Icon CorporationLocal SEO report · Spokane Roofing

iconroofing.com3410 N Eden Rd, Spokane Valley, WA 99216Measured October 21, 2026

Score

57/100

Below the Spokane Roofing median of 68

Where Icon Corporation sits among 44 Spokane Roofing businessesOut of 100. Each dot is one business.
Spokane Roofing: 44 sites scored out of 100Dot strip of 44 scores from 22 to 96. You: 57, 32nd of 44. Median 68. Top score 96 (Alpine Roofing Spokane).SPOKANE ROOFING44 sitesScore: 95Score: 94Score: 90Score: 90Score: 90Score: 86Score: 85Score: 85Score: 82Score: 80Score: 79Score: 78Score: 76Score: 76Score: 73Score: 71Score: 71Score: 70Score: 70Score: 69Score: 69Score: 67Score: 65Score: 64Score: 63Score: 62Score: 62Score: 60Score: 60Score: 58Score: 52Score: 52Score: 51Score: 51Score: 51Score: 51Score: 50Score: 48Score: 47Score: 47Score: 37Score: 22Alpine Roofing Spokane: 96You: 57You57Alpine Roofing Spok…9602550100Median 68
Where Icon Corporation sits among 44 Spokane Roofing businesses
BusinessScore
Alpine Roofing Spokane96
Spokane Roofing site 295
Spokane Roofing site 394
Spokane Roofing site 490
Spokane Roofing site 590
Spokane Roofing site 690
Spokane Roofing site 786
Spokane Roofing site 885
Spokane Roofing site 985
Spokane Roofing site 1082
Spokane Roofing site 1180
Spokane Roofing site 1279
Spokane Roofing site 1378
Spokane Roofing site 1476
Spokane Roofing site 1576
Spokane Roofing site 1673
Spokane Roofing site 1771
Spokane Roofing site 1871
Spokane Roofing site 1970
Spokane Roofing site 2070
Spokane Roofing site 2169
Spokane Roofing site 2269
Spokane Roofing site 2367
Spokane Roofing site 2465
Spokane Roofing site 2564
Spokane Roofing site 2663
Spokane Roofing site 2762
Spokane Roofing site 2862
Spokane Roofing site 2960
Spokane Roofing site 3060
Spokane Roofing site 3158
You57
Spokane Roofing site 3352
Spokane Roofing site 3452
Spokane Roofing site 3551
Spokane Roofing site 3651
Spokane Roofing site 3751
Spokane Roofing site 3851
Spokane Roofing site 3950
Spokane Roofing site 4048
Spokane Roofing site 4147
Spokane Roofing site 4247
Spokane Roofing site 4337
Spokane Roofing site 4422
Median68

Icon Corporation scores 57 out of 100, below the Spokane Roofing median of 68. Biggest gap: Business info for Google, 0 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews18reviews3.6 stars · Spokane median 64Phone load21 slab testGood is 2.5 s or less · median 8.6 s
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Where the Points Go

Behind the Spokane Roofing median on Speed & Google checklist, Page basics, Business info for Google and Google Business Profile.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 58 of 100 measured pointsSpeed & Google checklist: 18 of 25, median 20. Page basics: 18 of 25, median 21. Business info for Google: 0 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 12 of 15, median 15. Map & search position: 0 of 10, median 0.Speed & Google checklist: 18 of 25 (median 20)Speed & Google checklist18 / 25Page basics: 18 of 25 (median 21)Page basics18 / 25Business info for Google: 0 of 15 (median 5)Business info for Google0 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 12 of 15 (median 15)Google Business Profile12 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Roofing medianBest in the fieldPoints available
Speed & Google checklist18202425
Page basics18212525
Business info for Google051515
Crawlability10101010
Google Business Profile12151515
Map & search position001010

The Spokane Roofing Standing

Icon Corporation is #32 of the 44 Spokane Roofing we track. Alpine Roofing Spokane leads.

Spokane Roofing ranked on score, ties to the business with more Google reviews.Icon Corporation is number 32 of 44.
RankBusinessScoreReviews
1Alpine Roofing Spokane96102
2Perrenoud Roofing Inc.95113
3First Rate Roofing Services94400
31Barton Roofing5818
32Icon Corporation5718
33Flynn Bec LP528

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 44 on the leaderboard

Reviews vs. the Spokane Field

Icon Corporation has 18 Google reviews at 3.6 stars. The Spokane Roofing median is 64, and 22 businesses have more.

Google reviews and rating, Icon Corporation and every Spokane Roofing business with review dataEvery Spokane Roofing business with Google reviews.
Google reviews and rating, Spokane RoofingScatter plot of 29 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 18 reviews, rated 3.6. Median 64 reviews and 4.9 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 134 reviews, rated 4.9Business: 33 reviews, rated 4.5Business: 133 reviews, rated 4.8Business: 102 reviews, rated 4.9Business: 65 reviews, rated 5.0Business: 101 reviews, rated 4.9Business: 45 reviews, rated 5.0Business: 18 reviews, rated 4.0Business: 18 reviews, rated 5.0Business: 28 reviews, rated 5.0Business: 311 reviews, rated 5.0Business: 400 reviews, rated 5.0Business: 13 reviews, rated 5.0Business: 8 reviews, rated 3.8Business: 63 reviews, rated 5.0Business: 5 reviews, rated 5.0Business: 64 reviews, rated 4.9Business: 23 reviews, rated 4.8Business: 177 reviews, rated 4.8Business: 126 reviews, rated 5.0Business: 77 reviews, rated 4.6Business: 27 reviews, rated 4.9Business: 73 reviews, rated 5.0Business: 196 reviews, rated 4.6Business: 113 reviews, rated 4.3Business: 62 reviews, rated 4.9Business: 82 reviews, rated 4.5Business: 13 reviews, rated 5.0You: 18 reviews, rated 3.6Median 64 reviewsMedian 4.9You18 reviews · 3.6
Google reviews and rating, Icon Corporation and every Spokane Roofing business with review data
BusinessGoogle reviewsRating
Spokane Roofing business 14005.0
Spokane Roofing business 23115.0
Spokane Roofing business 31964.6
Spokane Roofing business 41774.8
Spokane Roofing business 51344.9
Spokane Roofing business 61334.8
Spokane Roofing business 71265.0
Spokane Roofing business 81134.3
Spokane Roofing business 91024.9
Spokane Roofing business 101014.9
Spokane Roofing business 11824.5
Spokane Roofing business 12774.6
Spokane Roofing business 13735.0
Spokane Roofing business 14655.0
Spokane Roofing business 15644.9
Spokane Roofing business 16635.0
Spokane Roofing business 17624.9
Spokane Roofing business 18455.0
Spokane Roofing business 19334.5
Spokane Roofing business 20285.0
Spokane Roofing business 21274.9
Spokane Roofing business 22234.8
Spokane Roofing business 23184.0
Spokane Roofing business 24185.0
You183.6
Spokane Roofing business 26135.0
Spokane Roofing business 27135.0
Spokane Roofing business 2883.8
Spokane Roofing business 2955.0
Median644.9
What would more reviews do?

Reviews

18

Review rank

#23of 29

18 todaymost in the field: 400

#23 of 29 on Google reviews today. Drag to see what more would do.

Where Icon Corporation Shows Up on Google

Icon Corporation doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Icon Corporation shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "best roofing contractor spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.best roofing contractorspokaneMAP PACK1First Rate Roofing ServicesFirst Rate Roofing Services2AP Roofing CompanyAP Roofing Company3Alpine Roofing SpokaneAlpine Roofing SpokaneYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10Google results for "roofing contractor near me spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.roofing contractor near mespokaneMAP PACK1First Rate Roofing ServicesFirst Rate Roofing Services2Alpine Roofing SpokaneAlpine Roofing Spokane3roofing companyroofing companyYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10Google results for "roofing contractor spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jul 29 below the top 10, Sep 4 below the top 10, Oct 4 below the top 10.roofing contractor spokaneMAP PACK1First Rate Roofing ServicesFirst Rate Roofing Services2Alpine Roofing SpokaneAlpine Roofing Spokane3roofing companyroofing companyYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 29: below the top 10Sep 4: below the top 10Oct 4: below the top 10

Google results captured Oct 4, 2026.

Where Icon Corporation shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
best roofing contractor spokaneNot in the map packNot in the top 10First Rate Roofing Services; AP Roofing Company; Alpine Roofing SpokaneHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026
roofing contractor near me spokaneNot in the map packNot in the top 10First Rate Roofing Services; Alpine Roofing Spokane; roofing companyHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026
roofing contractor spokaneNot in the map packNot in the top 10First Rate Roofing Services; Alpine Roofing Spokane; roofing companyHiddenJul 29: Not in the top 10; Sep 4: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“best roofing contractor spokane”Oct 4, 2026
1First Rate Roofing Services5.0413
2AP Roofing Company5.058
3Alpine Roofing Spokane4.8120
“roofing contractor near me spokane”Oct 4, 2026
1First Rate Roofing Services5.0413
2Alpine Roofing Spokane4.8120
3roofing company4.993
“roofing contractor spokane”Oct 4, 2026
1First Rate Roofing Services5.0413
2Alpine Roofing Spokane4.8120
3roofing company4.993

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. The Google rating is under 4.0.

    The fix: Address the patterns in your negative reviews directly, then increase volume of recent positive reviews.

    Why it matters · for your developer

    Under 4.0 reads as a warning in the map results. Searchers scroll past it, even when the work is good.

    Google Business Profile. Google rating is 3.6/5: Average rating below 4.0 hurts the local-pack click-through dramatically.

  2. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

Next3

  1. 16 of 43 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 16 of 43 images missing alt text: Image alt coverage is below 70%.

Show the other 5 fixes

Nextcontinued

  1. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.

  2. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 85/100.

When there's time3

  1. The search preview is 24 characters, too short to say much.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too short (24 chars): Meta descriptions display best between 70 and 160 characters.

  2. Shared links show no preview.

    The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.

    Why it matters · for your developer

    Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.

    Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.

  3. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a Phone

21 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Roofing median is 8.6 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 21 s, in Google's poor zone (good is 2.5 s or less). Median 8.6 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 21 s (median 8.6 s)Main content load timeLCP21 smedian 8.6 sGoodPoor2.5 s4 s12 s+You: 21 s, past the end of the scaleLayout shift while loading: 0 (median <0.01)Layout shift while loadingCLS0median <0.01Needs workPoor0.100.250.50+

Google's performance score: 53 on a phone, 68 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Roofing medianGood up toPoor above
Main content load time (LCP)Lab test21 s8.6 s2.5 s4 s
Layout shift while loading (CLS)Lab test0<0.010.100.25

Other Spokane Roofing We Track

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title64 characters

Icon Roofing Corporation – Roofing and Architectural Sheet Metal

Title names SpokaneNo
Meta description24 characters

Icon Roofing Corporation

Description names SpokaneNo
Main headings (H1)2
Images without alt text16 of 43

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating3.6 / 5
Reviews18
Hours listedNo

Google PageSpeed (lab test)

Performance, phone53 / 100
Performance, desktop68 / 100
SEO checklist, phone85 / 100
Accessibility, phone84 / 100
Best practices, phone73 / 100

Report cmvinsdd · Measured October 21, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score

Icon Corporation: Spokane SEO Report · spokaneseo.app