Craig Swapp & AssociatesLocal SEO report · Spokane Law Firms

craigswapp.com707 W Main Ave Suite B1, Spokane, WA 99201Measured November 6, 2026

Score

92/100

Top third of Spokane Law Firms

Where Craig Swapp & Associates sits among 24 Spokane Law Firms businessesOut of 100. Each dot is one business.
Spokane Law Firms: 24 sites scored out of 100Dot strip of 24 scores from 46 to 100. You: 92, 2nd of 24. Median 78. Top score 100 (Schwab Law).SPOKANE LAW FIRMS24 sitesScore: 92Score: 91Score: 89Score: 88Score: 88Score: 86Score: 85Score: 84Score: 81Score: 79Score: 77Score: 77Score: 76Score: 74Score: 71Score: 70Score: 64Score: 60Score: 60Score: 60Score: 59Score: 46Schwab Law: 100You: 92You92Schwab Law10002550100Median 78
Where Craig Swapp & Associates sits among 24 Spokane Law Firms businesses
BusinessScore
Schwab Law100
You92
Spokane Law Firms site 392
Spokane Law Firms site 491
Spokane Law Firms site 589
Spokane Law Firms site 688
Spokane Law Firms site 788
Spokane Law Firms site 886
Spokane Law Firms site 985
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Spokane Law Firms site 1964
Spokane Law Firms site 2060
Spokane Law Firms site 2160
Spokane Law Firms site 2260
Spokane Law Firms site 2359
Spokane Law Firms site 2446
Median78

Craig Swapp & Associates scores 92 out of 100, in the top third of Spokane Law Firms. Biggest gap: Business info for Google, 10 of 15 points.

Google rank#3map pack"best law firm spokane"Reviews272reviews4.9 stars · Spokane median 49Phone load5.6 slab testGood is 2.5 s or less · median 6.8 s

What to fix first, and why

Craig Swapp & Associates appears above most Spokane law firms on the signals we measure, yet the site's structured data contains an address or phone Google can't match against anything. The map pack runs on exact name-address-phone consistency across the web — a garbled or placeholder value in the LocalBusiness JSON-LD contributes nothing to that match, which limits how far the profile can carry the site into competitive searches. Fix the JSON-LD first: add the real street address, city, state, ZIP, and a 10-digit phone, copied exactly from the Google Business Profile.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Law Firms median on Speed & Google checklist, Page basics, Business info for Google, Google Business Profile and Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 92 of 100 measured pointsSpeed & Google checklist: 22 of 25, median 21. Page basics: 25 of 25, median 22. Business info for Google: 10 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 10 of 10, median 9.Speed & Google checklist: 22 of 25 (median 21)Speed & Google checklist22 / 25Page basics: 25 of 25 (median 22)Page basics25 / 25Business info for Google: 10 of 15 (median 5)Business info for Google10 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 10 of 10 (median 9)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Law Firms medianBest in the fieldPoints available
Speed & Google checklist22212525
Page basics25222525
Business info for Google1051515
Crawlability10101010
Google Business Profile15151515
Map & search position1091010

The Spokane Law Firms Standing

Craig Swapp & Associates is #2 of the 24 Spokane Law Firms we track. Schwab Law leads.

Spokane Law Firms ranked on score, ties to the business with more Google reviews.Craig Swapp & Associates is number 2 of 24.
RankBusinessScoreReviews
1Schwab Law100119
2Craig Swapp & Associates92272
3GLP Attorneys, P.S., Inc92126

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 24 on the leaderboard

Reviews vs. the Spokane Field

Craig Swapp & Associates has 272 Google reviews at 4.9 stars, the most among the Spokane Law Firms we track. The median is 49.

Google reviews and rating, Craig Swapp & Associates and every Spokane Law Firms business with review dataEvery Spokane Law Firms business with Google reviews.
Google reviews and rating, Spokane Law FirmsScatter plot of 22 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 272 reviews, rated 4.9. Median 49 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 13 reviews, rated 4.1Business: 65 reviews, rated 4.8Business: 121 reviews, rated 4.4Business: 89 reviews, rated 4.4Business: 32 reviews, rated 4.8Business: 10 reviews, rated 5.0Business: 3 reviews, rated 5.0Business: 158 reviews, rated 5.0Business: 126 reviews, rated 4.9Business: 119 reviews, rated 4.9Business: 11 reviews, rated 5.0Business: 6 reviews, rated 3.8Business: 5 reviews, rated 3.4Business: 140 reviews, rated 5.0Business: 28 reviews, rated 4.3Business: 25 reviews, rated 5.0Business: 92 reviews, rated 4.0Business: 157 reviews, rated 4.4Business: 58 reviews, rated 4.9Business: 39 reviews, rated 4.9Business: 9 reviews, rated 3.9You: 272 reviews, rated 4.9Median 49 reviewsMedian 4.8You272 reviews · 4.9

Ratings under 3.5 sit on the bottom edge.

Google reviews and rating, Craig Swapp & Associates and every Spokane Law Firms business with review data
BusinessGoogle reviewsRating
You2724.9
Spokane Law Firms business 21585.0
Spokane Law Firms business 31574.4
Spokane Law Firms business 41405.0
Spokane Law Firms business 51264.9
Spokane Law Firms business 61214.4
Spokane Law Firms business 71194.9
Spokane Law Firms business 8924.0
Spokane Law Firms business 9894.4
Spokane Law Firms business 10654.8
Spokane Law Firms business 11584.9
Spokane Law Firms business 12394.9
Spokane Law Firms business 13324.8
Spokane Law Firms business 14284.3
Spokane Law Firms business 15255.0
Spokane Law Firms business 16134.1
Spokane Law Firms business 17115.0
Spokane Law Firms business 18105.0
Spokane Law Firms business 1993.9
Spokane Law Firms business 2063.8
Spokane Law Firms business 2153.4
Spokane Law Firms business 2235.0
Median494.8
What would more reviews do?

Reviews

272

Review rank

#1of 22

272 todaymost in the field: 272

The most Google reviews among the 22 Spokane Law Firms we track.

Where Craig Swapp & Associates Shows Up on Google

Craig Swapp & Associates shows in Google's map pack on 1 of the 3 searches we track.

Where Craig Swapp & Associates shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "best law firm spokane"You: map pack #3 of 3. Not in the organic top 10. 9 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.best law firm spokaneMAP PACK1GLP Attorneys, P.S., IncGLP Attorneys, P.S., Inc2Note & Kidd PLLCNote & Kidd PLLC3You: map pack #3YouTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10Google results for "law firm near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.law firm near me spokaneMAP PACK1GLP Attorneys, P.S., IncGLP Attorneys, P.S., Inc2Riverside NW Law Group, PLLCRiverside NW Law Group, PLLC3Johnson Law Firm, P.C. | Personal Injury & Family LawJohnson Law Firm, P.C. | Per…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10Google results for "law firm spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.law firm spokaneMAP PACK1Riverside NW Law Group, PLLCRiverside NW Law Group, PLLC2Delay, Curran, Thompson, Pontarolo & Walker, P.S.Delay, Curran, Thompson, Pon…3GLP Attorneys, P.S., IncGLP Attorneys, P.S., IncYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10

Google results captured Oct 21, 2026.

Where Craig Swapp & Associates shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
best law firm spokane#3Not in the top 10GLP Attorneys, P.S., Inc; Note & Kidd PLLC; YouHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026
law firm near me spokaneNot in the map packNot in the top 10GLP Attorneys, P.S., Inc; Riverside NW Law Group, PLLC; Johnson Law Firm, P.C. | Personal Injury & Family LawHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026
law firm spokaneNot in the map packNot in the top 10Riverside NW Law Group, PLLC; Delay, Curran, Thompson, Pontarolo & Walker, P.S.; GLP Attorneys, P.S., IncHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“best law firm spokane”Oct 21, 2026
1GLP Attorneys, P.S., Inc4.9126
2Note & Kidd PLLC5.0151
3Craig Swapp & Associates4.9321
“law firm near me spokane”Oct 21, 2026
1GLP Attorneys, P.S., Inc4.9126
2Riverside NW Law Group, PLLC5.025
3Johnson Law Firm, P.C. | Personal Injury & Family Law4.4164
“law firm spokane”Oct 21, 2026
1Riverside NW Law Group, PLLC5.025
2Delay, Curran, Thompson, Pontarolo & Walker, P.S.4.832
3GLP Attorneys, P.S., Inc4.9126

What to Fix, in Order

Most costly first. Every fix is written out in full.

Next1

  1. The site's structured data has an address or phone Google can't use.

    The fix: Give the LocalBusiness JSON-LD the real street address (number and street), city, state, 5-digit ZIP and a 10-digit phone, exactly as on the Google Business Profile.

    Why it matters · for your developer

    The map pack matches name, address and phone across the web. Placeholder or garbled values match nothing, so they count for nothing.

    Business info for Google. LocalBusiness schema address or phone isn't usable: The LocalBusiness schema fills in the address and phone, but the phone number isn't a full 10-digit number. Google can't match it to the business's listing.

Speed on a Phone

5.6 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Law Firms median is 6.8 s.

Core Web Vitals on a phoneLab test on a simulated mid-range phone, plus Chrome data from real visitors.
Lab test: simulated mid-range phone: main content load time, layout shift while loading; Real visitors: Chrome phone data, last 28 days: response to a tapLab test: simulated mid-range phone. Main content load time: 5.6 s, in Google's poor zone (good is 2.5 s or less). Median 6.8 s. Layout shift while loading: <0.01, in Google's good zone (good is 0.10 or less). Median 0.04. Real visitors: Chrome phone data, last 28 days. Response to a tap: 90 ms, in Google's good zone (good is 200 ms or less).LAB TEST · SIMULATED MID-RANGE PHONEREAL VISITORS · CHROME PHONE DATA, 28 DAYSMain content load time: 5.6 s (median 6.8 s)Main content load timeLCP5.6 smedian 6.8 sGoodPoor2.5 s4 s12 s+Layout shift while loading: <0.01 (median 0.04)Layout shift while loadingCLS<0.01median 0.04Needs workPoor0.100.250.50+Response to a tap: 90 msResponse to a tapINP90 msNeeds workPoor200 ms500 ms1 s+

Google's performance score: 77 on a phone, 94 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Law Firms medianGood up toPoor above
Main content load time (LCP)Lab test5.6 s6.8 s2.5 s4 s
Layout shift while loading (CLS)Lab test<0.010.040.100.25
Response to a tap (INP)Real visitors (Chrome)90 ms–200 ms500 ms

Other Spokane Law Firms We Track

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  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title50 characters

Craig Swapp & Associates | Personal Injury Lawyers

Title names SpokaneNo
Meta description159 characters

Craig Swapp personal injury lawyers have won $1 Billion+ for accident victims. Voted best personal injury attorneys in 2023. One Call, That’s All. 800-404-9000

Description names SpokaneNo
Main headings (H1)1
Images without alt text0 of 36

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.9 / 5
Reviews272
Hours listedYes

Google PageSpeed (lab test)

Performance, phone77 / 100
Performance, desktop94 / 100
SEO checklist, phone92 / 100
Accessibility, phone94 / 100
Best practices, phone100 / 100

Report cmw5orxu · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score