Schwab LawLocal SEO report · Spokane Law Firms

jonschwablaw.com1402 W Broadway Ave, Spokane, WA 99201Measured November 6, 2026

Score

100/100

Top third of Spokane Law Firms

Where Schwab Law sits among 24 Spokane Law Firms businessesOut of 100. Each dot is one business.
Spokane Law Firms: 24 sites scored out of 100Dot strip of 24 scores from 46 to 100. You: 100, 1st of 24. Median 78.SPOKANE LAW FIRMS24 sitesScore: 92Score: 92Score: 91Score: 89Score: 88Score: 88Score: 86Score: 85Score: 84Score: 81Score: 79Score: 77Score: 77Score: 76Score: 74Score: 71Score: 70Score: 64Score: 60Score: 60Score: 60Score: 59Score: 46You: 100You10002550100Median 78
Where Schwab Law sits among 24 Spokane Law Firms businesses
BusinessScore
You100
Spokane Law Firms site 292
Spokane Law Firms site 392
Spokane Law Firms site 491
Spokane Law Firms site 589
Spokane Law Firms site 688
Spokane Law Firms site 788
Spokane Law Firms site 886
Spokane Law Firms site 985
Spokane Law Firms site 1084
Spokane Law Firms site 1181
Spokane Law Firms site 1279
Spokane Law Firms site 1377
Spokane Law Firms site 1477
Spokane Law Firms site 1576
Spokane Law Firms site 1674
Spokane Law Firms site 1771
Spokane Law Firms site 1870
Spokane Law Firms site 1964
Spokane Law Firms site 2060
Spokane Law Firms site 2160
Spokane Law Firms site 2260
Spokane Law Firms site 2359
Spokane Law Firms site 2446
Median78

Schwab Law scores 100 out of 100, in the top third of Spokane Law Firms.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews119reviews4.9 stars · Spokane median 49Phone load1 slab testGood is 2.5 s or less · median 6.8 s

What to fix first, and why

Schwab Law's search preview runs 162 characters, so Google cuts it mid-sentence before a searcher finishes reading it. That truncation costs the click before the firm ever gets a chance. The profile reviews and rating sit above the Spokane Law Firms median, and the homepage loads fast, so the foundation is solid. The missing piece is a rewritten meta description — one concrete benefit, one local keyword, under 150 characters — so the full pitch actually lands.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Law Firms median on Speed & Google checklist, Page basics, Business info for Google, Google Business Profile and Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 100 of 100 measured pointsSpeed & Google checklist: 25 of 25, median 21. Page basics: 25 of 25, median 22. Business info for Google: 15 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 10 of 10, median 9.Speed & Google checklist: 25 of 25 (median 21)Speed & Google checklist25 / 25Page basics: 25 of 25 (median 22)Page basics25 / 25Business info for Google: 15 of 15 (median 5)Business info for Google15 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 10 of 10 (median 9)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Law Firms medianBest in the fieldPoints available
Speed & Google checklist25212525
Page basics25222525
Business info for Google1551515
Crawlability10101010
Google Business Profile15151515
Map & search position1091010

The Spokane Law Firms Standing

Schwab Law leads the 24 Spokane Law Firms we track.

Spokane Law Firms ranked on score, ties to the business with more Google reviews.Schwab Law is number 1 of 24.
RankBusinessScoreReviews
1Schwab Law100119
2Craig Swapp & Associates92272
3GLP Attorneys, P.S., Inc92126

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 24 on the leaderboard

Reviews vs. the Spokane Field

Schwab Law has 119 Google reviews at 4.9 stars. The Spokane Law Firms median is 49, and 6 businesses have more.

Google reviews and rating, Schwab Law and every Spokane Law Firms business with review dataEvery Spokane Law Firms business with Google reviews.
Google reviews and rating, Spokane Law FirmsScatter plot of 22 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 119 reviews, rated 4.9. Median 49 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 13 reviews, rated 4.1Business: 65 reviews, rated 4.8Business: 121 reviews, rated 4.4Business: 272 reviews, rated 4.9Business: 89 reviews, rated 4.4Business: 32 reviews, rated 4.8Business: 10 reviews, rated 5.0Business: 3 reviews, rated 5.0Business: 158 reviews, rated 5.0Business: 126 reviews, rated 4.9Business: 11 reviews, rated 5.0Business: 6 reviews, rated 3.8Business: 5 reviews, rated 3.4Business: 140 reviews, rated 5.0Business: 28 reviews, rated 4.3Business: 25 reviews, rated 5.0Business: 92 reviews, rated 4.0Business: 157 reviews, rated 4.4Business: 58 reviews, rated 4.9Business: 39 reviews, rated 4.9Business: 9 reviews, rated 3.9You: 119 reviews, rated 4.9Median 49 reviewsMedian 4.8You119 reviews · 4.9

Ratings under 3.5 sit on the bottom edge.

Google reviews and rating, Schwab Law and every Spokane Law Firms business with review data
BusinessGoogle reviewsRating
Spokane Law Firms business 12724.9
Spokane Law Firms business 21585.0
Spokane Law Firms business 31574.4
Spokane Law Firms business 41405.0
Spokane Law Firms business 51264.9
Spokane Law Firms business 61214.4
You1194.9
Spokane Law Firms business 8924.0
Spokane Law Firms business 9894.4
Spokane Law Firms business 10654.8
Spokane Law Firms business 11584.9
Spokane Law Firms business 12394.9
Spokane Law Firms business 13324.8
Spokane Law Firms business 14284.3
Spokane Law Firms business 15255.0
Spokane Law Firms business 16134.1
Spokane Law Firms business 17115.0
Spokane Law Firms business 18105.0
Spokane Law Firms business 1993.9
Spokane Law Firms business 2063.8
Spokane Law Firms business 2153.4
Spokane Law Firms business 2235.0
Median494.8
What would more reviews do?

Reviews

119

Review rank

#7of 22

119 todaymost in the field: 272

#7 of 22 on Google reviews today. Drag to see what more would do.

Where Schwab Law Shows Up on Google

Schwab Law doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Schwab Law shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "law firm near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.law firm near me spokaneMAP PACK1GLP Attorneys, P.S., IncGLP Attorneys, P.S., Inc2Riverside NW Law Group, PLLCRiverside NW Law Group, PLLC3Johnson Law Firm, P.C. | Personal Injury & Family LawJohnson Law Firm, P.C. | Per…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10Google results for "best law firm spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.best law firm spokaneMAP PACK1GLP Attorneys, P.S., IncGLP Attorneys, P.S., Inc2Note & Kidd PLLCNote & Kidd PLLC3Craig Swapp & AssociatesCraig Swapp & AssociatesYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10Google results for "law firm spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.law firm spokaneMAP PACK1Riverside NW Law Group, PLLCRiverside NW Law Group, PLLC2Delay, Curran, Thompson, Pontarolo & Walker, P.S.Delay, Curran, Thompson, Pon…3GLP Attorneys, P.S., IncGLP Attorneys, P.S., IncYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10

Google results captured Oct 21, 2026.

Where Schwab Law shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
law firm near me spokaneNot in the map packNot in the top 10GLP Attorneys, P.S., Inc; Riverside NW Law Group, PLLC; Johnson Law Firm, P.C. | Personal Injury & Family LawHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026
best law firm spokaneNot in the map packNot in the top 10GLP Attorneys, P.S., Inc; Note & Kidd PLLC; Craig Swapp & AssociatesHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026
law firm spokaneNot in the map packNot in the top 10Riverside NW Law Group, PLLC; Delay, Curran, Thompson, Pontarolo & Walker, P.S.; GLP Attorneys, P.S., IncHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“law firm near me spokane”Oct 21, 2026
1GLP Attorneys, P.S., Inc4.9126
2Riverside NW Law Group, PLLC5.025
3Johnson Law Firm, P.C. | Personal Injury & Family Law4.4164
“best law firm spokane”Oct 21, 2026
1GLP Attorneys, P.S., Inc4.9126
2Note & Kidd PLLC5.0151
3Craig Swapp & Associates4.9321
“law firm spokane”Oct 21, 2026
1Riverside NW Law Group, PLLC5.025
2Delay, Curran, Thompson, Pontarolo & Walker, P.S.4.832
3GLP Attorneys, P.S., Inc4.9126

What to Fix, in Order

Most costly first. Every fix is written out in full.

When there's time1

  1. The search preview is 162 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (162 chars): Meta descriptions display best between 70 and 160 characters.

Speed on a Phone

1 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Law Firms median is 6.8 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 1 s, in Google's good zone (good is 2.5 s or less). Median 6.8 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median 0.04.Main content load time: 1 s (median 6.8 s)Main content load timeLCP1 smedian 6.8 sPoor2.5 s4 s12 s+Layout shift while loading: 0 (median 0.04)Layout shift while loadingCLS0median 0.04Needs workPoor0.100.250.50+

Google's performance score: 99 on a phone, 78 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Law Firms medianGood up toPoor above
Main content load time (LCP)Lab test1 s6.8 s2.5 s4 s
Layout shift while loading (CLS)Lab test00.040.100.25

Other Spokane Law Firms We Track

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  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title65 characters

Spokane DUI, Criminal Defense & Family Law Attorneys | Schwab Law

Title names SpokaneYes
Meta description162 characters

Spokane attorneys for DUI and criminal defense, divorce and custody, estate planning and bankruptcy. Serving all of Eastern Washington. Call (509) 795-1894 today.

Description names SpokaneYes
Main headings (H1)1
Images without alt text0 of 13

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaYes
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.9 / 5
Reviews119
Hours listedYes

Google PageSpeed (lab test)

Performance, phone99 / 100
Performance, desktop78 / 100
SEO checklist, phone100 / 100
Accessibility, phone96 / 100
Best practices, phone100 / 100

Report cmw5nspd · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score