Vision Institute Northwest: Eye Doctor in North Spokane & Spokane ValleyLocal SEO report · Spokane Optometry / Eye Care
visioninw.com12121 E Broadway Ave Building 1, Spokane Valley, WA 99206Measured September 24, 2026
Score
74/100
Below the Spokane Optometry / Eye Care median of 82
| Business | Score |
|---|---|
| Advanced Eyecare & Therapies | 95 |
| Spokane Optometry / Eye Care site 2 | 94 |
| Spokane Optometry / Eye Care site 3 | 94 |
| Spokane Optometry / Eye Care site 4 | 90 |
| You | 74 |
| Spokane Optometry / Eye Care site 6 | 72 |
| Spokane Optometry / Eye Care site 7 | 70 |
| Spokane Optometry / Eye Care site 8 | 57 |
| Median | 82 |
Vision Institute Northwest: Eye Doctor in North Spokane & Spokane Valley scores 74 out of 100, below the Spokane Optometry / Eye Care median of 82. Biggest gap: Map & search position, 0 of 10 points.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Kev reads every one himself.
Where the points go
74 of 100
Behind the Spokane Optometry / Eye Care median on Speed & Google checklist, Page basics and Map & search position. Up 2 points since Jun 17, 2026, on scans that measured the same things.
| Part of the score | You | Spokane Optometry / Eye Care median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 16 | 20 | 22 | 25 |
| Page basics | 18 | 22 | 25 | 25 |
| Business info for Google | 15 | 15 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 15 | 15 | 15 | 15 |
| Map & search position | 0 | 9 | 10 | 10 |
The Spokane Optometry / Eye Care standing
#5 of 8
Vision Institute Northwest: Eye Doctor in North Spokane & Spokane Valley is #5 of the 8 Spokane Optometry / Eye Care we track. Advanced Eyecare & Therapies leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Advanced Eyecare & TherapiesLeader | 95 | 317 |
| 2 | Eyes For Life | 94 | 464 |
| 3 | The Eye Care Team | 94 | 122 |
| 4 | Garland Vision Source, Inc. | 90 | 756 |
| 5 | Vision Institute Northwest: Eye Doctor in North Spokane & Spokane Valley | 74 | 372 |
| 6 | Spokane Eye Clinic — Central/Northside | 72 | 768 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 8 on the leaderboard
Reviews vs. the Spokane field
7 businesses
Vision Institute Northwest: Eye Doctor in North Spokane & Spokane Valley has 372 Google reviews at 4.8 stars. The Spokane Optometry / Eye Care median is 464, and 4 businesses have more.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Optometry / Eye Care business 1 | 768 | 4.8 |
| Spokane Optometry / Eye Care business 2 | 756 | 4.9 |
| Spokane Optometry / Eye Care business 3 | 569 | 4.7 |
| Spokane Optometry / Eye Care business 4 | 464 | 4.7 |
| You | 372 | 4.8 |
| Spokane Optometry / Eye Care business 6 | 317 | 5.0 |
| Spokane Optometry / Eye Care business 7 | 122 | 4.3 |
| Median | 464 | 4.8 |
What would more reviews do?
Reviews
372
Review rank
#5of 7
#5 of 7 on Google reviews today. Drag to see what more would do.
Where Vision Institute Northwest: Eye Doctor in North Spokane & Spokane Valley shows up on Google
3 searches
Vision Institute Northwest: Eye Doctor in North Spokane & Spokane Valley doesn't show in Google's map pack or top 10 on the 3 searches we track.
Google results captured Sep 24, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| optometrist near me spokane | Not in the map pack | Not in the top 10 | Hidden | Hidden | May 25: #8; Aug 6: #8; Sep 24: Not in the top 10 | Sep 24, 2026 |
| best optometrist spokane | Not in the map pack | Not in the top 10 | Hidden | Hidden | May 25: Not in the top 10; Aug 6: #4; Sep 24: Not in the top 10 | Sep 24, 2026 |
| optometrist spokane | Not in the map pack | Not in the top 10 | Hidden | Hidden | May 25: Not in the top 10; Aug 6: Not in the top 10; Sep 24: Not in the top 10 | Sep 24, 2026 |
What to fix, in order
6 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first2
The homepage has no main heading.
The fix: Add a single descriptive H1 to the page with the primary keyword.
Why it matters · for your developerFor your developer
The main heading (the H1) tells Google and visitors what the page is about. Without one, both have to guess.
Page basics. No H1 tag on page: Every page should have exactly one H1.
The site is slow on a phone.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 38/100. Google uses mobile speed as a ranking factor.
Next1
Google's own page checklist flags issues.
The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.
Why it matters · for your developer
Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.
Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 77/100.
Show the other 3 fixes
When there's time3
2 of 34 images on the homepage have no text description.
The fix: Add descriptive alt text to content images. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text feeds image search and screen readers. The missing ones are reach left on the table.
Page basics. 2 of 34 images missing alt text: Alt text helps both accessibility and image search ranking.
Shared links show no preview.
The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Why it matters · for your developer
Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.
Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Links shared on X show no preview card.
The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
Why it matters · for your developer
A card with a headline and image earns more clicks than a bare link.
Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.
Speed on a phone
Lab test
26 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Optometry / Eye Care median is 6.8 s.
Google's performance score: 38 on a phone.
| Measure | Source | You | Spokane Optometry / Eye Care median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 26 s | 6.8 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0.25 | 0.05 | 0.10 | 0.25 |
| Response to a tap (INP) | Real visitors (Chrome) | 120 ms | – | 200 ms | 500 ms |
Free with a Google sign-in
See who holds each spot on Google.
Every fix above is already free. Signing in adds:
- Who holds each map-pack spot, with ratings and review counts
- The top 3 Google results, side by side
No card, no mailing list. Kev can see who signed in; nothing is sent automatically.
Is this your business? Claim this report or tell Kev what's wrong.
Raw measurementsfor your developer
Page basics
Eye Doctors in Spokane, WA | Vision Institute Northwest
Visit Vision Institute Northwest for eye exams, dry eye care, myopia control, scleral lenses, pediatric care, contacts, and eyewear across Spokane, WA.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmugcu9p · Measured September 24, 2026
The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score