Aldrich CPAs + AdvisorsLocal SEO report · Spokane Accountants / CPAs

aldrichadvisors.comMeasured November 11, 2026

Score

64/100

Below the Spokane Accountants / CPAs median of 77

Where Aldrich CPAs + Advisors sits among 20 Spokane Accountants / CPAs businessesOut of 100. Each dot is one business.
Spokane Accountants / CPAs: 20 sites scored out of 100Dot strip of 20 scores from 51 to 94. You: 64, 18th of 20. Median 77. Top score 94 (Aeraphim CPA PLLC).SPOKANE ACCOUNTANTS / CPAS20 sitesScore: 90Score: 90Score: 87Score: 81Score: 80Score: 80Score: 80Score: 79Score: 78Score: 76Score: 76Score: 75Score: 75Score: 74Score: 65Score: 65Score: 53Score: 51Aeraphim CPA PLLC: 94You: 64You64Aeraphim CPA PLLC9402550100Median 77
Where Aldrich CPAs + Advisors sits among 20 Spokane Accountants / CPAs businesses
BusinessScore
Aeraphim CPA PLLC94
Spokane Accountants / CPAs site 290
Spokane Accountants / CPAs site 390
Spokane Accountants / CPAs site 487
Spokane Accountants / CPAs site 581
Spokane Accountants / CPAs site 680
Spokane Accountants / CPAs site 780
Spokane Accountants / CPAs site 880
Spokane Accountants / CPAs site 979
Spokane Accountants / CPAs site 1078
Spokane Accountants / CPAs site 1176
Spokane Accountants / CPAs site 1276
Spokane Accountants / CPAs site 1375
Spokane Accountants / CPAs site 1475
Spokane Accountants / CPAs site 1574
Spokane Accountants / CPAs site 1665
Spokane Accountants / CPAs site 1765
You64
Spokane Accountants / CPAs site 1953
Spokane Accountants / CPAs site 2051
Median77

Aldrich CPAs + Advisors scores 64 out of 100, below the Spokane Accountants / CPAs median of 77. Biggest gap: Google Business Profile, 0 of 15 points.

What to fix first, and why

The most urgent gap here is a missing Google Business Profile — without one, Aldrich CPAs + Advisors has no path into the map results, and most local searches for an accountant end there. The site does reach web results on some tracked Spokane searches, but that reach doesn't carry over to the map. Compounding this, the site's structured data doesn't identify it as a local business, so Google lacks the signal it needs to connect the site to a Spokane service area. The homepage also loads past Google's poor threshold on mobile, which costs visitors before they read a word. The first fix is concrete: claim or create a profile at business.google.com and complete verification by postcard or phone.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

Behind the Spokane Accountants / CPAs median on Speed & Google checklist, Page basics and Google Business Profile.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 64 of 100 measured pointsSpeed & Google checklist: 18 of 25, median 21. Page basics: 21 of 25, median 23. Business info for Google: 5 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 0 of 15, median 14. Map & search position: 10 of 10, median 10.Speed & Google checklist: 18 of 25 (median 21)Speed & Google checklist18 / 25Page basics: 21 of 25 (median 23)Page basics21 / 25Business info for Google: 5 of 15 (median 5)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 0 of 15 (median 14)Google Business Profile0 / 15Map & search position: 10 of 10 (median 10)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Accountants / CPAs medianBest in the fieldPoints available
Speed & Google checklist18212525
Page basics21232525
Business info for Google551515
Crawlability10101010
Google Business Profile0141515
Map & search position10101010

The Spokane Accountants / CPAs Standing

Aldrich CPAs + Advisors is #18 of the 20 Spokane Accountants / CPAs we track. Aeraphim CPA PLLC leads.

Spokane Accountants / CPAs ranked on score, ties to the business with more Google reviews.Aldrich CPAs + Advisors is number 18 of 20.
RankBusinessScoreReviews
1Aeraphim CPA PLLC943
2NorthWest CPA & Tax9025
3Fruci and Associates9017
17Albert A Stadtmueller & Co PS652
18Aldrich CPAs + Advisors64–
19Fagerland & Associates, Inc.53–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 20 on the leaderboard

Reviews vs. the Spokane Field

We don't have a Google review count on file for Aldrich CPAs + Advisors. The Spokane Accountants / CPAs median is 7.

Google reviews and rating, Aldrich CPAs + Advisors and every Spokane Accountants / CPAs business with review dataEvery Spokane Accountants / CPAs business with Google reviews.
Google reviews and rating, Spokane Accountants / CPAsScatter plot of 19 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: no Google review data on file. Median 7 reviews and 5.0 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 2 reviews, rated 5.0Business: 3 reviews, rated 5.0Business: 7 reviews, rated 3.9Business: 9 reviews, rated 5.0Business: 17 reviews, rated 4.5Business: 4 reviews, rated 5.0Business: 5 reviews, rated 5.0Business: 4 reviews, rated 5.0Business: 17 reviews, rated 3.4Business: 7 reviews, rated 5.0Business: 16 reviews, rated 4.3Business: 7 reviews, rated 4.4Business: 42 reviews, rated 5.0Business: 17 reviews, rated 5.0Business: 25 reviews, rated 5.0Business: 7 reviews, rated 4.4Business: 40 reviews, rated 5.0Business: 6 reviews, rated 4.3Business: 118 reviews, rated 5.0Median 7 reviewsMedian 5.0

We don't have Google review data for you yet, so there's no dot for you.Ratings under 3.5 sit on the bottom edge.

Google reviews and rating, Aldrich CPAs + Advisors and every Spokane Accountants / CPAs business with review data
BusinessGoogle reviewsRating
Spokane Accountants / CPAs business 11185.0
Spokane Accountants / CPAs business 2425.0
Spokane Accountants / CPAs business 3405.0
Spokane Accountants / CPAs business 4255.0
Spokane Accountants / CPAs business 5174.5
Spokane Accountants / CPAs business 6173.4
Spokane Accountants / CPAs business 7175.0
Spokane Accountants / CPAs business 8164.3
Spokane Accountants / CPAs business 995.0
Spokane Accountants / CPAs business 1073.9
Spokane Accountants / CPAs business 1175.0
Spokane Accountants / CPAs business 1274.4
Spokane Accountants / CPAs business 1374.4
Spokane Accountants / CPAs business 1464.3
Spokane Accountants / CPAs business 1555.0
Spokane Accountants / CPAs business 1645.0
Spokane Accountants / CPAs business 1745.0
Spokane Accountants / CPAs business 1835.0
Spokane Accountants / CPAs business 1925.0
Median75.0

Where Aldrich CPAs + Advisors Shows Up on Google

Aldrich CPAs + Advisors ranks in Google's top 10 on all 3 searches we track, but not in the map pack.

Where Aldrich CPAs + Advisors shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "accountant CPA near me spokane"You: not in the map pack. Organic #1 of the top 10. 9 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 #1.accountant CPA near mespokaneMAP PACK1NorthWest CPA & TaxNorthWest CPA & Tax2Anderson Lampe, P.S.Anderson Lampe, P.S.3Debbie Maine, CPADebbie Maine, CPAYou: not in the map packTOP 10NAMES HIDDEN1You: organic #1You23456789Only 9 results capturedBelow the top 10RANK OVER TIME>10#1Aug 6: below the top 10Sep 19: below the top 10Oct 21: #1Google results for "best accountant CPA spokane"You: not in the map pack. Organic #2 of the top 10. 8 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 #2.best accountant CPAspokaneMAP PACK1NorthWest CPA & TaxNorthWest CPA & Tax2Robert D Yoseph CPA, PSRobert D Yoseph CPA, PS3Matheney & Matheney CPAS PLLCMatheney & Matheney CPAS PLLCYou: not in the map packTOP 10NAMES HIDDEN12You: organic #2You345678Only 8 results capturedBelow the top 10RANK OVER TIME>10#2Aug 6: below the top 10Sep 19: below the top 10Oct 21: #2Google results for "accountant CPA spokane"You: not in the map pack. Organic #9 of the top 10. 9 organic results were captured. Over time: Aug 6 below the top 10, Oct 4 below the top 10, Nov 7 #9.accountant CPA spokaneMAP PACK1NorthWest CPA & TaxNorthWest CPA & Tax2Aeraphim CPA PLLCAeraphim CPA PLLC3Wembo CPAWembo CPAYou: not in the map packTOP 10NAMES HIDDEN123456789You: organic #9YouOnly 9 results capturedBelow the top 10RANK OVER TIME>10#9Aug 6: below the top 10Oct 4: below the top 10Nov 7: #9

Google results captured Nov 7, 2026.

Where Aldrich CPAs + Advisors shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
accountant CPA near me spokaneNot in the map pack#1NorthWest CPA & Tax; Anderson Lampe, P.S.; Debbie Maine, CPAHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: #1Oct 21, 2026
best accountant CPA spokaneNot in the map pack#2NorthWest CPA & Tax; Robert D Yoseph CPA, PS; Matheney & Matheney CPAS PLLCHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: #2Oct 21, 2026
accountant CPA spokaneNot in the map pack#9NorthWest CPA & Tax; Aeraphim CPA PLLC; Wembo CPA; UnknownHiddenAug 6: Not in the top 10; Oct 4: Not in the top 10; Nov 7: #9Nov 7, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“accountant CPA near me spokane”Oct 21, 2026
1NorthWest CPA & Tax5.043
2Anderson Lampe, P.S.5.09
3Debbie Maine, CPA5.05
“best accountant CPA spokane”Oct 21, 2026
1NorthWest CPA & Tax5.043
2Robert D Yoseph CPA, PS5.0118
3Matheney & Matheney CPAS PLLC5.042
“accountant CPA spokane”Nov 7, 2026
1NorthWest CPA & Tax5.042
2Aeraphim CPA PLLC5.03
3Wembo CPA5.05

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first3

  1. No Google Business Profile found.

    The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Why it matters · for your developer

    Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.

    Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.

  2. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

  3. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 43/100. Google uses mobile speed as a ranking factor.

Show the other 2 fixes

Next1

  1. 7 of 12 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 7 of 12 images missing alt text: Image alt coverage is below 70%.

When there's time1

  1. The page title is 23 characters, too short to say much.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too short (23 chars): Titles should be 30–65 characters to display fully in search results.

Speed on a Phone

16 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Accountants / CPAs median is 5.7 s.

Core Web Vitals on a phoneLab test on a simulated mid-range phone, plus Chrome data from real visitors.
Lab test: simulated mid-range phone: main content load time, layout shift while loading; Real visitors: Chrome phone data, last 28 days: response to a tapLab test: simulated mid-range phone. Main content load time: 16 s, in Google's poor zone (good is 2.5 s or less). Median 5.7 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median 0. Real visitors: Chrome phone data, last 28 days. Response to a tap: 100 ms, in Google's good zone (good is 200 ms or less).LAB TEST · SIMULATED MID-RANGE PHONEREAL VISITORS · CHROME PHONE DATA, 28 DAYSMain content load time: 16 s (median 5.7 s)Main content load timeLCP16 smedian 5.7 sGoodPoor2.5 s4 s12 s+You: 16 s, past the end of the scaleLayout shift while loading: 0 (median 0)Layout shift while loadingCLS0median 0GoodNeeds workPoor0.100.250.50+Response to a tap: 100 msResponse to a tapINP100 msGoodNeeds workPoor200 ms500 ms1 s+

Google's performance score: 43 on a phone, 56 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Accountants / CPAs medianGood up toPoor above
Main content load time (LCP)Lab test16 s5.7 s2.5 s4 s
Layout shift while loading (CLS)Lab test000.100.25
Response to a tap (INP)Real visitors (Chrome)100 ms–200 ms500 ms

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See Who Outranks You on Google

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  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title23 characters

Aldrich CPAs + Advisors

Title names SpokaneNo
Meta description140 characters

Scale your business with specialized advisors you can rely on. Aldrich is the one-stop shop for your accounting and business advisory needs.

Description names SpokaneNo
Main headings (H1)1
Images without alt text7 of 12

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundNo
RatingNot on file
ReviewsNot on file
Hours listedNo

Google PageSpeed (lab test)

Performance, phone43 / 100
Performance, desktop56 / 100
SEO checklist, phone92 / 100
Accessibility, phone91 / 100
Best practices, phone73 / 100

Report cmwcig1v · Measured November 11, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score