Score
46/100
Below the Spokane Law Firms median of 77
| Business | Score |
|---|---|
| Note & Kidd PLLC | 91 |
| Spokane Law Firms site 2 | 88 |
| Spokane Law Firms site 3 | 88 |
| Spokane Law Firms site 4 | 86 |
| Spokane Law Firms site 5 | 85 |
| Spokane Law Firms site 6 | 84 |
| Spokane Law Firms site 7 | 81 |
| Spokane Law Firms site 8 | 79 |
| Spokane Law Firms site 9 | 77 |
| Spokane Law Firms site 10 | 77 |
| Spokane Law Firms site 11 | 71 |
| Spokane Law Firms site 12 | 70 |
| Spokane Law Firms site 13 | 60 |
| Spokane Law Firms site 14 | 60 |
| Spokane Law Firms site 15 | 60 |
| Spokane Law Firms site 16 | 59 |
| You | 46 |
| Median | 77 |
Mason Law scores 46 out of 100, below the Spokane Law Firms median of 77. Biggest gap: Business info for Google, 0 of 15 points.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
46 of 100
Behind the Spokane Law Firms median on Speed & Google checklist, Page basics, Business info for Google, Google Business Profile and Map & search position.
| Part of the score | You | Spokane Law Firms median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 19 | 20 | 24 | 25 |
| Page basics | 11 | 21 | 25 | 25 |
| Business info for Google | 0 | 5 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 0 | 14 | 15 | 15 |
| Map & search position | 6 | 8 | 10 | 10 |
The Spokane Law Firms Standing
#17 of 17
Mason Law is #17 of the 17 Spokane Law Firms we track. Note & Kidd PLLC leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Note & Kidd PLLCLeader | 91 | 140 |
| 2 | Crouse Erickson | 88 | 89 |
| 3 | Gilbert Law Firm, P.S. | 88 | 39 |
| 16 | Witherspoon Brajcich McPhee, PLLC | 59 | 9 |
| 17 | Mason Law | 46 | – |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 17 on the leaderboard
Reviews vs. the Spokane Field
16 businesses
We don't have a Google review count on file for Mason Law. The Spokane Law Firms median is 39.
We don't have Google review data for you yet, so there's no dot for you.Ratings under 3.5 sit on the bottom edge.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Law Firms business 1 | 157 | 4.4 |
| Spokane Law Firms business 2 | 140 | 5.0 |
| Spokane Law Firms business 3 | 121 | 4.4 |
| Spokane Law Firms business 4 | 92 | 4.0 |
| Spokane Law Firms business 5 | 89 | 4.4 |
| Spokane Law Firms business 6 | 65 | 4.8 |
| Spokane Law Firms business 7 | 58 | 4.9 |
| Spokane Law Firms business 8 | 39 | 4.9 |
| Spokane Law Firms business 9 | 28 | 4.3 |
| Spokane Law Firms business 10 | 13 | 4.1 |
| Spokane Law Firms business 11 | 11 | 5.0 |
| Spokane Law Firms business 12 | 9 | 3.9 |
| Spokane Law Firms business 13 | 6 | 3.8 |
| Spokane Law Firms business 14 | 5 | 3.4 |
| Spokane Law Firms business 15 | 3 | 5.0 |
| Median | 39 | 4.4 |
Where Mason Law Shows Up on Google
3 searches
Mason Law ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.
Google results captured Oct 21, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| law firm near me spokane | Not in the map pack | #5 | GLP Attorneys, P.S., Inc; Riverside NW Law Group, PLLC; Johnson Law Firm, P.C. | Personal Injury & Family Law | Hidden | Aug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: #5 | Oct 21, 2026 |
| best law firm spokane | Not in the map pack | Not in the top 10 | GLP Attorneys, P.S., Inc; Note & Kidd PLLC; Craig Swapp & Associates | Hidden | Aug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10 | Oct 21, 2026 |
| law firm spokane | Not in the map pack | Not in the top 10 | Riverside NW Law Group, PLLC; Delay, Curran, Thompson, Pontarolo & Walker, P.S.; GLP Attorneys, P.S., Inc | Hidden | Aug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10 | Oct 21, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “law firm near me spokane”Oct 21, 2026 | |||
| 1 | GLP Attorneys, P.S., Inc | 4.9 | 126 |
| 2 | Riverside NW Law Group, PLLC | 5.0 | 25 |
| 3 | Johnson Law Firm, P.C. | Personal Injury & Family Law | 4.4 | 164 |
| “best law firm spokane”Oct 21, 2026 | |||
| 1 | GLP Attorneys, P.S., Inc | 4.9 | 126 |
| 2 | Note & Kidd PLLC | 5.0 | 151 |
| 3 | Craig Swapp & Associates | 4.9 | 321 |
| “law firm spokane”Oct 21, 2026 | |||
| 1 | Riverside NW Law Group, PLLC | 5.0 | 25 |
| 2 | Delay, Curran, Thompson, Pontarolo & Walker, P.S. | 4.8 | 32 |
| 3 | GLP Attorneys, P.S., Inc | 4.9 | 126 |
What to Fix, in Order
11 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first3
No Google Business Profile found.
The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Why it matters · for your developerFor your developer
Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.
Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.
The homepage has no structured data.
The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Why it matters · for your developerFor your developer
Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.
Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.
The homepage has no main heading.
The fix: Add a single descriptive H1 to the page with the primary keyword.
Why it matters · for your developerFor your developer
The main heading (the H1) tells Google and visitors what the page is about. Without one, both have to guess.
Page basics. No H1 tag on page: Every page should have exactly one H1.
Show the other 8 fixes
Next3
Ranks #5 in Google's web results for the main search, just below the top three.
The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.
Why it matters · for your developer
The first three results take most of the clicks. This is close enough that a few fixes can move it up.
Map & search position. Ranking #5 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.
The site isn't set up for phone screens.
The fix: Add <meta name='viewport' content='width=device-width, initial-scale=1'> in the page <head>.
Why it matters · for your developer
Without the viewport tag, phones show a zoomed-out desktop page. Most local searches happen on phones.
Page basics. Missing mobile viewport meta tag: The page has no <meta name="viewport"> tag — mobile rendering will be broken.
42 of 55 images on the homepage have no text description.
The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.
Page basics. 42 of 55 images missing alt text: Image alt coverage is below 70%.
When there's time5
The page title is 83 characters, more than search results show.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too long (83 chars): Titles should be 30–65 characters to display fully in search results.
The search preview is 250 characters, longer than Google shows.
The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Why it matters · for your developer
Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.
Page basics. Meta description is too long (250 chars): Meta descriptions display best between 70 and 160 characters.
Shared links show no preview.
The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Why it matters · for your developer
Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.
Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Links shared on X show no preview card.
The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
Why it matters · for your developer
A card with a headline and image earns more clicks than a bare link.
Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.
No canonical tag on the homepage.
The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.
Why it matters · for your developer
Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.
Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Speed on a Phone
Lab test
11 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Law Firms median is 8.3 s.
Google's performance score: 61 on a phone, 98 on a desktop.
| Measure | Source | You | Spokane Law Firms median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 11 s | 8.3 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0.14 | 0.06 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Spokane Divorce Lawyer, Dissolution Lawyer, Family Law Lawyer, Auto Accident Lawyer
Call (509) 443-3681 for an experienced Spokane divorce lawyer, family law lawyer, or auto accident lawyer. You can depend on skilled, aggressive representation from our motor vehicle accident lawyer, dissolution lawyer, and civil litigation attorney.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmvjwk22 · Measured October 22, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score