Gene Juarez Salon & Skincare - River Park SquareLocal SEO report · Spokane Hair Salons

genejuarez.com822 W Main Ave Ste 109, Spokane, WA 99201Measured November 6, 2026

Score

84/100

Top third of Spokane Hair Salons

Where Gene Juarez Salon & Skincare - River Park Square sits among 15 Spokane Hair Salons businessesOut of 100. Each dot is one business.
Spokane Hair Salons: 15 sites scored out of 100Dot strip of 15 scores from 63 to 93. You: 84, 4th of 15. Median 81. Top score 93 (The House of Beauty).SPOKANE HAIR SALONS15 sitesScore: 88Score: 86Score: 84Score: 83Score: 82Score: 81Score: 80Score: 76Score: 74Score: 71Score: 64Score: 64Score: 63The House of Beauty: 93You: 84You84The House of Beauty9302550100Median 81
Where Gene Juarez Salon & Skincare - River Park Square sits among 15 Spokane Hair Salons businesses
BusinessScore
The House of Beauty93
Spokane Hair Salons site 288
Spokane Hair Salons site 386
You84
Spokane Hair Salons site 584
Spokane Hair Salons site 683
Spokane Hair Salons site 782
Spokane Hair Salons site 881
Spokane Hair Salons site 980
Spokane Hair Salons site 1076
Spokane Hair Salons site 1174
Spokane Hair Salons site 1271
Spokane Hair Salons site 1364
Spokane Hair Salons site 1464
Spokane Hair Salons site 1563
Median81

Gene Juarez Salon & Skincare - River Park Square scores 84 out of 100, in the top third of Spokane Hair Salons. Biggest gap: Business info for Google, 5 of 15 points.

Google rank#6in search"hair salon spokane"Reviews120reviews4.9 stars · Spokane median 118Phone load23 slab testGood is 2.5 s or less · median 15 s

What to fix first, and why

Gene Juarez Salon & Skincare's site doesn't include LocalBusiness structured data, so Google has no machine-readable signal for its hours, services, or Spokane service area — and the listings that do have it pull ahead in map results. The site also loads the main content past Google's 4-second poor line on phones, where most local searches happen, which means visitors leave before they see anything. Neither the page title nor the meta description names Spokane, so Google is guessing at geography rather than confirming it. The first fix: add a LocalBusiness schema entity with the salon's name, address, phone number, and hours directly in the site's code.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Hair Salons median on Page basics. Behind it on Speed & Google checklist and Business info for Google.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 84 of 100 measured pointsSpeed & Google checklist: 19 of 25, median 20. Page basics: 25 of 25, median 20. Business info for Google: 5 of 15, median 10. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 10 of 10, median 10.Speed & Google checklist: 19 of 25 (median 20)Speed & Google checklist19 / 25Page basics: 25 of 25 (median 20)Page basics25 / 25Business info for Google: 5 of 15 (median 10)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 10 of 10 (median 10)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Hair Salons medianBest in the fieldPoints available
Speed & Google checklist19202525
Page basics25202525
Business info for Google5101515
Crawlability10101010
Google Business Profile15151515
Map & search position10101010

The Spokane Hair Salons Standing

Gene Juarez Salon & Skincare - River Park Square is #4 of the 15 Spokane Hair Salons we track. The House of Beauty leads.

Spokane Hair Salons ranked on score, ties to the business with more Google reviews.Gene Juarez Salon & Skincare - River Park Square is number 4 of 15.
RankBusinessScoreReviews
1The House of Beauty93167
2Craft Studio88392
3Coven Hair Co.86116
4Gene Juarez Salon & Skincare - River Park Square84120
5Heartbreaker Studio84105

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 15 on the leaderboard

Reviews vs. the Spokane Field

Gene Juarez Salon & Skincare - River Park Square has 120 Google reviews at 4.9 stars. The Spokane Hair Salons median is 118, and 7 businesses have more.

Google reviews and rating, Gene Juarez Salon & Skincare - River Park Square and every Spokane Hair Salons business with review dataEvery Spokane Hair Salons business with Google reviews.
Google reviews and rating, Spokane Hair SalonsScatter plot of 16 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 120 reviews, rated 4.9. Median 118 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 24 reviews, rated 5.0Business: 116 reviews, rated 4.9Business: 392 reviews, rated 4.8Business: 105 reviews, rated 5.0Business: 463 reviews, rated 4.8Business: 492 reviews, rated 4.9Business: 149 reviews, rated 4.5Business: 1,858 reviews, rated 4.9Business: 108 reviews, rated 4.6Business: 95 reviews, rated 4.7Business: 748 reviews, rated 4.0Business: 77 reviews, rated 4.8Business: 58 reviews, rated 4.8Business: 167 reviews, rated 5.0Business: 77 reviews, rated 4.9You: 120 reviews, rated 4.9Median 118 reviewsMedian 4.8You120 reviews · 4.9
Google reviews and rating, Gene Juarez Salon & Skincare - River Park Square and every Spokane Hair Salons business with review data
BusinessGoogle reviewsRating
Spokane Hair Salons business 11,8584.9
Spokane Hair Salons business 27484.0
Spokane Hair Salons business 34924.9
Spokane Hair Salons business 44634.8
Spokane Hair Salons business 53924.8
Spokane Hair Salons business 61675.0
Spokane Hair Salons business 71494.5
You1204.9
Spokane Hair Salons business 91164.9
Spokane Hair Salons business 101084.6
Spokane Hair Salons business 111055.0
Spokane Hair Salons business 12954.7
Spokane Hair Salons business 13774.8
Spokane Hair Salons business 14774.9
Spokane Hair Salons business 15584.8
Spokane Hair Salons business 16245.0
Median1184.8
What would more reviews do?

Reviews

120

Review rank

#8of 16

120 todaymost in the field: 1,858

#8 of 16 on Google reviews today. Drag to see what more would do.

Where Gene Juarez Salon & Skincare - River Park Square Shows Up on Google

Gene Juarez Salon & Skincare - River Park Square ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where Gene Juarez Salon & Skincare - River Park Square shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "hair salon spokane"You: not in the map pack. Organic #6 of the top 10. 8 organic results were captured. Over time: Aug 24 #6, Sep 25 #6, Oct 26 #6.hair salon spokaneMAP PACK1Jaazz SalonJaazz Salon2The House of BeautyThe House of Beauty3On Broadway Salon and SpaOn Broadway Salon and SpaYou: not in the map packTOP 10NAMES HIDDEN123456You: organic #6You78Only 8 results capturedBelow the top 10RANK OVER TIME#6#6Aug 24: #6Sep 25: #6Oct 26: #6Google results for "hair salon near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 24 #7, Oct 11 below the top 10, Nov 10 below the top 10.hair salon near me spokaneMAP PACK17 Wonders Nails Hair Spa - Northpointe | Best Manicure Spokane Pedicure Spokane Nail Salon Spokane 992187 Wonders Nails Hair Spa - N…2Jaazz SalonJaazz Salon3The House of BeautyThe House of BeautyYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME#7>10Aug 24: #7Oct 11: below the top 10Nov 10: below the top 10Google results for "best hair salon spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 24 below the top 10, Sep 25 below the top 10, Oct 26 below the top 10.best hair salon spokaneMAP PACK1Jaazz SalonJaazz Salon2Lucid RoomLucid Room3The House of BeautyThe House of BeautyYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 24: below the top 10Sep 25: below the top 10Oct 26: below the top 10

Google results captured Nov 10, 2026.

Where Gene Juarez Salon & Skincare - River Park Square shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
hair salon spokaneNot in the map pack#6Jaazz Salon; The House of Beauty; On Broadway Salon and SpaHiddenAug 24: #6; Sep 25: #6; Oct 26: #6Oct 26, 2026
hair salon near me spokaneNot in the map packNot in the top 107 Wonders Nails Hair Spa - Northpointe | Best Manicure Spokane Pedicure Spokane Nail Salon Spokane 99218; Jaazz Salon; The House of Beauty; UnknownHiddenAug 24: #7; Oct 11: Not in the top 10; Nov 10: Not in the top 10Nov 10, 2026
best hair salon spokaneNot in the map packNot in the top 10Jaazz Salon; Lucid Room; The House of BeautyHiddenAug 24: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10Oct 26, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“hair salon spokane”Oct 26, 2026
1Jaazz Salon4.9519
2The House of Beauty5.0167
3On Broadway Salon and Spa4.877
“hair salon near me spokane”Nov 10, 2026
17 Wonders Nails Hair Spa - Northpointe | Best Manicure Spokane Pedicure Spokane Nail Salon Spokane 992184.21,400
2Jaazz Salon4.9520
3The House of Beauty5.0166
“best hair salon spokane”Oct 26, 2026
1Jaazz Salon4.9519
2Lucid Room4.91,859
3The House of Beauty5.0167

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

  2. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 49/100. Google uses mobile speed as a ranking factor.

When there's time2

  1. The page title is 103 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (103 chars): Titles should be 30–65 characters to display fully in search results.

Show the other 1 fix

When there's timecontinued

  1. The search preview is 171 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (171 chars): Meta descriptions display best between 70 and 160 characters.

Speed on a Phone

23 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Hair Salons median is 15 s.

Core Web Vitals on a phoneLab test on a simulated mid-range phone, plus Chrome data from real visitors.
Lab test: simulated mid-range phone: main content load time, layout shift while loading; Real visitors: Chrome phone data, last 28 days: response to a tapLab test: simulated mid-range phone. Main content load time: 23 s, in Google's poor zone (good is 2.5 s or less). Median 15 s. Layout shift while loading: <0.01, in Google's good zone (good is 0.10 or less). Median <0.01. Real visitors: Chrome phone data, last 28 days. Response to a tap: 130 ms, in Google's good zone (good is 200 ms or less). Median 90 ms.LAB TEST · SIMULATED MID-RANGE PHONEREAL VISITORS · CHROME PHONE DATA, 28 DAYSMain content load time: 23 s (median 15 s)Main content load timeLCP23 smedian 15 sGoodPoor2.5 s4 s12 s+You: 23 s, past the end of the scaleLayout shift while loading: <0.01 (median <0.01)Layout shift while loadingCLS<0.01median <0.01GoodNeeds workPoor0.100.250.50+Response to a tap: 130 ms (median 90 ms)Response to a tapINP130 msmedian 90 msNeeds workPoor200 ms500 ms1 s+

Google's performance score: 49 on a phone, 82 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Hair Salons medianGood up toPoor above
Main content load time (LCP)Lab test23 s15 s2.5 s4 s
Layout shift while loading (CLS)Lab test<0.01<0.010.100.25
Response to a tap (INP)Real visitors (Chrome)130 ms90 ms200 ms500 ms

Other Spokane Hair Salons We Track

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  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title103 characters

Gene Juarez | Award-Winning Hair, Skin & Spa Services Since 1971 – Gene Juarez Salons and Spas

Title names SpokaneNo
Meta description171 characters

Gene Juarez sets the standard in beauty and wellness with award-winning hair design, personalized skincare, and elevated spa services at 13 locations across the Northwest.

Description names SpokaneNo
Main headings (H1)1
Images without alt text1 of 65

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.9 / 5
Reviews120
Hours listedYes

Google PageSpeed (lab test)

Performance, phone49 / 100
Performance, desktop82 / 100
SEO checklist, phone92 / 100
Accessibility, phone91 / 100
Best practices, phone92 / 100

Report cmw5ny2m · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score