Score
59/100
Google Business Profile not checked on this scan
| Business | Score |
|---|---|
| Outskirts Barbershop | 88 |
| Spokane Barbershops site 2 | 87 |
| Spokane Barbershops site 3 | 82 |
| Spokane Barbershops site 4 | 81 |
| Spokane Barbershops site 5 | 81 |
| Spokane Barbershops site 6 | 78 |
| Spokane Barbershops site 7 | 76 |
| Spokane Barbershops site 8 | 76 |
| Spokane Barbershops site 9 | 68 |
| Spokane Barbershops site 10 | 60 |
| You | 59 |
| Spokane Barbershops site 12 | 55 |
| Spokane Barbershops site 13 | 47 |
| Median | 76 |
The Barbers scores 59 out of 100. Biggest gap: Business info for Google, 5 of 15 points.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
59 of 100
Behind the Spokane Barbershops median on Speed & Google checklist, Page basics and Business info for Google.
The Google Business Profile wasn't checked on this scan.
| Part of the score | You | Spokane Barbershops median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 18 | 19 | 23 | 25 |
| Page basics | 16 | 17 | 25 | 25 |
| Business info for Google | 5 | 10 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | Not measured | 15 | 15 | 15 |
| Map & search position | 10 | 10 | 10 | 10 |
The Spokane Barbershops Standing
#11 of 13
The Barbers is #11 of the 13 Spokane Barbershops we track. Outskirts Barbershop leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Outskirts BarbershopLeader | 88 | 186 |
| 2 | Smoov Cutz Barbershop | 87 | 243 |
| 3 | Brickyard Barbershop | 82 | 379 |
| 10 | The Chop Shop Barber Co. | 60 | 166 |
| 11 | The Barbers | 59 | – |
| 12 | The Chop Shop Barber Co. | 55 | 166 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 13 on the leaderboard
Reviews vs. the Spokane Field
13 businesses
We don't have a Google review count on file for The Barbers. The Spokane Barbershops median is 176.
We don't have Google review data for you yet, so there's no dot for you.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Barbershops business 1 | 379 | 4.8 |
| Spokane Barbershops business 2 | 361 | 5.0 |
| Spokane Barbershops business 3 | 295 | 4.9 |
| Spokane Barbershops business 4 | 248 | 4.9 |
| Spokane Barbershops business 5 | 243 | 4.6 |
| Spokane Barbershops business 6 | 186 | 4.9 |
| Spokane Barbershops business 7 | 166 | 4.9 |
| Spokane Barbershops business 8 | 159 | 4.8 |
| Spokane Barbershops business 9 | 159 | 4.6 |
| Spokane Barbershops business 10 | 139 | 4.6 |
| Spokane Barbershops business 11 | 128 | 4.8 |
| Spokane Barbershops business 12 | 68 | 4.9 |
| Median | 176 | 4.8 |
Where The Barbers Shows Up on Google
3 searches
The Barbers ranks in Google's top 10 on 2 of the 3 searches we track, but not in the map pack.
Google results captured Nov 6, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| barbershop spokane | Not in the map pack | #1 | Solitude barbershop; Generations barbershop; Brickyard Barbershop | Hidden | Aug 22: #1; Oct 4: Not in the top 10; Nov 6: #1 | Nov 6, 2026 |
| barbershop near me spokane | Not in the map pack | #1 | Generations barbershop; Outskirts Barbershop; surgical fades barber shop | Hidden | Aug 25: #1; Sep 25: Not in the top 10; Oct 26: #1 | Oct 26, 2026 |
| best barbershop spokane | Not in the map pack | Not in the top 10 | The Regal Barber; Generations barbershop; Solitude barbershop; Unknown | Hidden | Aug 25: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10 | Oct 26, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “barbershop spokane”Nov 6, 2026 | |||
| 1 | Solitude barbershop | 4.9 | 249 |
| 2 | Generations barbershop | 5.0 | 390 |
| 3 | Brickyard Barbershop | 4.8 | 382 |
| “barbershop near me spokane”Oct 26, 2026 | |||
| 1 | Generations barbershop | 5.0 | 389 |
| 2 | Outskirts Barbershop | 4.9 | 211 |
| 3 | surgical fades barber shop | 4.8 | 45 |
| “best barbershop spokane”Oct 26, 2026 | |||
| 1 | The Regal Barber | 4.8 | 450 |
| 2 | Generations barbershop | 5.0 | 389 |
| 3 | Solitude barbershop | 4.9 | 248 |
What to Fix, in Order
5 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first2
The site's structured data doesn't describe a local business.
The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
Why it matters · for your developerFor your developer
LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.
Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
No meta description, so Google writes the search preview.
The fix: Add a unique meta description summarizing the page. Include the city and primary service.
Why it matters · for your developerFor your developer
Without one, Google grabs page text for the two lines under the link. A written one says what the business does and where.
Page basics. Missing meta description: The page has no <meta name="description"> tag.
Next2
6 of 7 images on the homepage have no text description.
The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.
Page basics. 6 of 7 images missing alt text: Image alt coverage is below 70%.
Show the other 2 fixes
Nextcontinued
Google's own page checklist flags issues.
The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.
Why it matters · for your developer
Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.
Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 77/100.
When there's time1
The page title is 21 characters, too short to say much.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too short (21 chars): Titles should be 30–65 characters to display fully in search results.
Speed on a Phone
Lab test
8.4 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Barbershops median is 8.4 s.
Google's performance score: 60 on a phone, 78 on a desktop.
| Measure | Source | You | Spokane Barbershops median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 8.4 s | 8.4 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0.03 | 0 | 0.10 | 0.25 |
| Response to a tap (INP) | Real visitors (Chrome) | 90 ms | – | 200 ms | 500 ms |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
The "Y" - The Barbers
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmwg8o1w · Measured November 14, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score