Heartbreaker TattooLocal SEO report · Spokane Tattoo Studios

heartbreakerspokane.com601 W Maxwell Ave #2, Spokane, WA 99201Measured November 6, 2026

Score

92/100

Top third of Spokane Tattoo Studios

Where Heartbreaker Tattoo sits among 15 Spokane Tattoo Studios businessesOut of 100. Each dot is one business.
Spokane Tattoo Studios: 15 sites scored out of 100Dot strip of 15 scores from 54 to 96. You: 92, 3rd of 15. Median 83. Top score 96 (Main Ave Tattoo).SPOKANE TATTOO STUDIOS15 sitesScore: 92Score: 88Score: 85Score: 83Score: 83Score: 83Score: 79Score: 79Score: 78Score: 72Score: 72Score: 66Score: 54Main Ave Tattoo: 96You: 92You92Main Ave Tattoo9602550100Median 83
Where Heartbreaker Tattoo sits among 15 Spokane Tattoo Studios businesses
BusinessScore
Main Ave Tattoo96
You92
Spokane Tattoo Studios site 392
Spokane Tattoo Studios site 488
Spokane Tattoo Studios site 585
Spokane Tattoo Studios site 683
Spokane Tattoo Studios site 783
Spokane Tattoo Studios site 883
Spokane Tattoo Studios site 979
Spokane Tattoo Studios site 1079
Spokane Tattoo Studios site 1178
Spokane Tattoo Studios site 1272
Spokane Tattoo Studios site 1372
Spokane Tattoo Studios site 1466
Spokane Tattoo Studios site 1554
Median83

Heartbreaker Tattoo scores 92 out of 100, in the top third of Spokane Tattoo Studios. Biggest gap: Page basics, 20 of 25 points.

Google rank#1in search"tattoo shop near me spokane"Reviews96reviews4.6 stars · Spokane median 239Phone load4.1 slab testGood is 2.5 s or less · median 7.9 s

What to fix first, and why

Heartbreaker Tattoo's homepage carries multiple H1 headings, and that's the most direct drag on its search visibility. Google uses the main heading to understand what a page should rank for — several competing H1s blur that signal, and the map results show it. The site's overall local-SEO score sits clearly above the Spokane Tattoo Studios median, which means the foundation is there, but the heading structure is working against it. The page title runs well past what search results display, so even when the site earns a click, Google may be rewriting that first impression. The fix is straightforward: keep one H1 that names the core service and location, then reassign the rest to H2 or H3.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Tattoo Studios median on Speed & Google checklist, Business info for Google and Map & search position. Behind it on Page basics.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 92 of 100 measured pointsSpeed & Google checklist: 22 of 25, median 20. Page basics: 20 of 25, median 22. Business info for Google: 15 of 15, median 10. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 10 of 10, median 2.Speed & Google checklist: 22 of 25 (median 20)Speed & Google checklist22 / 25Page basics: 20 of 25 (median 22)Page basics20 / 25Business info for Google: 15 of 15 (median 10)Business info for Google15 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 10 of 10 (median 2)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Tattoo Studios medianBest in the fieldPoints available
Speed & Google checklist22202425
Page basics20222525
Business info for Google15101515
Crawlability10101010
Google Business Profile15151515
Map & search position1021010

The Spokane Tattoo Studios Standing

Heartbreaker Tattoo is #3 of the 15 Spokane Tattoo Studios we track. Main Ave Tattoo leads.

Spokane Tattoo Studios ranked on score, ties to the business with more Google reviews.Heartbreaker Tattoo is number 3 of 15.
RankBusinessScoreReviews
1Main Ave Tattoo96139
2Anchored Art Tattoo92966
3Heartbreaker Tattoo9296
4Fortunata Tattoo Studio88597

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 15 on the leaderboard

Reviews vs. the Spokane Field

Heartbreaker Tattoo has 96 Google reviews at 4.6 stars. The Spokane Tattoo Studios median is 239, and 13 businesses have more.

Google reviews and rating, Heartbreaker Tattoo and every Spokane Tattoo Studios business with review dataEvery Spokane Tattoo Studios business with Google reviews.
Google reviews and rating, Spokane Tattoo StudiosScatter plot of 15 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 96 reviews, rated 4.6. Median 239 reviews and 4.9 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 240 reviews, rated 4.9Business: 778 reviews, rated 4.8Business: 966 reviews, rated 4.9Business: 320 reviews, rated 4.9Business: 208 reviews, rated 4.7Business: 597 reviews, rated 5.0Business: 160 reviews, rated 4.9Business: 91 reviews, rated 4.9Business: 139 reviews, rated 5.0Business: 523 reviews, rated 4.7Business: 239 reviews, rated 5.0Business: 153 reviews, rated 5.0Business: 250 reviews, rated 4.9Business: 148 reviews, rated 4.9You: 96 reviews, rated 4.6Median 239 reviewsMedian 4.9You96 reviews · 4.6
Google reviews and rating, Heartbreaker Tattoo and every Spokane Tattoo Studios business with review data
BusinessGoogle reviewsRating
Spokane Tattoo Studios business 19664.9
Spokane Tattoo Studios business 27784.8
Spokane Tattoo Studios business 35975.0
Spokane Tattoo Studios business 45234.7
Spokane Tattoo Studios business 53204.9
Spokane Tattoo Studios business 62504.9
Spokane Tattoo Studios business 72404.9
Spokane Tattoo Studios business 82395.0
Spokane Tattoo Studios business 92084.7
Spokane Tattoo Studios business 101604.9
Spokane Tattoo Studios business 111535.0
Spokane Tattoo Studios business 121484.9
Spokane Tattoo Studios business 131395.0
You964.6
Spokane Tattoo Studios business 15914.9
Median2394.9
What would more reviews do?

Reviews

96

Review rank

#14of 15

96 todaymost in the field: 966

#14 of 15 on Google reviews today. Drag to see what more would do.

Where Heartbreaker Tattoo Shows Up on Google

Heartbreaker Tattoo ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where Heartbreaker Tattoo shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "tattoo shop near me spokane"Google showed no map pack for this search. Organic #1 of the top 10. 9 organic results were captured. Over time: Aug 22 below the top 10, Sep 25 below the top 10, Nov 2 #1.tattoo shop near mespokaneMAP PACKNo map pack on this searchTOP 10NAMES HIDDEN1You: organic #1You23456789Only 9 results capturedBelow the top 10RANK OVER TIME>10#1Aug 22: below the top 10Sep 25: below the top 10Nov 2: #1Google results for "best tattoo shop spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 22 below the top 10, Sep 25 below the top 10, Oct 26 below the top 10.best tattoo shop spokaneMAP PACK1Fortunata Tattoo StudioFortunata Tattoo Studio2Anchored Art TattooAnchored Art Tattoo3Main Ave TattooMain Ave TattooYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 25: below the top 10Oct 26: below the top 10Google results for "tattoo shop spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 22 below the top 10, Sep 25 below the top 10, Oct 26 below the top 10.tattoo shop spokaneMAP PACK1Moon and Mercury TattooMoon and Mercury Tattoo2143 Tattoo Parlor143 Tattoo Parlor3Fortunata Tattoo StudioFortunata Tattoo StudioYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 25: below the top 10Oct 26: below the top 10

Google results captured Nov 2, 2026.

Where Heartbreaker Tattoo shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
tattoo shop near me spokaneNo map pack on this search#1–HiddenAug 22: Not in the top 10; Sep 25: Not in the top 10; Nov 2: #1Nov 2, 2026
best tattoo shop spokaneNot in the map packNot in the top 10Fortunata Tattoo Studio; Anchored Art Tattoo; Main Ave TattooHiddenAug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10Oct 26, 2026
tattoo shop spokaneNot in the map packNot in the top 10Moon and Mercury Tattoo; 143 Tattoo Parlor; Fortunata Tattoo Studio; UnknownHiddenAug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10Oct 26, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“best tattoo shop spokane”Oct 26, 2026
1Fortunata Tattoo Studio4.9630
2Anchored Art Tattoo4.9974
3Main Ave Tattoo5.0158
“tattoo shop spokane”Oct 26, 2026
1Moon and Mercury Tattoo4.975
2143 Tattoo Parlor5.0262
3Fortunata Tattoo Studio4.9630

What to Fix, in Order

Most costly first. Every fix is written out in full.

Next1

  1. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (4): Multiple H1s dilute heading hierarchy and confuse crawlers.

When there's time3

  1. The page title is 129 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (129 chars): Titles should be 30–65 characters to display fully in search results.

  2. The search preview is 243 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (243 chars): Meta descriptions display best between 70 and 160 characters.

Show the other 1 fix

When there's timecontinued

  1. 4 of 27 images on the homepage have no text description.

    The fix: Add descriptive alt text to content images. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text feeds image search and screen readers. The missing ones are reach left on the table.

    Page basics. 4 of 27 images missing alt text: Alt text helps both accessibility and image search ranking.

Speed on a Phone

4.1 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Tattoo Studios median is 7.9 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 4.1 s, in Google's poor zone (good is 2.5 s or less). Median 7.9 s. Layout shift while loading: 0.19, in Google's needs work zone (good is 0.10 or less). Median 0.Main content load time: 4.1 s (median 7.9 s)Main content load timeLCP4.1 smedian 7.9 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0.19 (median 0)Layout shift while loadingCLS0.19median 0GoodPoor0.100.250.50+

Google's performance score: 75 on a phone, 79 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Tattoo Studios medianGood up toPoor above
Main content load time (LCP)Lab test4.1 s7.9 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.1900.100.25

Other Spokane Tattoo Studios We Track

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Raw measurementsfor your developer

Page basics

Page title129 characters

Heartbreaker Tattoo | Premier Spokane Tattoo Studio | Custom tattoos, piercings, and & walk-ins | Pampering for the skin and soul

Title names SpokaneYes
Meta description243 characters

Heartbreaker Tattoo is a premier tattoo and piercing studio in Spokane, WA, specializing in custom tattoos, cover-ups, and professional body piercings. We have a unique, colorful vibe, and friendly staff - taking appointments and walk-ins now.

Description names SpokaneYes
Main headings (H1)4
Images without alt text4 of 27

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaYes
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.6 / 5
Reviews96
Hours listedYes

Google PageSpeed (lab test)

Performance, phone75 / 100
Performance, desktop79 / 100
SEO checklist, phone100 / 100
Accessibility, phone87 / 100
Best practices, phone100 / 100

Report cmw5oszz · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score