Spokane Mechanical Heating & CoolingLocal SEO report · Spokane HVAC

spokanemechanical.com201 W Chattaroy Rd, Colbert, WA 99005Measured October 14, 2026

Score

74/100

At the Spokane HVAC median of 74

Where Spokane Mechanical Heating & Cooling sits among 24 Spokane HVAC businessesOut of 100. Each dot is one business.
Spokane HVAC: 24 sites scored out of 100Dot strip of 24 scores from 39 to 93. You: 74, 12th of 24. Median 74. Top score 93 (R&R Heating & Air Conditioning).SPOKANE HVAC24 sitesScore: 92Score: 89Score: 89Score: 87Score: 85Score: 85Score: 83Score: 81Score: 80Score: 75Score: 74Score: 73Score: 72Score: 68Score: 66Score: 65Score: 60Score: 59Score: 58Score: 55Score: 54Score: 39R&R Heating & Air Conditioning: 93You: 74You74R&R Heating & Air C…9302550100Median 74
Where Spokane Mechanical Heating & Cooling sits among 24 Spokane HVAC businesses
BusinessScore
R&R Heating & Air Conditioning93
Spokane HVAC site 292
Spokane HVAC site 389
Spokane HVAC site 489
Spokane HVAC site 587
Spokane HVAC site 685
Spokane HVAC site 785
Spokane HVAC site 883
Spokane HVAC site 981
Spokane HVAC site 1080
Spokane HVAC site 1175
You74
Spokane HVAC site 1374
Spokane HVAC site 1473
Spokane HVAC site 1572
Spokane HVAC site 1668
Spokane HVAC site 1766
Spokane HVAC site 1865
Spokane HVAC site 1960
Spokane HVAC site 2059
Spokane HVAC site 2158
Spokane HVAC site 2255
Spokane HVAC site 2354
Spokane HVAC site 2439
Median74

Spokane Mechanical Heating & Cooling scores 74 out of 100, at the Spokane HVAC median of 74. Biggest gap: Page basics, 13 of 25 points.

Google rank#3in search"HVAC contractor spokane"Reviews58reviews4.9 stars · Spokane median 58Phone load11 slab testGood is 2.5 s or less · median 5.7 s

What to fix first, and why

Spokane Mechanical's homepage has no main heading, which means Google has to guess what the page is about — and when it guesses wrong, the site stays out of the map results it should own. That one missing element is the clearest reason the profile sits below the Spokane HVAC median in overall local SEO despite a strong rating and city signals already in the title and description. The page also loads past Google's 4-second poor threshold on a phone, and most local HVAC searches happen on phones, so slow means gone before anyone sees the work. The first fix is straightforward: add a single H1 to the homepage that names what the business does and where it does it.

Drafted with AI on October 14, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane HVAC median on Map & search position. Behind it on Speed & Google checklist and Page basics.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 74 of 100 measured pointsSpeed & Google checklist: 16 of 25, median 20. Page basics: 13 of 25, median 22. Business info for Google: 10 of 15, median 10. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 10 of 10, median 0.Speed & Google checklist: 16 of 25 (median 20)Speed & Google checklist16 / 25Page basics: 13 of 25 (median 22)Page basics13 / 25Business info for Google: 10 of 15 (median 10)Business info for Google10 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 10 of 10 (median 0)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane HVAC medianBest in the fieldPoints available
Speed & Google checklist16202525
Page basics13222525
Business info for Google10101515
Crawlability10101010
Google Business Profile15151515
Map & search position1001010

The Spokane HVAC Standing

Spokane Mechanical Heating & Cooling is #12 of the 24 Spokane HVAC we track. R&R Heating & Air Conditioning leads.

Spokane HVAC ranked on score, ties to the business with more Google reviews.Spokane Mechanical Heating & Cooling is number 12 of 24.
RankBusinessScoreReviews
1R&R Heating & Air Conditioning931,612
2Clines Air Conditioning Inc.92376
3Holliday Heating + Cooling + Electric894,147
11Pace Plumbing Heating & Air75380
12Spokane Mechanical Heating & Cooling7458
13Blue Flame Heating & A/C LLC7436

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 24 on the leaderboard

Reviews vs. the Spokane Field

Spokane Mechanical Heating & Cooling has 58 Google reviews at 4.9 stars. The Spokane HVAC median is 58, and 9 businesses have more.

Google reviews and rating, Spokane Mechanical Heating & Cooling and every Spokane HVAC business with review dataEvery Spokane HVAC business with Google reviews.
Google reviews and rating, Spokane HVACScatter plot of 19 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 58 reviews, rated 4.9. Median 58 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 73 reviews, rated 4.5Business: 43 reviews, rated 4.6Business: 15 reviews, rated 3.5Business: 36 reviews, rated 4.4Business: 376 reviews, rated 4.9Business: 4 reviews, rated 5.0Business: 49 reviews, rated 3.9Business: 2,818 reviews, rated 4.8Business: 4,147 reviews, rated 4.9Business: 2,542 reviews, rated 4.9Business: 51 reviews, rated 5.0Business: 35 reviews, rated 5.0Business: 129 reviews, rated 4.3Business: 380 reviews, rated 4.8Business: 1,612 reviews, rated 4.8Business: 756 reviews, rated 4.7Business: 1 reviews, rated 5.0Business: 41 reviews, rated 5.0You: 58 reviews, rated 4.9Median 58 reviewsMedian 4.8You58 reviews · 4.9
Google reviews and rating, Spokane Mechanical Heating & Cooling and every Spokane HVAC business with review data
BusinessGoogle reviewsRating
Spokane HVAC business 14,1474.9
Spokane HVAC business 22,8184.8
Spokane HVAC business 32,5424.9
Spokane HVAC business 41,6124.8
Spokane HVAC business 57564.7
Spokane HVAC business 63804.8
Spokane HVAC business 73764.9
Spokane HVAC business 81294.3
Spokane HVAC business 9734.5
You584.9
Spokane HVAC business 11515.0
Spokane HVAC business 12493.9
Spokane HVAC business 13434.6
Spokane HVAC business 14415.0
Spokane HVAC business 15364.4
Spokane HVAC business 16355.0
Spokane HVAC business 17153.5
Spokane HVAC business 1845.0
Spokane HVAC business 1915.0
Median584.8
What would more reviews do?

Reviews

58

Review rank

#10of 19

58 todaymost in the field: 4,147

#10 of 19 on Google reviews today. Drag to see what more would do.

Where Spokane Mechanical Heating & Cooling Shows Up on Google

Spokane Mechanical Heating & Cooling ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where Spokane Mechanical Heating & Cooling shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "HVAC contractor spokane"You: not in the map pack. Organic #3 of the top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Oct 4 #3.HVAC contractor spokaneMAP PACK1Holliday Heating + Cooling + ElectricHolliday Heating + Cooling +…2HVAC Contractor And ServicesHVAC Contractor And Services3KD Heating & Air Conditioning LLCKD Heating & Air Conditionin…You: not in the map packTOP 10NAMES HIDDEN123You: organic #3You45678Only 8 results capturedBelow the top 10RANK OVER TIME>10#3May 25: below the top 10Aug 22: below the top 10Oct 4: #3Google results for "HVAC contractor near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Sep 25 below the top 10.HVAC contractor near mespokaneMAP PACK1Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…2Holliday Heating + Cooling + ElectricHolliday Heating + Cooling +…3HVAC1HVAC1You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Sep 25: below the top 10Google results for "best HVAC contractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Sep 25 below the top 10.best HVAC contractorspokaneMAP PACK1Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…2Holliday Heating + Cooling + ElectricHolliday Heating + Cooling +…3R&R Heating & Air ConditioningR&R Heating & Air Conditioni…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Sep 25: below the top 10

Google results captured Oct 4, 2026.

Where Spokane Mechanical Heating & Cooling shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
HVAC contractor spokaneNot in the map pack#3Holliday Heating + Cooling + Electric; HVAC Contractor And Services; KD Heating & Air Conditioning LLC; UnknownHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Oct 4: #3Oct 4, 2026
HVAC contractor near me spokaneNot in the map packNot in the top 10Shaw Plumbing Heating & Air Conditioning; Holliday Heating + Cooling + Electric; HVAC1; UnknownHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026
best HVAC contractor spokaneNot in the map packNot in the top 10Shaw Plumbing Heating & Air Conditioning; Holliday Heating + Cooling + Electric; R&R Heating & Air Conditioning; UnknownHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“HVAC contractor spokane”Oct 4, 2026
1Holliday Heating + Cooling + Electric4.94,257
2HVAC Contractor And Services5.06
3KD Heating & Air Conditioning LLC5.0104
“HVAC contractor near me spokane”Sep 25, 2026
1Shaw Plumbing Heating & Air Conditioning4.81,400
2Holliday Heating + Cooling + Electric4.94,235
3HVAC14.8195
“best HVAC contractor spokane”Sep 25, 2026
1Shaw Plumbing Heating & Air Conditioning4.81,400
2Holliday Heating + Cooling + Electric4.94,235
3R&R Heating & Air Conditioning4.81,747

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. The homepage has no main heading.

    The fix: Add a single descriptive H1 to the page with the primary keyword.

    Why it matters · for your developer

    The main heading (the H1) tells Google and visitors what the page is about. Without one, both have to guess.

    Page basics. No H1 tag on page: Every page should have exactly one H1.

  2. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 36/100. Google uses mobile speed as a ranking factor.

Next3

  1. The site's structured data has an address or phone Google can't use.

    The fix: Give the LocalBusiness JSON-LD the real street address (number and street), city, state, 5-digit ZIP and a 10-digit phone, exactly as on the Google Business Profile.

    Why it matters · for your developer

    The map pack matches name, address and phone across the web. Placeholder or garbled values match nothing, so they count for nothing.

    Business info for Google. LocalBusiness schema address or phone isn't usable: The LocalBusiness schema fills in the address and phone, but the street address is a PO box, not a location. Google can't match it to the business's listing.

Show the other 7 fixes

Nextcontinued

  1. 6 of 17 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 6 of 17 images missing alt text: Image alt coverage is below 70%.

  2. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 83/100.

When there's time5

  1. The page title is 81 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (81 chars): Titles should be 30–65 characters to display fully in search results.

  2. The search preview is 317 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (317 chars): Meta descriptions display best between 70 and 160 characters.

  3. Shared links show no preview.

    The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.

    Why it matters · for your developer

    Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.

    Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.

  4. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

  5. No canonical tag on the homepage.

    The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.

    Why it matters · for your developer

    Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.

    Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.

Speed on a Phone

11 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane HVAC median is 5.7 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 11 s, in Google's poor zone (good is 2.5 s or less). Median 5.7 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median 0.Main content load time: 11 s (median 5.7 s)Main content load timeLCP11 smedian 5.7 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0 (median 0)Layout shift while loadingCLS0median 0GoodNeeds workPoor0.100.250.50+

Google's performance score: 36 on a phone.

Core Web Vitals on a phone
MeasureSourceYouSpokane HVAC medianGood up toPoor above
Main content load time (LCP)Lab test11 s5.7 s2.5 s4 s
Layout shift while loading (CLS)Lab test000.100.25

Score Over Time

The earlier scans measured different things than the latest one, so the difference isn't read as a change.

Show the chart
Spokane Mechanical Heating & Cooling's score over timeEvery scan we've run, against the Spokane median.
You: score over 3 scansLine chart from Oct 11, 2026 to Oct 14, 2026: 77 to 74. Spokane HVAC median most recently 74. R&R Heating & Air Conditioning most recently 93.0255075100JulSepOct 11, 2026: 77 (partial scan, no speed test)Oct 13, 2026: 77 (partial scan, no speed test)Oct 14, 2026: 7477You74Median74R&R Heati…93
Spokane Mechanical Heating & Cooling's score over time
DateSeriesScore
Jun 11, 2026Spokane HVAC median71
Jun 12, 2026Spokane HVAC median71
Jun 13, 2026Spokane HVAC median71
Jun 15, 2026Spokane HVAC median71
Jun 17, 2026R&R Heating & Air Conditioning91
Jun 19, 2026Spokane HVAC median71
Jun 22, 2026Spokane HVAC median71
Jun 29, 2026Spokane HVAC median71
Jul 6, 2026Spokane HVAC median71
Jul 13, 2026Spokane HVAC median71
Jul 20, 2026Spokane HVAC median71
Jul 27, 2026Spokane HVAC median71
Aug 3, 2026Spokane HVAC median71
Aug 10, 2026Spokane HVAC median71
Aug 17, 2026Spokane HVAC median71
Aug 24, 2026Spokane HVAC median71
Aug 31, 2026Spokane HVAC median71
Sep 7, 2026Spokane HVAC median71
Sep 14, 2026Spokane HVAC median71
Sep 21, 2026Spokane HVAC median71
Sep 24, 2026R&R Heating & Air Conditioning93
Sep 28, 2026Spokane HVAC median84
Sep 28, 2026R&R Heating & Air Conditioning93
Oct 3, 2026R&R Heating & Air Conditioning93
Oct 5, 2026Spokane HVAC median84
Oct 11, 2026You77 (partial)
Oct 11, 2026Spokane HVAC median81
Oct 12, 2026Spokane HVAC median81
Oct 13, 2026You77 (partial)
Oct 13, 2026Spokane HVAC median81
Oct 14, 2026You74
Oct 14, 2026Spokane HVAC median81
Oct 19, 2026Spokane HVAC median75
Oct 22, 2026Spokane HVAC median74

Other Spokane HVAC We Track

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  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title81 characters

Spokane Mechanical Heating & Cooling Air Conditioner & Furnace Repair | Chattaroy

Title names SpokaneYes
Meta description317 characters

Spokane Mechanical Heating & Cooling is a full service heating and air conditioning company serving Chattaroy and the surrounding area. We service & repair all brands of air conditioners, furnaces, heatpumps, and ductless mini-splits. We are here for your air conditioner repair & furnace repair needs. Call us today!

Description names SpokaneYes
Main headings (H1)0
Images without alt text6 of 17

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.9 / 5
Reviews58
Hours listedYes

Google PageSpeed (lab test)

Performance, phone36 / 100
Performance, desktopNot measured
SEO checklist, phone83 / 100
Accessibility, phone89 / 100
Best practices, phone81 / 100

Report cmv7y0cc · Measured October 14, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score