Score
60/100
Below the Spokane Law Firms median of 77
| Business | Score |
|---|---|
| Note & Kidd PLLC | 91 |
| Spokane Law Firms site 2 | 88 |
| Spokane Law Firms site 3 | 88 |
| Spokane Law Firms site 4 | 86 |
| Spokane Law Firms site 5 | 85 |
| Spokane Law Firms site 6 | 84 |
| Spokane Law Firms site 7 | 81 |
| Spokane Law Firms site 8 | 79 |
| Spokane Law Firms site 9 | 77 |
| Spokane Law Firms site 10 | 77 |
| Spokane Law Firms site 11 | 71 |
| Spokane Law Firms site 12 | 70 |
| You | 60 |
| Spokane Law Firms site 14 | 60 |
| Spokane Law Firms site 15 | 60 |
| Spokane Law Firms site 16 | 59 |
| Spokane Law Firms site 17 | 46 |
| Median | 77 |
Armitage Thompson scores 60 out of 100, below the Spokane Law Firms median of 77. Biggest gap: Business info for Google, 0 of 15 points.
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Where the Points Go
60 of 100
Behind the Spokane Law Firms median on Speed & Google checklist, Page basics, Business info for Google and Map & search position.
| Part of the score | You | Spokane Law Firms median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 14 | 20 | 24 | 25 |
| Page basics | 16 | 21 | 25 | 25 |
| Business info for Google | 0 | 5 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 14 | 14 | 15 | 15 |
| Map & search position | 6 | 8 | 10 | 10 |
The Spokane Law Firms Standing
#13 of 17
Armitage Thompson is #13 of the 17 Spokane Law Firms we track. Note & Kidd PLLC leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Note & Kidd PLLCLeader | 91 | 140 |
| 2 | Crouse Erickson | 88 | 89 |
| 3 | Gilbert Law Firm, P.S. | 88 | 39 |
| 12 | Robert Cossey & Associates | 70 | 92 |
| 13 | Armitage Thompson | 60 | 13 |
| 14 | Mary Schultz Law, P.S. | 60 | 5 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 17 on the leaderboard
Reviews vs. the Spokane Field
15 businesses
Armitage Thompson has 13 Google reviews at 4.1 stars. The Spokane Law Firms median is 39, and 9 businesses have more.
Ratings under 3.5 sit on the bottom edge.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Law Firms business 1 | 157 | 4.4 |
| Spokane Law Firms business 2 | 140 | 5.0 |
| Spokane Law Firms business 3 | 121 | 4.4 |
| Spokane Law Firms business 4 | 92 | 4.0 |
| Spokane Law Firms business 5 | 89 | 4.4 |
| Spokane Law Firms business 6 | 65 | 4.8 |
| Spokane Law Firms business 7 | 58 | 4.9 |
| Spokane Law Firms business 8 | 39 | 4.9 |
| Spokane Law Firms business 9 | 28 | 4.3 |
| You | 13 | 4.1 |
| Spokane Law Firms business 11 | 11 | 5.0 |
| Spokane Law Firms business 12 | 9 | 3.9 |
| Spokane Law Firms business 13 | 6 | 3.8 |
| Spokane Law Firms business 14 | 5 | 3.4 |
| Spokane Law Firms business 15 | 3 | 5.0 |
| Median | 39 | 4.4 |
What would more reviews do?
Reviews
13
Review rank
#10of 15
#10 of 15 on Google reviews today. Drag to see what more would do.
Where Armitage Thompson Shows Up on Google
3 searches
Armitage Thompson ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.
Google results captured Oct 21, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| law firm spokane | Not in the map pack | #5 | Riverside NW Law Group, PLLC; Delay, Curran, Thompson, Pontarolo & Walker, P.S.; GLP Attorneys, P.S., Inc | Hidden | Aug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: #5 | Oct 21, 2026 |
| law firm near me spokane | Not in the map pack | Not in the top 10 | GLP Attorneys, P.S., Inc; Riverside NW Law Group, PLLC; Johnson Law Firm, P.C. | Personal Injury & Family Law | Hidden | Aug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10 | Oct 21, 2026 |
| best law firm spokane | Not in the map pack | Not in the top 10 | GLP Attorneys, P.S., Inc; Note & Kidd PLLC; Craig Swapp & Associates | Hidden | Aug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10 | Oct 21, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “law firm spokane”Oct 21, 2026 | |||
| 1 | Riverside NW Law Group, PLLC | 5.0 | 25 |
| 2 | Delay, Curran, Thompson, Pontarolo & Walker, P.S. | 4.8 | 32 |
| 3 | GLP Attorneys, P.S., Inc | 4.9 | 126 |
| “law firm near me spokane”Oct 21, 2026 | |||
| 1 | GLP Attorneys, P.S., Inc | 4.9 | 126 |
| 2 | Riverside NW Law Group, PLLC | 5.0 | 25 |
| 3 | Johnson Law Firm, P.C. | Personal Injury & Family Law | 4.4 | 164 |
| “best law firm spokane”Oct 21, 2026 | |||
| 1 | GLP Attorneys, P.S., Inc | 4.9 | 126 |
| 2 | Note & Kidd PLLC | 5.0 | 151 |
| 3 | Craig Swapp & Associates | 4.9 | 321 |
What to Fix, in Order
8 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first3
The homepage has no structured data.
The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Why it matters · for your developerFor your developer
Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.
Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.
No meta description, so Google writes the search preview.
The fix: Add a unique meta description summarizing the page. Include the city and primary service.
Why it matters · for your developerFor your developer
Without one, Google grabs page text for the two lines under the link. A written one says what the business does and where.
Page basics. Missing meta description: The page has no <meta name="description"> tag.
The site is slow on a phone.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 18/100. Google uses mobile speed as a ranking factor.
Show the other 5 fixes
Next3
Ranks #5 in Google's web results for the main search, just below the top three.
The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.
Why it matters · for your developer
The first three results take most of the clicks. This is close enough that a few fixes can move it up.
Map & search position. Ranking #5 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.
5 of 7 images on the homepage have no text description.
The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.
Page basics. 5 of 7 images missing alt text: Image alt coverage is below 70%.
Google's own page checklist flags issues.
The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.
Why it matters · for your developer
Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.
Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 85/100.
When there's time2
Shared links show no preview.
The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Why it matters · for your developer
Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.
Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Links shared on X show no preview card.
The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
Why it matters · for your developer
A card with a headline and image earns more clicks than a bare link.
Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.
Speed on a Phone
Lab test
12 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Law Firms median is 8.3 s.
Google's performance score: 18 on a phone, 49 on a desktop.
| Measure | Source | You | Spokane Law Firms median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 12 s | 8.3 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0.76 | 0.06 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Armitage Thompson | Spokane Injury Lawyers
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmvjwkd1 · Measured October 22, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score