Jennifer Kerns O.D.Local SEO report · Spokane Optometry / Eye Care

jenniferkerns5d6.dr-leonardo.comSpokane Eye Clinic, 427 S Bernard St, Spokane, WA 99204Measured October 11, 2026

Score

83/100

Too close to call while some Spokane Optometry / Eye Care scans are incomplete

Where Jennifer Kerns O.D. sits among 12 Spokane Optometry / Eye Care businessesOut of 100. Each dot is one business.
Spokane Optometry / Eye Care: 12 sites scored out of 100Dot strip of 12 scores from 64 to 94. You: 83, 5th of 12. Median 77. Top score 94 (Eyes For Life).SPOKANE OPTOMETRY / EYE CARE12 sitesScore: 93Score: 91Score: 85Score: 78Score: 76Score: 74Score: 72Score: 70Score: 69Score: 64Eyes For Life: 94You: 83You83Eyes For Life9402550100Median 77
Where Jennifer Kerns O.D. sits among 12 Spokane Optometry / Eye Care businesses
BusinessScore
Eyes For Life94
Spokane Optometry / Eye Care site 293
Spokane Optometry / Eye Care site 391
Spokane Optometry / Eye Care site 485
You83
Spokane Optometry / Eye Care site 678
Spokane Optometry / Eye Care site 776
Spokane Optometry / Eye Care site 874
Spokane Optometry / Eye Care site 972
Spokane Optometry / Eye Care site 1070
Spokane Optometry / Eye Care site 1169
Spokane Optometry / Eye Care site 1264
Median77

Jennifer Kerns O.D. scores 83 out of 100. Biggest gap: Speed & Google checklist, 20 of 25 points.

Google rank#2in search"optometrist spokane"ReviewsUnknownNo review count on file · Spokane median 464Phone load5.8 slab testGood is 2.5 s or less · median 8.7 s

What to fix first, and why

The structured data on Jennifer Kerns O.D.'s site is missing the address and phone number, and that gap matters for the map pack specifically. Google cross-checks name, address, and phone across the web before placing a business in map results — a mismatch or missing field gives it a reason to favor a listing that matches cleanly, which is why the site appears in web results but not the map on any of the searches we track. Load speed is a genuine strength: the homepage clears Google's 4-second poor threshold on mobile, faster than the Spokane Optometry / Eye Care median, and the title and meta description both name the city, so the geographic signal is solid. The first fix is to open the LocalBusiness JSON-LD block and fill in streetAddress, addressLocality, postalCode, and telephone with exact, consistent values.

Drafted with AI on October 11, 2026, from our scans of this site.

Is this your business?Claim or correct this report

Pick what fits and send a short note. Every one gets read.

Where the Points Go

Ahead of the Spokane Optometry / Eye Care median on Map & search position. Behind it on Page basics, Business info for Google and Google Business Profile.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 84 of 100 measured pointsSpeed & Google checklist: 20 of 25, median 20. Page basics: 21 of 25, median 22. Business info for Google: 10 of 15, median 13. Crawlability: 10 of 10, median 10. Google Business Profile: 13 of 15, median 15. Map & search position: 10 of 10, median 6.Speed & Google checklist: 20 of 25 (median 20)Speed & Google checklist20 / 25Page basics: 21 of 25 (median 22)Page basics21 / 25Business info for Google: 10 of 15 (median 13)Business info for Google10 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 13 of 15 (median 15)Google Business Profile13 / 15Map & search position: 10 of 10 (median 6)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Optometry / Eye Care medianBest in the fieldPoints available
Speed & Google checklist20202225
Page basics21222525
Business info for Google10131515
Crawlability10101010
Google Business Profile13151515
Map & search position1061010

The Spokane Optometry / Eye Care Standing

Jennifer Kerns O.D. is #5 of the 12 Spokane Optometry / Eye Care we track. Eyes For Life leads.

Spokane Optometry / Eye Care ranked on score, ties to the business with more Google reviews.Jennifer Kerns O.D. is number 5 of 12.
RankBusinessScoreReviews
1Eyes For Life94464
2The Eye Care Team93122
3Advanced Eyecare & Therapies91317
4Garland Vision Source, Inc.85756
5Jennifer Kerns O.D.83–
6North Spokane Eye Care78119

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 12 on the leaderboard

Reviews vs. the Spokane Field

We don't have a Google review count on file for Jennifer Kerns O.D.. The Spokane Optometry / Eye Care median is 464.

Google reviews and rating, Jennifer Kerns O.D. and every Spokane Optometry / Eye Care business with review dataEvery Spokane Optometry / Eye Care business with Google reviews.
Google reviews and rating, Spokane Optometry / Eye CareScatter plot of 9 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: no Google review data on file. Median 464 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 317 reviews, rated 5.0Business: 966 reviews, rated 4.9Business: 464 reviews, rated 4.7Business: 756 reviews, rated 4.9Business: 119 reviews, rated 4.6Business: 569 reviews, rated 4.7Business: 768 reviews, rated 4.8Business: 122 reviews, rated 4.3Business: 372 reviews, rated 4.8Median 464 reviewsMedian 4.8

We don't have Google review data for you yet, so there's no dot for you.

Google reviews and rating, Jennifer Kerns O.D. and every Spokane Optometry / Eye Care business with review data
BusinessGoogle reviewsRating
Spokane Optometry / Eye Care business 19664.9
Spokane Optometry / Eye Care business 27684.8
Spokane Optometry / Eye Care business 37564.9
Spokane Optometry / Eye Care business 45694.7
Spokane Optometry / Eye Care business 54644.7
Spokane Optometry / Eye Care business 63724.8
Spokane Optometry / Eye Care business 73175.0
Spokane Optometry / Eye Care business 81224.3
Spokane Optometry / Eye Care business 91194.6
Median4644.8

Where Jennifer Kerns O.D. Shows Up on Google

Jennifer Kerns O.D. ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where Jennifer Kerns O.D. shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "optometrist spokane"You: not in the map pack. Organic #2 of the top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 6 below the top 10, Oct 4 #2.optometrist spokaneMAP PACK1Spokane Eye Clinic – South Hill/DowntownSpokane Eye Clinic – South H…2The Eye Care TeamThe Eye Care Team3Garland Vision Source, Inc.Garland Vision Source, Inc.You: not in the map packTOP 10NAMES HIDDEN12You: organic #2You3456789Only 9 results capturedBelow the top 10RANK OVER TIME>10#2May 25: below the top 10Aug 6: below the top 10Oct 4: #2Google results for "optometrist near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 6 below the top 10, Oct 4 below the top 10.optometrist near mespokaneMAP PACK1Spokane Eye Clinic – South Hill/DowntownSpokane Eye Clinic – South H…2The Eye Care TeamThe Eye Care Team3Dr. Thomas RileyDr. Thomas RileyYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 6: below the top 10Oct 4: below the top 10Google results for "best optometrist spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 6 below the top 10, Sep 24 below the top 10.best optometrist spokaneMAP PACK1Blink EyecareBlink Eyecare2Garland Vision Source, Inc.Garland Vision Source, Inc.3Dr. Thomas RileyDr. Thomas RileyYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 6: below the top 10Sep 24: below the top 10

Google results captured Oct 4, 2026.

Where Jennifer Kerns O.D. shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
optometrist spokaneNot in the map pack#2Spokane Eye Clinic – South Hill/Downtown; The Eye Care Team; Garland Vision Source, Inc.HiddenMay 25: Not in the top 10; Aug 6: Not in the top 10; Oct 4: #2Oct 4, 2026
optometrist near me spokaneNot in the map packNot in the top 10Spokane Eye Clinic – South Hill/Downtown; The Eye Care Team; Dr. Thomas RileyHiddenMay 25: Not in the top 10; Aug 6: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026
best optometrist spokaneNot in the map packNot in the top 10Blink Eyecare; Garland Vision Source, Inc.; Dr. Thomas RileyHiddenMay 25: Not in the top 10; Aug 6: Not in the top 10; Sep 24: Not in the top 10Sep 24, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“optometrist spokane”Oct 4, 2026
1Spokane Eye Clinic – South Hill/Downtown4.72,278
2The Eye Care Team4.4139
3Garland Vision Source, Inc.4.9757
“optometrist near me spokane”Oct 4, 2026
1Spokane Eye Clinic – South Hill/Downtown4.72,278
2The Eye Care Team4.4139
3Dr. Thomas Riley5.0232
“best optometrist spokane”Sep 24, 2026
1Blink Eyecare5.0913
2Garland Vision Source, Inc.4.9756
3Dr. Thomas Riley5.0232

What to Fix, in Order

Most costly first. Every fix is written out in full.

Next2

  1. The site's structured data is missing the address or phone.

    The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

    Why it matters · for your developer

    The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.

    Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.

  2. 17 of 18 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 17 of 18 images missing alt text: Image alt coverage is below 70%.

When there's time2

  1. Shared links show no preview.

    The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.

    Why it matters · for your developer

    Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.

    Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.

Show the other 1 fix

When there's timecontinued

  1. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a Phone

5.8 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Optometry / Eye Care median is 8.7 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 5.8 s, in Google's poor zone (good is 2.5 s or less). Median 8.7 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median 0.01.Main content load time: 5.8 s (median 8.7 s)Main content load timeLCP5.8 smedian 8.7 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0 (median 0.01)Layout shift while loadingCLS0median 0.01Needs workPoor0.100.250.50+

Google's performance score: 70 on a phone, 94 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Optometry / Eye Care medianGood up toPoor above
Main content load time (LCP)Lab test5.8 s8.7 s2.5 s4 s
Layout shift while loading (CLS)Lab test00.010.100.25

Other Spokane Optometry / Eye Care We Track

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title64 characters

Jennifer Kerns O.D. | Spokane, WA | Optometrist | NPI 1144228982

Title names SpokaneYes
Meta description75 characters

Jennifer Kerns O.D. | Optometrist | NPI 1144228982 | Spokane, WA 99204-2509

Description names SpokaneYes
Main headings (H1)1
Images without alt text17 of 18

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
RatingNot on file
ReviewsNot on file
Hours listedYes

Google PageSpeed (lab test)

Performance, phone70 / 100
Performance, desktop94 / 100
SEO checklist, phone92 / 100
Accessibility, phone48 / 100
Best practices, phone96 / 100

Report cmv44mbu · Measured October 11, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score