Score
73/100
Above the Spokane HVAC median of 68
| Business | Score |
|---|---|
| R&R Heating & Air Conditioning | 93 |
| Spokane HVAC site 2 | 92 |
| Spokane HVAC site 3 | 89 |
| Spokane HVAC site 4 | 89 |
| Spokane HVAC site 5 | 87 |
| Spokane HVAC site 6 | 87 |
| Spokane HVAC site 7 | 85 |
| Spokane HVAC site 8 | 85 |
| Spokane HVAC site 9 | 83 |
| Spokane HVAC site 10 | 81 |
| Spokane HVAC site 11 | 81 |
| Spokane HVAC site 12 | 80 |
| Spokane HVAC site 13 | 75 |
| Spokane HVAC site 14 | 74 |
| Spokane HVAC site 15 | 74 |
| Spokane HVAC site 16 | 74 |
| You | 73 |
| Spokane HVAC site 18 | 73 |
| Spokane HVAC site 19 | 72 |
| Spokane HVAC site 20 | 68 |
| Spokane HVAC site 21 | 67 |
| Spokane HVAC site 22 | 66 |
| Spokane HVAC site 23 | 65 |
| Spokane HVAC site 24 | 63 |
| Spokane HVAC site 25 | 60 |
| Spokane HVAC site 26 | 59 |
| Spokane HVAC site 27 | 59 |
| Spokane HVAC site 28 | 58 |
| Spokane HVAC site 29 | 58 |
| Spokane HVAC site 30 | 58 |
| Spokane HVAC site 31 | 57 |
| Spokane HVAC site 32 | 56 |
| Spokane HVAC site 33 | 55 |
| Spokane HVAC site 34 | 55 |
| Spokane HVAC site 35 | 54 |
| Spokane HVAC site 36 | 49 |
| Spokane HVAC site 37 | 48 |
| Spokane HVAC site 38 | 46 |
| Spokane HVAC site 39 | 41 |
| Spokane HVAC site 40 | 39 |
| Median | 68 |
Morgan Home Shield LLC scores 73 out of 100, above the Spokane HVAC median of 68. Biggest gap: Google Business Profile, 0 of 15 points.
What to fix first, and why
Morgan Home Shield LLC has no Google Business Profile, which means it doesn't appear on the map for any of the HVAC searches we track in Spokane. That's the most costly gap a local business can have — most local searches end on the map, never reaching the web results below. The site scores clearly above the Spokane HVAC median overall, so the foundation is there; it's the missing profile pulling visibility to zero on those searches. The page title also runs long enough that Google trims it in results, which costs the click even when the site does surface. Claim or create a Google Business Profile at business.google.com and verify it by postcard or phone — that one step opens the map entirely.
Drafted with AI on November 11, 2026, from our scans of this site.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
73 of 100
Ahead of the Spokane HVAC median on Speed & Google checklist, Page basics and Business info for Google. Behind it on Google Business Profile.
| Part of the score | You | Spokane HVAC median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 23 | 21 | 25 | 25 |
| Page basics | 25 | 22 | 25 | 25 |
| Business info for Google | 15 | 10 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 0 | 14 | 15 | 15 |
| Map & search position | 0 | 0 | 10 | 10 |
The Spokane HVAC Standing
#18 of 40
Morgan Home Shield LLC is #18 of the 40 Spokane HVAC we track. R&R Heating & Air Conditioning leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | R&R Heating & Air ConditioningLeader | 93 | 1,612 |
| 2 | Clines Air Conditioning Inc. | 92 | 376 |
| 3 | Holliday Heating + Cooling + Electric | 89 | 4,147 |
| 17 | Evergreen Heating & Cooling | 73 | – |
| 18 | Morgan Home Shield LLC | 73 | – |
| 19 | Sturm Heating & Air Conditioning | 72 | 756 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 40 on the leaderboard
Reviews vs. the Spokane Field
24 businesses
We don't have a Google review count on file for Morgan Home Shield LLC. The Spokane HVAC median is 58.
We don't have Google review data for you yet, so there's no dot for you.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane HVAC business 1 | 4,147 | 4.9 |
| Spokane HVAC business 2 | 2,818 | 4.8 |
| Spokane HVAC business 3 | 2,542 | 4.9 |
| Spokane HVAC business 4 | 1,612 | 4.8 |
| Spokane HVAC business 5 | 756 | 4.7 |
| Spokane HVAC business 6 | 455 | 5.0 |
| Spokane HVAC business 7 | 380 | 4.8 |
| Spokane HVAC business 8 | 376 | 4.9 |
| Spokane HVAC business 9 | 226 | 5.0 |
| Spokane HVAC business 10 | 129 | 4.3 |
| Spokane HVAC business 11 | 73 | 4.5 |
| Spokane HVAC business 12 | 58 | 4.9 |
| Spokane HVAC business 13 | 51 | 5.0 |
| Spokane HVAC business 14 | 49 | 3.9 |
| Spokane HVAC business 15 | 43 | 4.6 |
| Spokane HVAC business 16 | 41 | 5.0 |
| Spokane HVAC business 17 | 36 | 4.4 |
| Spokane HVAC business 18 | 35 | 5.0 |
| Spokane HVAC business 19 | 30 | 4.9 |
| Spokane HVAC business 20 | 15 | 3.5 |
| Spokane HVAC business 21 | 7 | 5.0 |
| Spokane HVAC business 22 | 4 | 5.0 |
| Spokane HVAC business 23 | 1 | 5.0 |
| Median | 58 | 4.9 |
Where Morgan Home Shield LLC Shows Up on Google
3 searches
Morgan Home Shield LLC doesn't show in Google's map pack or top 10 on the 3 searches we track.
Google results captured Nov 6, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| HVAC contractor spokane | Not in the map pack | Not in the top 10 | Holliday Heating + Cooling + Electric; R&R Heating & Air Conditioning; KD Heating & Air Conditioning LLC; Unknown | Hidden | Aug 22: Not in the top 10; Oct 4: Not in the top 10; Nov 6: Not in the top 10 | Nov 6, 2026 |
| HVAC contractor near me spokane | Not in the map pack | Not in the top 10 | HotWire HVAC, Refrigerator & Appliance Repair Spokane; Heating & Air Conditioning Spokane; Holliday Heating + Cooling + Electric | Hidden | Aug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10 | Oct 26, 2026 |
| best HVAC contractor spokane | Not in the map pack | Not in the top 10 | Shaw Plumbing Heating & Air Conditioning; Holliday Heating + Cooling + Electric; R&R Heating & Air Conditioning; Unknown | Hidden | Aug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10 | Oct 26, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “HVAC contractor spokane”Nov 6, 2026 | |||
| 1 | Holliday Heating + Cooling + Electric | 4.9 | 4,329 |
| 2 | R&R Heating & Air Conditioning | 4.8 | 1,810 |
| 3 | KD Heating & Air Conditioning LLC | 5.0 | 112 |
| “HVAC contractor near me spokane”Oct 26, 2026 | |||
| 1 | HotWire HVAC, Refrigerator & Appliance Repair Spokane | 4.9 | 792 |
| 2 | Heating & Air Conditioning Spokane | 4.2 | 40 |
| 3 | Holliday Heating + Cooling + Electric | 4.9 | 4,297 |
| “best HVAC contractor spokane”Oct 26, 2026 | |||
| 1 | Shaw Plumbing Heating & Air Conditioning | 4.8 | 1,400 |
| 2 | Holliday Heating + Cooling + Electric | 4.9 | 4,297 |
| 3 | R&R Heating & Air Conditioning | 4.8 | 1,788 |
What to Fix, in Order
2 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first1
No Google Business Profile found.
The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Why it matters · for your developerFor your developer
Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.
Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.
When there's time1
The page title is 67 characters, more than search results show.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too long (67 chars): Titles should be 30–65 characters to display fully in search results.
Speed on a Phone
Lab test
5.1 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane HVAC median is 5.7 s.
Google's performance score: 80 on a phone, 99 on a desktop.
| Measure | Source | You | Spokane HVAC median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 5.1 s | 5.7 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | <0.01 | 0 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Morgan Home Shield | Pest Control & Radon – Spokane / Coeur d’Alene
Pest control, termite, rodent, mosquito & radon testing in Spokane & Coeur d’Alene. Call 509-202-3153. Heroes discount for veterans, first responders & seniors.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmw6vc8d · Measured November 7, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score