Score
55/100
Below the Spokane Fence Installation median of 74
| Business | Score |
|---|---|
| All-Star Fence Company - LLC | 93 |
| Spokane Fence Installation site 2 | 90 |
| Spokane Fence Installation site 3 | 87 |
| Spokane Fence Installation site 4 | 81 |
| Spokane Fence Installation site 5 | 78 |
| Spokane Fence Installation site 6 | 76 |
| Spokane Fence Installation site 7 | 74 |
| Spokane Fence Installation site 8 | 74 |
| Spokane Fence Installation site 9 | 69 |
| Spokane Fence Installation site 10 | 64 |
| Spokane Fence Installation site 11 | 61 |
| Spokane Fence Installation site 12 | 60 |
| Spokane Fence Installation site 13 | 56 |
| You | 55 |
| Spokane Fence Installation site 15 | 39 |
| Median | 74 |
American Fence and Block LLC scores 55 out of 100, below the Spokane Fence Installation median of 74. Biggest gap: Business info for Google, 0 of 15 points.
What to fix first, and why
American Fence and Block LLC sits in the top 10 web results for the core Spokane fence searches, but not in the first few positions where most clicks land. That gap traces directly to missing structured data: without LocalBusiness schema, Google infers the business name, address, and services rather than reading them outright, so it trusts the listings it's certain about over this one. The homepage also loads past Google's 4-second poor threshold on a phone, and most local fence searches happen on phones. The rating is strong, which is real leverage once the foundation is solid. Start here: add LocalBusiness schema with the correct name, address, and service area, then complete every section of the Google Business Profile.
Drafted with AI on November 11, 2026, from our scans of this site.
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Where the Points Go
55 of 100
Behind the Spokane Fence Installation median on Page basics, Business info for Google, Crawlability, Google Business Profile and Map & search position.
| Part of the score | You | Spokane Fence Installation median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 19 | 19 | 24 | 25 |
| Page basics | 17 | 21 | 25 | 25 |
| Business info for Google | 0 | 5 | 15 | 15 |
| Crawlability | 5 | 10 | 10 | 10 |
| Google Business Profile | 14 | 15 | 15 | 15 |
| Map & search position | 0 | 6 | 10 | 10 |
The Spokane Fence Installation Standing
#14 of 15
American Fence and Block LLC is #14 of the 15 Spokane Fence Installation we track. All-Star Fence Company - LLC leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | All-Star Fence Company - LLCLeader | 93 | 230 |
| 2 | S&S Fencing | 90 | 61 |
| 3 | Robertson Fence Co | 87 | 36 |
| 13 | Spokane Home Builders Association | 56 | – |
| 14 | American Fence and Block LLC | 55 | 8 |
| 15 | Outdoor 360 Fence and Supply | 39 | 23 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 15 on the leaderboard
Reviews vs. the Spokane Field
11 businesses
American Fence and Block LLC has 8 Google reviews at 5.0 stars. The Spokane Fence Installation median is 61, and 9 businesses have more.
| Business | Google reviews | Rating |
|---|---|---|
| All-Star Fence Company - LLC | 230 | 4.7 |
| Spokane Fence Installation business 2 | 122 | 4.7 |
| Spokane Fence Installation business 3 | 119 | 4.7 |
| Spokane Fence Installation business 4 | 97 | 5.0 |
| Spokane Fence Installation business 5 | 65 | 4.2 |
| Spokane Fence Installation business 6 | 61 | 4.9 |
| Spokane Fence Installation business 7 | 36 | 5.0 |
| Spokane Fence Installation business 8 | 23 | 5.0 |
| Spokane Fence Installation business 9 | 21 | 5.0 |
| You | 8 | 5.0 |
| Spokane Fence Installation business 11 | 5 | 5.0 |
| Median | 61 | 5.0 |
What would more reviews do?
Reviews
8
Review rank
#10of 11
#10 of 11 on Google reviews today. Drag to see what more would do.
Where American Fence and Block LLC Shows Up on Google
3 searches
American Fence and Block LLC ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.
Google results captured Oct 28, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| best fence contractor spokane | Not in the map pack | #8 | Hard Rock Fencing; Robertson Fence Co; All-Star Fence Company - LLC | Hidden | Jun 12: Not in the top 10; Sep 25: Not in the top 10; Oct 28: #8 | Oct 28, 2026 |
| fence contractor near me spokane | Not in the map pack | Not in the top 10 | Robertson Fence Co; All-Star Fence Company - LLC; S&S Fencing | Hidden | Jun 12: Not in the top 10; Sep 25: Not in the top 10; Oct 28: Not in the top 10 | Oct 28, 2026 |
| fence contractor spokane | Not in the map pack | Not in the top 10 | All-Star Fence Company - LLC; Robertson Fence Co; S&S Fencing | Hidden | May 30: Not in the top 10; Sep 25: Not in the top 10; Oct 28: Not in the top 10 | Oct 28, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “best fence contractor spokane”Oct 28, 2026 | |||
| 1 | Hard Rock Fencing | 5.0 | 108 |
| 2 | Robertson Fence Co | 5.0 | 36 |
| 3 | All-Star Fence Company - LLC | 4.7 | 239 |
| “fence contractor near me spokane”Oct 28, 2026 | |||
| 1 | Robertson Fence Co | 5.0 | 36 |
| 2 | All-Star Fence Company - LLC | 4.7 | 239 |
| 3 | S&S Fencing | 4.9 | 61 |
| “fence contractor spokane”Oct 28, 2026 | |||
| 1 | All-Star Fence Company - LLC | 4.7 | 239 |
| 2 | Robertson Fence Co | 5.0 | 36 |
| 3 | S&S Fencing | 4.9 | 61 |
What to Fix, in Order
7 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first3
Ranks #8 in Google's web results for the main search, past the top seven.
The fix: Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.
Why it matters · for your developerFor your developer
Most clicks go to the first few results. The way up starts with the foundation: structured data, the Google profile and page basics.
Map & search position. Outside the top results (organic #8): The site does not rank in the top 7 organic results for its primary local query.
The homepage has no structured data.
The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Why it matters · for your developerFor your developer
Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.
Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.
The site is slow on a phone.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 45/100. Google uses mobile speed as a ranking factor.
Show the other 4 fixes
Next2
The homepage has more than one main heading.
The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.
Why it matters · for your developer
Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.
Page basics. Multiple H1 tags (12): Multiple H1s dilute heading hierarchy and confuse crawlers.
No robots.txt file.
The fix: Add a /robots.txt file. At minimum, include the line 'Sitemap: <your sitemap URL>'.
Why it matters · for your developer
Crawlers look for it first, and it's where the sitemap is announced. Without it, Google can miss pages.
Crawlability. No robots.txt file: Search engines look for /robots.txt to discover sitemap location and crawl directives.
When there's time2
1 of 16 images on the homepage has no text description.
The fix: Add descriptive alt text to content images. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text feeds image search and screen readers. The missing ones are reach left on the table.
Page basics. 1 of 16 images missing alt text: Alt text helps both accessibility and image search ranking.
No canonical tag on the homepage.
The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.
Why it matters · for your developer
Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.
Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Speed on a Phone
Lab test
84 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Fence Installation median is 11 s.
Google's performance score: 45 on a phone, 94 on a desktop.
| Measure | Source | You | Spokane Fence Installation median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 84 s | 11 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0 | <0.01 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Fence Installation & Repair Spokane | American Fence
American Fence offers fence installation, repairs and gates in Spokane. Call (509) 251-0282.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmw5owll · Measured November 6, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score