Score
57/100
Below the Spokane Locksmiths median of 72
| Business | Score |
|---|---|
| Advantage Lock & Key | 96 |
| Spokane Locksmiths site 2 | 94 |
| Spokane Locksmiths site 3 | 88 |
| Spokane Locksmiths site 4 | 84 |
| Spokane Locksmiths site 5 | 73 |
| Spokane Locksmiths site 6 | 72 |
| Spokane Locksmiths site 7 | 71 |
| Spokane Locksmiths site 8 | 67 |
| Spokane Locksmiths site 9 | 63 |
| Spokane Locksmiths site 10 | 59 |
| You | 57 |
| Spokane Locksmiths site 12 | 47 |
| Median | 72 |
Houdini Locksmiths scores 57 out of 100, below the Spokane Locksmiths median of 72. Biggest gap: Google Business Profile, 0 of 15 points.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
57 of 100
Behind the Spokane Locksmiths median on Speed & Google checklist, Google Business Profile and Map & search position.
| Part of the score | You | Spokane Locksmiths median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 20 | 21 | 23 | 25 |
| Page basics | 22 | 22 | 25 | 25 |
| Business info for Google | 5 | 5 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 0 | 15 | 15 | 15 |
| Map & search position | 0 | 6 | 10 | 10 |
The Spokane Locksmiths Standing
#11 of 12
Houdini Locksmiths is #11 of the 12 Spokane Locksmiths we track. Advantage Lock & Key leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Advantage Lock & KeyLeader | 96 | 63 |
| 2 | American Lock & Key | 94 | 465 |
| 3 | Spokane Locksmith | 88 | 13 |
| 10 | Chuck's Neighborhood Lock Service | 59 | – |
| 11 | Houdini Locksmiths | 57 | – |
| 12 | Spokane Valley Fast Locksmith | 47 | – |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 12 on the leaderboard
Reviews vs. the Spokane Field
9 businesses
We don't have a Google review count on file for Houdini Locksmiths. The Spokane Locksmiths median is 121.
We don't have Google review data for you yet, so there's no dot for you.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Locksmiths business 1 | 465 | 4.8 |
| Spokane Locksmiths business 2 | 344 | 4.8 |
| Spokane Locksmiths business 3 | 277 | 4.8 |
| Spokane Locksmiths business 4 | 167 | 4.5 |
| Spokane Locksmiths business 5 | 74 | 5.0 |
| Spokane Locksmiths business 6 | 63 | 4.9 |
| Spokane Locksmiths business 7 | 43 | 4.3 |
| Spokane Locksmiths business 8 | 13 | 4.7 |
| Median | 121 | 4.8 |
Where Houdini Locksmiths Shows Up on Google
3 searches
Houdini Locksmiths doesn't show in Google's map pack or top 10 on the 3 searches we track.
Google results captured Oct 28, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| locksmith near me spokane | Not in the map pack | Not in the top 10 | American Lock & Key; Liberty Lock & Key; Spokane Locksmith | Hidden | Jun 12: #6; Sep 25: #8; Oct 28: Not in the top 10 | Oct 28, 2026 |
| best locksmith spokane | Not in the map pack | Not in the top 10 | American Lock & Key; Liberty Lock & Key; River City Locksmith | Hidden | Jun 12: Not in the top 10; Sep 25: Not in the top 10; Oct 28: Not in the top 10 | Oct 28, 2026 |
| locksmith spokane | Not in the map pack | Not in the top 10 | American Lock & Key; Liberty Lock & Key; Spokane Locksmith | Hidden | May 30: #7; Sep 25: #9; Oct 28: Not in the top 10 | Oct 28, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “locksmith near me spokane”Oct 28, 2026 | |||
| 1 | American Lock & Key | 4.8 | 489 |
| 2 | Liberty Lock & Key | 4.8 | 288 |
| 3 | Spokane Locksmith | 4.9 | 194 |
| “best locksmith spokane”Oct 28, 2026 | |||
| 1 | American Lock & Key | 4.8 | 489 |
| 2 | Liberty Lock & Key | 4.8 | 288 |
| 3 | River City Locksmith | 4.9 | 389 |
| “locksmith spokane”Oct 28, 2026 | |||
| 1 | American Lock & Key | 4.8 | 489 |
| 2 | Liberty Lock & Key | 4.8 | 288 |
| 3 | Spokane Locksmith | 4.9 | 194 |
What to Fix, in Order
5 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first2
No Google Business Profile found.
The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Why it matters · for your developerFor your developer
Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.
Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.
The site's structured data doesn't describe a local business.
The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
Why it matters · for your developerFor your developer
LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.
Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Next1
The homepage has more than one main heading.
The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.
Why it matters · for your developer
Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.
Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.
Show the other 2 fixes
When there's time2
The page title is 18 characters, too short to say much.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too short (18 chars): Titles should be 30–65 characters to display fully in search results.
The search preview is 279 characters, longer than Google shows.
The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Why it matters · for your developer
Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.
Page basics. Meta description is too long (279 chars): Meta descriptions display best between 70 and 160 characters.
Speed on a Phone
Lab test
18 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Locksmiths median is 7 s.
Google's performance score: 55 on a phone, 57 on a desktop.
| Measure | Source | You | Spokane Locksmiths median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 18 s | 7 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0 | <0.01 | 0.10 | 0.25 |
Other Spokane Locksmiths We Track
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Houdini Locksmiths
Locked out or need new keys? Houdini Locksmiths provides fast, reliable mobile locksmith services in Spokane, WA. We specialize in home, business, and auto lockouts, rekeying, and key replacement. Licensed, bonded, and insured. Call (509) 362-9582 today for prompt local service!
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmw8kzoj · Measured November 8, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score