 below the top 10.HVAC contractor near mespokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Sep 25: below the top 10Google results for "best HVAC contractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 22 #8, Sep 25 below the top 10.best HVAC contractorspokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: #8Sep 25: below the top 10Google results for "HVAC contractor spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Sep 25 below the top 10.HVAC contractor spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Sep 25: below the top 10

Google results captured Sep 25, 2026.

Where Spokane Heating and Cooling shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
HVAC contractor near me spokaneNot in the map packNot in the top 10HiddenHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026
best HVAC contractor spokaneNot in the map packNot in the top 10HiddenHiddenMay 25: Not in the top 10; Aug 22: #8; Sep 25: Not in the top 10Sep 25, 2026
HVAC contractor spokaneNot in the map packNot in the top 10HiddenHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first1

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

Next1

  1. 3 of 9 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 3 of 9 images missing alt text: Image alt coverage is below 70%.

When there's time1

  1. The page title is 75 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (75 chars): Titles should be 30–65 characters to display fully in search results.

Speed on a phone

8.2 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane HVAC median is 8.2 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 8.2 s, in Google's poor zone (good is 2.5 s or less). Median 8.2 s. Layout shift while loading: <0.01, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 8.2 s (median 8.2 s)Main content load timeLCP8.2 smedian 8.2 sGoodPoor2.5 s4 s12 s+Layout shift while loading: <0.01 (median <0.01)Layout shift while loadingCLS<0.01median <0.01Needs workPoor0.100.250.50+

Google's performance score: 60 on a phone, 72 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane HVAC medianGood up toPoor above
Main content load time (LCP)Lab test8.2 s8.2 s2.5 s4 s
Layout shift while loading (CLS)Lab test<0.01<0.010.100.25

Score over time

Down 4 points since Sep 11, 2026, on scans that measured the same things.

Show the chart
Spokane Heating and Cooling's score over timeEvery scan we've run, against the Spokane median.
You: score over 3 scansLine chart from Sep 11, 2026 to Sep 30, 2026: 59 to 55. Spokane HVAC median most recently 84. Cougar Heating and Air Conditioning most recently 97.0255075100JulSepSep 11, 2026: 59Sep 24, 2026: 48 (partial scan, no speed test)Sep 30, 2026: 5559You55Median84Cougar He…97
Spokane Heating and Cooling's score over time
DateSeriesScore
May 24, 2026Cougar Heating and Air Conditioning60
May 25, 2026Cougar Heating and Air Conditioning76
Jun 11, 2026Spokane HVAC median71
Jun 12, 2026Spokane HVAC median71
Jun 13, 2026Spokane HVAC median71
Jun 15, 2026Spokane HVAC median71
Jun 19, 2026Spokane HVAC median71
Jun 22, 2026Spokane HVAC median71
Jun 29, 2026Spokane HVAC median71
Jul 6, 2026Spokane HVAC median71
Jul 13, 2026Spokane HVAC median71
Jul 20, 2026Spokane HVAC median71
Jul 27, 2026Spokane HVAC median71
Aug 3, 2026Spokane HVAC median71
Aug 10, 2026Spokane HVAC median71
Aug 17, 2026Spokane HVAC median71
Aug 24, 2026Spokane HVAC median71
Aug 31, 2026Spokane HVAC median71
Sep 7, 2026Spokane HVAC median71
Sep 11, 2026You59
Sep 11, 2026Spokane HVAC median71
Sep 14, 2026Spokane HVAC median71
Sep 21, 2026Spokane HVAC median71
Sep 24, 2026Cougar Heating and Air Conditioning97
Sep 24, 2026You48 (partial)
Sep 24, 2026Spokane HVAC median84
Sep 28, 2026Spokane HVAC median84
Sep 30, 2026You55
Sep 30, 2026Spokane HVAC median84
Oct 2, 2026Spokane HVAC median84

Other Spokane HVAC we track

Free with a Google sign-in

See who holds each spot on Google.

Every fix above is already free. Signing in adds:

  • Who holds each map-pack spot, with ratings and review counts
  • The top 3 Google results, side by side

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Is this your business? Claim this report or tell Kev what's wrong.

Raw measurementsfor your developer

Page basics

Page title75 characters

Spokane's Best HVAC - HVAC Spokane | Furnace Repair HVAC Contractor Spokane

Title names SpokaneYes
Meta description127 characters

HVAC Problems? Call (509) 545-5405 for all your Heating and Cooling needs. Residential and Commercial. Installation and Repair

Description names SpokaneNo
Main headings (H1)1
Images without alt text3 of 9

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundNot checked
RatingNot on file
ReviewsNot on file
Hours listedNot checked

Google PageSpeed (lab test)

Performance, phone60 / 100
Performance, desktop72 / 100
SEO checklist, phone92 / 100
Accessibility, phone89 / 100
Best practices, phone73 / 100

Report cmuny3uq · Measured September 30, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score